[infographic] Delivering The Ultimate Online Checkout
Transcript of [infographic] Delivering The Ultimate Online Checkout
ELECTIO LOOKED AT THE UK'S TOP 20 RETAILERS TOREVEAL THE SECRETS OF THEIR CHECKOUT SUCCESS
NEXT DAY
ECONOMY
CLICK & COLLECT (TO STORE)
NOMINATED
INTERNATIONAL
TIMED
CLICK & COLLECT (LOCAL PICK UP)
SUNDAY
SAME DAY
- 100%
- 100%
- 80%
- 60%
- 70%
- 90%
- 45%
- 40%
- 25%
DELIVERY OPTIONS OFFEREDHOW MANY OF THE RETAILERS STUDIED
OFFER THESE DELIVERY CHOICES TO
THEIR CUSTOMERS?
The average charge for next day delivery is £5.30, and £3.60 for a 2-5 day service.
offered by 95% of the top 20 retailers. To qualify, customers need to spend a minimum of £33 on average, but 1 in 3 retailers offer free delivery on any order value.
STOP THE PRESS!
WILL DELIVEROF RETAILERS
SUNDAYON A
100% of retailers studied offered free returns - with options including return to store, drop off at local pick up point, as well as courier collection.
100% 100%
90%
DEBITCARD
GIFTVOUCHERS
PAYPAL
OTHER
CREDITCARD
STOREACCOUNT
APPLEPAY
75%50%
30%
20%
55% ALLOWGUEST CHECKOUT
90% HAVE ANENCLOSED CHECKOUT
45% REQUIREAN ACCOUNT
Electio conducted this research in March 2016, and features the top 20 retailers from the Internet
Retailing Top 500 2016 that also ranked highly for their operations and logistics capabilities.
The computer screens are credited too: <a href="http://www.freepik.com/free-photos-vectors/banner">Banner vector designed by Freepik</a>