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Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou...
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![Page 1: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/1.jpg)
Information & communicationInformation & communication‘Reconciliation of work, family and private life’
George Kyriacou ([email protected])
September 2011
![Page 2: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/2.jpg)
OverviewOverview
Communicating the topic of reconciliation of work, family and private life
EIGE’s approach: paperpaper, , audiovisualaudiovisual, , webweb, , eventseventsStrategic communication
Questions? Discussion
![Page 3: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/3.jpg)
PaperPaper
Strategies
: Documentation in plain languageClear organisation / presentationTargeted dissemination
![Page 4: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/4.jpg)
AudiovisualAudiovisual
Strategies:
Overview in plain languageTestimonialsVisual examples
![Page 5: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/5.jpg)
WebWeb
Strategies:
Concise information about the issue Announcing/marketing the issuePromoting EIGE - cross-posting, web partnerships
![Page 6: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/6.jpg)
EventsEvents
Strategies:
Customised meetingsStakeholders as multipliersIssue-based agenda
![Page 7: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/7.jpg)
State of Play
Contract signed late 2010 with VRP Hill & Knowlton to build internal and External Communications Strategy
Input from Experts’ Forum, 4 Regional Journalist Consultations Meetings, Journalist Task Force, EIGE Management and staff, other EU institutions and representative offices
Pending EIGE Management Board’s ‘blessing (October ‘11)
CommunicationCommunicationStrategyStrategy
![Page 8: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/8.jpg)
CommunicationCommunicationStrategyStrategy
Overall frame for EIGE’s communication work Generate specific action plans in focal areasEIGE internal empowerment (internal culture)Institutional visibility (about EIGE)Awareness raising / promotion of produced resultsAwareness raising / promotion of produced results
Strategies:
![Page 9: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/9.jpg)
CommunicationCommunicationStrategyStrategy
Work with the Presidency ReportsPaper, web, audiovisual, events based philosophy
Strategies:
AwarenessAwareness raising / promotion raising / promotion of produced resultsof produced results
![Page 10: Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu.](https://reader035.fdocuments.net/reader035/viewer/2022062404/551bc640550346b9588b4dd5/html5/thumbnails/10.jpg)
Thanks!Questions ?