Information technology and consumer behaviour
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Transcript of Information technology and consumer behaviour
BYBACHUWAR SAIKRISHNA
INFORMATION TECHNOLOGY AND
CONSUMER BEHAVIOUR
INFORMATION TECHNOLOGY
IT is the application of computer and telecommunication to store, retrieve, transmit and
manipulate data
COMPONENTS OF IT
CONSUMER BEHAVIOUR
Consumer behaviour is the study of individuals , groups or organizations and the processes they use to select , secure and dispose of products , services
Ideas to satisfy needs and impacts that these processes have
have on the consumer and society
IMPACT OF IT ON CONSUMER BEHAVIOUR
E-commerceBankingTicketingE-learningM-commerce
E-COMMERCE
E-commerce is the exchange of products and services between businesses , groups , individuals
ONLINE BANKING
Online banking is an electronic payment system that enables customers of a financial institution to conduct financial transaction on a website operated by the institution
Safe and secure conduct of transactionsAround the clock you can access accountMonitoring of transactionsBalance alerts
MOBILE COMMERCE
It is the delivery of electronic commerce capabilities directly into the consumer hand any where via wireless technology
Mobile fund transferContent purchase and deliveryInformation services
TICKETING
Ticketing is the process where by customers can order , pay for , obtain and validate tickets from any location and at any time
E-LEARNING
E-learning is the use of electronic educational technology in learning and teaching
Web based trainingComputer based trainingInternet based training
ADVANTAGES
24×7 support Compare and select Reduce in cost of products Discounts to customers Feedback Pollution control
DISADVANTAGES
Lack of system security Reliability of standards Lack of touch and feel of products security /privacy issues Health issues
THANK YOU