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ASSESS YOUR UNIQUELY PERSONAL IMPACT IN THE DIGITAL AGE. WHY?

Yourlifetimeearningpowerisdirectlyrelatedtoyourabilitytoinuenceothers. Yourabilitytobeheardandmakeanimpactinaworldlledwithself-promotionaldigitalvoicesisimpossible

withoutskillfulhumaninteraction.

Yourprofessionalsuccessisdirectlyrelatedtothestrengthofyourkeyrelationships.

1) Whatisyourratioofface-to-faceversusdigitalinteraction?Canyoundafewmoreopportunitieseachday

tohavelive,personalconversations?

2) Howeffectiveareyouatbuildingstrongrelationshipsbyusingdigitaltoolssuchase-mail,tweets,texts,

blogsandsocialnetworkingposts?

3) Howoftendoyoutaketimetocraftameaningful,personalresponsetoane-mailrequest?

DaleCarnegie

TrainingsSECRETSOFSUCCESSINTHEDIGITALAGE:

ESSENTIALS OF ENGAGEMENT

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BURY YOUR BOOMERANGS Makeyourdigitalmessagesmeaningfulbyremovingyourownagenda.Noonewantsabarrageofwhats

importanttoyou.Trytocommunicatevaluetothosewhoreceiveyourmessage.

Resistbadmouthingasyouronlinedifferentiationstrategy.Thepersonorcompetitoryoucriticizecouldsomeday

belinkedtoyoursuccess.

Shiftyouruseofdigitalmediabyoperatingwithaspiritofencouragementandreassuranceratherthanaspiritof

exposandobjection.

Ifyoufeelupsetorfrustrated,calmyourselfbeforecommunicatingtoanyone.Digitalmediacreatesapermanent

record.Takeveandmovearoundtoblowoffsteam.

AFFIRM WHATS GOOD

Weareunitedbyasingledesiretobevaluedbyanother.Taketimetoobservethegoodinothersand

recognizeit.

Remindyourselfthatdigitalmessagesarestillreceivedonanindividuallevel,regardlessofthesizeofan

organizationorsocialnetwork.

Thedifferencebetweenafrmationandatteryissimple:Yourgenuineconcern.

Tipyourscales:Dotheaccumulateddigitalmessagesyousendtiptowardafrmationoraloofness?Themore

theyleantowardafrmation,themoreinuenceyouwillhave.

CONNECT WITH CORE DESIRES

Inuencerequiresmoreintuitionthanintellect.Usesocialnetworkingandotherdigitalmediatodiscernwhat

otherstrulywant:listenandobservewhattheydivulgeabouttheirgoals,likes,hopesandfears.

Resisttellingotherswhatyouwant;insteadexpressagenuineinterestinwhattheywant.

Inuencerequiresagentlehand:weonlymovetowardthatwhichmovesus,soworktoattractotherstoyour

pointofviewratherthanpushthem.

Actionspringsfromwhatwefundamentallydesire.Whenweunderstandthecore

desiresofothers,wehavethehearttoinuencethemtoaction.

DALECARNEGIETRAININGS

SECRETSOFSUCCESSINTHEDIGITALAGE:ESSENTIALS OF ENGAGEMENT

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TAKE INTEREST IN OTHERS INTERESTS Dogsknowinstinctivelyhowtomakemorefriendsinminutesthanpeoplecaninmonthsoftrying.Beginany

interactionwithagenuineinterestintheotherperson.

Thesinglegreatestdeterrenttoamityisselshnessanextraordinaryinterestinourselves.Reectontimeswhen

youwereinthespotlight,vs.timesyourrolewasbehindthescenes.

Examinethepurposeofyourdigitalcommunications.Peoplearemorelikelytoembracemessagesthatoffer

mutualbenet.Doyourmessagesmakethebenetsclear?

Weremember,befriendandtrustthosewhotakeothersintereststoheart.Thehigherthetrust,thegreaterthe

inuence.

Demonstrateyourappreciationforfriendsandprofessionalcolleagues.Makeitaweeklyroutinetousesocial

networkingsitestohelpyougettoknowthembetter.

Tapintoyourrelationshippotential.Bybuildingafnityandconnectednesswithothersyouearnpowerto

inuence.Howcanyoureachouttootherstocollaboratebyusingdigitalmedia?

SMILE

Peoplewilldetectyoursmile,evenonsocialnetworks,sopassitalong.Itwillbecontagious!

