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Edgar de GrootTechnical ManagerInformation Builders Benelux

Maximize Your Information Capital

Information Capital – in a changing world

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Change in a historical perspective

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Speed ofCommunications

Massive Processing

Social Mobility

Speed of decisions

Information delivery

Fact-based decisions

Information analytics

Social influence

Social analytics

20th

cen

tury

21th

cen

tury

Adaptable and Evolving Information Systems

The only constant is change

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Isaac Asimov - The only constant is change...

The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.

— Isaac Asimov, Science (fiction) author

The speed of change

Importance of data

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Data comes from different sources and in different shapes and quantities than before.

Data is a new class of economic assets, like currency and gold

Source: World Economic Forum 2012

Data is a competitive differentiator

Like any asset, data needs to be managed

Availability of data puts pressure on operational efficiency

Cheap Storage and Flexible infrastructure

Making the right decision

Does more information imply better decisions ? No: Better Decisions implies Less options, Less Information.

Barry Schwartz “A paradox of choice: Why Less is More (2004)” Concept of choice: example “A phone” Too much choice leads to paralysis : “Jam” – 40/30 vs 60/3 Irrational decisions are made

Two solution to make right decisions: Figure out your goals upfront Alignable options to make choices

Another example

“Sunlight is said to be the best of disinfectants. Electric lights the most efficient policeman”

Franklin D. Roosevelt, 1933

"A regulatory regime basically crafted in the wake of a 20th century economic

crisis—the Great Depression—was overwhelmed by the speed, scope, and sophistication of a 21st century global

economy.“Barack Obama, 2009

How to prepare for the best decision

Making complex decisions to support business goals has it’s best results when:

Define clear and measurable business goals

Align the options in a solution for decision support

Develop an Analytics Strategy

Developing an analytics strategy

-ReduceBaby Crying

-Keep DiaperClean

-FeedBaby

-Let themNap

-# on-timeNaps-# on-time

Meals

-Inventory onHand

-CheckDiaper

Regularly

-Availablesupplies

Developing an analytics strategy Align: Overall Strategy

Copyright 2007, Information Builders. Slide 11

Overall

Goal

Business Intelligence to capitalize on information

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Different Types Of Analytical Talent In A Typical Organization

Depth of analytics

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App Store

Office

900.000 Apps Single Function Simple Interface Extremely Scalable Consumer Choice

5 Core Tools Many Functions Complex Interface Require Powerful Machines

Traditional BI vs. Next Generation BI

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Provide The Right Tools & Apps For Every Stakeholder

IT Developers Power Users Business Analysts Management Operational Employees Business Partners Customers

Growth & Revenue Opportunities100%

Easy to Use Tools

<1000%ROI on Information Capital

Easy to Use Self-Service

Platform Cost, Security, and ScalabilityPlatform Features & Capabilities

Customizable Information Portal

Build, Share, Distribute

MappingVisualization

Predictive

Analysis

Search

InfoApps

Extremely easy to use One app many answers Highly stylized and brandedWorks on all devicesHigh performance Ideal for users who just want

their questions answered immediately

Big Data solutions to unlock the information capital

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Organisations are sitting on capital

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Transform Digital Capital into Information Capital

Forrester Research estimates that organizations effectively use less than 5 percent of their available data. Simply because the rest is too expensive to exploit.

IT infrastructures must be able to store bigger volumes and many types of data while controlling costs. Big Data infrastructures must distribute data processing closer to the users to avoid saturating the network.

The distribution of data processing to provide input to analysis tools and real-time responses is a real challenge for the organizations.

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Big data influencing the BI Landscape

Data doubles in size every 2 years This is accelerating because of social media & unstructured Companies typically leverage less than 20% External sources of information enhance perspective

Size of user audience is increasing Mobile workers expecting Google-like access to corporate information Customers and partners demanding better web view of their data Sophisticated users and novice users growing simultaneously

Security issues getting more complex Government regulations Information take out Separating customers (multi-tenancy)

Requirements change rapidly Business happens faster (Decisions need to be made quicker) User requests continue to stack up Pressure from “IT-less” tools

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External

What do the Industry Experts say?

The biggest value in big data can be driven by combining big data with other corporate data.

Bill Franks, Teradata

Big data is available in all shapes and sizes. Knowing the relevance of each of these data sets to your business needs is a key success factor with big data

Krish Krishnan, TDWI

High quality master data is a prerequisite for big data success.Anchor advanced analytics with a foundation you know and trust.

Ted Friedman, Gartner

To create competitive advantage, organizations will need to leverage sources of big data, especially social networks, in combination with their MDM strategy.

John Radcliffe, Gartner

MDM is a cornerstone of making sense of master data across structured, semi-structured and unstructured sources.

Michelle Goetz, Forrester

How RDC maximizes on Information Capital

RDC

100% owned by BOVAG and RAI For more than 40 years the Dutch information broker in Automotive

(mobility) and Finance Supports commercial mobility processes by innovative software solutions

and the most reliable information in the market. One-stop-shop for dealerships and manufacturers Data available on license plate level

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Easy-to-use Real-time data Device aware Analytical capabilities High performance

RDC InfoApp – Targeted Self service BI

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Traditional approach in BI

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ETLBI

STAGINGDWH

DataMart

DataMart

DataMart

Impact of big data on infrastructure

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BI

Columnar DatabaseIn-memory

• Real time• High performance• Ease-of-use• Low Maintenance

• High volume• Distributed• Multi-tennancy• Single version of the truth

Data Virtualisation

DWH

BI Accelerator

On Information Builders

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Information Builders

Market Leader in business intelligence, integration and data integrity

Thousands of customer, millions of users 38 years of experience 1,350 employees around the world

Information Builders3i Strategy

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Business Intelligence

Advanced Analytics

Performance Management

Integration Infrastructure

Data Integration

Universal Adapter Suite

Data Quality Management

Master Data Management

Data Governance

Q&A

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