Information Architecture class8 02 27
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Transcript of Information Architecture class8 02 27
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It's
webvrywhereSI 658 Information Architecture
Marti Gukeisen
2/27/2013
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It’s WEBVRYWHERE
Related Readings
Pervasive Information Architecture
Andrea Resmini & Luca Rosati
ISBN 978-0-12-382094-5 Ch 1 From Multi-Channel to Cross Channel Ch 3 Heuristics for a Pervasive IA
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it’s webvrywhere
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mobile, cross channel, ubiquitous
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Trip to Florence
Jones - 1999
go to a travel agent’s office
physical maps, guidebooks, rely on travel agent
old school camera
eat good food, see pretty stuff
Hutchinsons - 2011
online travel agency (24/7)
GPS on phone
plan / shop / buy tickets online
a million digital photos
eat good food, see pretty stuff
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technology helps you get through
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because going around
takes a lot longer.
people hate exercise.
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foursquare
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GPS
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cha-ching. That is MONEY.
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toy car + iPad
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plushes have heartswith barcodes. They sell experiences. And ice cream.
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google glass
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Vocabulary Quiz!
Multi-channel
Cross-channel
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some channels
physical world
face to face
phone / audio
video chat
desktop web
mobile web
paper
short text (alerts, text message, etc.)
long communication (email)
social media
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channels are related to MEDIUM
cell phone
ipad
website
billboard
kiosk
drive-up window
physical store
in-home
radio
television
guy holding a sign
MP3 player
calculator
seats on a plane
bathroom stall walls
your car dashboard
receipt
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communication’s many facetsat least some of them
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Time synchronous
asynchronous
Who’s Involved one-way (blast)
two-way (conversation)
group (comments, etc.)
How Involved short
long in the middle
Who can see
private
public
in the middle
Format
audio
text
photography
video
tactile / physical
Size
big (building)
little (nano)
in the middle
Attention
primary task
secondary task
task switching
background
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and now lets facilitate identity theft
Where do you bank? (check balance, withdraw cash, pay bills, transfer money)
Where do you school? (study, take tests, register for classes, converse with other students)
Where do you get informed? (news, weather, current events, track ebola outbreaks, etc.)
Where do you get entertained? (watch shows, do fun stuff, listen to music / comedy, etc)
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more identity theft
Where do you buy stuff? (food, tickets to shows, gadgets, shoes, a car, etc)
Do you travel like Mrs. Hutchinson?
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apple site IA, store IA
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Goals of transversal IA
reduce disorientation
increase engagement
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DESIGNI’m not usually allowed to use that word
Inductive
Better comprehension of the problem space
Design produces: ideas & objects.
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System Thinkingyou gotta recognize
“no product is an island. a product is more than the
product. it is a cohesive, integrated set of
experiences.” - Don Norman
discovery
purchase
anticipation of use
use experience
brand experience
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Pervasive IA Manifesto
Information architectures become ecosystems
Users become intermediaries
Stat becomes dynamic
Dynamic becomes hybrid
Horizontal prevails over vertical
Product design becomes experience design
Experiences becomes cross-media experiences
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Heuristics for a Pervasive IA
1. Place-making
2. Consistency
3. Resilience
4. Reduction
5. Correlation
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Ubiquitous Computing
ambient intelligence
ambient findability
holistic vision of information spaces
spimes
everyware
ubiquitious ecologies
convergence
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Project Timethe part where you collaborate and teach each other
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Get in your groups
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group assignment
the user experience assessment
this assignment is a hybrid of:
the PACE model - watch JJ at UX week 09
Abby’s IA Heuristics - see the slides
Spider approach from Rubinoff - read the article
template linked to from ctools
excel doc for spider chart linked to from ctools
due Mar 13
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group project breakdown
assignment 1 – 100 pts
assignment 2 – 100 pts
assignment 3 – 100 pts
assignment 4 – 100 pts
presentation – 500 pts
participation – 100 pts
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Presentation
Timethe part where you teach
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Wrap UpMore stuff for you to do.
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next week’s assignment:
drink something like this for me
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next reading (after SPRING BREAK!)
Due TUES Mar 12th at 11 pm.
50-300 words responding to the following:
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PERVASIVE IA
Ch 4 Placemaking
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LatersQuestions?
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