INFORMA TICC Bi-monthly Business Magazine

Vol. June 2010

R O M E I I N T E R V I E W" F A M I L Y A F F A I R "

I T A L I A N NATIONAL DAY2 J U N E 2 0 1 0

C I B U S 2 0 1 0FOOD AND DINING

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Everybody’s Talking About...

June 20104

PRESIDENTMr. Ekkamon Hutasingh - Tesoro Co., Ltd. Tel: +66 2 719 5416-7 Fax: +66 2 719 5415E-mail: [email protected]

VICE PRESIDENTSMr. Lino Geretto - LGV Engineering Co., Ltd. Tel: +66 2 255 8717-8 Fax: +66 2 255 8716E-mail: [email protected]

Mr. Luca Vianelli - MDA Consulting SEA Co., Ltd. Tel: +66 2 652 2447 Fax: +66 2 652 2448E-mail: [email protected]

DIRECTOR & HONORARY TREASURERMr. Chakrit Benedetti - Italasia Electro Co., Ltd. Tel: +66 2 261 7990-9 Fax: +66 2 261 8700E-mail: [email protected]

DIRECTOR & HONORARY SECRETARYMr. Yongyudh Teeravithayapinyo - Jewelry Network Co., Ltd. Tel: +66 2 664 8358 Fax: +66 2 664 8373E-mail: [email protected]

DIRECTORSMr. Chayaporn Phronprapha - Italsiam Motors Co., Ltd. Tel: +66 2 612 4400 Fax: +66 2 612 4411E-mail: [email protected]

Mr. Gianmaria Zanotti - Zanotti (Thailand) Ltd. Tel: +66 2 636 0002 Fax: +66 2 636 0221 E-mail: [email protected]

Mr. Giuseppe Zigrino - K+Z Corporation Ltd. Tel: +66 34 381 313 Fax: +66 34 381 717E-mail: [email protected]

Mr. Mario Bracci - Asia Cement Public Co., Ltd. Tel: +66 2 641 5600 Fax: +66 2 641 5680 E-mail: [email protected]

Mr. Nino Jotikasthira - Turismo Asia Co., Ltd. Tel: +66 2 245 1551 Fax: +66 2 246 3993E-mail: [email protected]

Mr. Pichai Chirathiwat - Central Trading Co., Ltd. Tel: +66 2 229 7000 Fax: +66 2 367 5445-6E-mail: [email protected]

Mr. Pierre Nicou - EUROFOOD - The Commercial Company of Siam Ltd. Tel: +66 2 261 0245 Fax: +66 2 261 0243E-mail: [email protected]

Mr. Rene Okanovic - Berli Jucker Public Co., Ltd. Tel: +66 2 367 1092 Fax: +66 2 381 4541E-mail: [email protected], [email protected]

Mr. Romeo Romei - Quick Pack Pacific Co., Ltd. Tel: +66 2 998 9101-3 Fax: + 66 2 531 6425E-mail: [email protected]

Ms. Tiziana Sucharitkul - Tilleke & Gibbins International Ltd. Tel: +66 2 653 5555 Fax: +66 2 653 5678E-mail: [email protected]

SECRETARY GENERAL Mr. Sandro ZanelloThai-Italian Chamber of Commerce.1126/2 Vanit Building II, Room 1601B16th Floor, New Petchburi Rd., Makkasan, Rajdhevee, BangkokTel: +66 2 253 9909, +66 2 255 8695 Fax: +66 2 253 9896E-mail: [email protected]

The Informa is the bi-monthly magazine of the Thai-Italian Chamber of Commerce, covering all business activities and social news of interest to the members of the Thai-Italian community and others active in the expanding Thai-Italian bilateral relations. EDITOR: Thai-Italian Chamber of CommerceTel: +66 2 253 9909 Fax: +66 2 253 9896E-mail: [email protected]

EDITORIAL COMMITTEE: Thai-Italian Chamber of CommercePresident: Mr. Ekkamon HutasinghDirectors: Mr. Nino Jotikasthira Mr. Romeo Romei Mr. Giuseppe ZigrinoSecretary General: Mr. Sandro ZanelloItalian Embassy Representative: Ms. Somsri PobpipugtraItalian Trade Commission Representative: Mr. Vincenzo Calì Dante Alighieri Association Representative: Mr. Giacomo MauriScand-Media Representative: Mr. Gregers MollerTICC Staff: Ms. Pawinee Watcharaprasertchai:PR-Manager Ms. Sukanya Kerngfak, Marketing Executive Mr. Richard Darren Bartlett: English Editor

PUBLISHER:Scand-Media Corp., Ltd. 4/41 Moo 3, Thanyakarn Village, Ramintra Soi 14, BKK 10230 Tel: +66 2 943 7166-8 Fax: +66 2 943 7169Design: Disraporn YatpromEmail: [email protected]

ADVERTISING CONTACT:Mr. Finn Balslev, Marketing Director Scand-Media Corp., Ltd.Tel: +66 2 943 7166 Ext: 151 Fax: +66 2 943 7169 Mobile: +66 81 866 2577Email: [email protected] - www.scandmedia.com

Ms. Sukanya Kerngfak, Marketing ExecutiveThai-Italian Chamber of CommerceTel: +66 2 253 9909, +66 2 255 8695 Ext: 103Fax: +66 2 253 9896E-mail: [email protected] – www.thaitch.org

Mr. Ekkamon HutasinghPresident

Thai-Italian Chamber of Commerce

President's MessageThai-Italian Chamber of Commerce

Dear Members and Friends,

In reaching the mid-year period of 2010, it appears that the dramatic downturn of the World’s Economic situation is coming to an end.

Even the Thai economy, which had started to move upwards from the start of 2010, unfortunately was sidetracked due to the Political Crisis, and the Country’s Economy Forecast began to slide back to the lower levels again.

It is hoped that the Political situation will soon come to an End, and that Thailand returns back to normalcy, satisfying all the expectations of the Thai people.

Nevertheless, in keeping up with International business, the emphasis on Manufacturer’s Efficiency is clearly being ratified as to-day’s strategic move to help in reducing Operating Costs and trying to boost Competitive Advantages in the World market.

The Chamber’s activities are now being geared toward the above mentioned criteria, such as arranging various Seminars on the available methods for improving Manufacturing Efficiency.The initial Seminar being organized by TICC will be related to Renewable Energy, whence TICC will be announcing all the details of the Seminar as soon as all the proper preparations for the Seminar are confirmed.

It is to be noted that for the 2010 Italian Festival, the TICC will be participating in the Thailand International Restaurant and Bar 2010 Event, being held at the IMPACT Exhibition Center from 23 – 25 June, 2010.

In addition to the aforesaid Event at the IMPACT Exhibition Center, a “Lunch Talk” Event on a subject of interest for our members is also being organized by TICC for the 2010 Italian Festival period.

The invitation/s of the guest speaker/s for the “Lunch Talk” are now under way, and further information on the above said programs will be sent to all our Members, including the Posting on the TICC Website of all the Information regarding all of the Events being organized by the TICC.

Reports on all of the above Events will automatically be reported in the next issue of the Informa magazine.

We do hope that some of the readers of our magazine will be able to take part in the some of the activities being organized by the TICC, and as per usual the TICC will always welcome your very kind support.

Best wishes

Ekkamon HutasinghPresident

June 2010 5

CONTENTS

8

24

Romei Interview"Family Affair"Twenty seven years after first arriving in Thailand, former TICC President and owner of Quick Pack Pacific Augusto Romei believes its time for the next generation to take over.

Ducati Streetfi ghter Living up to its name, there was little doubt that the Ducati Streetfighter would score a round one knock-out when it entered the ring for the first time at the 2008 EICMA Show in Milan. Making an immediate impact on the international press and the public, it was nominated “most beautiful bike in show” and raised the bar for extreme nakeds by creating a new point of reference in the market.

22

CIBUS 2010 A journey through the highest quality Italian food and dining. An experience to remember for the Thai delegation in the city of Parma.16

12Italian National DayCelebrating the Italian National day on the 2nd of June 2010, the Thai-Italian Chamber of Commerce is glad to have celebrated this special occasion in the two central Business Section pages of Bangkok Post on that unique day.

Mr. Chakrarot Chitrabongs introduce Dante members in Baan PlainernOn 29 April 2010 members and guests of Dante Alighieri were invited to visit Baan Plainern, the private residence of H.R.H. Prince Naris, son of King Mongkut and half-brother of King Chulalongkorn, and the grandfather of M.R. Chakrarot Chitrabongs.

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June 20108

Twenty seven years after first arriving in Thailand, former TICC President and owner of Quick Pack Pacific Augusto Romei believes its time for the next generation to take over

