Infogroup Interactive
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Transcript of Infogroup Interactive
Infogroup Interactive
August, 2010
Who Is Infogroup?
Infogroup is the leading provider of data driven and interactive resources that enables targeted sales, effective marketing , CRM strategy and insightful research solutions.
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Our Value to You
Integrated Marketing Solutions
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● B2B data
● B2B credit data
● Consumer data
● Demographics
● Vertical Files
● Overlaid buying
behavior
● Psychographics
● Firmagraphic
● Merge Purge
● NCOA
● Do Not Mail
● Mobile
● Social Media
● Phone
● Customer profitability
& purchase propensity
scores
● Loyalty scores
● Satisfaction analysis
Customer/
Market Research
Data Acquisition
Data
Enhancement
Processing
Delivery
Channel
Database
Management
Data Analytics
● CRM Database
● Marketing database
● Loyalty programs
● Segmentation
● Customer
Intelligence
● Competitor
IntelligenceConsistent improvement throughmarketing and business intelligence
Infogroup
Global Reach
• Power the top 5 Internet search engines
• 90% of mapping systems and in-car navigation systems use our data to power their service
• Partner with CNN on the CNN/Opinion Research Poll
• Deploy 30 billion e-mails annually on behalf of clients
• We service 85% of the FT 100 companies
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We already interact with you almost everyday
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Consumer Database Sources (Current Focus Areas)
Over 3.5 Billion Input Records Annually
ConsumersDatabase
Mail Order Buyers,Responders, Warranty Data
Drivers Licenses
AutomotiveData
Aggregate List Statistics
Voter Registration
Lists
Telephone DirectoriesWhite Pages
Real Estate Data Tax Assessor andDeed Information
Public Records
Lifestyle Data
Census Data
Credit Card Transaction Data
Cell Phone Partner Data
Social Media Influencersand Profiles
Product & Purchase DataProduct & Purchase Data(750MM purchase transactions in the last 24 months)
122MM Permission Based Cell Phones100+ Lifestyle Categories,
1.5 Billion Indicators
Quality Data Drives Success
Infogroup’s data driven resources
• Top priority is high-quality, accurate information
– Global data
– Business data
– Consumer data
– Vertical data
• Data hygiene and data enhancement
• Web-based prospecting and reference tools
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• CRM and Database Management
– Increase Campaign Effectiveness
– Improve Campaign Response / Cross-Sell
– Lower Cost of Acquiring new Customer
– Optimize Time to Market
– Understand your Customer Spend
Multi-Channel Capabilities
Infogroup’s interactive resources – facilitate your multi-channel marketing through:
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• Allows you to reach businesses and consumers at home, at work and online
• Help you deepen relationships with your customers
• Provide insight about who you’re targeting
• Analyze sales and marketing results in real time
Broad Experience
RetailPublishing
Financial servicesTravel
Business ProductsConsumer Services
Why Infogroup?
Investing your dollars wisely
• Protect your brand identity
• Increase the quality of your corporate assets
• Optimize your ROI for your marketing spend
• Understand your customer to drive LTV
• Increase repeat purchases through cross sell
• Create a strategic partnership
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