Information On Demand for General Business

Information Management SoftwareInformation Management Software

© 2008 IBM Corporation1

Information On Demand for General Business

Subramanyam Venkatakrishnan

Vice President – Information Management Software

InformationAgenda

ApplicationAgenda

Business Optimization

New Initiatives Increasingly Focused on OptimizationOrganizations Striving for Competitive Advantage

Call CenterApplications

ERP & Financials

Supply ChainManagement

Faster Processing, Reduced Costs

CustomerProfitability

Competitive Advantage

Financial Risk Insight

Dynamic Demand Planning

Business Optimization Growth 2X Faster

than Business Automation

BusinessAutomation

$594B in 20085.1% CGR

$117B in 200811.1% CGR

Key Challenge is Unlocking the Value of Information

AIIM & Accenture Surveys, 2007

47% of users

don’t have confidence in their information

42% of managers

use wrong information

at least once a week

59% of managers

missinformation

they should have used

Establish and maintain an accurate, trusted view

of information

Information On DemandUnlocking the Business Value of Information for Competitive Advantage

People, Processes & Applications

Manage data and content over its lifetime

Use data and content as part of business processes

Plan, understand and optimize business

performance

The Information On Demand JourneyInvestment, Innovation, New Offerings, Increased Customer Value

2007

February2006

2008

PublicIOD

Launch

DB2Viper

FileNetAcquisition

Ascential,Trigo, DWL

Venetica,SRD…

Acquisitions

PrincetonAcquisition

Data MirrorAcquisition

CognosAcquisition

SolidAcquisition

InformationServer

DynamicWarehousing

FIleNet P8

UnicornAcquisition

pureXML

Data Studio

Unlocking the Business Value of Information for

Competitive Advantage

IBM ContentManager 8.4

IMS 10

IDS 11

InfoSphere MDMInfoSphere Warehouse

CognosAcquisition

Improving EconomicsSince Year 2000 alone:

a 20 fold reduction in the cost of a complex query

2006

Other Information& Application Sources

Information On Demand3-Tier Architecture

Establish accurate, trusted view of information, maintained over

time

Plan, understand and optimize business performance

Manage data and content over its lifetime and as part

of processes

Customer & Product Profitability

Workforce Optimization

Dynamic Supply ChainMulti-Channel

Marketing



Flexible Architecture for Leveraging Existing Investments

Data ManagementLowering the cost and accelerating the use of enterprise data

Data Servers and Tools

DB2

Informix

Data Studio

Optim

People, Processes, Applications

Trusted InformationIn Context

IBM DB2 9

• SOA / XML - Powering the XML and SOA generation of applications

• SAP - Optimized for SAP

• Storage - Revolutionary pure XML storage and industry leading data compression (2 X better)

• Simplicity - Make everyday operations easy or automatic

• Security - LBAC Security and LDAP Authentication

• Availability – High Availability Disaster Recovery (HADR) option

Cost effective and superior application availability and performance

IBM DB2SAP IT cuts response times via DB2

• “Our planned system response improvement was around 20 percent, whereas in reality we have observed a 40 percent cut in response times with DB2.”

• - Peter Boegler, Solution Architect, SAP IT

IBM Informix® Dynamic Server (IDS) 11

… for near hands free administration for transaction intensive solutions and solution fleets

The IBM Family of Data Servers

AgileFlexible

Fast

ResilientReliableSecure

InvisibleMinimal

Affordable

The most….

For enterprises seeking …

Business Performance Advantage

Cost Effective Solutions

“Informix came out above all other leading solutions for itsperformance, scalability and reliability."

- Jon TaskerProject ManagerTrafficmaster

IBM Data StudioA Foundation for Innovation

IBM Data Studio is a comprehensive data management solution. IBM Data Studio is a comprehensive data management solution. With IBM Data Studio you can design, develop, deploy and manage With IBM Data Studio you can design, develop, deploy and manage your data, your data,

databases and database applications throughout the data managemedatabases and database applications throughout the data management life cycle.nt life cycle.

IBM Optim

• Single, scalable, interoperable EDM solution provides a central point to deploy policies to extract (Universal), store, port, and protect application data records (Complete Business Object) from creation to deletion

Content ManagementHelping companies make better decisions, faster

Content

Automate

Manage Leverage

Create

Growing with your business

Filenet or IBM Content Manager

Filenet Business Process Manager

Filenet Compliance

Omnifind Search & Discovery

Filenet Content Integrator

IBM Filenet and Content Manager Complete platform for Enterprise Content Management