By Catherine Monthienvichienchai

“It’s a dream,” says Augusto Romei of his success in Thailand. “I could never imagine that I would become one of the leaders in this business. That I

would have a 15,000 square metre factory and 250 workers.” Arriving in Thailand in 1983, Augusto Romei had few expectations. He was one of just a handful of Italian businessmen in the country and was hoping to sell products – PVC film and packaging machines – that few within Thailand had heard of. Yet, 27 years later, he’s still here, with a successful business – Quick Pack Pacific – to his name and a strong com-mitment to the country that, to all intents and purposes, he and his family have made their home. A brochure about an exhibition in Tokyo was the unlikely starting point of Augusto’s jour-ney to Thailand in 1982. The straight-talking Italian from Lucca, Tuscany, says it prompted him to consider the possibilities the Asian mar-ket may offer and, as it happens, the owners of the Italian company Pro Pack Florence he worked for were having similar thoughts. “I didn’t know that the owners had a plan to put the two sides of the business together – the production of PVC film (shrink wrap and cling film) and the production of packaging machines – and do something in the Asian market,” explains Augusto. The result was a month-long trip in 1982 to Asia Pacific, taking in Thailand, Singapore, Indonesia, Malaysia, Hong Kong, The Philip-pines, Australia and New Zealand in the hunt for a suitable base for the company. “I decided that for this kind of operation the best country, in my opinion, was Thailand,” says Augusto, explaining that he felt the country felt ‘alive’ and had considerable growth pros-pects. He also felt an affiliation with Thailand’s famous ‘mai bpen rai’ attitude. “I realised that the way of working here is similar to our Italian mentality. The Swiss and the Germans, for example, they are very precise, very demanding and everything must be done on time. But in Italy we are a bit more flexible about things,” he says. While Augusto believed Thailand was the

ideal base for the company’s Asian business, the country wasn’t without its challenges. “It was a very, very tough time in the begin-ning,” he recalls, “because we were trying to introduce these new products in the Thai market. At that time, people were still packing food with newspaper and banana leaves.” Over time, however, Quick Pack Pacific was successful in educating the Thai market about the benefits of using their products, selling their pack-aging machines and film to local supermarkets and department stores, such as Villa Market, Central and Foodland. Then, in 1985, Quick Pack Pacific opened trading companies in Singapore, Indonesia, Ma-laysia, Hong Kong, New Zealand, Australia and The Philippines, with the purpose of selling their products throughout the Asia Pacific region. “Our basic concept was that we produce in Thailand and we distribute through our sales of-fices around the region,” explains Romeo Romei, Augusto’s son, who is now a director at the com-pany. For many years, however, exports were limited due to the fact that the Thai baht was pegged to the US dollar. This all changed in 1997, after the Asian Financial Crisis, when the baht was floated and halved in value. “With the fixed rate it was very expensive to export, but in July 1997 the exchange rate shot up from 25 THB to 52 THB to the dollar. This was definitely a turning point for us. Previously we’d exported 20% of our products and sold 80% locally, but after the floating of the baht we basically swapped this around, with a much higher percentage of our goods being exported,” explains Romeo. “And when we really started to get the chance to export we invested more money in new produc-tion lines,” he adds. From their early days of producing 18 tons of film per month, Augusto says the company now produces around 750 tons, with new production lines being added every two or three years. Quick Pack Pacific is also now wholly owned by the Romei family, having split from its Italian sharehold-ers in 1992. With business prospering, it is an ideal time for Augusto’s 30-year-old son Romeo to take over. “This year I will be 60,” he announces. “I am already semi-retired and I like to play golf.” Augusto still spends two or three hours each morning at the factory in Phatumthani, but says he is keen to let his son and daughter Claudia Azzurra take more responsibility. Claudia who, like Romeo, grew up in Bangkok, returned to Thailand after obtaining a degree in Hotel Management from Les Roches, Switzerland, as well as acquiring a wealth of work experience in various other countries. She currently manages the Human Resources depart-ment at Quick Pack Pacific, which is pivotal to the company’s operations. Augusto says that sometimes he and his

Family Affair

Young people have to make their own

mistakes. Sometimes they have different ideas to me and so I say ‘okay’. They

have to learn from experience.

Augusto Romei

June 2010 9June 2010 9

June 201010

which is only a two or three hour flight away, while labour is cheap and many people speak Italian. “Language is a big problem,” explains Augusto. “Many Italians don’t speak English, let alone another language. So they prefer to go to countries such as Romania and Bulgaria because many people speak Italian there.” Augusto believes the answer to persuading more Italian businesses to invest in Thailand involves appointing an Italian representative for the TICC, based in Italy, who visits the various industrial associations and chambers of commerce throughout the country, talking about the opportunities Thailand holds. Meanwhile, a representative should work within Thailand to persuade Thai businesses of the advantages of investing in Italy. “There is big potential in Italy and there is big potential here, but we’ve got to have some-body to put that together. We can’t sit around and wait for people to find us – we’ve got to go out and find them,” he stresses, adding that the need to be proactive is required now more than ever, given the uncertain political situation in Thailand. While Augusto’s suggestion has yet to be followed up, Romeo explains that the TICC is working hard to recruit more members. “At the board of directors meeting we have discussed using incentives to get more members into the chamber. So there is active work in boosting membership, as well as offering bet-ter services – for example, the website is now

children don’t always agree on how to do something, but he believes in letting them learn from their own mistakes. “Sometimes they have different ideas to me and so I say ‘okay’. They have to learn from experience,” he says. Romeo, who first came to Thailand when he was four years old, says he has tried to bring a modern outlook to the company, even if this has led to clashes. “The older generation likes to do things the old way because it’s always worked that way, but outside everything is changing therefore my objective was to bring new ideas and new ways of doing things. There has been conflict, but at the end of the day I’m very happy with the job we’ve all done together. Since I arrived in 2004, we’ve tripled production,” he says.

Was he never tempted to go back and work in his native country?

“I wouldn’t want to go back to Italy. I grew up here and was looking forward to coming back here to work. I did my university degree in Italy and while I was there I got to see what Italy was like. It’s very difficult there. There is not much growth and, personally, I felt there were better opportunities for me if I come back here. I studied economics and management and I wanted to put that into practice. I also wanted to take advantage of the fact I speak the languages, so it was the ideal job for me,” explains Romeo, who is fluent in English, Ital-ian and Thai. Romeo has also taken over his father’s role at the Thai Italian Chamber of Commerce, where Augusto served various roles, including President in 1990. “I became friends with the people that were in the TICC and so they asked me if I wanted to join them,” recalls Augusto, “and, after a few months, there was an election and I became a director - I think that was in 1985 or 1986.” Despite the efforts of the TICC, Augusto says that they always faced – and still face – a number of challenges in persuading Italian businesses to come to Thailand. “It was difficult because not many Italians knew Thailand; it was very far from their minds. But we tried to get in touch with the chambers of commerce in Italy, city by city, and persuade Italians to come here to start some business.” While the number of Italians residing in Thailand has increased since those early days – from a couple of hundred in the early 1980s to around 2500 now – it is still a small com-munity compared to those of other European nations. “The presence of Italian business here is still very small. You can see by looking at the number of members of the Thai Italian Chamber of Commerce. Franco Thai or the German Thai Chamber of Commerce is much bigger than us. Of course I have to say they are supported 100% by their government and we are not – we are private,” explains Augusto. He says that, even now, Italian businessmen prefer to invest closer to home, specifically in Eastern Europe, such as Romania and Bulgaria,

updated more frequently.” Romeo says that one of the most important things he has learnt from his father is that work-ing with the TICC is about giving back. “It’s not about our own gains, but it’s more a way to give. That’s why my father joined and that’s the message he’s passed to me. The more we live abroad the more we become attached to our country,” he explains. “We eat Italian food every night, we watch Italian news, we follow what goes on even though we don’t live there anymore. This attachment to our country creates a need to give something back and we can do this through the Chamber.” Augusto’s efforts to give back have certainly not gone unnoticed. He has just been informed that the Chamber of Commerce in Lucca, his hometown, will give him a gold medal in rec-ognition of his accomplishments as an Italian working abroad.

“I will go back on 11th September to receive the award

from the Mayor of Lucca,” he says.

View of Lucca city centre

With such a strong role model it seems the future of Quick Pack Pacific is safe in the hands of Augusto’s son Romeo, but what of the third generation – Romeo’s two-year-old son, Flavio? “You never know what happens to a busi-ness; how long we will last,” says Romeo. “But yes, why not!”

(L-R) Claudia Azzurra Romei, Augusto Romei, Flavio Augusto Romei, Romeo Romei, Nicoletta Romei.

June 2010 11

Certified Italia products have enters the world’s largest fast-food chain as lead-ing players. This ‘meeting’is because of

McItaly, the 100% Italian menu distributed in 392 McDonalds’s sales outlets in Italy, which offers Italian-made bread, meat from Italian farmers, and salads and vegetables from the best agricultural regions in the country. The excellence of the products used- extra virgin oil, P.D.O. Asiago cheese, P.G.I. bresaola (air-dried salted beef) from Valtellina, bacon from Val Venosta, buckwheat, onion from Tropea and Roman artichokes -make the menu even more traditional and more ‘Italian’. The new McItaly menu, which has the patronage of the Ministry of Agriculture and Forestry, “… is a great aim which I set myself that has been fulfilled, allowing us to look to the future and extend the horizons of our ag-riculture. A world network like McDonald’s is an important outlet in new sectors of the market or I t a l i a n farmers. Our agriculture couldn’t miss an opportunity l i k e this, as the number show-1,000 tonnes of Italian products used with a value of Euro 3.5 million,” said Luca Zaia, the minister. At first, McItaly will only be distributed in Italian sales outlet but the aim is to ‘globalize’ Italian taste, exporting the ‘certified fast-food’ formula abroad and thus enabling Italian products to move around the world; 75% of agri-food products go into large distribu-tion. In the same way, the strategic focus is also whose who are greatest consumers of McDonald’s menus-young people. Mr. Zaia stressed, “When the Jesuits were asked why they spoke to unbelievers, they answered that it was better to evangelize those who didn’t believe. McItaly will allow us to speak to young people, working on the imprinting of their taste. 31% of McDonald’s customers are between 20 and 35, 11% between 15 and 19. We want to protect Italian products to defend Ital-ian identity, and so we can’t be obstructed by how things are distributed. We have to look at the quality McItaly is this quality, the first fully traceable roll, that isn’t anonymous, through which the identity of Italian agriculture can now be globalized.”

