Infographic: What is Marketing Automation?
-
Upload
clickdimensions -
Category
Marketing
-
view
50 -
download
2
Transcript of Infographic: What is Marketing Automation?
Ranking leads based on how interested
they are in acompany’s products or services, and how soon or if they will
become a customer.
LEADSCORING
84%of companies that
have a CRM use lead scoring to determine
the quality of leads
89%
In short, marketing automation is the technology that helpsorganizations attract and nurture leads and customers.
Let’s identify and explore the common features included in a marketing automation solution.
of marketers saidemail was their
primary channel for lead generation
EMAIL MARKETINGThe process of sending a sales or
marketing email to a list ofindividuals at the same time,
tracking how recipients interactwith the email and measuring
the results.
What isMARKETING
AUTOMATION?
SUBSCRIPTIONMANAGEMENT
Allows email subscribersto choose which emails
they receive from anorganization by allowing
them to opt in or opt out ofdifferent types of messages.
21 %of email recipients
report email as spam, even if they
know it isn’t
Nurturemarketing
Landing pages and forms
Also known as drip marketingor campaign automation,
the act of sending a series ofcustomized communications
to a prospect or customerover time.
Landing pages are web pages separate from a company’s
main website and designed to accomplish a single objective.
Forms are often a part oflanding pages in order to
capture lead data.
Businesses thatuse marketingautomation to
nurture prospectsexperience a
451% increase in qualified leads
451%
Event management Provides a connection from your CRM to
online event management systems such as Cvent, Eventbrite, GoToWebinar and WebEx.
Getting landing pages built and tested is one of the top
five challenges faced byB2B marketers
A vehicle for gathering information fromindividuals, online
surveys are now the most common choice
for organizationsseeking data and feedback fromtheir audiences.
Inserting a tracking code into web pages to provide
insight into how thatwebsite is being used and
record data about the traffic that visits it.
SMS messages canreach anyone with a
mobile device that hastext messaging capabilities, and can be sent individually
or in bulk via marketing automation technology.
SURVEYS
Web intelligence
SMSMESSAGING
80%of consumers are
willing to share detailedpersonal information,such as name, email
and nationality
81 %of consumers
conduct research online before making
big purchases
76%of people report
that they will check text messages before emails
74%of event attendees say that they have
a more positive opinion about the company, brand, product or service
being promoted after the event
Generates data aboutthe performance of the
marketing functions carried out within the platform,
providing valuable insights into the effectivenessof marketing efforts.
REPORTINGof marketers
choose analytics and reporting features as a
factor to consider while evaluating
a marketing automation tool
Sources: Forrester Research, Convince and Convert, ANNUITAS, MarketingSherpa, Aimia, RetailingToday, Event Marketing Institute, SAP, Direct Marketing News, Regalix
77%
The Marketing Automation Field Guide
Download the eBook:www.clickdimensions.com/marketingautomation