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Transcript of INEOS BRAND GUIDELINES · PDF fileCONTENTS These guidelines are intended to ensure brand...
Our company is a very devolved organisation, we are seen in the outside world trading under the single INEOS brand. Our brand therefore represents the way in which we are seen to do business. We put health, safety and the environment first, and our success will follow. We focus on our customers’ needs and progress our business through continuous improvement in efficiency, products, performance, people and relationships.
Internally the logo represents our approach to managing INEOS; our belief in sharing rewards, our focus on growth and profit, our aim to develop top quartile economics on all of our sites.
In some large corporations, the company logo can take on a level of importance way beyond their relevance to doing business well and I hope we never get too neurotic about the INEOS logo.
That said the INEOS brand is becoming increasingly important, and I would ask that you stick to the guidelines to ensure that we look professional to both our inside and outside audiences.
Jim Ratcliffe, Chairman
CONTENTS These guidelines are intended to ensure brand
consistency across all INEOS touchpoints and should
be followed as closely as possible.
They do however, allow flexibility within the layouts
and structure as we know that no two communication
touchpoints are identical. If in any doubt, please
contact [email protected]
The logo 1
Graphical elements 10
The typefaces 13
The colours 16
Visual system 19
Imagery principles 25
Exhibition graphics 29
Stationery 32
Powerpoint template 37
Signage 39
Service vehicles 46
Uniforms 50
Contact 55
The full colour INEOS logo should be used on all light
backgrounds or images.
The logo should always be used with the strapline,
except when it is part of an INEOS business identity, or
at prohibitively small sizes.ColourTHE LOGO
The minimum width for the logo and strapline is 28mm.
If the logo is part of a business identity, the strapline is removed.
If the logo is being used smaller than 28mm in width, the strapline is removed.
INEOS orange PMS 1375c CMYK 0/51/94/0 RGB 255/160/47 HEX FFA02F
Logo blue PMS 275c CMYK 100/100/7/56 RGB 30/22/86 HEX 1E1656
Business
INEOS brand guidelines | 2 |
THE LOGOReversed
The reversed out INEOS logo should be used on all
dark backgrounds or images.
The strapline should always remain orange. Please
ensure the strapline is always legible against variable
image colours. Use adjusted images or tinted areas
if necessary.
INEOS orange PMS 1375c CMYK 0/51/94/0 RGB 255/160/47 HEX FFA02F
White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF
The minimum width for the logo and strapline is 28mm.
If the logo is part of a business identity, the strapline is removed.
If the logo is being used smaller than 28mm in width, the strapline is removed.
Business
INEOS brand guidelines | 3 |
THE LOGO The monochrome logo should only be used
when colour is not available, such as in
one‑colour newspapers.Monochrome
Black CMYK 0/0/0/100 RGB 0/0/0 HEX 000000
The minimum width for the logo and strapline is 28mm.
If the logo is part of a business identity, the strapline is removed.
If the logo is being used smaller than 28mm in width, the strapline is removed.
Business
INEOS brand guidelines | 4 |
The monochrome‑reversed logo can also be used in
one‑colour applications.
Monochrome-reversedTHE LOGO
White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF
The minimum width for the logo and strapline is 28mm.
If the logo is part of a business identity, the strapline is removed.
If the logo is being used smaller than 28mm in width, the strapline is removed.
Business
INEOS brand guidelines | 5 |
Logos need space around them, so that they don’t
clash with text, imagery or other visual features.
The logo must always appear in the correct proportions
as shown, based on 𝑥 = the height of the INEOS logo.
1/2 𝑥 is the minimum required clear space on all sides of
the logo.
THE LOGOProportions and negative space
𝑥
4 𝑥 ½ 𝑥
½ 𝑥
¼ 𝑥
½ 𝑥
½ 𝑥
Always use an original, authorised vector .pdf or .ai file of the ‘locked up’ logo for print. Do not try to recreate the logo in any way, except for large format work where the logo may need to be reconstructed in application, such as on building signage.
INEOS brand guidelines | 6 |
THE LOGO Business identities do not use the strapline. The INEOS
business identities are represented as a combination of
the INEOS logo and the business name.
