Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make...

28

Transcript of Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make...

Page 1: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Public Relations Society of America (PRSA)

Hyperconnections Summit

September 27 2012

Intro

bull Why infographics and not other

content

bull What is the ROI of an

infographic

How to make the business case

for an infographic

bull What makes an infographic successful

bull How much and how long should it take to

produce an infographic

Why Infographics

Everything else sucks

and is boring

Myth All Infographics are Alike

Prepare

yourself

Business

cases

Get the picture

500000+ Pageviews

81000 Pins ndash Pinterest

5000 Facebook Likes

186000 Stumbles

2400 Retweets

15 million + reach

Featured in

bullBasically everything

300000+ Pageviews

1 million+ total reach

18-35 market

172000 Stumbles

Featured in

bullWall Street Journal

bullYahoo

bullMashable

bullBoston Globe

Actual sales

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 2: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Intro

bull Why infographics and not other

content

bull What is the ROI of an

infographic

How to make the business case

for an infographic

bull What makes an infographic successful

bull How much and how long should it take to

produce an infographic

Why Infographics

Everything else sucks

and is boring

Myth All Infographics are Alike

Prepare

yourself

Business

cases

Get the picture

500000+ Pageviews

81000 Pins ndash Pinterest

5000 Facebook Likes

186000 Stumbles

2400 Retweets

15 million + reach

Featured in

bullBasically everything

300000+ Pageviews

1 million+ total reach

18-35 market

172000 Stumbles

Featured in

bullWall Street Journal

bullYahoo

bullMashable

bullBoston Globe

Actual sales

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 3: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Why Infographics

Everything else sucks

and is boring

Myth All Infographics are Alike

Prepare

yourself

Business

cases

Get the picture

500000+ Pageviews

81000 Pins ndash Pinterest

5000 Facebook Likes

186000 Stumbles

2400 Retweets

15 million + reach

Featured in

bullBasically everything

300000+ Pageviews

1 million+ total reach

18-35 market

172000 Stumbles

Featured in

bullWall Street Journal

bullYahoo

bullMashable

bullBoston Globe

Actual sales

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 4: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Myth All Infographics are Alike

Prepare

yourself

Business

cases

Get the picture

500000+ Pageviews

81000 Pins ndash Pinterest

5000 Facebook Likes

186000 Stumbles

2400 Retweets

15 million + reach

Featured in

bullBasically everything

300000+ Pageviews

1 million+ total reach

18-35 market

172000 Stumbles

Featured in

bullWall Street Journal

bullYahoo

bullMashable

bullBoston Globe

Actual sales

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 5: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Business

cases

Get the picture

500000+ Pageviews

81000 Pins ndash Pinterest

5000 Facebook Likes

186000 Stumbles

2400 Retweets

15 million + reach

Featured in

bullBasically everything

300000+ Pageviews

1 million+ total reach

18-35 market

172000 Stumbles

Featured in

bullWall Street Journal

bullYahoo

bullMashable

bullBoston Globe

Actual sales

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 6: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

500000+ Pageviews

81000 Pins ndash Pinterest

5000 Facebook Likes

186000 Stumbles

2400 Retweets

15 million + reach

Featured in

bullBasically everything

300000+ Pageviews

1 million+ total reach

18-35 market

172000 Stumbles

Featured in

bullWall Street Journal

bullYahoo

bullMashable

bullBoston Globe

Actual sales

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 7: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

15 million + reach

Featured in

bullBasically everything

300000+ Pageviews

1 million+ total reach

18-35 market

172000 Stumbles

Featured in

bullWall Street Journal

bullYahoo

bullMashable

bullBoston Globe

Actual sales

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 8: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

300000+ Pageviews

1 million+ total reach

18-35 market

172000 Stumbles

Featured in

bullWall Street Journal

bullYahoo

bullMashable

bullBoston Globe

Actual sales

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 9: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Actual sales

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 10: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

No hablo Portuguese

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 11: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Infographics ROI

bull Social Interaction

bull High quality links

bull Press

bull Leads

bull Sales Conversions

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 12: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Formula for Success

bull Research

bull Design

bull Promotion

bull Timing

bull Luck

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 13: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

How Much How Long

bull Varies but in the thousands

bull 2-3 Weeks

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 14: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Unexpected

results bull Facebook

bull DEA

bull Product packaging

bull In-store displays

bull Earnings reports

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 15: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Common Traps

and Pitfalls

bull Embed codes

bull Sizing

bull Stretching

bull Lies in stats

bull No sources

bull No text

bull Overly greedy anchorslinks

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 16: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Thoughts on Google

bull Cracking down Maybe

bull Donrsquot be a greedy stupid jerk

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 17: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Infographic Hate

Being tired of

infographics is a

lazy argument

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 18: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

QampA

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 19: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Contact

Brian Wallace bwallacenowsourcingcom

5024427914

nowsourcingcom

nowsourcing

linkedincominnowsourci

ng

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom

Page 20: Introapps.prsa.org/Conferences/HyperConnections/documents/Infographi… · infographic? How to make the business case for an infographic? •What makes an infographic successful?

Sources The Good

bull httpwwwwordstreamcomarticlesfacebook-vs-google-display-network

bull httpwwwpaintersoflouisvillecom

bull httpwwwbbborgtop-online-scams

bull httpwwwqsrwebcomblog8737Restaurant-Social-Media-Top-10-Infographic

bull httpfarm4staticflickrcom35523815032658_01cdffda0c_ojpg

bull httpwwwpokersitescomblogcasino-cheating

bull

The Bad

bull httpwwwmysafetysigncominfo14-signs-hes-into-you-valentines-day-infographicaspx

bull httpwwwwiredcomplaybookwp-contentuploads201208olympics-infographic-balls-2500px1jpg

bull httprunningshoescomolympic-running

bull httpwwwinfographicsshowcasecomfood-of-the-summer-infographic

bull httpinfographicjournalcommcdonalds-whos-lovin-it

bull httpwwwaoltvcom20110817kim-kardashian-wedding-infographic

bull httpinfostheticscomarchivescompetition_health_carejpg

The Rest

bull httpalltheragefacescom