Italian Taste enters McDonald’s with

Mc Italy

Few people know that Italy holds the record for the most exported passenger train in the word-the ‘Pendolino’, produced by Alstom

Ferroviaria in the Savigliano (CN) factory. More than 400 have been ordered in the various countries, from Spain to Finland, Portugal to the Czech Republic, and Great Britain to China. The technological gem, entirely designed, developed and produced in Italy, has three sa-lient features-the variable set-up, which allows the coaches an incline of up to 8 in bends (giv-ing the train its name ‘Pendolino’), the engines on bogies and coaches in aluminium alloy. These features give it, firstly, a travelling speed in bends 30% higher than trains with a fixed trim. There is also better acceleration from the standstill and starting torque (as a result of the distributed drive), less than of the infrastructure (due to the lower loads per axle), greater space for the transport of passengers( through the elimina- tion of the loco-motive). The ‘pendol ino’ c a n thus reach speeds of 250/270 k p h o n t radi t ional t r a c k s , without need-ing special high speed lines whose production ‘ex novo’ has very high costs and prob-lems of acceptance, especially in countries with high population density. The ‘Pendolino’ is a train which adapts to different national contexts. Some models can use three different electrical supply voltages and recent models are fitted with the European signaling standard European rail traffic Man-agement System. The 22 trains operating in Russia and Finland have greater gauge and are prepared for the winter so that they can operate in Arctic temperatures without problems.From this, it can be understood why the ‘Pen-dolino’ family of trains has been unprecedented commercial success for 25 years, a champion of Italian products with accessed the world mar-ket as a result of Alstorm’s global distribution, conquering railway companies in 10 countries and transporting more than 300 million people. The 53 ‘Pendolino’ purchased by the British company Virgin Trains in 2003 allowed it to win the prize as the ‘Best railway Comapany’ in the country of punctuality and regularity of service in 2008.

Its first match was against France in the Arena stadium in Milan. The shirt was white: light blue was adopted one year later.

This is a very special year for Italian foot-ball: before the World Cup in South Africa, the Italian national team, which is also the present World Champion, will celebrate its 100th birthday. On May 15, 1910 Italy played its first match in the Arena stadium in Milan in front of 4,000 spectators, defeating France 6-2. The first goal was scored after thirteen minutes by Pietro Lana, of Milan F.C.. The captain was Franz Cali’, from Riposto (Catania), Sicily; he had studied in Switzerland and played in Andrea Doria of Genoa. The most curious fact is that in the first match the Italian players, who are also called “the Azzurri” (the Blues), wore a white shirt with a starched collar and cuffs. The players brought their own shorts, socks and shoes, so they were all different. The firs t uniform (with t he l igh t - blue shir t) was ad - opted on the occa- s i o n o f their third m a t c h , on January 6, 1911 against Hun- gary (0-1) in the Arena stadium in Milan. Up to now the Italian team has played 700 matches one was against Cameroon (0-0) last March 3, in Montecarlo. Italy has won 378 matches, tied 185 and lost 137. The Italian team has gathered several suc-cess: four World Cup (1934 and 1938, head coach Vittorio Pozzo; 1982 head coach Enzo Berzot; 2006 head coach Marcello Lippi), one European Cup (1968, head coach Ferruccio Valcareggi), and one International Cup (a sort of continental cup)(1927-1930 eith Ragone, Carcano and Pozzo as coaches) The player with the most matches played is Fabio Cannavaro (132); the most prolific scorer is Gigi Riva (35). Four Italian players were awarded the Ballon d’ Or: Gianni Rivera in 1969; Paolo Rossi in 1982; Roberto Baggio in 1993 and Fabio Cannavaro in 2006. At present, at least three other teams are considered favorites to win (Brazil, Spain and England). In 2006 Brazil, France and Ger-many were also said to be stronger than Italy, but they didn’t win, Italy did.Why shouldn’t we hope?

The Italian Football Team is 100 years old

‘Pendolino’ the Most Exported Train in the World

Proud to be Italian

by Sandro Greco Da FonsecaReference: e'Italia magazine

by Franco Zuccala'Reference: e'Italia magazine

by Emilio Gallocchio, Alstom Italia presidentReference: e'Italia magazine

June 201012

Message of the Italian Ambassador H.E. Michelangelo Pipan in occasion of the special Bangkok Post publication of 2nd July to celebrate the Italian National Day.

Dear Friends,due to the recent dramatic events in the Capital, the 2010 edition of the Italian Festival has been postponed to a later date, that will be arranged together with all our partners. We trust the situation in Thailand will return to full normalcy soon and we hope the country will move speedily forward on the way to recovery and reconciliation.

Through this wish and in this perspective, we are working with all interested partners in order to reschedule the Italian Festival 2010; while taking this occasion to thank all our co-organizers, sponsors and partners that have kindly offered their precious support, we are looking at rescheduling our activities next autumn.

With this year’s theme “Bridging tradition with the Future”, it is our intention to illustrate the unique talent of Italy in shaping its contemporary production, that stands at the forefront of the arts and technology, after its great cultural heritage.

Michelangelo PipanAmbassador of Italy to Thailand

Dear Friends,My first and foremost thoughts go to the victims of last months’ tragic events that led to the loss of so many human lives, including that of the Italian journalist Fabio Polenghi. We hold together tight to the Thai people in these days of deep sorrow and mourning and we wish them to soon find anew the harmony that is needed to lead all members of this beloved Nation towards a prosperous and serene future.

Italy and Thailand enjoy a long-standing tradition of far-fetching relations. Having arrived in Bangkok 10 months ago, it makes me proud to discover almost every day new signs of the passage of Italian women and men of ingenuity, entrepreneurship and love for mankind that over the last 150 years lived in a Country they have deeply loved and to whose modernization they gave a fundamental contribution. I believe that the nature of this relationship is underpinned, more then everything else, by the simple fact that Italians feel comfortable with Thais: if more then 150.000 of us visited this country last year, in spite of the still lingering effects of the economic recession, if so many have decided to make Thailand their home, it is not only because of the attractiveness of the beaches and the cultural heritage, but thanks to the special feelings that are quick to grow when Thais and Italians meet. The love of Thais for everything Italian is equally everywhere to be seen, and can be gauged by the success of our products, from food and wine to sophisticated machine tools for the industry, and the influence of Italian ideas and ways, firs of all our fashion and industrial design.

With these premises in mind I feel confident that my mission to foster bilateral relations will continue to bring about positive achievements, as we can build upon the long-lasting feelings of appreciation that run deep between the two countries. Strong political, economic and cultural relations at all levels, includ-ing the all important civil society sector, provide a paramount contribute to the welfare of nations at any instance, but can rise to an even more relevant role when times become more challenging, offering a means for sharing experiences and opinions while promoting economic growth.

To this end I will put all my efforts, counting upon the continuing support of the Italian institutions and concerns and of the many Thai partners, both private and official, interested in Italy and everything that represents the “Italian way of life”. I would like to take this opportunity to thank them all for their precious contribution to our work and for being confident, as I am, that together we will be able of profiting of the surging world economic recovery and succeed in pushing forward Italian-Thai friendship and collaboration.


Ambassador's Message

Among the wide ranging program of exhibitions, performances, cinema, seminars and gastronomic

initiatives to be rescheduled:

EXHIBITIONS

“Italian Style - Dressing Home” (interior design), Crystal Design Centre CINEMA

“Italian Film Festival” (22nd-28th July 2010), SF Cinema @ Emporium

PERFORMANCES:

Giovanni Allevi – “ Piano Solo” (concert), Mahidol University College of Music

“The siege of Paris” (puppet performance)

SEMINARS:

Literature“Women and writing in Italy - yesterday and today” by celebrated Italian writer Dacia Maraini

Cinema“Italian movies in the first Decennary of XXI Century” by Prof. Stefano Todini (Tor Vergata University, Rome)

Technology“Inspiration, design and construction of Italian Pavilion in Shanghai” & “Transmission of light & the innovation of transparent cement” by Italcementi Group

Technical Seminar/workshop/B2B meetings on Marble and Stone Technology by the Italian Trade Commission, in collaboration with I.S.I.M. and Marmomacchine

Technical Seminar/ workshop/B2B meetings on Technology for Plastic and Rubber - by the Italian Trade Commission, in collaboration with Assocomplast, Plastic Industry Club, FTI and the Thai Plastic Industry Association (TPIA)

...and many other cultural and promotional activities.

Italian Festival 2010

T H E I T A L I A N N A

June 2010 13

Celebrating the Italian National day on the 2nd of June 2010, the Thai-Italian Chamber of Commerce is glad to have celebrated this special occasion in the two central Business Section pages of Bangkok Post on that unique day.

One page was dedicated part to the Italian Embassy and the Ambassador, their main activities, policies and future expectancies, and part to the TICC itself, with a short description of the main issues carried out and next challenges.

The other page was committed to the exposure, through the company logo and a short description, of major companies involved in trade and network businesses within Italy and of TICC members’ activities and Italian products excellence.

The daily distribution of the Bangkok Post is over 70,000 copies which ensured to reach in efficient way the international community living in Bangkok and notably the top decision makers and executives from both the public and private sectors.

“Expand your business with TICC’s Global Network”

Italian National Day 2010

Thai-Italian Chamber of Commerce

The “Festa della Repubblica” is the Italian national holiday celebrated every year on the second day of June. The Thai-Italian Chamber of Commerce (TICC) is pleased to celebrate this memorable and significant day with all the TICC members, both Italian and Thai and all the international business community in Thailand.

The Thai-Italian Chamber of Commerce was founded in 1979 as an independent, private, non-profit organization of Italian and Thai businessmen and professionals, duly constituted and registered in accordance with legislation and regulations in Thailand and fully recognized by the Ministry of Productive Activities (former Ministry of Foreign Trade) in Italy.

The TICC’s main objective is to favor and increase bilateral economic relations, promoting in particular the generation of business opportunities for its members. Through its membership network, the TICC helps members find the right business contacts while extending the network worldwide through Assocamerestero – the Association of Italian Chambers abroad.

Members of the TICC for the most part represent Italian businesses, whether run by Italian or Thai nationals, Thai professionals, entrepreneurial associations or institutions. The TICC promotes its role as a representative of the local business community and, more concretely, as a meeting point for business affairs between Italy and Thailand. For further information please visit: www.thaitch.org

Dear Friends,My first and foremost thoughts go to the

victims of last month’s tragic events that led to the loss of so many human lives, including that of the Italian journalist Fabio Polenghi. We hold together tight to the Thai people in these days of deep sorrow and mourning and we wish them to soon find anew the harmony that is needed to lead all members of this beloved nation towards a prosperous and serene future.

