Information Architecture Summit 2012 Recap

NEW ORLEANS MARCH 21-25

INFORMATION ARCHITECTURE

SUMMIT 2012

Presented by ANDY FITZGERALD

IA SUMMIT ’12 THEMES

Myths of Mobile

Device Independence

Putting Content First

Future-Proofing Content

Leveraging Metadata

Embracing Complexity

Delight & Flow

Extending the Mind

Interaction Design

Sprint 0 Sprint 1 Sprint 2 Sprint N Launch

Wireframes Wireframes Wireframes

Discovery

FinalizedWireframes

Deck

Post Launch

WireframesInteraction Design



Discovery

FinalizedWireframes

Deck

Post Launch

Wireframes

CURRENT UX PROCESS

Interaction Design

Usability

Analytics

Information Architecture

Content Strategy

User Research



ResearchStudy

Paper PrototypeUsability

Study

UsabilityStudy

UsabilityStudy

BaselineUsability

Study

Discovery

Sketches

UsabilityFindingsReport

NavigationSchema User Flows

BaselineAnalytics

Study

AnalyticsFindingsReport

Content Audit

ContentInventory

ContentMap

ContentStrategy

Plan

AnalyticsStudy



FinalizedWireframes

Deck

Post Launch

Personas &User Stories

UsabilityStudy


Usability

Analytics


Content Strategy

User Research



ResearchStudy


Study

UsabilityStudy

UsabilityStudy

BaselineUsability

Study

Discovery

Sketches



BaselineAnalytics

Study


Content Audit

ContentInventory

ContentMap

ContentStrategy

Plan

AnalyticsStudy



FinalizedWireframes

Deck

Post Launch


UsabilityStudy


Usability

Analytics


Content Strategy

User Research



ResearchStudy


Study

UsabilityStudy

UsabilityStudy

BaselineUsability

Study

Discovery

Sketches



BaselineAnalytics

Study


Content Audit

ContentInventory

ContentMap

ContentStrategy

Plan

AnalyticsStudy



FinalizedWireframes

Deck

Post Launch


UsabilityStudy


Usability

Analytics


Content Strategy

User Research



ResearchStudy


Study

UsabilityStudy

UsabilityStudy

BaselineUsability

Study

Discovery

Sketches



BaselineAnalytics

Study


Content Audit

ContentInventory

ContentMap

ContentStrategy

Plan

AnalyticsStudy



FinalizedWireframes

Deck

Post Launch


UsabilityStudy




Discovery

FinalizedWireframes

Deck

Post Launch

Wireframes

PROPOSED UX PROCESS

Interaction Design

Usability

Analytics


Content Strategy

User Research



ResearchStudy


Study

UsabilityStudy

UsabilityStudy

BaselineUsability

Study

Discovery

Sketches



BaselineAnalytics

Study


Content Audit

ContentInventory

ContentMap

ContentStrategy

Plan

AnalyticsStudy



FinalizedWireframes

Deck

Post Launch


UsabilityStudy

Wireframes

Interaction Design

Usability

Analytics


Content Strategy

User Research



ResearchStudy


Study

UsabilityStudy

UsabilityStudy

BaselineUsability

Study

Discovery

Sketches



BaselineAnalytics

Study


Content Audit

ContentInventory

ContentMap

ContentStrategy

Plan

AnalyticsStudy



FinalizedWireframes

Deck

Post Launch


UsabilityStudy


Usability

Analytics


Content Strategy

User Research



ResearchStudy


Study

UsabilityStudy

UsabilityStudy

BaselineUsability

Study

Discovery

Sketches



BaselineAnalytics

Study


Content Audit

ContentInventory

ContentMap

ContentStrategy

Plan

AnalyticsStudy



FinalizedWireframes

Deck

Post Launch


UsabilityStudy

Wireframes

“ARCHITECTURE ENABLES ENVIRONMENTS FOR INHABITATION; INFORMATION ARCHITECTURE ENABLES ENVIRONMENTS FOR UNDERSTANDING.”

–Jorge Arango, “Architectures”

I.A. IS ALSO

Web Strategy

Social

Mobile

Cross-Channel Strategy

Physical

Digital

Intertwingularity

Ubiquitous

Ambient

Content

Context

Users

Adapted from Informa(on Architecture for the World Wide Web, by Louis Rosenfeld & Peter Morville

SUMMIT THEMES (REDUX)



Leveraging Metadata


Delight & Flow

Extending the Mind

Con

tent

Con

text

Use

rs

Myths of Mobile

Device Independence

SUMMIT THEMES (REDUX)



Leveraging Metadata


Delight & Flow

Extending the Mind

Con

text

Con

tent

Use

rs

Myths of Mobile

Device Independence

MYTHS OF MOBILE CONTEXT

Adapted from Myths of Mobile Context, Josh Clark @ IAS12


Myth #1: Mobile users are rushed and distracted




AdWeek, April 11, 2012 Source: Forrester Research



Myth #2: Mobile = Less


“MOBILE USERS’ PRIORITIES CHANGE, BUT THEIR INTENTS DON’T.”

