Information for Advertisers

Information for Advertisers

25 Elm Street • New Bedford, MA 02740www.SouthCoastToday.com

508-997-7411

•Peter Meyer, President & Publisher

[email protected] 508-979-4501

Advertising Department Phone 508-997-0011

Online Media Kit: www.SouthCoastToday.com/mediakit

Advertising Leadership TeamSheila McGlinchey, Ad Director

[email protected]

Denise Tudino, Sales Manager508-979-4352

[email protected]

Chris Lodge, Sales Manager508-979-4483

[email protected]

Kerry Silvia, Sales Supervisor508-979-4408

[email protected]

National Advertising Greg Appel

845-346-3085 [email protected]

Classified Advertising Phone: 508-997-0011 Fax: 508-979-4337

Place your ad online atSouthCoastClassifieds.com

Legal Advertising Phone: 508-979-4351

Fax: 508-979-4495 [email protected]

Terms and Conditions General rate PolicyAll rates except National are non-commissionable. Retail rate applies to local retail stores and service businesses. Rates will be determined by contract level committed to by the advertiser. Contracts not fulfilled will receive billing adjustment.

Your spending level based contract gives you credit for retail ROP, classified, color, preprints, special sections, SouthCoast MarketPlace, New England Business Bulletin and Internet advertising. For example, if a client signs a $41,600 bulk retail advertising contract, the classified rate would correspond to the $41,600 bulk level on the classified rate card. Printing inserts, production costs and web development do not count toward dollar volume contract fulfillment.

The publisher reserves the right to adjust rates during the term of any agreement upon 30 days notice. Upon receipt of the newspaper’s revision of rates and/or credit terms, the advertiser may cancel a contract agreement without penalty by giving 30 days prior written notice to the newspaper.

Brokered space is not accepted. Rates apply only to advertising placed expressly on behalf of the origi-nal advertiser. Under no circumstances shall the original advertiser resell space to a third party. Contract rates are for the customer’s own commercial advertising and may not be extended or transferred by the advertiser to any other party.

Any taxes imposed on the printing or sale of advertising shall be assumed and paid for by the advertiser.

The Standard-Times and Hathaway Publications are not liable for failure to print, publish or circu-late an advertisement for any reason whatsoever.

Position requestsAs a service to our advertisers, we make every attempt to honor requests for specific positioning of ads within the newspaper. Specific position is subject to demand. You may, however, receive priority consider-ation by paying 25% positioning premium. The premium does not guarantee specific placement and is not billed if the position is unavailable.

contract & coPy reGulationsContracts go into effect the date the signed agreement is received at The Standard-Times or Hathaway Publications. Backdating of contracts is not permitted.

–continued

SouthCoast Media Group Publications: The Standard-Times, Daily Newspaper serving the SouthCoast

including New Bedford, Acushnet, Fairhaven, Lakeville, Marion, Mattapoisett, Wareham, Dartmouth, Westport, and Rochester

Hathaway Community Weeklies: The Advocate, The Chronicle, The Middleboro Gazette,

Middleboro Gazette EXTRA!, The Fall River Spirit, The Spectator

SouthCoast MarketPlace | New England Business BulletinSouthCoastToday.com

SouthCoast by the Numbers Population 222,900 • Households 85,600 • Average Household Income: $70,200

The Standard-Times Readership: Daily – 85,000 (49%), Sunday – 83,000 (48%)Print/Online Audience: 118,700* (68%)

The Standard-Times Circulation: Daily – 25,216, Sunday – 26,940Hathaway Weeklies:

PuBliCATioN CirCulATioN

The Advocate 900 The Chronicle 2,400 Fall River Spirit 8,000 Middleboro Gazette 4,200Middleboro Gazette EXTRA! 6,500 The Spectator 4,200

Media Requirements

electronic ad transmissionThe Standard-Times and Hathaway Publications gladly accept electronic ad materials using PDF files via our FTP site, electronic transfer service (AdSend, Fastchannel, Ad Transit) or via e-mail. PDF files must have all fonts embedded. Please indicate name of advertiser and date of publication when FTPing or e-mailing ads. Please contact your SouthCoast Media Sales Consultant for information about our FTP site or for the correct e-mail address to send your electronic files.

other electronic sPecificationsWe use 90 line screen for all half tones at 180 dpi. All line art should be scanned at 300 dpi. For optimum reproduction in The Standard-Times and Hathaway Publications products, any screened area of the ad should be 10% or higher. We will not be responsible for screens less than 10%.

dePth requirementsAdvertisements must be at least as many columns wide as they are inches deep. 6 columns x 3” strip ads are accepted. Ads spanning the center spread must be at least 4” in depth.

closinG schedule, deadlines and mechanical requirements

can be found on a separate page of this Rate Card.

Information for Advertisers

contract & coPy reGulations (continued)All advertising in Southcoast Media Group publications both in print and online are subject to state and or federal laws which make it illegal to print or publish any notice or advertisement that indicates any prefer-ence, limitation, or discrimination based on race, color, religion, sex, handicap, familial status (including children and pregnancy), national origin, ancestry, age, marital status, sexual orientation, veterans’ status or source of income (including federal “section 8” assistance), or any intention to make any such preference, limitation or discrimination. The right is reserved by Southcoast Media Group to edit, reject, or cancel any copy or artwork at any time. The Standard-Times and Hathaway Publications do not accept adult entertain-ment advertising, tobacco or tobacco products advertising.

Insertion orders containing disclaimers or conditions for publication are not accepted.

The Standard-Times and Hathaway Publications will not assume any financial responsibility for errors in scheduling and typography except to the extent of republication in the next available issue or adjustment of that part of the advertisement that was omitted or in error. The newspaper is not responsible for errors in copy or camera ready materials furnished by the advertiser or its agent.

Cancellations of advertising cannot be accepted after deadline or closing date. The newspaper is not re-sponsible for the correctness of copy or materials published that were received after its scheduled deadline.

Advertising designed to appear as editorial matter must carry the word “Advertisement” above each column and use a typeface that is clearly different from that used by The Standard-Times or Hathaway Publications newsroom.

