WHO IS INFLUENCE REAL ESTATE?

WE ARE THE BEST IN THE INDUSTRY.

WE ARE A TEAM.

WE ARE GIVERS.

WE ARE INNOVATORS.

WE ARE INFLUENCERS.

CAMPAIGN GOALS

1. Build brand awareness.

2. Increase brand exposure.

3. Capture leads.

4. Nurture existing relationships.

SOCIAL MEDIA IN 2014

Internet usersactive on

social media

72%

30 - 49year olds

percent of users

72%

50 - 60year olds

increase in usage

60%

SUCCESSFUL MARKETING

STRATEGIES ARE INTENTIONAL.

1. Update contacts and experience.

2. Connect with potential leads.

3. Share in the newsfeed.

4. Recognize, endorse, recommend.

1. Biggest social network - 1.1 billion.

2. 10 years old.

3. Evolving and changing, esp. for businesses.

4. 78 % view on mobile device.

SUCCESFUL FACEBOOK STRATEGIES

1. Outstanding content.

2. Leverage ads.

CONTENT IS KING

Right content. Right people. Right time.

1. Helpful/informative

2. Concise

3. Personal

4. Relevant

5. Unique

RIGHT CONTENT

RIGHT PEOPLE

RIGHT TIME

RIGHT TIME

AD STRATEGY

1. 995 million accounts.

2. 8 years old.

3. 140 characters in real time.

4. Like a cocktail party.

5. Potential for amplification.

@Influence_RE

1. Start by following industry experts.

2. Talk more about others.

3. Complete your bio and photo.

4. Schedule tweets via:

BEST PRACTICES

1. Fastest growing social media platform.

2. Square format with filters.

3. Share photos or 15 second videos.

@influencerealestate

INSTAGRAM BEST PRACTICES

1. Share behind the scenes.

2. Share directly to Facebook.

3. Put your website in your bio.

4. Geotag your photos.

5. Follow/use hashtags...sparingly.

6. Show video tours of properties.

7. Get to know photo/video apps.

EDITING APPS

EDITING APPS

SOCIAL MEDIA GUIDELINES

1. Update links.

2. 80/20 rule.

3. Ask questions.

4. Hold engaging contests.

5. Tell about good works.

6. No Tweet Left Behind rule.