MAVRCK Influence Marketing by the Numbers | Your Influencer Activation Engine | 2015

10%marketing budget

See influence marketing as a

LEAD GENand

CUSTOMER ACQUISITION

practice.Not branding

Why CareAbout

Influence Marketing?We spend more

time onSOCIAL MEDIA

than email &search engines

combined

on social media

daily

Americans

ages 18-64

spend 3.2 HOURS

Word-of-mouth recommendations are

50xmore likely to trigger a

purchase

Influence Marketing– in 2015 –

Influence Marketinghas moved to become

PROGRAMMATIC WORD-OF-MOUTH

Weuse

social networks

toconnect

with PEOPLE.

Not brands

Influence MarketingBy The

Numbers99%marketers

allocate at least

TO INFLUENCE CAMPAIGNS

Find Social Scoring Platforms Useful

<5%

73%

INSTEAD

Influence Marketing allows your brand to leverage its consumers that are driving the most engagement from their friends on social networks, to create and distribute content at scale, and drive ROI on social.

$

There are 4 critical factors when choosing a

network for your influence marketing

Influence marketing must be treated differently on

each social network

Spectrum of Influencers to Choose From:

1. Feed Consumption & Filtering

3. Social Relationship Strength

Reach

Highest (1M+) Smallest (500+)

Lowest (<2%) Highest (25%+)

Fewest (~5k) Greatest (40M+)

Easiest (public) Hardest (private)

Highest (1M+) Smallest (500+)

Expensive Cheapest

Impressions Conversions

Reputation Reputation

Engaged Reach

Quantity

Identification

Cost to Activate

Social Trust

Best Measure

Motivation

2. Content Structure & Half-life

4. Search Engine Signals

Celebrities & Youtube

Stars

Executives &

Journalists

Semi-Professional

Bloggers

EverydayConsumers

Influencer platforms are spectrum specific.

EVERYDAY CONSUMERS & NICHE COMMUNITIES yield the best results.

After 140k Activations & 110 Campaigns:

1Everyday Influencer Activated

3

Friends Converted

=

Is Your Brand Harnessing Influence Marketing?