The advertiser assumes sole responsibility for statements contained in the advertisements and indem-nifies The Standard-Times and Hathaway Publications against all loss, liability or expense arising from claims of libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights and proprietary rights and violations of the right to privacy resulting from publication of the advertiser’s copy or materials. The advertiser agrees to hold harmless and to indemnify The Standard-Times and Hathaway Publications from all damages, costs and expenses of any nature whatsoever, for which The Standard-Times or Hathaway Publications may become liable by reason of its publication or omission of the advertiser’s advertising. Reuse for advertising purposes of The Standard-Times’ and Hathaway Publications’ news copy, artwork, photographs and advertising copy written or produced by The Standard-Times or Hathaway Publications is expressly forbidden without prior consent of the newspaper.

roP dePth requirementsMinimum depth: 2 inches. Advertisements exceeding 19.5” in depth will be billed at 21.5” depth. Ads span-ning center bleed gutter will be billed at full column and depth. All advertising placed in The Standard-Times and Hathaway Publications is subject to the terms, conditions and policies stated within this rate schedule. By placement of such advertising the advertiser agrees to these terms, conditions and policies.

terms of Payment

• For your convenience, we accept Visa, MasterCard, Discover and American Express.

• We also extend terms, subject to credit approval, to retail and classified customers.

• Ads are payable in advance of publication unless a credit account has been established.

• Credit approved account payments are due upon receipt at the end of each billing month.

Finance charges up to the legal limit may be assessed on past due accounts. In the event payment is not made within the approved credit limits, we reserve the right to reject advertising copy and/or immediately cancel any contract. The advertiser agrees to indemnify the newspaper for all expenses incurred in connection with the collection of amounts payable, including court costs and attorney and/or collection fees.

An advertiser who does not maintain his credit status with the newspaper shall be deemed in breach of contract, and the newspaper may re-bill the advertiser for an outstanding balance due at the earned rate or non-contract rate on the newspaper’s current rate schedule.

Payment terms, finance charges and discounts may be revised at any time upon 30 days notice to advertisers.

If the advertiser utilizes the service of an agent or other third party, the advertiser and the party shall be jointly and severally liable for payment and for compliance with any agreement with the newspaper.

Political advertisements must be paid by check or credit card in advance of publication.

For copy regulation on political advertising, call your SouthCoast Media Group sales consultant.

10.23.12

Hathaway Publishing

Closing Schedule/Deadlines and Mechanical Requirements

Closing Schedule/Deadlines

Publication Day Materials DueMonday Thursday at 2 pm Tuesday Friday at 9 am SouthCoast MarketPlace Friday at 11 am Wednesday Friday at 2 pm Thursday/Coastin’ Monday at 2 pm Friday Tuesday at 2 pm Saturday Wednesday at 9 am Sunday Living & Neighbors Wednesday at 9 amSunday Wednesday at 5 pm AutoToday Wednesday at 5 pm

Color Deadline is 24 hours prior to above.

A fee will be applied for any ads cancelled after deadline.

Closing time for In-column Cassified Ads is 4:30 pm the day before publication, except: Saturday Friday at 3 pm Sunday/Monday Friday at 4:30 pm

• Camera ready ad materials must be in 24 hours later.

Mechanical Requirementsstandard Full Page: 6 col. x 21.25” (SAU) 9col.x21”(Classified)tabloid Full Page: 5 col. x 11.5” (SAU)Column Width Retail Classified 1 1.81” 1.18” 2 3.75” 2.50” 3 5.75” 3.75” 4 7.62” 5.11” 5 9.62” 6.18” 6 11.625” 7.62” 7 - 9.0” 8 - 10.25” 9 - 11.625” Double Truck 24.0” 24.0”

Depth RequirementsAdvertisements must be at least as many columns wide as they are inches deep. 6 columns x 3” strip ads are accepted. Ads spanning the center spread must be at least 4” in depth.

Line Screens & Half-tonesWe use 90 line screen for all half tones at 180 dpi. All line art should be scanned at 300 dpi. For optimum reproduction in The Standard-Times and Hathaway Publications products, any screened area of the ad should be 10% or higher. We will not be responsible for screens less than 10%.

Media Requirements for Electronic Ad TransmissionThe Standard-Times and Hathaway Publications gladly accept electronic ad materials using PDF files via our FTP site, electronic transfer service (AdSend, Fastchannel, Ad Transit) or via e-mail. PDF files must have all fonts embedded. Please indicate name of advertiser and date of publication when FTPing or e-mailing ads. Please contact your SouthCoast Media Sales Consultant for information about our FTP site or for the correct e-mail address to send your electronic files.

25 Elm Street • New Bedford, MA 02740www.SouthCoastToday.com

508-997-7411•

Advertising Department Phone 508-997-0011

Advertising Leadership TeamSheila McGlinchey, Ad Director

[email protected]

Denise Tudino, Sales Manager508-979-4352

[email protected]

Chris Lodge, Sales Manager508-979-4483

[email protected]

Kerry Silvia, Sales Supervisor508-979-4408

[email protected]

National Advertising Greg Appel

845-346-3085 [email protected]

ClassifiedAdvertising Phone: 508-997-0011 Fax: 508-979-4337

Place your ad online atSouthCoastClassifieds.com

Legal Advertising Phone: 508-979-4351

Fax: 508-979-4495 [email protected]

SouthCoast Media GroupPublication Schedule

Print Publication PublisheD

The Standard-Times Daily

SouthCoast MarketPlace Mailed to non-subscribers on Saturday

SouthCoast Business Bulletin Published 1st of every month

Hathaway Weeklies: The Advocate Thursday

The Chronicle Wednesday Fall River Spirit Thursday Middleboro Gazette Thursday Middleboro Gazette EXTRA! Friday The Spectator Wednesday

Hathaway Publishing

10.23.12

6 column (6 x 12 modular Grid)

Standard Modular SizeS: retail diSplay

Contact your sales representative for additional options.

