Infographic NEW 3 - Mark Wardell Marketing · 2016-11-22 · tch videos online every week. tch...
1
of people watch videos online every week. of people watch videos online every day. 4 Online marketing Sales Communication 93% of marketers use video for: 10 52% Brand awareness 19% Using the word “Video” in an email subject line boosts open rates by 19%... ...and reduces unsubscribes by 26%. 13 ...increases click-through rates by 65%... 200-300% +2mins 52% Sites which include video have on average an extra two minute dwell time compared to sites which don’t. 14 of marketing professionals worldwide name video as the type of content with best ROI. 15 2017: The year of video marketing Online video is a huge phenomenon. But think it’s all just weird cats and cute babies? Think again. Video is an untapped channel of content marketing that is perfect for reaching clients. Here’s why professional services firms should focus their efforts on video marketing in 2017. 52% By 2017, online video will account for 74% of all web traffic. 1 74% More video content is uploaded to the web in 1 single month, than TV has created in 3 decades. 2 65% of video viewers watch more than 3/4 of a video. 3 of tablet owners watch about an hour of video on their devices every day. 1 33% of smartphone users watch a video on their devices at least once a day. 1 28% 500 85% million people are watching Facebook videos every day. 5 of Facebook video is watched without sound. 5 Snapchatters watch 10 billion videos a day. 5 Twitter users watch video con- tent on twitter. 6 75% of business executives watch work-related videos at least weekly. 7 of senior executives share work-related videos with collegues at least weekly. 7 54% 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video. 7 69% 69% of marketing, sales and business professionals have used video marketing and another 31% are planning to. 8 highq.com @HighQ | [email protected] HighQ was founded in 2001 and we have worked hard to build an exceptional reputation for delivering leading-edge software to some of the world’s largest law firms, investment banks and corporations. We are a privately owned business and always strive to provide the best service possible to all of our clients. A massive 81% of people feature their video on their brand website. 8 Home Products About us Contact us 96% of B2B companies are planning to use video in their content marketing over the next year. 11 of marketers that believe that video marketing is effective for: 12 45% Lead generation 42% Online engagement “Video” When marketers included a video in an email, the click-through rate increased by 200-300%. 65% 26% Home Products About us Contact us Home Products About us Contact us 81% 1. www.brafton.com/news/2017-74-web-traffic-will-come-video 2. www.clickbank.com/5-video-marketing-trends-every-digital-marketer-needs-to-know 3. www.reelnreel.com/10-video-marketing-predictions-2015 4. www.grouponworks.co.uk/blog/marketing/why-video-should-be-a-part-of-your-2014-marketing-strategy 5. doubleshot.tv/wp-content/uploads/2016/08/Video-Trends-2016-2017.pdf 6. blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video 7. images.forbes.com/forbesinsights/StudyPDFs/Video-in-the-CSuite.pdf 8. thevisualcube.com/video-marketing-2017-explained-defined-differentiated 9. www.insidecxm.com/video-marketing-next-big-thing-digital-marketing-2015 10. www.reelnreel.com/10-video-marketing-predictions-2015 11. www.merchantmarketinggroup.com/blog/merchants-2015-digital-marketing-predictions 12. www.insidecxm.com/video-marketing-next-big-thing-digital-marketing-2015 13. syndacast.com/video-marketing-statistics-trends-2015 14. www.merchantmarketinggroup.com/blog/merchants-2015-digital-marketing-predictions 15. www.reelnreel.com/10-video-marketing-predictions-2015 78% 55% 82%
Transcript of Infographic NEW 3 - Mark Wardell Marketing · 2016-11-22 · tch videos online every week. tch...
of people watch videos
online every week.of people watch videos online every day.4
Online marketing Sales Communication
93%of marketers use video for:10
52%Brand awareness
19%Using the word “Video” in an email subject line boosts open rates by 19%...
...and reduces unsubscribes by 26%.13
...increases click-through rates by 65%...
200-300%
+2mins
52%
Sites which include video have on average an extra two minute dwell time compared to sites which don’t.14
of marketing professionals worldwide name video as the type of content with best ROI. 15
2017: The year of video marketing
Online video is a huge phenomenon. But think it’s all just weird cats and cute babies? Think again. Video is an untapped channel of content marketing that is perfect for
reaching clients. Here’s why professional services firms should focus their e�orts on video marketing in 2017.
52%
By 2017, online video will account for 74% of all web tra�c.1
74%
More video content is uploaded to the web in 1 single month, than TV has created in 3 decades.2
65%of video viewers watch
more than 3/4 of a video.3
of tablet owners watch about an hour of video on their devices every day.1
33%
of smartphone users watch a video on their devices at least once a day.1
28%
50085%
million people are watching
Facebook videos every day.5
of Facebook video is watched without sound.5
Snapchatters watch 10 billion videos a day.5
Twitter users watch video con-tent on twitter.6
75%of business executives
watch work-related videos at least weekly.7
of senior executives share work-related videos with collegues at least weekly.7
54%59%of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.7
69% 69% of marketing, sales and business professionals have used video marketing and another 31% are planning to.8
highq.com @HighQ | [email protected]
HighQ was founded in 2001 and we have worked hard to build an exceptional reputation for delivering leading-edge software to some of the world’s largest law firms, investment banks and corporations. We are a privately owned business and always strive to provide the best service possible to all of our clients.
A massive 81% of people feature their video on their brand website.8
Home Products About us Contact us
96%of B2B companies are planning to use video in their content marketing over the next year.11
of marketers that believe that video marketingis e�ective for:12
45%Lead generation
42%Online engagement
“Video”
When marketers included a video in an email, the click-through rate increased by 200-300%.
65%
26%
Home Products About us Contact us Home Products About us Contact us
81%
1. www.brafton.com/news/2017-74-web-tra�c-will-come-video
2. www.clickbank.com/5-video-marketing-trends-every-digital-marketer-needs-to-know
3. www.reelnreel.com/10-video-marketing-predictions-2015
4. www.grouponworks.co.uk/blog/marketing/why-video-should-be-a-part-of-your-2014-marketing-strategy
5. doubleshot.tv/wp-content/uploads/2016/08/Video-Trends-2016-2017.pdf
6. blog.twitter.com/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video
7. images.forbes.com/forbesinsights/StudyPDFs/Video-in-the-CSuite.pdf
8. thevisualcube.com/video-marketing-2017-explained-defined-di�erentiated
9. www.insidecxm.com/video-marketing-next-big-thing-digital-marketing-2015
10. www.reelnreel.com/10-video-marketing-predictions-2015
11. www.merchantmarketinggroup.com/blog/merchants-2015-digital-marketing-predictions
12. www.insidecxm.com/video-marketing-next-big-thing-digital-marketing-2015
13. syndacast.com/video-marketing-statistics-trends-2015
14. www.merchantmarketinggroup.com/blog/merchants-2015-digital-marketing-predictions
15. www.reelnreel.com/10-video-marketing-predictions-2015
78% 55%
82%
