Infomercial Video Project

Marketing

Infomercial

• What is an infomercial? Info: Information / to inform

-Mercial: Commercial / E-commerce

• An infomercial is designed to– Inform– Make a Request– Persuade

Infomercial

• How is a commercial different than an Infomercial?– Infomercials are longer

– Often a host is used

– A phone number & payment details are provided

Persuasive Language

• In order to be effective your infomercial must use persuasion to attract customers– Influence, Manipulate, Change someone’s mind

• How do you persuade someone?– Speak with conviction– Put people in the mood to listen/spend– Disguise how easy it is to do something– Use “If….Then” statements

• If you spend money then a positive change will occur

Infomercial

Vocabulary If you use a word that someone may not understand…use a visual to help

Sentence Structure Short sentences, sounds more like talking than formal writing

Rate of Speech Fast

Tone Expert, pushy, excited

Repetition Recap phone number and package details often

Hook Improved appearance, improved self-confidence…emphasis on benefits not features

Infomercials

• Basic Structure of an Infomercial:– Beginning: Often starts with question

• Are you tired of baggy eyes and sleepless nights?

– Middle: Often includes research stats, video proof

– End: Usually has testimonials and payment details• Use an average person to add credibility

• Deceptive pricing is used to make the product seem easier to buy

– “In just 4 easy payments of $19.99 this incredible product can be yours!”

Assignment

• You have 8 questions on your sheet• Answer each on a separate sheet of paper as you view

examples in class.1. The product name

2. What is the product’s intended purpose or what need does it serve

3. An advertising slogan or phrase used to market the product

4. The price

5. The key selling features or attributes of the product (e.g. works underwater)

6. A more general description of the product (can be on the slide or in the notes section)

7. The name of the company that produces the product

8. Any references to “Wait There’s More…” What is/are the specific bonus product(s) they are offering?

1. Mighty Putty 2. Repairs, Seals, Fills Cracks, Ideal for Cracks3. AND THAT’S THE POWER OF MIGHTY PUTTY4. $19.995. Turns from green to white when activated, can hold up

to 80,000Ibs., cuts like dough6. A do it all glue 7. F8. If you order now you will get triple the offer 6 for

$19.999. http://www.youtube.com/watch?v=Rb2bMdH1iPY

Assignment Part II

• You & a partner are to create a fictitious product and answer the same 8 questions.

• Once you have a product, you should create a Poster that provides all pertinent information & promotes the product you have created.

Infomercial Assignment

• Create your own infomercial for a new product

• You can make up your own product or use an existing one– Product can be completely fictional, a modified version or

a current product– Make sure no contradictory labels are showing if fake

• Provide evidence that your product works– Demonstration– Testimony– Comparison

Infomercial Assignment• Infomercial must be 2-4 minutes

• You must use a variety of voices during your infomercial

• Your product must have a price

• You must provide payment details

• Incentive needs to be included– “Wait…there’s more”

• No more than 4 people can work together

• Can be taped on-campus or off-campus

• Everyone in your group must either speak or act in the infomercial

• Must be in movie format & viewable in class Monday, September 23

Infomercial Assignment

• What needs to be turned in?– Student Checklist

• Due September 19

(Today, Thursday, the day before Friday)

– A written transcript of what was said in your infomercial

– A video of your 2-4 minute infomercial

Infomercial Grading Sheet• Spoke slowly and clearly

• Style of speaking is appropriate for purpose

• Professional and mature attitude while performing

• Persuasive language

• Creative and original

• Incentive to order

• Price and payment details provided

Infomercial Must