25 Elm Street, New Bedford, MA 02740 (508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit

MOD

WID

TH

Modular DimensionsROP DISPLAY

6 column x 12 module(6 x 21.50")

12.0 21.50"11.0 19.25"10.0 17.50"9.0 15.75"8.0 14.00"7.0 12.25"6.0 10.50"5.0 8.75"4.0 7.00"3.0 5.25"2.0 3.50"1.0 1.75"

1 2 3 4 5 6

Small Ad Program Sizes

MOD DEPTH

Hathaway Publishing

&

1.83”

3.79”

5.75”

7.71”

9.67”

11.62

5”

6 x 12 mod 6 x 9 mod 5 x 10 mod

3 x 12 mod 4 x 9 mod 6 x 6 mod 5 x 7 mod



6 x 2 mod 2 x 5 mod 3 x 3 mod

2 x 4 mod 2 x 3 mod 3 x 2 mod 2 x 2 mod 1 x 3 mod 1 x 2 mod 2 x 1 mod 1x1 mod

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RA 8 RA 9 RA 10 RA 11 RA 12 RA 13 RA 14 RA 15

RB 5 RB 6 RB 7

RB 1 RB 2 RB 3 RB 4

RI 5 RI 6 RI 7 RI 8

RI 1 RI 2 RI 3 RI 4

RD 1 RD 9 RD 10

10.23.12

Modular Discounts/Base Rates

Standard-Times RETAIL DISPLAY

AwAreness < 1/8 page

breAkthrough 1/8 to 1/4 page

ImpAct > 1/4 to 1/2 page

DomInAnce > 1/2 page

Frequency discounT applies to all ads that are part of the package. All ads must run within 6 days of the first ad. No copy changes are allowed.All packages are pre-sold: Advertiser must agree to the package when the order is placed.

508-997-7411

Depth,modules

columns Depth, Inches 1 2 3 4 5 6

12 $782.55 $1,135.13 21.5011 19.2510 $1,039.76 17.509 $782.55 $1,107.40 15.758 14.007 $622.46 $763.04 12.256 $410.41 $539.16 $782.55 10.505 $232.19 $344.42 8.754 $186.55 $277.41 $453.82 $539.16 7.003 $70.68 $140.50 $209.42 $410.41 5.252 $47.21 $94.05 $140.50 $277.41 3.501 $23.65 $47.21 1.75

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Depth,modules


12 $1,264.13 $2,222.64 21.5011 19.2510 $1,679.62 17.509 $1,264.13 $1,788.88 15.758 14.007 $1,005.51 $1,232.60 12.256 $662.97 $870.95 $1,264.13 10.505 $375.08 $556.38 8.754 $301.35 $448.13 $733.09 $870.95 7.003 $114.17 $226.96 $338.30 $662.97 5.252 $76.26 $151.92 $226.96 $448.13 3.501 $38.21 $76.26 1.75W

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Depth,modules


12 $1,384.52 $2.434.32 21.5011 19.2510 $1,839.58 17.509 $1,384.52 $1.959.25 15.758 14.007 $1,101.28 $1,349.99 12.256 $726.11 $953.89 $1,384.52 10.505 $410.80 $609.36 8.754 $330.05 $490.81 $802.90 $953.89 7.003 $125.04 $248.57 $370.52 $726.11 5.252 $83.53 $166.39 $248.57 $490.81 3.501 $41.84 $83.53 1.75

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6 x12 Modular Grid (Single inSertion)

commitment

level% Discount off

base level$0 0.0%

$2,500 10.0%$3,150 11.0%$3,950 12.0%$4,900 13.0%$6,150 14.0%$7,650 15.0%$9,550 16.0%$11,950 17.0%$14,950 18.0%$18,650 19.0%$23,300 20.0%$29,150 21.0%$36,400 22.0%$45,500 23.0%$56,850 24.0%$71,100 25.0%$88,850 26.0%$111,050 27.0%$138,800 28.0%$173,500 29.0%$216,850 30.0%$271,150 31.0%

Determine Annual spending level

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no. ofInsertions

% Discountper Ad

AD1 1 Insertion 0%AD2 2 Insertions 25%AD3 3 Insertions 30%AD4 4 Insertions 35%AD5 5 Insertions 40%AD6 6 Insertions 45%

AD7+ 7+ Insertions 50% s

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Determine weekly Frequency

Determine multiple product Insertions Ad

packagenumber

of products% Discounteach Ad

scmg1 1 product 0.0%scmg2 2 products 5.0%scmg3 3 products 15.0%scmg4 4 products 25.0%scmg5 5 products 35.0%scmg6 6 products 45.0%

CoLoR

A 20% coLor PreMiuM applies to the cost of an ad.

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10.23.12

PCI Open Rates for Non-Contract Advertisers.Daily: $47.50 | Sunday: $52.50

Rates are determined by contract level committed to by the advertiser.


Hathaway Publishing RETAIL DISPLAY





Frequency discounT applies to all ads that are part of the package. All ads must run within 6 days of the first ad. No copy changes are allowed.All packages are pre-sold: Advertiser must agree to the package when the order is placed.

508-997-7411

Depth,modules


12 $315.32 $554.40 21.5011 19.2510 $418.95 17.509 $315.32 $446.21 15.758 14.007 $250.81 $307.45 12.256 $165.37 $217.24 $315.32 10.505 $93.56 $138.78 8.754 $75.17 $111.78 $182.86 $217.24 7.003 $28.48 $56.61 $84.38 $165.37 5.252 $19.02 $37.89 $56.61 $111.78 3.501 $9.53 $19.02 1.75

Depth,modules


12 $776.10 $1,364.58 21.5011 19.2510 $1,031.19 17.509 $776.10 $1,098.27 15.758 14.007 $617.33 $756.75 12.256 $407.03 $534.71 $776.10 10.505 $230.28 $341.58 8.754 $185.01 $275.13 $450.08 $534.71 7.003 $70.09 $139.34 $207.70 $407.03 5.252 $46.82 $93.27 $139.34 $275.13 3.501 $23.46 $46.82 1.75

