4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 1/11

The Summary of Survey Result: Online Product Review

1. HOW OFTEN DO YOU READ ONLINE PRODUCT REVIEWS BEFORE YOU BUY A PRODUCT?

Single Answer, Total Respondents : 506

JakPat AppLeading mobile market research in indonesia

Often (35.97%)

Sometimes (26.48%)

Always (19.96%)

Rarely (13.44%)

Never (4.15%)

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 2/11

# Option Total Answer Percentage

1 Often 182 35.97 %

2 Sometimes 134 26.48 %

3 Always 101 19.96 %

4 Rarely 68 13.44 %

5 Never 21 4.15 %

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 3/11

2. HOW IMPORTANT ARE ONLINE PRODUCT REVIEWS FOR YOUR BUYING DECISION?

Single Answer, Total Respondents : 485

# Option Total Answer Percentage

1 Somewhat important 250 51.55 %

2 Very important 151 31.13 %

3 Neutral 63 12.99 %

4 Not so important 19 3.92 %

5 Unimportant 2 0.41 %

Somewhat important (51.55%)

Very important (31.13%)

Neutral (12.99%)

Not so important (3.92%)

Unimportant (0.41%)

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 4/11

3. HOW MANY ONLINE REVIEWS DO YOU NEED TO READ BEFORE YOU FEEL THAT YOU CAN TRUST THE

PRODUCT?

Single Answer, Total Respondents : 485

4-6 (38.14%)

2-3 (33.2%)

7-10 (15.05%)

More than 20 (5.15%)

11-20 (4.74%)

1 (2.47%)

None, I don't read them. (1.24%)

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 5/11

# Option Total Answer Percentage

1 4-6 185 38.14 %

2 2-3 161 33.2 %

3 7-10 73 15.05 %

4 More than 20 25 5.15 %

5 11-20 23 4.74 %

6 1 12 2.47 %

7 None, I don't read them. 6 1.24 %

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 6/11

4. DO YOU USUALLY COMPARE POSITIVE AND NEGATIVE REVIEWS?

Single Answer, Total Respondents : 479

# Option Total Answer Percentage

1 Yes 457 95.41 %

2 No 22 4.59 %

Yes (95.41%)

No (4.59%)

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 7/11

5. DO YOU TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS?

Single Answer, Total Respondents : 479

# Option Total Answer Percentage

1 Yes 393 82.05 %

2 No 86 17.95 %

Yes (82.05%)

No (17.95%)

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 8/11

6. HAVE YOU EVER PURCHASED A PRODUCT BECAUSE OF THE POSITIVE REVIEWS THAT YOU READ?

Single Answer, Total Respondents : 479

# Option Total Answer Percentage

1 Yes 430 89.77 %

2 No 49 10.23 %

Yes (89.77%)

No (10.23%)

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 9/11

7. HAVE YOU EVER NOT PURCHASED A PRODUCT BECAUSE OF THE NEGATIVE REVIEWS THAT YOU READ

ONLINE?

Single Answer, Total Respondents : 479

# Option Total Answer Percentage

1 Yes 411 85.8 %

2 No 68 14.2 %

Yes (85.8%)

No (14.2%)

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 10/11

8. HAVE YOU EVER POSTED AN ONLINE REVIEW OF A PRODUCT?

Single Answer, Total Respondents : 506

# Option Total Answer Percentage

1 Yes 256 50.59 %

2 No 250 49.41 %

Yes (50.59%)

No (49.41%)

4/17/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/1541 11/11

9. GENERALLY, WHAT IS THE OVERALL RATING FOR THE PRODUCTS THAT YOU WRITE AN ONLINE REVIEW

FOR?

Single Answer, Total Respondents : 256

# Option Total Answer Percentage

1 Positive 132 51.56 %

2 Neutral 120 46.88 %

3 Negative 4 1.56 %

Positive (51.56%)

Neutral (46.88%)

Negative (1.56%)