Italy and Thailand enjoy a long-standing tradition of far-reaching relations. Having arrived in Bangkok 10 months ago, it makes me proud to discover almost every day new signs of the passage of Italian women and men of ingenuity, entrepreneurship and love for mankind that over the last 150 years lived in a country they have deeply loved and to whose modernization they made a fundamental contribution. I believe that the nature of this relationship is underpinned, more than anything else, by the simple fact that Italians feel comfortable with Thais: if more than 150,000 of us visited this country last year, despite the still lingering effects of the economic recession, if so many have decided to make Thailand their home, it is not only because of the attractiveness of the beaches and the cultural heritage, but thanks to the special feelings that are quick to grow when Thais and Italians meet. The love of Thais for everything Italian is equally everywhere to be seen, and can be gauged by the success of our products, from food and wine to sophisticated machine tools for industry, and the influence of Italian ideas and ways, first of all our fashion and industrial design.

With these premises in mind, I feel confident that my mission to foster bilateral relations will continue to bring about positive achievements, as we can build upon the long-lasting feelings of appreciation that run deep between the two countries. Strong political,

economic and cultural relations at all levels, including the all-important civil society sector, provide a paramount contribution to the welfare of nations in any instance, but can rise to an even more relevant role when times become more challenging, offering a means for sharing experiences and opinions while promoting economic growth.

To this end, I will exert all my efforts, counting upon the continuing support of the Italian institutions and concerns and of the many Thai partners, both private and official, who are interested in Italy and everything that represents the “Italian way of life”. I would like to take this opportunity to thank you all for your precious contributions to our work and for being confident, as I am, that together we will be able to profit from the surging world economic recovery and succeed in pushing forward Italian-Thai friendship and collaboration.


Editor S imon K ind Project Manager Shada Kumnuan Text Supplied Editorial Design Supplied Ads Design Supplied Photographs Supplied l Supplements Advertising VP J aruda Chantraporn Tel + 66 ( 0) 2 240 3700 Fax + 66 ( 0) 2672 9970 Email <[email protected]> Production A llied Printers The Bangkok Post is edited by Pattnapong Chantranontwong for The Post Publishing Public Company Limited, Printer, Publisher and Owner Office Bangkok Post Building, 136 Na Ranong Road, Klong Toey, Bangkok 10110, Thailand • www.bangkokpost.com 0610

Dear Friends,Due to the recent dramatic events in Bangkok, the 2010 edition of the Italian Festival has been

postponed to a later date that will be arranged together with all our partners. We trust the situation in Thailand will return to full normalcy soon and we hope the country will move expeditiously forward on the way to recovery and reconciliation.

Through this wish and in this perspective, we are working with all interested partners in order to reschedule the Italian Festival 2010. While taking this occasion to thank all our co-organizers, sponsors and partners that have kindly offered their precious support, we are looking at rescheduling our activities next autumn.

With this year’s theme “Bridging Tradition with the Future”, it is our intention to illustrate the unique talent of Italy in shaping its contemporary production, that stands at the forefront of the arts and technology, after its great cultural heritage.

Among the wide ranging program of exhibitions, performances, cinema, seminars and gastronomic initiatives to be rescheduled are:

Italian Festival 2010

Exhibitions:

, Crystal Design Centre

Cinema:,

SF Cinema @ Emporium

Performances:,

Mahidol University College of Music

Seminars:Literature

by celebrated Italian writer Dacia Maraini

Cinema

by Prof. Stefano Todini (Tor Vergata University, Rome)

Technology

by Italcementi Group

by the Italian Trade Commission, in collaboration with I.S.I.M. and Marmomacchine

by the Italian Trade Commission, in collaboration with Assocomplast, Plastic Industry Club, FTI and the Thai Plastic Industry Association (TPIA)

...and many other cultural and promotional activities.

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Mortadella, cured hams, salami,coppe and pancette

Publication 2 June 2010

T I O N A L D AY 2 0 1 0Special thanks for the kind cooperation

should be given (strictly alphabetically) to: • Asia Cement plc • Aviva • Bticino • Central Marketing Group • Domus Academy • Ducatisti • Eurofood • Generali • Gfour • Ilct • Italasia • Italsiam • Jaspal • K+Z Corporation • Kitchen Art • Lido • l’Opera • Maserati • Mda Consulting • New Electrical Tech. • Palakiss • Turkish Airlines • Zanotti

Publication

June 201014

FERRARI Factory StoreConcept Design by Iosa Ghini Associates

June 201014

June 2010 15

Ferrari Factory Store of Serravalle Scrivia, entirely designed by Iosa Ghini Associates, is located outside McAr-thur Glen Outlet in Serravalle Scrivia. For the first time in the history of Ferrari

Stores an entire building has been designed to accommodate the store. The building enjoys a privileged position as one of the first structures of the Outlet visible from the main parking area and access roads, for this reason it was designed with an exterior that immediately identifies it at “Ferrari space”. The building of approximately 370 sqm is characterized by a large glass gallery that recalls the image and feel of Formula One box, immediately projecting visitors in the Ferrari world. From a technical point of view the glass gallery is highly innovative with a curved face without mounting posts and bars that permit total visibility inward and outward. The curved glass panels are assembled using a frameless anchor system, i.e. without mounting supports but with ultra light and clips that guarantees the perception of material continuity between the plate glasses and provides lightness to the whole system. Climate control of the glass gallery is ef-

fected by a system of air circulation that takes advantage of the motion of air convection, allowing for the passive cooling by natural induction. This natural system is supported by a forced air system that may be activated when climate conditions require it. In addition, the exterior glass envelope is treated with special UV protection films as well as a screen prints that reduces sun rays for energy savings as required by national standards for the sector. Beyond the glass gallery there is the commercial space. As in all Ferrari Stores the merchandise areas are: the zone for Ferrari fans is designed with aluminium slats of high flex-ibility, in the luxury zone the display windows

use soft materials, brushed leather and polished lacquer, in the children's zone both systems are integrated : slats and display windows finished in yellow lacquer. A shaped false ceiling out-lines the design of the ensemble and follows the path of visitors. The design of the areas is tightly connected to the design and graphic project specific to each Ferrari Store. The graphic style is integral part of the project, in a personal vision of Iosa Ghini As-sociates of the architectural space, where the three dimensions meet to obtain an encompass-ing area able to capture all senses, to transmit an engaging idea through a physical and iconographic interpretation.

www.iosaghini.it

June 2010 15

Serravalle, not simply an outlet

Sur rounded by the h i l l s o f Gav i , the mos t p res t ig ious , a t t rac -tive and largest Designer Outlet in Europe is framed by an enchanting scenery and it is very easy to reach from the Milan-Genoa motorway. A destination for more than three million customers every year, Serravalle De-signer Outlet can boast 180 clothing, sports and accessories stores by the best international names, such as Bulgari, Diesel, Dolce&Gabbana, Prada, Roberto Cavalli, Salvatore Ferragamo and many more, proposing prices discounted by 30% to 70% all year round belonging to previous years collections or overproduction. In Serravalle it’s not just shopping, you enjoy a unique experience in exclusive bou-tiques, open onto small paved squares and winding lanes. A surprising environment with-in architectural recreation of a picturesque old town in Liguria, surrounded by green hills. A must-feel emotion, without the stress of traffic, and with plenty of advantages. Convenience, elegance, bargain prices and quality within everyone’s reach since September 2000. As from its opening, over 20 million people have visited Ser-ravalle Designer Outlet, finding opportunities, surprises and special offers, and taking advantage of many facilities and eating places.

June 201016

Trade newsCIBUS 2010 – A journey through the highest quality Italian food and diningAn experience to remember for the Thai delegation in the city of Parma

From May 10th to May 13th 2010 the Italian city of Parma hosted one of the most distinguished food fairs in Europe: CIBUS (www.cibus.it), an impressive exposition of the finest products available nowadays on the Italian food market. Two years after the last edition, the numbers of this fair were still impressive: more than 1.000 buyers from 55 different countries looking for the best specialties;

more than 60.000 professional visitors; 900 journalists joining the event to find out the latest, most innovative and intriguing products. All this in spite of the logistics difficulties caused by the eruption of the Icelandic volcano. CIBUS fair is not only about discovering what is the current dining fashion in Italy; it is a journey to the future of fine dining and first-class food. The most important producers and distributors on the international scene did not miss an unique occasion to be there and explore CIBUS throughout a refreshing Italian spring week. During the fair, the visitors also got the chance to visit DolceItalia, another important exhibition dedicated to Italian sweets and desserts. In ad-dition, the exhibition was a chance for interested professionals and visitors to attend several conventions, which ranged from technical

subjects such as the relation-ship between production and distribution; to interesting topics like eco-sustainability of the food industry chain or dining trends in post-crisis America. The Ital ian Trade Commission of Bangkok could not miss a great opportunity to share with Thailand and Thai professionals one of the most important events of the year: that’s why Khun Jiraporn Lao-harattanaviboon from Siam Food Services Ltd. and Khun

Pisit Poosanakhom from Villa Market JP Co. Ltd. were invited and took part in CIBUS; an amazing journey in which they had a chance to literally taste some of the best foods one could find on today’s Italian market. This initiative was particularly important and very useful in order to strengthen the reputation of Italian food and dining in countries all around the world and Thailand especially. Even though food does not represent one of the major shares among Italian products exported to Thailand and the rest of the world – the biggest segments have always been related to technology and industrial machinery – Italy is still one of the first exporters of food to Thailand, tackled only by France among European markets. Italian products are considered amongst the most excellent available on shelves of local supermar-kets; there are more than 200 Italian restaurants in Bangkok and unofficial data count between 400 and 500 all over Thailand. Fairs like CIBUS help strengthening the Italian brand and are functional for producers to keep updated and provide the world with the highest-quality products. There is surely room for improvement in trades of food between Italy and South East Asia; therefore it is important that the image and notoriety of Italy remain intact throughout events like this very successful one. The Italian Trade Commission of Bangkok also contributes to this encouraging each year promotional activities in collaboration with malls and supermarkets in Bangkok and all over the country.

NOVEMBER- DECEMBER 2010, BANGKOK

Technical Seminar/ workshop/B2B meetings on Marble and Stone Technology

Seminar/ workshop/B2B meetings dedicated to the Italian technologies for marble processing, organized by the Italian Trade Commission in collaboration with IS.I.M. and Marmomacchine.