Depth,modules


12 $487.31 $856.80 21.5011 19.2510 $647.47 17.509 $487.31 $689.59 15.758 14.007 $387.61 $475.15 12.256 $255.57 $335.74 $487.31 10.505 $144.59 $214.48 8.754 $116.17 $172.75 $282.60 $335.74 7.003 $44.01 $87.49 $130.41 $255.57 5.252 $29.40 $58.56 $87.49 $172.75 3.501 $14.73 $29.40 1.75

6 x12 Modular Grid Hathaway Publishing

commitment

level% Discount off

base level$0 0.0%

$2,500 10.0%$3,150 11.0%$3,950 12.0%$4,900 13.0%$6,150 14.0%$7,650 15.0%$9,550 16.0%$11,950 17.0%$14,950 18.0%$18,650 19.0%$23,300 20.0%$29,150 21.0%$36,400 22.0%$45,500 23.0%$56,850 24.0%$71,100 25.0%$88,850 26.0%$111,050 27.0%$138,800 28.0%$173,500 29.0%$216,850 30.0%$271,150 31.0%


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the advocate published Thursday (Single inSertion)

middleboro gazette published Thursday (Single inSertion+ middleboro gazette extra! published Friday in both)

the Chronicle published Wednesdaythe spectator published Wednesday

middleboro gazette published Thursday (Single inSertionFall river spirit published Thursday in one publication)

10.23.12

6 column (6 x 12 modular Grid)

Standard Modular SizeS: national retail diSplay


25 Elm Street, New Bedford, MA 02740 (508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit

MOD

WID

TH

Modular DimensionsROP DISPLAY

6 column x 12 module(6 x 21.50")

12.0 21.50"11.0 19.25"10.0 17.50"9.0 15.75"8.0 14.00"7.0 12.25"6.0 10.50"5.0 8.75"4.0 7.00"3.0 5.25"2.0 3.50"1.0 1.75"

1 2 3 4 5 6

Small Ad Program Sizes

MOD DEPTH

Hathaway Publishing

&

1.83”

3.79”

5.75”

7.71”

9.67”

11.62

5”

6 x 12 mod 5 x 10 mod

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10.23.12

Standard-Times NaTioNal adverTiSiNg: reTail diSplay





For non-modular sizes, see your advertising consultant.

508-997-7411

Depth,modules


12 $1,622.10 $2,852.05 21.5011 19.2510 $1,831.96 17.509 $1,622.10 15.758 14.007 12.256 $850.71 $1,622.10 10.505 8.754 $575.03 7.003 $291.23 $434.10 5.252 $194.94 3.501 1.75

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12 $2,620.32 $4,607.15 21.5011 19.2510 $3,481.56 17.509 $2,620.32 15.758 14.007 12.256 $1,374.23 $2,620.32 10.505 8.754 $928.90 7.003 $470.45 $701.24 5.252 $314.91 3.501 1.75W

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12 $2,869.87 $5,045.93 21.5011 19.2510 $3,813.13 17.509 $2,869.87 15.758 14.007 12.256 $1,505.11 $2,869.87 10.505 8.754 $1,017.36 7.003 $515.25 $768.03 5.252 $344.90 3.501 1.75

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commitment

level% Discount off

base level$0 0.0%

$2,500 10.0%$3,150 11.0%$3,950 12.0%$4,900 13.0%$6,150 14.0%$7,650 15.0%$9,550 16.0%$11,950 17.0%$14,950 18.0%$18,650 19.0%$23,300 20.0%$29,150 21.0%$36,400 22.0%$45,500 23.0%$56,850 24.0%$71,100 25.0%$88,850 26.0%$111,050 27.0%$138,800 28.0%$173,500 29.0%$216,850 30.0%$271,150 31.0%


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Adpackage

no. ofInsertions

% Discountper Ad


AD7+ 7+ Insertions 50%


Determine long term FrequencyAD13 13 Insertions 40%AD26 26 Insertions 45%AD52 52 Insertions 50%

CoLoR

A 20% COLOR PREMIUM applies to the cost of an ad.

Retail Modular Discounts/Base Rates

FREqUEnCy dIsCOUnT applies to all ads that are part of the package. All ads must run within 6 days of the first ad. No copy chang-es are allowed.All packages are pre-sold: Advertiser must agree to the package when the order is placed.

10.23.12

PCI Open Rates for Non-Contract Advertisers.Daily: $47.50 | Sunday: $52.50

Rates are determined by contract level committed to by the advertiser.

9 column (9x12 modular Grid)

Modular Dimensions

YALPSID DEIFISSALCludom 21 x nmuloc 9 e

"05.12 x 9( )

0.21 "05.120.11 "52.910.01 "05.71

0.9 "57.510.8 "00.410.7 "52.210.6 "05.010.5 "57.80.4 "00.70.3 "52.50.2 "05.30.1 "57.1

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MOD DEPTH

MOD

WID

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875”

2.5”

3.75”

5.063

”6.1

875”

7.625

”9.0

”10

.25”

11.62

5”

Hathaway Publishing

Standard Modular SizeS: claSSified diSplay


25 Elm Street, New Bedford, MA 02740 (508) 997-7411 • (508) 997-0011 | services.southcoasttoday.com/media-kit/

&

9 x 12 mod 9 x 9 mod 6 x 12 mod 7 x 9 mod 5 x 12 mod

6 x 9 mod 9 x 6 mod 6 x 7 mod 6 x 6 mod 5 x 6 mod 6 x 5 mod



2 x 6 mod 3 x 4 mod 4 x 3 mod 2 x 5 mod 3 x 3 mod 2 x 4 mod 2 x 3 mod

3 x 2 mod 2 x 2mod 4 x 1 mod 1 x 3 mod 3 x 1 mod 1 x 2 mod 2 x 1 mod 1x1 mod

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CI 1 CI 2 CI 3 CI 4 CI 5 CI 6

CB 1 CB 2 CB 3 CB 4 CB 5 CB 6

CB 7 CB 8 CB 9 CB 10

CA 1 CA 2 CA 3 CA 4 CA 5 CA 6 CA 7

CA 8 CA 9 CA 10 CA 11 CA 12 CA 13 CA 14 CA 15

10.23.12


Standard-Times claSSified diSplay Hathaway





Frequency discounT applies to all ads that are part of the package. All ads must run within 6 days of the first ad. No copy changes are allowed.All apckages are pre-sold: Advertiser must agree to the package when the order is placed.

