Infamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes

Infamous Social Fails:What Your Business Can Learn from Celebrity MistakesMatt Keough, Senior Account ExecutiveRebecca Roebuck, Social Media ManagerNovember 9, 2011 | 3 pm to 4 pm Eastern

Live Tweet With Us!

@FathomOnline #SocialFails

Established in 1997, 130+ employees and headquartered in Valley View, with an office in Columbus, Ohio.

We are a full-service digital marketing company that delivers measurable results that matter: leads that buy and profitable revenue. Our 300+ clients in B2B, B2C, healthcare, manufacturing, IT/software, education and e-commerce.

SEO, paid search, display, email, video, social media, online PR, link building

About Fathom

#SocialFails

Matt Keough Senior Account Executive 14 years’ online marketing experience Beleaguered Browns fan Follow Matt on Twitter @mattkeough

Rebecca Roebuck Social Media Manager, Webbed Marketing Sociology major lead to interest in social media and online networks Been on Facebook since 2004 Follow Rebecca on Twitter @dcrebekah

About Your Presenters

#SocialFails

http://twitter.com/#!/mattkeough

http://twitter.com/#!/mattkeough

http://twitter.com/#!/dcrebekah

http://twitter.com/#!/dcrebekah

How not to #FailWhat’s next when you do!

#SocialFails

Self-centered Lack of Preparation Technology Enabled Lack of Vetting Lack of Engagement Alcohol “Hacked” Politics, Religion, 5th Amendment

Types of #Fail

#SocialFails

More than 9,300 tweets More than 1,130,000 followers Following about 400 Flood of retweets about how awesome it must be to be The Situation Nearly 100% pure promotional messages

Self-centered #Fail

#SocialFails

http://twitter.com/#!/itsthesituation

http://twitter.com/#!/itsthesituation

719,042 Followers Listed on 14,803 lists Follows 0

Self-centered #Fail

#SocialFails

Klout Perks Special offers for only the worthy Scarcity appeal

Lack of Preparation #Fail

#SocialFails

Technology makes us more efficient Technology allows us to be more

productive Technology allows us to screw up more

quickly

Technology Enabled #Fail

#SocialFails

@CryslerAutos

“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f----ing drive”

“Except I didn’t say fudge” – A Christmas Story

Technology Enabled #Fail

#SocialFails

http://twitter.com/#!/chryslerautos

http://twitter.com/#!/chryslerautos

Zac Brown Band Crossover / Country act Americana appeal

Chicken fry Cold beer on a Friday night A pair of jeans that fit just right

Labor Day promotion with Carharrt Zac Brown Band and Carharrt are taking back Labor Day! Join us in honoring

everyday heroes by learning about the people behind the scenes at ZBB and voting for your favorite story

Carharrt outsources production to Mexico and elsewhere Not well-received by Facebook fans

Lack of Vetting #Fail

#SocialFails

https://www.facebook.com/zacbrownband/posts/215101365211693

Lack of Vetting #Fail

#SocialFails

Browns hero Peyton Hillis Cover of Madden 11 Fan voting enhanced by social

media Engaged with fans

Birthday wishes Thanks for support Tweets about the weather

Lack of Engagement #Fail

Series of injuries, illness, contract negotiations tarnished image No-show at kids charity Halloween Party Host of party takes to Twitter to call him out Fans want to defend, but wait for his reply…….


#SocialFails

Crickets chirping


#SocialFails

@RedCross Intern had access to account Intern went drinking Intern tweeted about #gettngslizzerd

Triple #Fail Intern Alcohol Technology

Alcohol #Fail

#SocialFails

http://twitter.com/#!/redcross

http://twitter.com/#!/redcross

Photos tweeted “Hacked” explanation

CC Sabathia’s account tweeted that the Cardinals were better than the Yankees during the World Series

Hacked #Fail

#SocialFails

Politics, Religion, 5Th Amendment #Fail

#SocialFails

Honorable Mention #Fail

#SocialFails

Real Life #FAIL

#Fail Prevention Program

Train the people who will access accounts Is the least experienced person in charge of your message?

Limit access to public-facing accounts Change passwords frequently

Read twice, post once Count to three before you press “send”

1:1 account management for key accounts You can’t send from wrong account if you can’t get to wrong account

Friends don’t let friends drink and tweet

#SocialFails

#Fail Recovery Program

Know that your team is not above making a mistake Monitor reaction to mistake Don’t hide! Have a crisis communications plan Be as honest as the law allows

#SocialFails

QUESTIONS?

THANK YOU for joining us!Guide will be emailed to registered email.

Follow Fathom at:http://twitter.com/FathomOnline

#SocialFails

http://twitter.com/FathomOnline

Infamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes

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Transcript of Infamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes