INFLUENCE-MEDIAKIT-2015-16 (3)

Capturing The Spirit of the Modern Man.

2015-2016 MEDIA KIT


Launching Fall - 2015 CONTACT: Cedric D. Fisher, Publisher 210.763.9674 - [email protected]

San Antonio is the seventh largest metro area in the United States, the fourth largest in the

state of Texas. There’s a collective power and influence among the male demographic, but no

medium is targeting men specifically. San Antonio’s INFLUENCE magazine has identified this

lack of awareness as an opportunity. INFLUENCE is a magazine for men of San Antonio and

surrounding areas and offers unique and local content capturing the spirit of the modern man.

INFLUENCE is a regional, bi-monthly lifestyle/business publication celebrating life and

success. It profiles the San Antonio region’s male authorities and influential figures from all

arenas via a hard copy magazine and multiple digital platforms.

INFLUENCE is about movers and shakers—established and emerging—providing informative,

stimulating articles covering topics like business, finance, health, sports, relationships, food

and spirits, technology, and more. Our demographic ranges from the recent college graduate

to his grandfather and every male age group in between, from ages 23 to 73; the average age

is 40. The brand will, ultimately, achieve the following missions: 1) Introduce our audience to

power brokers from a variety of occupations and lifestyles via the magazine, digital offerings,

and events; 2) inspire and motivate our readers to take positive, productive actions they can

feel good about that will, ultimately, help improve and contribute to the well-being of their

work life and families.

DISTRIBUTION Ultimate distribution is 15,000 copies—one-half direct mailed to upscale male professionals via a purchased mailing list and one-half distributed at the secondary venues shown below and through complimentary subscriptions.

SECONDARY DISTRIBUTION VENUES

● Select Restaurants ● Golf Pro Shops ● Men’s Apparel Stores ● Fitness Centers ● Hair Salons/Barber Shops ● Colleges and Universities ● Major San Antonio Events (to be determined)

TARGET DEMOGRAPHICS

● Median Age: 40 ● Income: $70K+ ● Graduated College: 62%; Post Graduate Degree: 23% ● Own Home: 61% ● Gender: 90% Men, 10% Women ● Occupation: Executive/Manager: 67%; Upper Management: 39%; Business Owner: 30% ● Married: 48%

EDITORIAL DEPARTMENTS

Politics - What’s happening on the local/national political scene that affects our demographic.

Wealth Management - What’s on the minds of men with money. Their money…how to keep it…how to grow it.

Local/Federal Government - Legislation that impacts our demographic.

Renaissance Man - Highlighting men or a man doing something unique and different from the norm.

Alamo Real Estate - A real estate section highlighting acquisitions, residential and commercial deals, new homes, etc.

Swagger - A fashion spread or accessories section for apparel, cars, cologne, shoes.

The Albatross - An elusive score in golf. Carding a 2 on a par 5. Highlighting elusive but accessible courses in San Antonio and surrounding areas.

Future - Flash forward to what’s to come. Innovative technology, trends, anticipating future happenings ...

You Got Game - Gaming: Casinos, games of chance, hunting lodges, diving, sailing, and more.

The Ticket - The "must attend" event in or out of town.

We Don’t Talk About… - Relationships, the controversial, taboo, etc. Also touching on families, divorce, and blended families.

Publisher/Editor’s Page - From the perspective of the publisher.

Woman of INFLUENCE - Featuring a professional woman.

Health Check - Pertinent male topic such as low testosterone, ED, or prostate cancer.

Fit Men - Covering fitness and related topics.

The Grill - Most men love to grill. This is our cuisine section. Advertising restaurants, supplies, cookware, etc. Many men think they are "foodies" with the popularity of food channel shows.

The Ali Baba and Pancho Villa Diary - A view of the foreign.

What’s on Your Nightstand - A recommended book or ebook.

Cocktails and Cigars - Featured beverage profile and cigar of the issue.

What’s Cookin - Highlighting chefs (or a chef) of SA.

Other Columns: 20th Century Hobo Your Image/ Your Brand Movin & Shakin Our Music

About the Publisher Cedric Dwayne Fisher

Cedric D. Fisher has more than thirty-three years of experience in magazine publishing. He has been a visionary leader and executive at some of the top publishing companies in the country. In the magazine publishing field, Cedric’s responsibilities have involved developing business models and marketing plans for new magazine launches; concept design and editorial content; establishing circulation, distribution, printing and production, and CRM systems; recruiting and training staff; selling advertising space in print and electronic media; and giving fiscal presentations to potential financial partners. In several of his fully employed capacities, Cedric reported directly to the CEO and sat on executive boards. Commencing his career at Xerox Corporation in the early 1980s, Cedric is well trained in sales, sales force management, and recruiting and developing high performance advertising sales operations.

Cedric began his publishing career as advertising manager for his college newsmagazine while a journalism major with minor in advertising at San Jose State University. After SJSU, he was recruited by Xerox Corporation to sell printing equipment and services. After several years with Xerox, Cedric moved back into the publishing industry in southern California with Donnelley Information Publishing. Upon meeting and exceeding sales goals at Donnelley, Cedric was hired away by Black Enterprise Magazine in 1990 to serve as BE’s Western Regional Manager and to establish its west coast operations. In two and a half years, he grew western region revenues for BE from $90K annually to $2.1 million.

In 1993, Cedric pursued his dream of entrepreneurship and set up an independent publishing and advertising sales firm, CDF & Co. Cedric and his staff represented titles that included Minority Business Entrepreneur, University of Southern California Magazine, American Visions, and BET Weekend magazine. His firm also launched LA’s Common Ground newspaper and INFLUENCE of African Americans magazine. In 1997 Cedric dissolved his firm to accept a position as Associate Publisher at Peterson’s Magazine Group (PMG) with offices in New York City and Princeton, New Jersey. Ultimately promoted to Group Publisher at PMG, Cedric was recognized in 1998 by several professional organizations as the first African-American given group publishing P&L responsibility at a non-minority owned publishing company. At PMG, Cedric oversaw operations for six advanced-degree recruitment magazines and one web site. Titles included Graduating Engineer, Computer & Engineering Horizons, Minority MBA, Journal of the NTA, Minority Nurse, MS/PhD, and CareerTech.com. During his tenure the division’s profit margin grew from 23% to 70% in two years. After Peterson’s sold the division, Cedric moved on to Minority Health Communications /Heritage Information Publishers. At MHC, Cedric served as Associate Publisher/National Sales Director and was a member of the executive board that launched Minority Health Today, Physician’s Life, and Careers in Healthcare magazines. Other titles under his supervision while at MHC/Heritage included American Visions, Rainbow/PUSH Journal, and Journal of the National Dental Association. Cedric also helped with ad sales for MEDICO Interamericano, a peer-reviewed medical journal for Hispanic physicians. MHC ceased operations in 2002, and Cedric joined Verizon Information Services’ directory advertising division. He left Verizon in 2005 to reestablish his publishing firm. In 2005-07 Cedric helped launch and served as publisher of New Jersey’s Real Estate Executive magazine; in 2007-08, as director of sales & marketing for Philadelphia’s Lifestyle magazine, and in 2010-11, he relocated to San Antonio and served as associate publisher for San Antonio Magazine. Cedric was most recently employed as director of sales at PixelWorks, publishers of San Antonio WOMAN and San Antonio MAN magazines and seven professional websites. Cedric is also a highly effective motivational speaker and sales trainer.

ADVERTISING RATE CARD

DISPLAY ADVERTISING PRICING

Contract Term 1 Insert 3 Inserts 6 Inserts

Full Page $3,390 $2,990 $2,590

⅔ Page $2,590 $2,250 $1,995

½ Page $2,030 $1,720 $1,560

⅓ Page $1,670 $1,410 $1,280

¼ Page $1,160 $1,090 $950

⅙ Page $860 $740 $660 ALL ADS ARE PLACED ROP. FOR GUARANTEED AD PLACEMENT ADD 15% TO THE ABOVE RATES. AGENCY NOTE: ALL RATES ARE NET.

PREMIUM POSITION PRICING

Contract Term 1 Insert 3 Inserts 6 Inserts

Back Cover N/A N/A $4,590

Inside Front Cover N/A N/A $3,990

Page 3 N/A N/A $3,790

Inside Back Cover N/A N/A $3,590

Publisher’s Page N/A N/A $3,550

Table of Contents N/A N/A $3,250

2-Page Spread $5,180 $4,750 $4,300

WEB BANNER BUNDLE PRICING

Quantity 1 Month 2 Months 6 Months 12 Months

Website - Rotating $400/mo $350/mo $300/mo $250/mo

Website - Stationery $500/mo $450/mo $400/mo $350/mo

ADVERTISING DEADLINES 2015/16

Issue Advertising Deadline Artwork Deadline

Aug/Sept 2015 July 10th July 17th

Oct/Nov 2015 September 4th September 11th

Dec/Jan 2016 November 6th November 13th

Feb/Mar 2016 January 8th January 15th

April/May 2016 March 5th March 12th

ONLINE ADVERTISING SPECS

Deliverables

Please send all advertising artwork and materials to [email protected]

Large Rectangle 954x250

Leaderboard 728x90

Half Page 300x600

Medium Rectangle 300x250

Wide Skyscraper 160x600

File Size/File Type Guidelines

Ad Components File Type Max File Size

Max Initial File Load Size

GIF, JPG, or FLA and SWF

200 KB

Backup Image GIF or JPG 40 KB

mailto:[email protected]

Specifications

Ad Vendors Must be served by an approved vendor.

Animation/Looping 15 seconds max. No looping permitted.

Audio No audio is permitted.

Other Notes No streaming or interactivity allowed. No additional progressive downloads allowed.

Policies and Guidelines

Ad Policies Ads must comply with INFLUENCE guidelines and be approved beforehand. Guidelines include Unacceptable and Restricted Content, Rights and Responsibilities, Stream Ad General Policies, Yahoo Ad Network Policies, Ad Verification Services.

SSL All ads must be secure and SSL compliant.

Backup Image Required for instances when the user's browser does not support creative functionality (i.e. Flash™, HTML5, JavaScript).

http://adspecs.yahoo.com/pages/ssl/

PRINT ADVERTISING SPECS

Please send all advertising artwork and materials to [email protected]

• Fonts: Some fonts are restricted from being embedded in the PDF file by the fonts license. InDesign will warn you if the font cannot be embedded due to licensing restrictions. If this happens, please either choose another font or submit the font with the job. • Image Resolution: The correct resolution for most of what we print is 266-300 dpi at final size. We will flag images that are below 266 dpi. • Image Color: Please make sure that your images are CMYK or Grayscale. Although we can convert RGB images in our RIP, it is considered best practice to convert them before creating your PDF. • Rich Blacks: Our Rich Black build is 40 Cyan 20 Magenta 20 Yellow 100 Black. Please use this build for large black areas. Do NOT use this build for the body text of your job. • Registration Color: NEVER use the color “Registration” that is in the Swatches palette. This is 100% of all colors and will not output correctly.


CONTACT

PUBLISHER Cedric D. Fisher 210.763.9674 [email protected]

ART DIRECTOR Evan Silva [email protected]

ADVERTISING SALES Brandon Harris [email protected]


© 2015 INFLUENCE




INFLUENCE-MEDIAKIT-2015-16 (3)

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