20% coLor PreMiuM applies to the cost of an ad.

9 x12 Modular Grid (Single inSertion)Hathaway Publishing

Depth,modules

columns Depth, Inches 1 2 3 4 5 6 7 8 9

12 $601.88 $704.00 $963.90 21.5011 19.2510 17.509 $287.51 $548.22 $628.07 $775.79 15.758 14.007 $297.69 $436.06 12.256 $130.69 $194.34 $256.78 $317.92 $377.71 $548.22 10.505 $109.21 $162.66 $215.29 $317.92 8.754 $87.61 $130.69 $173.26 $256.78 7.003 $33.07 $65.88 $98.43 $130.69 $194.34 $287.51 5.252 $22.08 $44.04 $65.88 3.501 $11.05 $22.08 $33.07 $44.04 1.75

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Depth,modules


12 $1,263.94 $1,478.41 $2,024.19 21.5011 19.2510 17.509 $603.78 $1,151.26 $1,318.94 $1,629.16 15.758 14.007 $625.14 $915.73 12.256 $274.45 $408.12 $539.23 $667.63 $793.18 $1,151.26 10.505 $229.34 $341.59 $452.11 $667.63 8.754 $183.98 $274.45 $363.84 $539.23 7.003 $69.45 $138.36 $206.69 $274.45 $408.12 $603.78 5.252 $46.36 $92.48 $138.36 3.501 $23.21 $46.36 $69.45 $92.48 1.75

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Depth,modules


12 $1,561.34 $1,826.27 $2,500.47 21.5011 19.2510 17.509 $745.84 $1,422.14 $1,629.28 $2,012.49 15.758 14.007 $772.23 $1,131.20 12.256 $339.02 $504.15 $666.11 $824.72 $979.81 $1,422.14 10.505 $283.31 $421.97 $558.49 $824.72 8.754 $227.27 $339.02 $449.45 $666.11 7.003 $85.80 $170.91 $255.33 $339.02 $504.15 $745.84 5.252 $57.27 $114.24 $170.91 3.501 $28.67 $57.27 $85.80 $114.24 1.75

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Frequency discounT applies to all ads that are part of the package. All ads must run within 6 days of the first ad. No copy changes are allowed.All apckages are pre-sold: Advertiser must agree to the package when the order is placed.

20% coLor PreMiuM applies to the cost of an ad.

Determine long term FrequencyAd

package Insertions% Discount

per Adlt 13 13 weeks 15.0%lt 26 26 weeks 25.0%lt 52 52 weeks 30.0%


packagenumber



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commitment

level% Discount off

base level$0 0.0%

$2,500 10.0%$3,150 11.0%$3,950 12.0%$4,900 13.0%$6,150 14.0%$7,650 15.0%$9,550 16.0%$11,950 17.0%$14,950 18.0%$18,650 19.0%$23,300 20.0%$29,150 21.0%$36,400 22.0%$45,500 23.0%$56,850 24.0%$71,100 25.0%$88,850 26.0%$111,050 27.0%$138,800 28.0%$173,500 29.0%$216,850 30.0%$271,150 31.0%


Adpackage

no. ofInsertions

% Discountper Ad



508-997-7411 10.23.12


Modular Dimensions


"05.12 x 9( )

0.21 "05.120.11 "52.910.01 "05.71

0.9 "57.510.8 "00.410.7 "52.210.6 "05.010.5 "57.80.4 "00.70.3 "52.50.2 "05.30.1 "57.1

987654321

MOD DEPTH

MOD

WID

TH1.1

875”

2.5”

3.75”

5.063

”6.1

875”

7.625

”9.0

”10

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11.62

5”

Hathaway Publishing

Standard Modular SizeS: claSSified autoMotive


25 Elm Street, New Bedford, MA 02740 (508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit/

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CA D1 CA D2 CA D3 CA D4 CA D5

CA I1 CA I2 CA I3 CA I4 CA I5 CA I6

CA B1 CA B2 CA B3 CA B4 CA B5 CA B6

CA B7 CA B8 CA B9 CA B10

CA A1 CA A2 CA A3 CA A4 CA A5 CA A6 CA A7

CA A8 CA A9 CA A10 CA A11 CA A12 CA A13 CA A14 CA A15

10.23.12


Standard-Times claSSified auTomoTive Hathaway





9 x12 Modular Grid (One Ad in All 6 PublicAtiOns)

Depth,modules


12 $1074.73 $1257.09 $1721.17 21.5011 19.2510 17.509 $513.99 $978.91 $1121.50 $1385.27 15.758 14.007 $531.56 $778.65 12.256 $233.66 $347.02 $458.51 $567.69 $674.44 $978.91 10.505 $195.01 $290.46 $384.43 $567.69 8.754 $156.44 $233.36 $309.37 $458.51 7.003 $59.06 $117.65 $175.75 $233.36 $347.02 $513.99 5.252 $39.42 $78.64 $117.65 3.501 $19.74 $39.42 $59.06 $78.64 1.75

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12 $523.00 $611.74 $837.57 21.5011 19.2510 17.509 $249.83 $476.37 $547.76 $674.12 15.758 14.007 $258.67 $378.91 12.256 $113.56 $168.67 $223.12 $276.25 $328.20 $476.37 10.505 $94.90 $141.35 $187.08 $276.25 8.754 $76.13 $113.56 $150.55 $291.78 7.003 $28.74 $57.25 $85.53 $113.56 $168.67 $249.83 5.252 $19.18 $38.27 $57.25 3.501 $9.60 $19.18 $28.75 $38.27 1.75

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9 x12 Modular Grid (single insertiOn)

Depth,modules


12 $844.84 $988.19 $1,353.00 21.5011 19.2510 17.509 $403.58 $769.52 $881.61 $1,088.96 15.758 14.007 $417.86 $612.09 12.256 $183.44 $272.79 $360.43 $446.26 $530.18 $769.52 10.505 $153.30 $141.35 $302.20 $446.26 8.754 $122.98 $183.44 $243.20 $360.43 7.003 $46.42 $92.48 $138.16 $183.44 $272.79 $403.58 5.252 $30.99 $61.82 $92.48 3.501 $15.51 $30.99 $46.42 $61.82 1.75

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Frequency discounT applies to all ads that are part of the package. All ads must run within 6 days of the first ad. No copy changes are allowed.