Technical Seminar/ workshop/B2B meetings on Technology for Plastic and Rubber

Seminar/workshop/B2B meetings dedicated to the Italian advanced technologies for plastic and rubber manufacturing, organized by the Italian Trade Commission in collaboration with Assocomplast, Plastic Industry Club, FTI and the Thai Plastic Industry Association (TPIA).

5-10 JULY 2010, ROME

Mission for Thai operators to the Roma Fiction Fest 2010, the biggest worldwide festival dedicated to international tele-vision fiction from TV series to TV movies, from mini-series to docu-fiction and from comedy to former great works.(Operational convention with the Region of Lazio)

Upcoming events

June 2010 17June 2010 17

INTERVIEW with Khun Jiraporn LaoharattanaviboonWe have been inpatient to meet them once they got back to Bangkok in order to catch their overall impressions about their days at CIBUS. We set an interview with Khun Jiraporn Laoharat-tanaviboon that we are happy to share with you.

Khun Jiraporn, what was your impression about CI-BUS, one of the biggest and most renown food fairs in Europe?

The fair is very interesting. It presents wide assortments of Ital-ian food which we cannot see in other fairs. Beside, most of the suppliers are looking for partners in Asia and willing to develop their brands out of the country. I met several big suppliers and they provide international standard levels, good quality and have their own story of long establishment in the Italian market.

Having had a chance to appreciate “first-class” Italian food, do you agree that Italian cuisine can be consid-ered among the best in the world?

Sure, I also believe that “ Italian cuisine” is one of the most impor-tant ones in Thailand, since we have many tourists from all around the world. Italian food is well known by everybody here.

What do you think about this kind of fairs as instru-ments to facilitate the dialogue and collaboration between buyers and sellers?

My opinion is really positive. Italian suppliers are very enthusiastic about the export market. Buyers have easy access to a wide range of Italian suppliers in order to provide a complete offer to their customers. It is also a good opportunity to meet with existing suppliers since most of them take the opportunities to present their new products and innovations.

How do you think a country like Thailand might take an opportunity from these fairs and increase its “food-trades” with Italy?

I believe the potential is great. It is also very Important for ICE to support a wider range of buyers here for Italian suppliers which have their own food culture. However, to make the success of food trades, an agreement between Europe and Thailand in terms of lower import taxes in both directions would help the food trades grow significantly since people could reach more of the varieties of food, which have never been in Thailand with a reasonable price.

Trade stats – January-April 2010

Thailand balance of trade

Value (million USD)

Growth rate (YOY)

Thailand exports (world) 58,471.61 +32.45%

Thailand imports (world) 56,627.50 +54.88%

Thailand exports to Italy 567.44 +33.15%

Thailand imports from Italy 483.92 +16.32%

Thailand exports to Italy

Value (million USD)

Growth rate (YOY)

Agricultural products 85.5 37.19%

Agro-industrial products 49.7 5.46%

Principle manufacturing products

429.7 36.45%

Mining and fuel products 2.5 43.26%

Other - -

Thailand imports from Italy

Value (million USD)

Growth rate (YOY)

Vehicles, transport accessories

7.7 +81%

Capital goods 237.8 +6.16%

Raw materials 133.0 +33%

Consumer goods 103.8 +20.35%

Other 1.7 -17,64%

Statistics of Ministry of Commerce, Estimated by ICE Bangkok

Mr. Vincenzo Calì, Italian Trade Commissioner in Bangkok since 2008.

Dear Friends,Despite political turmoil Thailand’s overall economy seems still recov-ering. In fact unrest affected tourism and retail sectors, but industrial production is growing again and total exports of Thailand rose for the sixth straight month in April, by 35.2% year on year basis. Total imports rose by 46% in April on strong demand not only for raw materials but also for consumer goods. From January to April 2010, total trade between Thailand and Italy has reached the value of over 1 billion dollars, about 19% more than the same period in 2009. We have experienced unrest in May and it was terrible for both Thais and foreigners. We’ll understand in the next few months how and how much this affected investors’ and foreign companies’ con-fidence. In my opinion, according to my experience and having talked to many Italian companies lately, they are still confident in Thailand but they are waiting for a clear evidence of stability. In the past Thailand proved to be a wonderful and attractive destination for investors and foreign companies. The challenge for Thailand is now to show it is a wonderful, attractive and reliable destination too.

Trade Commissioner’s Message

Thailand imports of food from Italy – 2009

Product Italy’s rank Italy’s share Value (USD)

Pasta 1st 31.8% 3,406,040

Wine 3rd 5.55% 1,826,387

Meat 3rd 5.89% 225,902

Olive oil 2nd 32.6% 3,354,689

Cheese 9th 2.56% 628,576

Coffee 4th 6.62% 758,272

Mineral water

5th 5.15% 183,670

Statistics of Ministry of Commerce, Estimated by ICE Bangkok

June 201018 June 201018

Mr. Cucchi, you’ve exerted the function of Secretary General of the Thai Italian Chamber of Commerce from 1990 to 2004, can you provide us some history about the Chamber and the role that you were playing during your tenure?

The TICC has taken a considerable part of my business life in Thailand and, as you can imagine, 14 year period is a long time and from the beginning to the end of my tenure several pieces of the puzzle have changed as Thailand has started an incredible and fast development. Naturally at the beginning, TICC was like a congregation of friends and business acquaintances that tried to help and facilitate the new comers (either Thai or Italian) to make and develop business in either country. Then activities became increasingly qualified and TICC became the center of contact for whoever wanted to have an initial business start up. Moreover TICC was the first ever organizer of a meeting that was grouping two Italian cham-bers abroad (TICC and the Italian chamber in India) with the intention and idea that business was not only bilateral but could have easily expanded through other markets and beside, analyzing other situation’s, we could learn and progress accordingly. I still remember in 1997 a glorious fash-ion show that we organized putting together famous Italian fashion name such as Valentino, Benetton, Prada at the Hyatt Hotel Ball Room that was so packed that we had, people that could not enter unfortunately. From a point of view of the trade and insti-tutional mission we accompanied H.E. Somsak Thepsuthin, the Minister of Commerce, in Italy for a introductory visit with the Parma industry (food sector), and two years later, H.E. Pinit Jarusombat, the former Minister of Industry, for a similar mission on textile and fashion groups. I would like to mention to all my mentors, especially Mr. Augusto Romei, my first president and two people that will remain in my heart forever: Mr. Adolfo Benedetti and Mr. Roberto

INTERVIEW to Mr. Angelo Cucchi

From left to right: Mr. Roberto Jotikasthira, Mr. Baldassarre Sparacino, Mr. Giancarlo Cirillo, Mr. Riccardo Baldanzi, Mr. Augusto Romei, H.E. Leopoldo Ferri De Lazara, Mr. Cosimo Di Vito, Mr. Teddy Palasthira, Mr. Giancarlo Guerini and Mr. Angelo Cucchi, presenting at the Ordinary General Meeting of the Thai-Italian Chamber of Commerce on 23rd March 1994.

Jotikasthira. Beside that I like to mention others such us Mr. Cosimo di Vito, Mr. Tiziano Furlan, Mr. Yongyudh Teeravithayapinyo, whom I worked with passion and dedication.

In this 14 year period you certainly have de-veloped a deep knowledge of Thailand and its economic and social dynamics. From a Business point of view, what ideas have you now about the Italian Business Community in Thailand, in particular in Bangkok?

TICC always tried to become a focal point for the Italian Business community, but if we ever succeed it is difficult to say. Italian businessmen are often very independent and secretive by nature and tend not to divulge their stories. I had the possibility to get involved with other business communities such as the British and Australian at the time, and they were different, they were making more mass. This does not mean that one is better than the other, but what I tried to explain is that it was certainly difficult to get business people to agree on something, and to move in the same direction, it has been very hard for the Italians. TICC could not direct its attention to all the sectors of business that Italy had in Thailand, so there were discontent here and there, but we tried to work for the improvement of the business condition in general, especially joining the multi working group as FCC (Foreign Chamber of Commerce) whose voice was easily heard by the Thai government. There were and there are success stories of Italian companies established in Thailand, but I have to admit these were the fruits of the per-severance of their own owner and manager. At the end I would like to say that the Italian business community expectation was high, but we might not have been able to satisfy all of these expectations, but we truly worked hard to achieve our success. Let's not forget that we were fully supported by the Italian embassy and ICE who always stood with us throughout the years of my tenure at TICC.

On the occasion of the 30th anniversary celebration of the Thai – Italian Chamber of Commerce (TICC), Informa speaks to Mr. Angelo Cucchi, who served as Secretary General of the Chamber for 14 years. His insights offer a glimpse into the TICC’s involvement with the Italian business community in Thailand in the early days. He then talks about the Chamber’s development at a time when Thailand was going through a period of rapid expansion, at the turn of the 21st century.