Clients

Services

Repositories

Filenet Content Federation/Integration

Omnifind Search & Discovery

Filenet Content Centric BPM

Lotus Quickr Collaboration

Filenet eForms Management CMOD Report Management

IBM Document Management

Lotus Web Content Management

Filenet Capture

Filenet Image Management Commonstore Archive Management

Filenet Records ManagementContent Services

IBM CM IBM Domino IBM FileNet SharePoint Other

Portals & Web Apps

Web Components

LOB & ISV Solutions

App Components

Desktop Apps

Desktop Plug-Ins

IBM Classification Module Taxonomy



Establish accurate, trusted view of information,

maintained over time

Plan, understand and optimize business performance

Manage data and content over its lifetime and as part of

processes




Marketing




Information Integration, Warehousing and ManagementAccelerating the delivery of trusted information

Industry Models & Accelerators

IBM InfoSphere MDM Server

IBM Information Server

People, Processes, Applications

Trusted InformationIn Context

IBM Information PlatformIBM Information Platform


IBM Master Data Server




IBM Master Data Server




IBM InfoSphere MDM Server

Industry Models & AcceleratorsIBM Information PlatformIBM Information Platform

IBM InfoSphere Warehouse

Balanced Warehouse

…pSeries Server

cpu n

cpu n-1

cpu 2

cpu 1

I/O Channels

BCU 1

pSeries Server

cpu n

cpu n-1

cpu 2

cpu 1

I/O Channels

BCU 2

pSeries Server

cpu n

cpu n-1

cpu 2

cpu 1

I/O Channels

BCU N

ScalableInfrastructure

OptimizerHash PartitioningMDCMQTParallel ProcessingOLAP Aware

Layered Data Architecture Advanced Database BI Features

IBM Infosphere WarehouseAdvanced parallel shared-nothing architecture

IBM Information ServerDelivering information you can trust

IBM Information ServerUnderstand Cleanse Transform Deliver

Discover, model, and govern information

structure and content

Standardize, merge,and correct information

Combine and restructure information

for new uses

Replicate, virtualize and move information for

in-line delivery

Platform ServicesParallel

ProcessingServices

ConnectivityServices

MetadataServices

DeploymentServices

AdministrationServices

Parallel ProcessingRich Connectivity to Applications, Data, and Content

Unified Deployment

Unified Metadata Management

Understand Cleanse Transform Deliver

Discover, model, and govern information

structure and content

Standardize, merge,and correct information

Combine and restructure information

for new uses

Replicate, virtualize and move information for

in-line delivery

IBM InfoSphere MDM ServerSingle view of customer or product or account or location or other master data

Transaction hub

Foundation

Business Level ServicesFulfilling Business Process Requests

KnowledgeMaster data services & Database

Security & VisibilityData access & visibility rules

EventsProactive & reactive

event processing

Data OptimizationContinuous data

quality improvement

AdaptiveSupport diverse

business processes

User interfacesData stewardship, Administration

Data quality controlAccuracy & consistency

IntegrationNew and Existing Technology

MDM Platform

IBM Industry Data ModelsAccelerating business value

Banking(Banking Data Warehouse)

Financial Markets(Financial Markets Data Warehouse)

Claims

Medical Management

Provider and Network

Sales, Marketing and Membership

Financials

Profitability

Relationship Marketing

Risk Management

Asset and Liability Mgmt

Compliance

Risk Management

Asset and Liability Mgmt

Compliance

Health Plan(Health Plan Data Warehouse)

Customer centricity

Claims

Operational efficiency

Underwriting; Pricing; Profitability

Intermediary Performance

Compliance

Risk Management

Retail (Retail Data Warehouse)

Customer centricity

Merchandising Management

Store Operations & Product Mgmt

Supply Chain Management

Compliance

Telco(Telecommunications Data Warehouse)

Churn Management

Relationship Mgmt & Segmentation

Sales and Marketing

Service Quality & Product Lifecycle

Usage Profile

Insurance(Insurance Information Warehouse)



Establish accurate, trusted view of information, maintained over

time

Plan, understand and optimize business

performance

Manage data and content over its lifetime and as part of

processes




Marketing




Financial Management

ExpenseRevenue

Asset Management

Scorecard or dashboard

shows Profitis below plan

IBM Cognos A complete platform to plan, understand and optimize performance

Identify IssuesExplore and Understand IssuesResolve Issues and Plan for the Future


Report shows Cost of Goods Sold is rising

due to increase in fuel costs


Revenue Expense

Asset Management



Revenue Expense

Asset Management

Plan is updated to adjust for rising fuel

costs…provides understanding of impact to other

expenses and profit

Applications& Blueprints

Access & Interactivity

Universal Capabilities

Business Modeling

PerformanceManagement

Platform

IBM’s Information

Infrastructure

IBM Cognos The complete performance management system

• 6 Industry Models• 70+ Solutions

IBM Cognos Industry solutions to accelerate deployment

Information On Demand from IBMUnlocking the Business Value of Information for Competitive Advantage

“…there's no more extensive information management portfolio available, period…”

2008 Editor’s Choice Awards Intelligent Enterprise Magazine

End-to-end capabilities

Open standards, SOA

Flexible architecture for heterogeneous environments

Deep industry expertise

Industry solutions

Extensive partner network

Information On Demand for General Business

Documents

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