All packages are pre-sold: Advertiser must agree to the package when the order is placed. 20% coLor PreMiuM applies to the cost of an ad.

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commitment

level% Discount off

base level$0 0.0%

$2,500 10.0%$3,150 11.0%$3,950 12.0%$4,900 13.0%$6,150 14.0%$7,650 15.0%$9,550 16.0%$11,950 17.0%$14,950 18.0%$18,650 19.0%$23,300 20.0%$29,150 21.0%$36,400 22.0%$45,500 23.0%$56,850 24.0%$71,100 25.0%$88,850 26.0%$111,050 27.0%$138,800 28.0%$173,500 29.0%$216,850 30.0%$271,150 31.0%


Adpackage

no. ofInsertions

% Discountper Ad



ALL PAckAges Are Pre-soLd: Advertiser must agree to the package when the order is placed. 20% coLor PreMiuM applies to the cost of an ad.

508-997-7411 10.23.12


Modular Dimensions


"05.12 x 9( )

0.21 "05.120.11 "52.910.01 "05.71

0.9 "57.510.8 "00.410.7 "52.210.6 "05.010.5 "57.80.4 "00.70.3 "52.50.2 "05.30.1 "57.1

987654321

MOD DEPTH

MOD

WID

TH1.1

875”

2.5”

3.75”

5.063

”6.1

875”

7.625

”9.0

”10

.25”

11.62

5”

Hathaway Publishing

Standard Modular SizeS: claSSified help wanted



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CHW D1 CHW D2 CHW D3 CHW D4 CHW D5

CHW I1 CHW I2 CHW I3 CHW I4 CHW I5 CHW I6

CHW B1 CHW B2 CHW B3 CHW B4 CHW B5 CHW B6

CHW B7 CHW B8 CHW B9 CHW B10

CHW A1 CHW A2 CHW A3 CHW A4 CHW A5 CHW A6 CHW A7

CHW A8 CHW A9 CHW A10 CHW A11 CHW A12 CHW A13 CHW A14 CHW A15

10.23.12

All pAckAges Are pre-sold: Advertiser must agree to the package when the order is placed. 20% color preMIUM applies to the cost of an ad.


Standard-Times claSSified Help WanTed Hathaway





508-997-7411

9 x12 Modular Grid (One Ad in All 7 PublicAtiOns)Hathaway Publishing

Depth,modules


12 $11,334.34 $13,257.60 $18,151.88 21.5011 19.2510 17.509 $5,414.37 $10,323.88 $11,827.61 $14,609.43 15.758 14.007 $5,605.94 $8,211.83 12.256 $2,461.09 $3,659.79 $4,835.52 $5,986.98 $7,112.85 $10,323.88 10.505 $2,056.64 $3,063.23 $4,054.32 $5,986.98 8.754 $1,649.84 $2,461.09 $3,262.71 $4,835.52 7.003 $622.82 $1,240.72 $1,853.53 $2,461.09 $3,659.79 $5,414.37 5.252 $415.75 $829.34 $1,240.72 3.501 $208.14 $415.75 $622.82 $829.34 1.75

Depth,modules


12 $2,058.73 $2,408.07 $3,297.05 21.5011 19.2510 17.509 $983.45 $1,875.20 $2,148.33 $2,653.61 15.758 14.007 $1,018.24 $1,491.57 12.256 $447.02 $664.75 $878.31 $1,087.45 $1,291.95 $1,875.20 10.505 $373.56 $556.39 $736.41 $1,087.45 8.754 $299.67 $447.02 $592.63 $878.31 7.003 $113.13 $225.36 $336.67 $447.02 $664.75 $983.45 5.252 $75.52 $150.64 $225.36 3.501 $37.81 $75.52 $113.13 $150.64 1.75

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12 $3,642.37 $4,260.43 $5,833.24 21.5011 19.2510 17.509 $1,739.95 $3,317.65 $3,800.89 $4,694.85 15.758 14.007 $1,801.51 $2,638.93 12.256 $790.89 $1,176.10 $1,553.93 $1923.96 $2,285.00 $3,317.65 10.505 $660.92 $984.39 $1,302.98 $1,923.96 8.754 $530.19 $790.89 $1,048.50 $1,553.93 7.003 $200.15 $398.71 $595.65 $790.89 $1,176.10 $1,739.95 5.252 $133.61 $266.52 $398.71 3.501 $66.89 $133.61 $200.15 $266.52 1.75

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FreqUency dIscoUnT applies to all ads that are part of the package. All ads must run within 6 days of the first ad. No copy changes are allowed.

All packages are pre-sold: Advertiser must agree to the package when the order is placed. 20% color preMIUM applies to the cost of an ad.

