Infochimps CxO Seminar @ PARC
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Transcript of Infochimps CxO Seminar @ PARC
PARC host safety announcements Stay in the designated event areas only; you are not allowed to go elsewhere in the building without a PARC escort. No smoking in the building or within 20 feet of the entrances; restrict smoking to the outdoor area near the designated ash cans. In case of an emergency (evacuation as signaled by alarm horns and flashing lights or by an earthquake), please:
– Walk quickly but don’t run through the foyer and up the outside stairs to the upper parking lot. (If the foyer doors are blocked, take the nearest stairway up to the 3rd floor, then out to the upper parking lot.)
– Do not leave the site before checking in with your group! Gather with your group and notify the Emergency Response Team (in orange vests) about missing members after checking lists or roll call.
– Do not go back into the building until the Emergency Response Team gives the “All Clear”.
If anyone in your group needs medical attention please:– Call Security at x2222 from a wall phone or 650-812-4000 from a cell phone.– Security will contact the PARC Emergency Response Team and will call 911 for
paramedics. This is the fastest way for you to get trained medical assistance.
Unlocking Data ROIFast
CXO Big Data SeminarSeptember 26, 2012
By Jim KaskadeCEO, Infochimps
04/10/2023 Infochimps Confidential 4
Infochimps• Managed Big Data Services• Elastic & Secure Private &
Public Clouds• Across a Global Network of
Trusted Data Center & Cloud Service Providers
• With Batch & Real-time Analytic Framework
• Supporting Structured & Unstructured Data
Big Data IntelligenceDelivery Network
Global Network OfData Center Infrastructure Providers
Enterprise Customers
Hadoop NoSQL
DataDelivery
DataLang
AppBI
Analytics SysBI
InfraDelivery
04/10/2023 Infochimps Confidential 5
“ ”Information is powerful.
But it is how we use is it that will define us.
04/10/2023 Infochimps Confidential 6
1.What is Big Data?
“data sets so large and complex that it becomes difficult to process using on-hand database management tools.”
04/10/2023 Infochimps Confidential 7
2.Is there a reference design?
“It depends on your application.”
Reference Design
8
UI Framework (Hue)Other App Services: Search, Reporting,
Visualization, Auto Response
Analytics (Mahout, Revolution R, Custom Algorithms)
Big Data Applications
Oozie (Workflow) Oozie (Scheduling) Hive (Metadata)
Languages (Pig, Hive)
Data Processing
(Map Reduce)Distributed Storage (HDFS)
Read / WriteNoSQL(Hbase
Cassandra)
Data Integration(Flume, Sqoop, Storm,
Talend)
Infrastructure As A Service (IaaS) – Cloud or Commodity HW
App-Dev API
Coordination (Zookeeper)
Appl
icati
on L
ifecy
cle
Man
agem
ent
Secu
rity
(Ker
bero
s)
Syst
ems
Mon
itorin
g &
Man
agem
ent (
Gan
gila
, Nag
ios,
Am
bari)
Complex Event Processing (Espers)
Metadata Services (Hcatalog)
04/10/2023 Infochimps Confidential 9
3.What are typical Big Data Applications?
“It depends on what data you have.”
10
Big Data ApplicationsAD
VAN
CED
AN
ALYT
ICS
1 2Core Use Cases (1 & 2)
Applied Across Verticals
DATA
PRO
CESS
ING
Social Network Analysis
Content Optimization
Network Analytics
Loyalty & Promotions Analysis
Fraud Analysis
Entity Analysis
Clickstream Sessionization
Engagement
Mediation
Data Factory
Trade Reconciliation
Signal Intelligence
VERTICAL
Web
Media
Telco
Retail
Financial
Federal
Bioinformatics Genome MappingSequencing Analysis
04/10/2023 Infochimps Confidential 11
4.What is the Big Data Process?
“It depends on how much you’re will to pay.”
04/10/2023 Infochimps Confidential 12
ProcessBU
SIN
ESS
DIS
COVE
RY
INFO
RMAT
ION
DIS
COVE
RY
LOG
ICAL
DATA
MO
DEL
PHYS
ICAL
DATA
MO
DEL
SYSTEMSTAGING
DATAINGESTION &
TRANSFORMATION
APPLICATIONDEVELOPMENT
Data Warehouse Project = 12-24 months
BUSI
NES
SD
ISCO
VERY
INFO
RMAT
ION
DIS
COVE
RY
SYSTEMSTAGING
DATAINGESTION
&TRANSFORMAT
ION
APPDEV
On-Premise Big Data Project = 6-12 months
PRO
DU
CTIO
NTU
NIN
G
PRO
DU
CTIO
NTU
NIN
G
ANALYTICS
ANALYTICS
04/10/2023 Infochimps Confidential 13
5.What are my deployment options?
“Well, that also depends on…”
04/10/2023 Infochimps Confidential 14
? Time to Market? Cost? Expertise? Culture? Data Governance / Security? Data Volume & Velocity? Performance? Legacy Infrastructure Integration
04/10/2023 Infochimps Confidential 15
Deployment Options
Private Cloud(On-Premise)
Virtual Private Cloud(3rd Party Trusted
Data Center)
Public CloudProvider
04/10/2023 Infochimps Confidential 16
Private Big Data Cloud (Y
ou Manage)
Virtual P
rivate Big Data Cloud (Y
ou Manage)
Public Big Data Cloud (Y
ou Manage)
Virtual P
rivate Big Data Cloud (M
anaged Service)
Public Big Data Cloud (M
anaged Service)
$Cost Security Risk Time To Market
You Manage “They” Manage
$ $$
$$
Unlocking Data ROIFast
CXO Big Data SeminarSeptember 26, 2012
By Jim KaskadeCEO, Infochimps
Poll: Please Describe Your Position At Your Or...
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• Surendra Reddy, Big Data CTO, PARC• Ron Bodin, CEO, Think Big• Charles Fan,SVP Strategic R&D, VMware• Eddie Sattery, Chief Big Data Evangelist, Splunk• Jim Kaskade, CEO, Infochimps