Information point design Introduction

The information point exists to inform teenagers of both genders of the ethics surrounding fair trading. It also serves to help them make an informed decision regarding their shopping habits.

Page Ethics Title Information Assets

home na The fair deal campaign

na Logo, bar, navigation, Typography

Contents na What product would you like to know more about?

na Images of five products (listed as page titles)

Logo

Bananas Talk about disparities between fair trade and non-fair trade products

Bananas Information about the number of bananas sold and produced in 3rd world countries

Banana vector (brand less

Page title

Navigation bar

Logo

Footballs Talk about sweat shops and child

Footballs Talk about wages and laws

Football vector, generic

labour. regarding child labour in the middle east and third world

black and white pentagon pattern.

Navigation bar

Page title

Logo

Coffee Discuss the fair trade organisation and the direct impacts it has on the wages of a coffee farmer

Coffee Talk about poor wages in African and south American companies

Coffee bean vector, self produced due to simple shape

Navigation bar

Page title

Logo

Chocolate Discuss similar ethics to Coffee, instead relating to chocolate, give specific example of a cocoa bean

Chocolates Discuss a specific example (a plantation) that has been benefited.

Chocolate vector

Navigation bar

Titles

Logo

plantation

Clothes Discuss cotton production and women workers in India, Africa and South America

Clothes Discuss sweat shops and child labour.

Clothes vector (fair deal logo on shirt)

Navigation bar

Titles

Logo

Start/home page: Brief introduction/explanation of fair trading. With a large start button that leads to a contents page.

Assets needed: Page will contain mostly graphics that I will create myself and an image of someone who is benefited by fair trading which will be secondary as these people tend to be in areas that I am not.

Content: Title And Start button

Colour choice discussed at length in design decisions.

Contents: Large images as links as this is more user friendly and suitable for anyone with a sight impediment. Links to pages focusing on individual aspects of fair trading, each focusing on a specific fair trade product and the benefits it may bring to the farmer or the audience acting as a consumer.

Assets needed: Image of each product, Logo, Navigation bar

Assets needed: for this page I will take all of the images myself as they are easily obtainable.

Colour choice: detailed in my design decisions

Information Page 1: Bananas:

Information on how/where fair trade bananas can be obtained. Benefits towards the farmers and surrounding communities as well the possible advantages towards the consumer. Specifically towards families who rely on the income.

Assets needed: Images of a banana, logo, and navigation bar

Colour choice: detailed in my design decisions

Information page 2: Footballs:

Web link to site to purchase footballs from

Information on ethics and implications from http://thefaircorp.com/producer-story/brazia-stitching-to-success-brazias-fairtrade-football-story

Colour choice: detailed in my design decisions

Information Page 3: Coffee

Information on prices and ethics from http://www.traidcraftshop.co.uk/p-11962-buy-short-shelf-life-traidcraft-fair-trade-organic-freeze-dried-coffee-6x100g-traidcraft-online-.aspx

Assets needed: Coffee bean vector art that I will produce myself (primary) my logo and navigation bar and buttons.

Colour choice: detailed in my design decisions

Information Page 4: Chocolate

Information on prices and ethics http://www.traidcraftshop.co.uk/p-9207-buy-traidcraft-fair-trade-chocolate-box-115g-traidcraft-online-shop.aspx

Assets needed: Chocolate bar vector (primary) logo and navigation bar.

Colour choice: detailed in my design decisions

Information page 5: cotton and clothes

Information and ethics from http://www.traidcraftshop.co.uk/p-10574-buy-mens-blue-shirt-x-large-traidcraft-online-shop.aspx

Assets needed Clothes vector (Primary) logo and navigation bar.

Colour choice: detailed in my design decisions

Information Point Design Decisions

Audience: Teenagers

Purpose: To educate the target audience on the ethics of fair trading

What will I do to ensure the work is suitable for?

Audience: To make my work suitable for my target audience I will you a “cool” Red and black colour scheme with a carbon fibre theme to make my work more “Edgy”

Purpose: I will use Standard English so that my work is easy to understand and to keep it informative and not limit my target audience by using colloquial terms or phrases.

Design Decisions

• Style – I will use a cool, carbon fibre style to appeal to my teenage audience

• Colour scheme – I will use a black and red colour scheme to appeal to my target audience

• Content – Each page will contain information about people who benefit from fair trade and/or information about how people who are not affected suffer. Statistics will also be given to support my statements

• Language – I will use standard (but no sophisticated English to both appeal to my target audience. I may also use slang (such as text speech) to further appeal to them.

• Images/Graphics – The images I use will be of a clear, professional standard and depict the products that a specific area of ethics applies too.