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commitment

level% Discount off

base level$0 0.0%

$2,500 10.0%$3,150 11.0%$3,950 12.0%$4,900 13.0%$6,150 14.0%$7,650 15.0%$9,550 16.0%$11,950 17.0%$14,950 18.0%$18,650 19.0%$23,300 20.0%$29,150 21.0%$36,400 22.0%$45,500 23.0%$56,850 24.0%$71,100 25.0%$88,850 26.0%$111,050 27.0%$138,800 28.0%$173,500 29.0%$216,850 30.0%$271,150 31.0%


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10.23.12


Modular Dimensions


"05.12 x 9( )

0.21 "05.120.11 "52.910.01 "05.71

0.9 "57.510.8 "00.410.7 "52.210.6 "05.010.5 "57.80.4 "00.70.3 "52.50.2 "05.30.1 "57.1

987654321

MOD DEPTH

MOD

WID

TH1.1

875”

2.5”

3.75”

5.063

”6.1

875”

7.625

”9.0

”10

.25”

11.62

5”

Hathaway Publishing

Standard Modular SizeS: claSSified real eState



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CB 1 CB 2 CB 3 CB 4 CB 5 CB 6

CB 7 CB 8 CB 9 CB 10


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CA 1 CA 2 CA 3 CA 4 CA 5 CA 6

2 x 3 mod 3 x 2 mod 2 x 2mod 4 x 1 mod 1 x 3 mod 3 x 1 mod

CA 7 CA 8 CA 9 CA 10 CA 11 CA 12

1 x 2 mod 2 x 1 mod 1x1 mod

CA 13 CA 14 CA 15

CI 1 CI 2 CI 3 CI 4 CI 5 CI 6

10.23.12

Modular Discounts/Base Rates AwAreness < 1/8 page




All pAckAges Are pre-sold: Advertiser must agree to the package when the order is placed. 20% color preMIUM applies to the cost of an ad.

9 x12 Modular Grid (One Ad in All 6 PublicAtiOns)Hathaway Publishing

Depth,modules


12 $4,423.79 $5,174.43 $7,084.67 21.5011 19.2510 17.509 $2,113.22 $4,029.40 $4,616.31 $5,702.05 15.758 14.007 $2,187.99 $3,205.07 12.256 $960.56 $1,428.41 $1,887.30 $2,336.71 $2,776.14 $4,029.40 10.505 $802.71 $1,195.58 $1,582.40 $2,336.71 8.754 $643.93 $960.56 $1,273.43 $1,887.30 7.003 $243.09 $484.25 $723.43 $960.56 $1,428.41 $2,113.22 5.252 $162.27 $323.69 $484.25 3.501 $81.24 $162.27 $243.09 $323.69 1.75

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12 $1,184.01 $1,384.92 $1,896.19 21.5011 19.2510 17.509 $565.60 $1,078.46 $1,235.54 $1,526.14 15.758 14.007 $585.61 $857.83 12.256 $257.09 $382.31 $505.13 $625.41 $743.03 $1,078.46 10.505 $214.84 $319.99 $423.52 $625.41 8.754 $172.35 $257.09 $340.83 $505.13 7.003 $65.06 $129.61 $193.62 $257.09 $382.31 $565.60 5.252 $43.43 $86.64 $129.61 3.501 $21.74 $43.43 $65.06 $86.64 1.75

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12 $1,912.64 $2,237.18 $3,063.08 21.5011 19.2510 17.509 $913.66 $1,742.12 $1,995.87 $2,465.30 15.758 14.007 $945.99 $1,385.72 12.256 $415.30 $617.58 $815.98 $1,010.28 $1,200.27 $1,742.12 10.505 $347.05 $516.91 $684.15 $1,010.28 8.754 $278.40 $415.30 $550.57 $815.98 7.003 $105.10 $209.37 $312.78 $415.30 $617.58 $913.66 5.252 $70.16 $139.95 $209.37 3.501 $35.12 $70.16 $105.10 $139.95 1.75

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This Weekend’s Open hOusesIn Print - Fridays • Saturdays • Sundays

1 Day 2 Days 3 Days contract rates: $80 $85 $90 non-contract rates: $100 $105 $110 open house 10-pack (10 ads/day): $650 $700 $750

FreqUency dIscoUnT applies to all ads that are part of the package. All ads must run within 6 days of the first ad. No copy changes are allowed.All packages are pre-sold: Advertiser must agree to the package when the order is placed. 20% color preMIUM applies to the cost of an ad.

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commitment

level% Discount off

base level$0 0.0%

$2,500 10.0%$3,150 11.0%$3,950 12.0%$4,900 13.0%$6,150 14.0%$7,650 15.0%$9,550 16.0%$11,950 17.0%$14,950 18.0%$18,650 19.0%$23,300 20.0%$29,150 21.0%$36,400 22.0%$45,500 23.0%$56,850 24.0%$71,100 25.0%$88,850 26.0%$111,050 27.0%$138,800 28.0%$173,500 29.0%$216,850 30.0%$271,150 31.0%


Adpackage

no. ofInsertions

% Discountper Ad



Standard-Times claSSified diSplay: Real eSTaTe Hathaway

*Saturday Real Estate Classified Ads run in house to home Real Estate Tab only

508-997-7411 10.23.12


25 Elm Street, New Bedford, MA 02740(508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit/

Non-Subscriber (INcludES 2% OvErAgE)

Target Market Coverage (TMC)

Revised 04/2/2013.

To reach Middleboro & lakeville, contact your Standard-Times Sales rep at 508-997-7411.

We can also insert your flyer in our sister weekly newspaper, the Middleboro gazette, and the Middleboro gazette EXTrA! to reach 100% of the households in Middleboro and lakeville.

Add non-subscribers to your flyer distribution and reach All households with your advertising message.

Effective 3/25/2013

TowN Zip ZoNe QuaNTiTy

Acushnet 02743 1 2,325Fairhaven 02719 2 5,185New Bedford

North 02745 3A 7,370Center 02746 3B 4,145Historic 02740 3C 12,925South 02744 3D 4,420

North Dartmouth 02747 4A 4,550South Dartmouth 02748 4B 3,770Westport 02790 5 6,995Westport Point 02791 5 370Mattapoisett 02739 6A 2,615Marion 02738 6B 2,390Rochester 02770 6C 1,355Freetown 02717 6D 1,220Assonet 02702 6D 1,610Onset 02558 6E 825Wareham 02571 6E 4,825West Wareham 02576 6E 520East Wareham 02538 6E 630Buzzards Bay 02532 6E 4,780Sagamore Beach 02562 6E 775TOTAL 73,600

SouthCoastToday.com SouthCoastBulletin.com

SouthCoastJobMart.com

SouthCoastAutoToday.com

SouthCoastHouseandHome.com

FinditOnline.com

Digital PortfolioDigital PortfolioDigital Portfolio

Digital Marketing Services

Digital Display (Banner) Advertising Local Search

Promo-Pak

Marketing Blacksmith Limelight Deals

• Complimentary digital ad design and creation• Monthly advertising delivery report

• Local business listing on FinditOnline.com, and delivered to major search engines like Google

• Enhanced business listing• Promote 3 special offers (coupons, specials, events, etc.)