Mr. A.Cucchi in 1993

June 2010 19June 2010 19

Temporary Injunctions

Pre-Claim Relief Option for Consumers

Section 56 of the CCPA provides the grounds for support of provisional measures before judgment. While there are some initial similarities, the CCPA goes further than what is cur-

rently provided by the Civil Procedure Code (CPC) and the Regulations for Intellectual and International Trade Cases B.E. 2540, which seek to prevent persons from committing acts that harm or impair the rights of a claimant prior to judgment. Procedures for requests for provisional measures before judgment are governed by Sections 57-63 of the CCPA and are similar to those provided under the Regulations for Intellectual and International Trade Cases. This includes the specific right to seek injunc-tive orders during trial. It also includes a provision to control the improper use of the courts by consumers by allowing for sanctions where the Court determines that revocation or modifications to injunctions were the fault of the requesting party. In the past, if a claimant wanted to request an injunction to prevent pending or future dam-age, he or she would typically do so under the CPC. In making such a request, the claimant was required to file an underlying civil claim against the wrongdoer prior to or concurrent with the petition for injunctive relief. Until such time that the court was responsible for a pend-ing civil claim for relief, requests for injunctions could not be made. In an effort to expand protection to con-sumers, the CCPA now gives consumers the right to file a petition with the Court seeking an injunction prior to even filing a consumer case if there are grounds to support a petition to order pre-judgment relief under Section 254 (2) of the CPC. Such relief is permissible if the Court believes it is necessary to protect the interests of consumers as a whole. There are several reasons why Thai legisla-tors have considered it important to expand pro-tections by providing consumers this pre-claim right to relief. For example, some consumer cases might require more time to investigate and assess damage amounts. If the claimants have to wait for completion of the claim, they could be at risk that funds could be removed and damages multiplied. In addition, some consumer cases claim damages for product liability or defect. If no pre-claim injunctive relief were available, other consumers could be at risk of injury or damage as a result of such unsafe or defective goods. The CCPA,

in allowing pre-claim petitions for injunctions, seeks to remedy these problems. Understanding that pre-claim injunctions are serious and have a potentially adverse effect on a defendant, the CCPA also employs mea-sures to reduce risk and potential harm. For example, the Court may assign a case officer to investigate facts before issuing an order. In addition, the Court has the right to seek security from the consumer to protect against the defendant’s potential damages in issuing an injunction. Further, to ensure good faith use of the law, the CCPA requires the consumer to file a complaint within 15 days from the day of issuance of the injunction or other period as ordered by the court. It should be noted that a defendant has the right to submit a petition to revoke or change an injunctive order, together with a claim for dam-ages resulting from such order. The defendant also has the right to claim damages within 30 days from the date that the Court revokes or changes the previous order. If the Court agrees with the defendant and revokes or changes the previous order and it is the fault of the consumer, then the Court will order the consumer to pay damages to the defendant. In addition to acting on the petition of par-ties, Section 63 of the CCPA gives the Court the discretion to act on its own to prescribe such temporary measures or procedures necessary to the circumstances and in the interest of justice to alleviate or prevent damages to a party or to consumers as a whole before judgment. While the Court applies the CCPA and related procedural provisions to petitions for in-junctive orders and damages, it is also required to consider the procedures prescribed by the regulations of the Supreme Court President. Such regulations give the Court the power to order persons to provide information or to appear for inquiry concerning damages as it deems suitable. Finally, even though the rights of consumers to seek provisional measures before judgment have increased measurably under the CCPA, consumers still have an obligation to act in good faith. If they do not, they could face li-ability for damages in an amount greater than their original claims against the defendant. By Kasamesunt Teerasitsathaporn, Attorney-at-Law, Dispute Resolution Department, Tilleke & Gibbins International Ltd. Please send com-ments to Andrew Stoutley at [email protected].

The Consumer Case Proce-dure Act (CCPA) was enac-ted with a primary intent to provide better protection to historically disadvantaged consumers. One focus area was in provisional measures before judgment.

Kasamesunt Teerasitsathaporn Attorney-at-Law,

Dispute Resolution Department Tilleke & Gibbins International Ltd.

About Tilleke & Gibbins International Ltd.

Tilleke & Gibbins International Ltd. is the old-est and one of the largest independent mul-tiservice law firms in Thailand with offices in Bangkok and Phuket, as well as in Hanoi and Ho Chi Minh City, Vietnam. Founded in 1890, the firm takes great pride in its 119-year history of providing high-quality advice, knowledge, and judgment to best accomplish its clients’ objectives.

June 201020

The Management of Human Resources is currently defined as “the processes involved in managing people in or-ganizations.” This definition can be

interpreted in several ways, depending on the features included in the concept of “managing people”. In most Western countries HR management would mostly concern the following and apply-ing of laws and rules in the specific context of workers and their rights. Work environments would be characterized by relationship among individuals who are in office to do their job, who are efficient and performance oriented. In these contexts the HR department might need to concentrate on finding the right expertise in new people who could help adding value in the company, while keeping the others well-motivated. In Thailand things work in a totally different way: expertise is not all an HR department is looking for. Hiring the right people might not be enough. Management in Thailand means understanding a culture and a set of values, which come before anything else. Therefore being an HR manager in Thailand means work-ing primarily on relationships, characteristics of the people and context. Salaries, bonuses, benefits, appraisals become meaningless words if they are not put side by side with assertiveness, uncertainty avoidance, power distance, humane orientation. Religion, traditions, values of Thai people constitute guides not just in their lives, but also in their working environment. They will perform as well as any other workers; but they will perform only if these values, these traditions, their culture is deeply known and respected.

In early 2009 1-2-Win, a company provid-ing executive coaching in Thailand, made a survey and interviewed twenty-eight managers working in Thailand, their aim being to un-derstand what are the key characteristics that managers (especially foreign) need to develop in order to work in Thailand. The aim of the research was to provide advice for the achieve-ment of positive integration between Thai and foreign workers. Most of these managers, both Thais and westerners, started with a basic assumption: it is absolutely important for any foreigner who wants to work in Thailand, to get knowledge of and understand Thai culture. Thai culture is complex and quite distinct from the cultural norms and values predominant in the West. Thais themselves are aware that foreigners often do not understand, or have sufficient knowledge of, their culture and hence are unable to follow the unwritten rules of ac-ceptable behaviour. Thai culture exercises a significant and pervasive influence on business dealings. It is therefore recommended that the incoming managers show an interest in getting to know and understand the culture and try to follow the rules for acceptable conduct. By do-ing so, he or she will experience an advantage compared to those who show no interest in all that. While getting to know more about Thai culture and Thai working environment, it will be clear what is one of the most important steps towards providing successful management in Thailand: building a personal relationship with the staff, based on trust and caring for each other in a sincere way. When interviewed by 1-2-Win Khun Patara Yongvanich, managing director of SAP in Thailand, said: “In Thailand,

Managing Human Resources in Thailand

The way an issue can become a strength

Handling Thai Human Capital efficiently might appear as one of the hardest barriers to being successful managers in Thailand: here is the key to success.

The Author: Edoardo Briola was born in 1987 in Milan. He graduated in Business Administration and Management at Bocconi University, Milan. Following this he had the opportunity to study at both the Fudan University in Shanghai and Chulalongkorn University, Bangkok. In recent years his interest in, and passion for, Thailand have grown. His direct experience of life in Bangkok has helped him to deepen his knowledge of Thai society, culture and Economy. For his dissertation, he decided to specialize in HR Management in Thailand, having come to the realization that this was a field with significant potential for improvement. This research constitutes the beginning of a study aimed at improving, modernizing and innovating Thai Human Resources.

Edoardo Briola

The Author

June 2010 21

people don’t care how much you know, until they know how much you care”. In order to reach any goal and to create a successful team, “caring” is a key factor to be considered. A common mistake that managers make is to try to change Thai workers without under-standing their culture first. It is important not to do this either. But after having got to know Thai culture, and having tried to build a relation-ship and reciprocal trust with the employees, it is also possible to get workers to adapt to the needs of specific situations. Thai people can certainly be straightforward if they trust the person they talk to. They can also be very creative and take initiatives, as long as they know exactly when to do it and if they are sure that the manager will not judge them negatively for that. Thai workers just want to be sure that their manager is humble and makes an effort to understand their needs and values. They are absolutely willing to “change” too and adapt to the management style, but they do not want it to be a thing that comes from one side only. Thai workers greatly value the opportunity of finding a “job for life”. They will be keen on accepting a job in companies in which they will feel comfortable; companies in which manag-ers care about their employees and establish good relationships. Since money hardly makes a difference because of the structure of Thai la-bour market, it is very important that employees are not only hired, but “kept” in the company through the right incentives and development opportunities. It is very important to provide a

This Thailand Business-Legal Handbook is the 11th edition of the work our law firm has been producing for the past forty three

years. The first edition was prepared at the request of the

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To appreciate fully the potential of commercial ventures in Thailand, a foreign investor should be famil-

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This book is not an exhaustive summary of Thai laws and regulations on the conduct of business. Professional advice should be sought in interpreting the various laws and regula-

tions contained herein.

International Legal Counsellors Thailand Ltd.18th Floor, 175 Sathorn City Tower

South Sathorn Road, Sathorn Bangkok Tel. 662 679-6005

Fax 662 679-6041-2 www.ilct.co.th

good motivation and good development op-portunities for workers. As explained above, managers need to build sound relationships with the workers, but this might not always be enough. Employees also need to “see a future” in their company. Their “job for life” has to be one in which they will be able to improve and feel more comfortable with each passing day. In this way they might tend to adapt more

new system of reasoning and behaving. Some managers might feel that this should not be part of their job, and in a Western environ-ment they would probably be right. But this is not the case in Thailand: in Thailand being a good manager means being a fair person, an understanding leader, a point of reference in moments of need, sometimes even a friend. It means participating in weddings and funerals; it means being ready to lie in order to save the trust of the employees. HR management is evolving all around the world. New theories and practices put an emphasis on managing human capital as a strategic asset in every company. This is also what is slowly happen-ing in Thailand. But HRM in Thailand is much more. It is the duty of creating commitment, managing relationships, connecting employees from different nationalities to Thai workers and Thailand. Being a Human Resources manager in Thailand might be a great chance, for those who are ready to put their effort in this direction: HR might become the strategic department of a whole firm. Motivation, retention, profit are indicators of success that are related to the function of Human Resources management in few other places as much as in Thailand. That’s why being a HR manager in the “land of smile” is an immense challenge that leads to a great opportunity: becoming that key strategic asset of the company, which is what each Human Resources department should aim to be in modern and future-oriented firms of the 21st Century.

easily and get more involved in the firm’s policies. In Thailand there are often motivation and retention issues. Good opportunities of development, as well as a humane oriented and relationship-based management, might be important factors in order to succeed. Some foreign managers have a hard time working in Thailand. It is not easy for anyone to adapt not just to a situation, but to a whole

June 201022

Motor Show makes historyMore than 27,000 orders placed during 12-days event

A record 27,878 orders were placed at the 31st Bangkok International Motor Show, which from held from March 26 to April 6 2010 at BITEC. The event, which marks the start of the auto buying season in Thailand and promises visitors attractive sales promotions by auto companies such as low interest rates and free gifts, is considered as an economic indicator as auto sales are usually reflective of the economic situation. Last year only 18,000 orders were placed. Jaturont Komolmis, vice chairman of the organizing committee, says that this year’s event turned out to be a big success.“Despite the political glitches, a large number of visitors came right from the first few days of the show,” he said.Jaturont said that apart from the popularity of small and fuel-efficient cars, super luxury vehicles also attracted much attention.

