Infomercials

Video ProductionMrs. J. Powell

What is an Infomercial?

•An extended commercial •beyond the normal 30-60 seconds•Typically last 28 minutes•Uses lots on images to sell

Main Goal

•Turn Passive Watchers into Active Buyers

•Passive Watcher – watches commercial, but doesn’t buy. •Active Buyers – watches commercial AND buys.

•Use emotion

Keeping the audience

•Running Story•Teasers•Entertainment•Sales Pitch•Emotion

5 Elements of Infomercial Success

•Exclusive offer•Urgency to purchase•Reinforcing the product value•Creating an emotional connection•Product uniqueness

Exclusive offers

•"Not Avalible In Stores"

Urgency to purchase

•Limited time•Bonus for calling now

Reinforcing Product Value

•Reason to purchase

Emotional Connection

•Testimonials•Great Energy

Product Uniqueness

•Product comparison

Samples

•Acne Burn•Atracto Shades•Edible Markers

Your Project

•Create a product•Create a 2 minute infomercial•Include the 5 successful elements