• Access to events calendar

• Digital Marketing Consultation

• Website Development

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Social Media Marketing

• Online Reputation Management

• Promote Your Business—RISK FREE:No upfront fees. We make money if you make money.

• Unbeatable Reach:Your offer will be promoted to a majority of the local market through SouthCoast Media Group’s audience. Customers pre-pay for their deals, so when the deal is over you get a BIG check.

• Be the Featured Business of the Day:Your business is featured on our Daily Deal E-mail to an engaged audience that is actively seeking your deal.

• Others Promote Your Business:Social networking will get your offer passed around to other potential customers. Now that’s “word of mouth.”

1

• Upload PDF files to your business listing (menus, brochures etc.)

• 24/7 Access to update your listing information• Featured in Deals Widget throughout SouthCoastToday.com

See Page 2 for additional details

Revised: 09/25/2012

2

Digital Display AdvertisingDigital Display AdvertisingDigital Display Advertising

5-Star Campaign

4-Star Campaign

3-Star Campaign

40,000 impressions per month on SouthCoastToday.com homepage. 12 month 5-Star packages include 13 months of Promo Pak and are limited to 3 advertisers.

40,000 impressions total per month: 20,000 ROS + 20,000 targeted to a section of your choice.*

30,000 impressions per month on SouthCoastToday.com (run of site)**

Please contact your SouthCoast Media Group representative for additional options and information.

(508) 997-0011 | [email protected]

SouthCoastToday.com delivers the largest audience

for local website traffic,nearly 19,600 daily

unique visitors!

Source: 2012 CMB Market Study

Mobile Advertising

3 Months $250/month

6 Months $325/month

12 Months $350/month

Reach potential customers on the go! Drive brand awareness using this fast-growing media.

• Includes 30,000 impressions per month on our newly redesigned SouthCoastToday.com mobile site!

• 320 x 50 px; Static ads only (no animation)

**Exludes homepage.

Star Campaigns

Revised: 09/25/2012

Leaderboard Ad (728 x 90 pixels)

Medium Box(300 x 250 px)

Double Display(300 x 600 px)

*Exludes homepage, choose from Sports, Local News and Town Sites, Opinion, Entertainment, Lifestyle,

and Special Reports.

3 Months 6 Months 12 Months$825/month $950/month $1,500/month

3 Months 6 Months 12 Months$750/month $895/month $995/month


3 Months 6 Months 12 Months$995/month $1,200/month $1,500/month



3 Months 6 Months 12 Months$800/month $995/month $1,250/month

Medium Box

Leaderboard Ad

Leaderboard Ad

Double Display

Medium Box

Medium Box

Double Display

3

Single Day $500Weekend $300Each Additional Day $300

• Your ad will be the first thing users see on the home page of SouthCoastToday.com.

• Limited to one advertiser per day.

• Large billboard ad reduces to 960 x 30 px Leave-Behind Pencil ad that stays at the top of the page all day.

• Your ad will be the first thing users see on the home page of SouthCoastToday.com.

• Limited to one advertiser per day.

• Exclusive position! your 600 x 300 px message hovers over the home page for 10 seconds, then disappears, displaying a 960 x 30 Pencil ad that stays at the top of the home page all day.

Video Ad: Medium Box Ad with a video embedded.Video Autoplay: Muted with user-initiated audio.

Expandable Ad: Medium Box Ad with one expandable panel. When the ad is clicked, the panel slides out and the advertisers’ video starts.

Rich Media OptionsRich Media OptionsRich Media Options

Sliding Billboard

Floating Billboard

Video/Expandable Ads

Sliding Billboard Ad (960 x 300 pixels)

Floating Billboard (600 x 300 pixels)

Leave-Behind Pencil Ad (960 x 30 pixels)

Leave-Behind Pencil Ad (960 x 30 pixels)

3 Months 6 Months 12 Months

5-Star $1,150 $1,275 $1,850

4-Star $975 $1,125 $1,275

3-Star $500 $575 $600

Single Day $350Weekend $250Each Additional Day $200

Rich Media/Sponsorship OptionsRich Media/Sponsorship OptionsRich Media/Sponsorship Options

4

Please contact your SouthCoast Media Group representative for additional options and information.

(508) 997-0011 | [email protected]

Take over SouthCoastToday.com for a daywith your message! Great for specialevents and sales.

• Exclusive: Only one advertiser can take over.

• Your brand takes over the entire background of the home page.

• Includes Leaderboard ad, Half-page ad, and Sliding Billboard & Pencil ads.

Gallery advertising appeals to our visitors. It’s captivating to audiences of all kinds, entertaining and it engages locals.

Promote your business to our loyal followers who have signed up to receive our e-mail newsletters and alerts.

Homepage Takeover

Sponsorship Options

Take over for only$1,500 per day

Photo/Video Gallery SponsorshipE-mail Newsletter Sponsorship

Animated Pre-Roll: Video Pre-Roll:

$350/month $430/month: 15 seconds$525/month: 30 seconds

$150 PER MONTH

Ad size: 600 x 356 px with Companion Box Ad.

10 seconds max

Seen once per user per dayper content type.

Run Period: Friday through following Thursday. 14 days total.

Between 29,000–33,000 impressions per week.

Ad Size: 180 x 150 px.

Ad size: 600 x 356 px with Companion Box Ad.

15 or 30 seconds

Seen once per user per dayper content type.

•

•

•

•

•

•

•

•

•

Photo/Video Gallery Sponsorship requires at least 3 month commitment.

Box Ad(300 x 250 px)

Animated orVideo Pre-RollYour Ad

(180 x 150 px)

*Available up to 4 days per month, based on availability of companion units.

Information for Advertisers

Documents

Transcript of Information for Advertisers