IntroductionLiving up to its name, there was little doubt that the Ducati Streetfighter would score a round one knock-out when it entered the ring for the first time at the 2008 EICMA Show in Milan. Making an immediate impact on the interna-tional press and the public, it was nominated “most beautiful bike in show” and raised the bar for extreme nakeds by creating a new point of reference in the market. The Superbike soul of the Ducati Streetfight-er combines aggressiveness with the refined elegance of a naked and just one look at the

ther maximised by weighing in at just 368lb (167kg) (S version) and further benefits from technology derived directly from Ducati’s Mo-toGP and Superbike projects. Ducati Traction Control and Data Analysis, racing-style braking system, fully adjustable suspension and forged wheels all come as standard equipment on the ‘S’ to complete the battle-ready package. As orders from all over the world flood into Ducati’s factory in Bologna, the Streetfighter and Streetfighter S models go into produc-tion.

Streetfighter

bike provokes an intense rush of adrenaline and excitement. Stripped to the bare essentials, its combination of state-of-the-art race technology, skeletal styling and contemporary design takes Ducati’s big naked concept to the very top of the fighter food chain. The true Ducati spirit is captured by an incredibly powerful Desmodromic L-Twin 1098 “Testastretta Evoluzione” engine producing 155hp with an incredibly wide spread of power thanks to 85lb-ft (11.7kgm) of torque. The Streetfighter’s power and precision is fur-

"It's not just muscle – is intellingent too"

June 2010 23

1926: three brothers, Adriano, Marcello and Bruno Ducati, founded Societa’ Scientifica Radio Brevetti Ducati in Bologna to produce vacuum tubes, condensers and other radio components;

1947: Ducati bought the production licensing of the “Cucciolo“(Puppy) that was created in 1945 by SIATA in Turin. The “Cucciolo” was the first motorbike Ducati produced for the worldwide market;

1949: Ducati came out with its first real motorbike: the Ducati 60;

1986: Was the dawn of a new era for Ducati: the four valve experience, created by Massimo Bordi and Gianluigi Mengoli;

2002: Ducati presented its ultimate weapon in motorbike races: the MotoGP Ducat i DESMOSEDICI;

2004: James Toseland won the 12th world SBK championship with his Ducati 999 Factory;

2007: Ducati’s motorcycle racer Casey Stoner won the 2007 MotoGP World Champion title.

Ducatisti Company LimitedDucatisti Company Limited is the sole distributor of Ducati motorcycle and related products under the “Ducati” brand as well as the unique official Ducati service agent in Thailand. The company, managed by Khun Apichat Leenutaphong and Khun Dorm Hetrakul , the Managing Director and a co-share holder Today, has delivered 100 motorcycles to Thai enthusiast since it was established in Bangkok in 2002. Ducati showroom and its service center is exclusively located on Soi Thonglor where our after-sale service advisers are promptly to maintain your beloved motorcycle with your utmost satisfaction.

Made goodThe Streetfighter culture was born on the backstreets of Northern Europe during the late 70s and 80s. If the Café racer movement had taken traditional bikes and transformed them to establish out-and-out sport bikes, then Streetfighters were defi-nitely anti-establishment. They evolved by removing the fairings from sport bikes, fitting higher bars and customising to create high-performance, over-the-top nakeds. Now, Ducati have taken that concept and applied their own Italian sophistication to a stunning, factory-prepared Streetfighter. The Ducati Streetfighter is equipped with everything that made the Superbike a legend: Awesome L-Twin muscle with brutal, big-bore torque, thoroughbred chassis tech-nology, beautiful single-sided swingarm, planet-stopping Monobloc brakes and pure, sophisticated class. While the tank and seat shapes leave no doubt as to the Streetfighter’s roots, it is the upright and commanding riding position that really starts to shape the character of this ultimate naked. New, minimalistic controls, instrumentation and headlight design leave the front looking clean and mean, while twin-stacked right-side mufflers at the rear leave the tail-end high and sharp. No other Ducati has ever achieved such an aggressive stance while providing a comfortable, empowering, controllable and enjoyable ride. Ducati’s ‘S’ treatment of the Streetfighter takes its sophistication way off the scale. Superbike spec Öhlins suspension front and rear with lightweight forged Marchesini wheels add street credibility when in town and that all-important ‘feel’ when exploring the Streetfighter’s sports soul.

Add the awesome street-going Ducati Traction Control and Ducati Data Analysis as standard equipment and it’s clear that the Streetfighter S is not just muscle – it’s intelligent too.

LifestyleDucati’s Streetfighter project was inevitable. The passion to build the most successful Superbikes ever, mixed with the desire to create iconic, naked motorcycles was a rush of adrenaline just waiting to happen. Who else would create a bike for out-and-out purists to celebrate naked power in all its forms? A bike with muscle-engine performance, aggressive chassis engineer-ing and intelligent electronics all laid bare to appreciate, respect and enjoy? Ducati build bikes for enthusiasts – for bikers who appreciate the details that come together to make an awesome bike, for perfectionists who instantly recognise excellence when they see it. Ducati motorcycles aren’t just a means of transport, they enable a lifestyle that sets their rider apart from the rest of the world. They’re an extension of character and the ultimate personal statement. The Street-fighter is built with pure Ducati passion and it’s ready to impress, whatever the lifestyle. If you’re riding downtown, the Streetfighter is sure to make the coolest arrival. If you’re out of town carving a line through the curves there’ll be nothing more exciting than the Streetfighter. Ducati have captured the essence of all motorcycle lifestyles with the Streetfighter and it now takes ownership of the naked category. It’ll be a tough act to follow so get ready for Desmo domination.

Ducati History

June 201024

and used as a study. This room was where the Prince spent most of his time. The second house was known as a sleeping house with his dressing room and bathroom. The Prince lived a frugal life using readily available furniture and utensils. In the house today it is possible to find a Khon mask collection and wooden sculpture and many of Prince Naris’ works of art. M.R. Chakrarot Chitrabongs very kindly offered his time to the friends of Dante and he invited us to watch the performance of tradi-tional Thai dance in the Baan Plainern garden. It was very nice!

Prince Naris was interested in the arts ever since he was a child. He seri-ously studied in this field, becoming a talented artist. Prince Naris’ art was influenced equally by both Western

and Eastern art. He worked in many areas, including literary art and musical art. However his works are mostly in architecture and visual arts. Due to his interest in art he was always working with any business related to art during the reign of King Rama V to King Rama VII. His birthday was on April 28 and to commemorate this day the house is open to the public for just two days each year.

Mr. Chakrarot Chitrabongs introduce Dante members in Baan Plainern

The Prince began the construction of this residence buying, in 1913, old timber houses in the traditional style and he had them reassem-bled as a continuous group on the new plot. When the building process was completed, he took residence by the end of 1914. He first went there during the hot summer months, but later for longer periods returning to his official residence in front of the Viman Dheves Gate of the Grand Palace only during the cooler winter months. In those days Klong Toey was desolate, because the land was used mainly for growing rice and vegetables. Few people braved the isolation to build houses in the area. The en-trance to the palace was at the end of a ramp to a bridge crossing a canal. Baan Plainern means “the house at the end of the slope”. It was the direction given to people who were to go to the palace. To begin with all the buildings were roofed with palm leaves and the panels of the main house were made of woven bamboo strips, framed with timber. Later the Prince decided to change the rooves into teak wood and the panels into permanent timber walls with win-dows. The Prince’s private quarters consisted of two houses, the first (known as the “hall”) is an open pavilion of three columnar bays with a raised platform surrounded by a walkway, used by the Prince for receptions and religious ceremonies. In this part there are also three book cabinets and three drawings, one made by Carlo Rigoli, Italian painter and a bronze of the prince made by Corrado Feroci, another Italian artist. Behind the book cabinet there was placed the dining table. The space connecting the two houses was open, but later enclosed

On 29 April 2010 members and guests of Dante Alighieri were invited to visit Baan Plainern, the private residence of H.R.H. Prince Naris, son of King Mongkut and half-brother of King Chulalongkorn, and the grandfather of M.R. Chakrarot Chitrabongs.