Happypeopletendtobeinasocialnetworkscenterandsurroundedbyotherhappypeople.Addhappyfriends

toyournetworktosparkyourownhappiness.

Whenyouusedigitalmedia,yourvoiceisyoursmile.Attendtoyourwords,toneanddisplayofemotion.These

arethetoolsoffriendlinessthatdetermineyourabilitytoinuenceothers.

Smilethroughyourwrittenwordsandyouconveytoothersthattheirwell-beingisimportanttoyou.Frownand

otherswillfrownonthemessage,andthemessenger.

Rememberthatpeoplefeelthatwrittenwordsarepermanent.Avoidwritingemails,tweets,textsorpostsifyou

cantbepositive.Youcantcontroltheoutcomeafteryouhitsend!

Smile.Itincreasesyourfacevalue.Howcanyougaugewhetherornotyoursshinesthrough?

REIGN WITH NAMES

Rememberthatnamesarethesweetestandmostimportantsoundinanylanguage.

Digitalmediacantemptyoutobecomemorecasualwithstrangersthanyouhaveearnedtherighttobe.Before

usingnames,knowthemintherightcontext.

Knowandrememberotherpeoplesnamesasakeytoyoursuccess.Peopletreatnamesasarevelationof

character,personalityandfate.Theyarelikecompanylogosorpersonalbrands.

Whenyouhearaname,xitinyourmindwiththepersonyouhavemet.Writeitdown,concentrateandfocuson

itsvisualimpression.Itcanmakeallthedifferenceinfuturemeetings.

Useapersonsnamecorrectly.Itisacomplimentandthatpersonwillrememberyou.Forgetoruseitincorrectly

andyouwillloseanopportunityandlikelyarelationship.

DALECARNEGIETRAININGS

SECRETSOFSUCCESSINTHEDIGITALAGE:SIX WAYS TO MAKE A LASTING IMPRESSION

7/31/2019 Influencing Others

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LISTEN LONGER Givepeoplewhattheywantmosttobeheardandunderstood.Listeneffectivelyandoftentobuildyour

personalpowertochangetheheartsandmindsofothers.

Listeningbuildsasolidbridgeforlastingconnection.Asyoulisten,lookforcuesfromotherpeopleinthetypesof

connectionsyoumaybeabletofacilitate.

Setagoaltoaskmorequestionseachday.Askthemajorityoftheminperson.Reserveafewquestionsforyour

digitalspace,andusethemasopportunitiestogettoknowsomeonebetter.

DISCUSS WHAT MATTERS TO THEM

Createbridge-buildingdialogue.Rememberitsnotaboutyouitsaboutthem.Internalizethisprincipleandbuildcommunityandinuencebyembracingallmethodsofcommunication.

Usesocialmediatodrawpeopletogetherthroughacommoninterest.

Recognizethedifferencebetweenfriends,andfollowers.Havingmanyfollowersdoesnotequalinuence.Social

mediainuencerequiresrealhumanbeingswithmeaningfulinteractions.

Relationshipinvolvesrisk.Toinuenceothersyoumustacceptthatrisk.Whatdoyourrelationshipssayaboutthe

amountofriskyouarewillingtoaccept?

Examinethemessagesyoucommunicateoverthecourseofadayorweek.Howmanyreallymatter?Toinuence

others,makesureyourmessagesareamongtheonesthatreallymatter.

LEAVE OTHERS A LITTLE BETTER

Usesmallpictureandbigpicturethinking.Afocusonlyonbiggoals,bigconnectionsandlargepayoffsmay

causeyoutooverlooksmallopportunitiesthatmakeabigdifference.

Findwaystoserveothersandaddvaluetotheirlivesregularly.Thisdemonstratesyourintentandinspiresothers

todothesame.

Rememberinhumanrelations,therearenoneutralexchanges.Youeitherleavethesituationalittlebetterora

littleworse.Choosetobehumbleandinuenceothersthroughyouractions.

Assesstheeffectsofyourdigitalinteractions.Dotheyhelporhinderthesituationandthepeopleinvolvedinit?

Actionspringsfromwhatwefundamentallydesire.Whenweunderstandthecore

desiresofothers,wehavethehearttoinuencethemtoaction.

CONTINUED:DALECARNEGIETRAININGS

SECRETSOFSUCCESSINTHEDIGITALAGE:SIX WAYS TO MAKE A LASTING IMPRESSION

Formoreinformation,pleasevisitusat

www.dalecarnegie.comCopyright2012DaleCarnegie&Associates,Inc.Allrightsreserved.

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