–Emily Weingart, Beyond Channels





Myth #3: Complexity is a dirty word

Myth #4: Extra taps are evil


Myth #5: Gotta have a mobile website






Myth #6: Mobile is about apps


Myth #5: Gotta have a mobile website






Myth #6: Mobile is about apps

Myth #7: Content & API are for database nerds

“STOP BEING CHANNEL EXPERTS; START BEING CONTENT EXPERTS.”

–Emily Weingart, Beyond Channels

DEVICE INDEPENDENCE

DEVICE INDEPENDENCEDEVICE INDEPENDENCE

Place

What are the physical touchpoints & surrounding channels?

Mindset

What is the user there to do?

Social

how does the presence of others affect the users’ goals?

Adapted from Beyond Channels, Emily Weingart @ IAS12

SUMMIT THEMES


Delight & Flow

Extending the Mind

Con

text

Con

tent

Use

rs

Myths of Mobile

Device Independence



Leveraging Metadata

“YOU PUT WATER INTO A CUP,

IT BECOMES THE CUP.

YOU PUT WATER INTO A BOTTLE,

IT BECOMES THE BOTTLE.

YOU PUT IT IN A TEAPOT,

IT BECOMES THE TEAPOT.”

Yoinked from Myths of Mobile Context, Josh Clark @ IAS12

“PUTTING CONTENT FIRST MEANS CREATING CLEAN, WELL STRUCTURED, FLEXIBLE CONTENT THAT CAN BE USED ACROSS A VARIETY OF CHANNELS, PLATFORMS, AND CONTEXTS -- BECAUSE IT WAS PLANNED THAT WAY FROM THE START.”

–Karen McGrane, Adapting Ourselves to Adaptive Content

CONTENT

PROVIDE

MUSIC

PARTNE

Adapted from Adap(ng Ourselves to Adap(ve Content, Karen McGrane @ IAS12

CONTENT FIRST

Future-proof content

write for the “chunk”

create content for re-use from the start


“THE MORE STRUCTURE YOU PUT INTO CONTENT THE FREER IT WILL BECOME.”

– Rachel Lovinger @rlovinger

CONTENT FIRST

Leverage metadata

design for dynamically generated pages that respond to presentation and context


Future-proof content

write for the “chunk”

create content for re-use from the start

“METADATA IS THE NEW ART DIRECTION”

– Ethan Resnick @studip101

SUMMIT THEMES



Leveraging Metadata


Delight & Flow

Extending the Mind

Con

tent

Con

text

Use

rs

Myths of Mobile

Device Independence

EMBRACING COMPLEXITY

Overview

Zoom

Filter

Details on demand

Visual Informa(on Seeking Mantra, Ben Schneiderman (1996)

COMPLEXITY HEURISTICS

Prioritize

Adapted from Designing for Complexity, Nadine Schaeffer @ IAS12


Prioritize

Surface patterns



Prioritize

Surface patterns

Visualize Data



Prioritize

Surface patterns

Visualize Data

Account for roles



Prioritize

Surface patterns

Visualize Data

Account for roles

Adapt to users



Prioritize

Surface patterns

Visualize Data

Account for roles

Adapt to users


Reveal


Prioritize

Surface patterns

Visualize Data

Account for roles

Adapt to users


Reveal

Zoom


Prioritize

Surface patterns

Visualize Data

Account for roles

Adapt to users


Reveal

Zoom

Consider social implications


Prioritize

Surface patterns

Visualize Data

Account for roles

Adapt to users


Reveal

Zoom

Consider social implications

No UI at all

“Plot Lines”Delayed Gra(fica(on, Oct-‐Dec 2011

CSÍKSZENTMIHÁLYI’S FLOW

Finely-tuned balance of challenge & skill

Clear sense of goals

Positively channeled emotions

Total and energized immersion in an activity

Intrinsically rewarding

“INFORMATION IS CHEAP;UNDERSTANDING IS EXPENSIVE.”

–Karl Fast, Information Overload

is an Opportunity

THANK YOU!

Information Architecture Summit 2012 Recap

Technology

Transcript of Information Architecture Summit 2012 Recap