June 2010 25

While the Andaman Ocean remains synonymous with the best of Thai seaside destina-tions, most people have at

least heard of Phuket. The hidden gem of Khao Lak lies just to the north by about 1.5 hours. Situated on long, windy beaches of pristine sand and open waters, Khao Lak is mostly remembered in recent history as the hardest hit by the 2004 tsunami. The destination has since become somewhat of a hidden gem. While throngs of tourist from over the world hail Phuket as the “Pearl of the Andaman”, flocking for weeks at a time, the more reserved and romanticized feelings lay just to the north. Beaches lined with a wide range of hotels, from the simplest Thai boutique to the largest international 5 star chains, Khao Lak burgeons as hot, hip, and trendy place to explore Thai-land’s more eco-friendly following.. Over the past few years the area has hid-den out, rebuilding and refocusing the local economy. As is lies, it is the perfect place to stay for the more exotic excursions to some of Thailand’s, and the world’s best dive and snorkeling sites. The Similan Islands are just an hour and half hop by speedboat, unveiling aquatic wildlife, corals, beaches, and island peoples that will leave travelers begging for more. New infrastructure also allows for expan-sion past its previous glory with new adven-tures such as elephant trekking and wildlife experiences. Of course the diversification of this area also lends well to the nearby luxury tented camps and unique jungle hotels of Khao Sok. Here the adventure traveler can choose from high end luxury tented camps with full elephant adventure regalia , lake discovery, and jungle trekking. Or they can choose a tree house resort, lifted off the ground dangling in the canopies of the jungle. Hidden waterfalls, and ancient rainforests lie on not-so-known trails, allowing the eco-adventure traveler to carve his own way thru the majestic jungles that surround this spectacular area. Karsts for-mations, and access to the infamous Pha Nga Bay, dot the landscape and horizon with small islands, perfect for sea kayaking adventure, cave discovery , and more also await less than an hour away by boat. The work of the local community is some-thing to be seen, as development and rebuild-ing has given rise to a love of community that is exemplary given that the area was devastated less than five years ago. There are grassroots organization as well as humanitarian organiza-tion that have come in and made opportunity for the development of the ETC ( Ecotourism Training Center), which gives the local young new job skills in environmental tourism, while also highlighting the importance of natural environment protection. The programs devel-oped over the past few years hope to see an inspired future, while trying to establish itself

permanently to the area. Offering student guided nature tours, the program may help sustain the growing area in new and promising ways. There are two sides to every story, and in Khao Lak, maybe even three or four. Here is just another side of what some travelers find when adventuring into this less known destination: In on e of the most romantic resorts spe-cifically designed for the honeymoon traveler one can find private yachts that whisk a select

A new kind of paradise

group of six away for a sunset cruise. Here you are wined and dined with free flow champagne, mock tails, and cocktails, as well as fresh seafood canapés directly from the approaching village that lies on the horizon, only to be escorted down the coastline of an estuary, that once destroyed, is now teaming with life. Fishing villages whose shores are lined with boats rebuilt by initiatives for locals that suffered, now haul daily nets teaming with the bounty where the ocean meets river. As the sun sets the yacht turns to begin its return to the pristine beaches that wait back on land. To then be escorted to your private spa suite for an hour long traditional Thai massage before dining on a Pan-Asian buffet of unprecedented delight only tops off the evening to the perfect degree. The interest here is in how a community has come together to fight and win against one of the most terrifying and memorable natural phenomenon in most of our lifetimes. In a country where only a small portion of the GDP comes from tourism, seeing this type of focus and determination is to really be admired. The success stories abound. From the local restaurant owner brave enough to rebuild, to the largest chain hotel brands lead-ing the charge, this community is inspiringly dumbfounding. Combine these principles with some of the most stunning beaches, waters, and peoples to find a hidden gem that may only remain hidden in the context of the near future. For Khao Lak the future is bright, as the sun rises over the southern coastline and the stream of tourism trickles back. Finding it now leaves the newcomer in a state of extreme delight, knowing only few have had what they have just discovered.

source: Travex Agency”

June 201026

No Worries Island:

But Koh Phangan also offers some remote beaches with a laid-back atmosphere if you are not in a party mood. In recent years more hotels,

from simple bungalows to 4 stars resorts, have been built to respond to everybody’s idea of an unforgettable beach vacation. Enjoying a relaxing massage in one of the spas, exploring the underwater world or meditating at a hilltop temple. If you’re looking to party, as many com-ing to Ko Pha-Ngan are, head to Hat Rin, home of the legendary Full Moon parties, the biggest beach party in the world. Although nowadays it seems any phase of the moon is an excuse to get out the fire sticks, set up the mats on the sand and pump up the trance music – nightlife is huge here, and scantily clad revellers party on buckets of cheap Thai whisky on a regular basis. Fishing and coconut production remain mainstays of the economy, and villages still have a traditional air – although tourism is now by far the largest single industry.

Koh Phangan attracts young people like no other place in Thailand for its no-worries atmosphere and famous Full Moon parties. This is the kind of place where young party people can slurp their booze bucket all night, and then nurse hangovers while snoozing on white hot sand.

Getting thereKoh Phangan is about 2 1/2 hours from Surat Thani Province and 45 minutes from Samui Island by boat. There are ferries be-tween Surat Thani, Samui and Phangan. You can also go by a speed-boat from Bophut pier on Samui.

PhanganKoh

Boat Services to Koh Phangan- Surat Thani - Koh Phangan- Koh Samui - Koh Phangan

Linkshttp://www.lonelyplanet.com/thailand/lower-southern-gulf/

Koh-Pha-Nganhttp://kohphangan.sawadee.com/

June 2010 27

June 201028

On Tuesday 20th April 2010, the Franco-Thai Chamber of Com-merce, with the support of their 2m key sponsors Mazars Double

Impact and Radisson Hotel Bangkok Sathorn, took the initiative to launch a European-wide networking event aiming at reinforcing our European dimension in the representation of our respective member companies. The first “European Chambers Board Members Net-working Event” held at Radisson Hotel Bang-kok Sathorn was a great success with over 50 registered Board Member participants from the 12 invited Chambers of Commerce. The objective was to consolidate European networking at board members’ level in the context of a growing collaboration between European chambers and in the perspective of the soon to be Europe Day.

EU Networking night

TICC Board Members joined with the group of the European Chambers of Commerce in Thailand.

From left to right :Mr. Francesco Zaganelli,

sommelier from Italian Fine Wines (wine sponsor of the event), Mr. Hein Swinkels,

a Board Member of Netherlands-Thai Chamber of Commerce, Mr. Sandro

Zanello, Secretary General of Thai-Italian Chamber of Commerce, and Mr.

Emmanuel Cibla, Executive Director of the Franco-Thai

Chamber of Commerce.

Airlines and Hotels Corporate Rates : Exclusive for TICC MembersThai-Italian Chamber of Commerce is pleased to offer TICC members special rates for airlines and renowned hotels in Thailand and in Italy. Special rates are recognized only booking through the Chamber. Please enjoy!

HOTELSThailand

Hotel Room Rate Discount Promotion Expiry Date

Swissotel Nai Lert Park Wireless Road Up to 40%-60% 31 December 2010

Sheraton Grande Sukhumvit Sukhumvit Road Up to 15% 31 December 2010

The Dusit Thani Rama IV Road Up to 25-50% 31 December 2010

Centara Grand Rama I Road Up to 20-50% 31 December 2010

Italy

Hotel Room Rate Discount Promotion Expiry Date

Holiday Inn-Milano Linate Close to Linate Airport & frequent transportation to Fiera Milano (Rho)

Assocamerestero corporate rate 31 December 2010

Crowe Plaza-Linate Close to Linate Airport & frequent transportation to Fiera Milano (Rho)

Assocamerestero corporate rate 31 December 2010

ATA hotel In Fiera Milano Assocamerestero corporate rate 31 December 2010

Marriott - Renaissance hotel in Naples Assocamerestero corporate rate 31 December 2010

AIRLINES

Airlines Discount Expiry Date

Qatar Economy & Premium : 7% 30 April 2011

Emirates 10% 30 November 2010

For reservation or full information and privilege offers, please contact Ms. Sukanya Kerngfak, email: [email protected]

June 2010 29

International Trade Fairs in Thailand ( June - August 2010 )

Exhibitions In Thailand Detail Date Venue/Website

ASIAN PAPER 2010Asia’s leading business event in the pulp, paper and board industry

16-18 Jun 2010Queen Sirikit National Convention Centerwww.asianpapershow.com

THAIFEX World of Food Asia Covering30 Jun - 4 Jul 2010 Impact Muang Thong Thani

www.thaitradefair.com/THAIFEX/

HOME DECORATION FAIR 2010

Furniture Fair7-15 Aug 2010 Queen Sirikit National Convention

Centerwww.homedecorationfair.com/

International Trade Fairs in Italy ( June - September 2010 )

Exhibitions In Italy Detail Date Venue/Website

Sì - SPOSAITALIA COLLEZIONI

International Presentation of Bridal and Formal Wear

18-21 Jun 2010 Fiera Milano Citywww.sposaitaliacollezioni.fieramilano.it

67th PITTIIMMAGINE FILATI

Collections of yarns for the knitting industry 2010

6-8 Jul 2010Fortezza da Basso, FLorence www.pittimmagine.com

MACEF International Home Show 9-12 Sep 2010Fiera Milanowww.macef.it

TRADE SHOW

Company Name:Contact Name:Address:

Telephone: Fax:E-mail: Website:

Fill in this coupon and fax or mail to Thai-Italian Chamber of Commerce to receive further information and a full application form for membership.

Thai-Italian Chamber of Commerce16th Fl, Vanit II Bldg., Room 1601B1126/1 New Petchburi Road, Makkasan Bangkok 10400 ThailandTel: (662) 253 9909, 255 8695Fax: (662) 253 9896E-mail: [email protected]

BECOME A MEMBER OF THE THAI- ITALIAN CHAMBER OF COMMERCE

C.C.C. Technology Co., Ltd.Mr. Ciocca Adriano101/74 Soi 10A, Moo. 4, Sandloi, Bangbuatong, Nonthaburi Thailand 11110Tel. 66 2 571 3221, 66 2 571 0898 Fax. 66 2 924 3112Email: [email protected]: Marketing Building Materials and Interior Design Products from Italy in all SEA countries and India.

Scandinavian Publishing Co., Ltd.Mr. Gregers Moller4/41 Moo. 3, Ramintra Soi 14, Bangkok, Thailand 10230Tel. 66 2 943 7166-8 Fax. 66 2 943 7169E-mail: [email protected]: www.scandmedia.com, www.scandasia.comSector: Publishing

Welcome New Members

Apply now for scholarships,deadline May 4, 2010,open to all nationalities

June 201032

BANGKOKfrom

MILANROMEVENICE BOLOGNALONDON PARISFRANKFURTAMSTERDAMZURICHBERLIN PRAGUEBUDAPESTATHENS MADRIDBARCELONA MANCHESTER MUNICHMOSCOWVIENNA

to

turkishairlines.com | 0 2 231 0300-7

For Economy Class 18,170THB

For Business Class 79,000THB

Travel Dates: Valid for outbound travels between 01 May – 31 July 2010 (include) Ticketing Dates:

Tickets must be issued between 06 April – 31 July 2010 (include)

You can fly from Bangkok to more than 60 destinations in Europe.

INFORMA TICC Bi-monthly Business Magazine

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Transcript of INFORMA TICC Bi-monthly Business Magazine