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The User Part SI 658 Information Architecture Marti Gukeisen 1/23/2013
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Transcript of Information Architecture class3 01 23
The User PartSI 658 Information Architecture
Marti Gukeisen
1/23/2013
The User Part
Related Readings
Information Architecture for the World Wide Web 3rd
Edition (The Polar Bear Book) Peter Morville & Louis Rosenfeld
ISBN 978-0-596-52734-1
Ch 3 User Needs and Behavior Ch 10 Research
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How They’re Look for Ityou’ve got it. they want it. I N F O R M A T I O N
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The User Part
The Bad Model
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user asks
question
black
magic
user
receives
answer
The User Part
(A quick caveat)
Users don’t only need “information” these days
They may instead need:
To complete a task
To be entertained
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The User Part
Why do we care?
Why does it matter for an information architect how
people look for information?
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The User Part
Ways People Seek Information
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the
perfect
catch
lobster
trapping
driftnetting
Moby Dick
The User Part
Information Seeking Behaviors
searching
browsing
asking
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The User Part
The Good About the Bad Model
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user asks
question
black
magic
user
receives
answer
The User Part
Yo, Berries
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Q1 I want something
to eat
Q2something
natural to eat
Q3 something
natural &
sweet to eat
I want
something
natural,
sweet, and
juicy to eat
The User Part
You may also like pearl building
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The (Waterfall)
Project Processcause it’s like the project is
riding down a waterfall
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The User Part
The Project Process
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Research
Strategy
Design
Implementation
Administration
The User Part
at Enlighten (where I work)
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BuildDefine Design
Research ApproachUser stuff, business stuff, all the stuff you need to know first.
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The User Part
Figure 10-2. A balanced approach to
research
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The User Part
Figure 10-3. Tools and methods for
research
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The User Part
Hello, I am X, I do Y. I would love to hear
your perspective about Z.
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Man, I am
buying what
you’re selling.
It’s great to be
heard.
Now that’s
what I call
BUY IN.
Word.
IA
The User Part
The Beauty of Collaboration
This is how I understand “the backend”
servers, configuration, CMS capabilities, etc.
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black
magic
But I know it’s important, so I rely on our engineering
team for this part of the discovery process
The User Part
the deliverables I love to hate
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The User Part
Benchmarking
Who’s doing it best?
best job in channel
best job in web for that process/functionality
Don’t reinvent the wheel
Considering something new? It better be so good
it’s worth the effort of learning a NEW paradigm.
Before and After.
You have to start before. Expect the dip.
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The User Part
Google Analytics
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The User Part
Search Term Analysis
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Internal External
The User Part
More Techniques with Users
Contextual Inquiry
Card Sorting
Focus Groups
Surveys
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Project TimeWith your whole team
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The User Part
the first group assignment
Due at the end of class next week, Jan 30.
the what & how brief
anatomy of as-is IA
elevator pitch
business model canvas ♪
back it up to “volume zero”
template linked to from ctools
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Presentation Timethe part where you teach
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Wrap UpMore stuff for you to do.
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"Earning your Masters in
Library and Information
Science is beautiful."
The User Part
For next week
Due TUES Jan 29th at 11 pm.
50-300 words responding to the following:
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Polar Bear
Ch 11 Strategy
Ch 18 Business Strategy
The User Part
Rockstar & Software Eval presentations
next week
Remember:
Tool evaluation sheets are available on ctools.
If you signed up to present Jan 30, get ready!
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LatersQuestions?
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