The Fitness Industry

In New Zealand

Lloyd ShankerINFOMGMT 191

“the location lends itself to the convenience of access”

John Pirlo,Genesis Fitness Club

Modern gyms are a lot more than just places to workout;

They offer everything from cafes to crèches.

Trends have shown that the busiest times for gyms are prior to the summer months, and just after the seasonal periods of indulgence and gluttony.

According to FitnessNZ chief executive Richard Beddie the New Zealand fitness industry is “Recession Proof”...

A better gym you say?

Having seasonal specials and low pricings during peak months will attract more members, resulting in increased profits and higher membership levels.

Service provision should not only be restricted to inside the gym and its customers, but rather expanded to the outside community as well.

In this day and age, child care services and crèches are important as they give members piece of mind during their workout sessions.

References:

Pictures taken from the following websites:

•www.deviantart.com.

•Google’s Image search engine.

•Context from Business 191 Report.

INFOMGMT 191 ASSIGNMENT #1

Created By : Lloyd Marian Shanker

Student ID : 1281027