These logos are created in two formats, horizontal
and vertical
Business identities: colour
½ 𝑥
½ 𝑥
0.85 𝑥 ¼ 𝑥
𝑥 ¼ 𝑥
¼X
X
Horizontal The subdivision name is set to the right of the INEOS logo with spacing of 1/2𝑥 , where 𝑥 is the height of the INEOS logo.
The first letter of the subdivision must be a capital letter 85% of the height of the INEOS logo.
Vertical The subdivision name is set below the INEOS logo. The height of the subdivision name should be 1/2𝑥 where 𝑥 is the height of the INEOS logo.
There should be spacing of ¼𝑥 between INEOS and the subdivision name.
Logo blue PMS 275c CMYK 100/100/7/56 RGB 30/22/86 HEX 1E1656
Logo blue PMS 275c CMYK 100/100/7/56 RGB 30/22/86 HEX 1E16560.85 𝑥
0.85 𝑥
INEOS brand guidelines | 7 |
THE LOGO The monochrome business identities should only
be used when colour is not available, such as in one
colour newspapers.
Business identities: monochrome
Horizontal The subdivision name is set to the right of the INEOS logo.
Vertical The subdivision name is set below the INEOS logo.
Black CMYK 0/0/0/100 RGB 0/0/0 HEX 000000
Black CMYK 0/0/0/100 RGB 0/0/0 HEX 000000
INEOS brand guidelines | 8 |
The monochrome logo can also be used in reversed
out form in one‑colour applications.
Business identities: reversedTHE LOGO
Horizontal The subdivision name is set to the right of the INEOS logo.
Vertical The subdivision name is set below the INEOS logo.
White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF
White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF
INEOS brand guidelines | 9 |
The INEOS ‘O’ is a secondary graphical element that
can be used, sparingly, to add visual interest to a page.THE INEOS ‘O’
The ‘O’ should reproduce as a 5–10% difference in tint from the background colour.
The ‘O’ should always be cropped off the page, rather than sit within it. It can be cropped off any corner of the page.
The ‘O’ should not be used as bullet points in lists.
INEOS brand guidelines | 11 |
The horizontal rules are a secondary graphical element
that can be used, sparingly, to add visual interest to
a page.
HORIZONTAL RULES
The horizontal bars can move up or down depending on spacial requirements. The areas between the bars can also be filled with solid colours or tints.
INEOS brand guidelines | 12 |
Our corporate typefaces are DIN and Helvetica Neue.
Do not substitute for any other typeface except in
electronic files or for in‑house use, where the recipient
will not have the typefaces installed.
Where possible, set justification preferences as
Ranged left and word spacing to 80%.
Primary typefacesTHE TYPEFACES
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €
DIN Pro
Helvetica Neue LT Com
Futura Std
Used for headlines in print and digital media.
Used for all body copy in print media.
Used for all body copy in digital media and on stationary.
INEOS brand guidelines | 14 |
Our secondary typefaces are Nobel and Arial, these are
only to be used for stationary and branding. All other
applications should use only the primary typefaces.Secondary typefacesTHE TYPEFACES
Nobel BoldOnly used for business logos
ArialUsed for stationary and internal use, or when the recipient of a digital file may not have the primary typefaces installed
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ; : ! ? ‘ “ ” ( ) £ $ €
INEOS brand guidelines | 15 |
White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF
INEOS is a fresh, vibrant, clean, and predominantly
‘white’ brand. The other primary colours support this
clean approach and can be used in areas such as
highlights, backgrounds and headings.
The logo blue should not be overly used in application
but instead reserved for the INEOS logo to ensure it
always stands out.
PRIMARY COLOURS
Logo blue PMS 275c CMYK 100/100/7/56 RGB 30/22/86 HEX 1E1656
Grey 90 CMYK 0/0/0/90 RGB 25/25/25 HEX 191919
Grey 70 CMYK 0/0/0/70 RGB 76/76/76 HEX 4C4C4C
Grey 3 CMYK 0/0/0/3 RGB 247/247/247 HEX F8F8F8
INEOS orange PMS 1375c CMYK 0/51/94/0 RGB 255/160/47 HEX FFA02F
INEOS brand guidelines | 17 |
Our secondary palette of colours should only be used
as minor highlighting colours, such as in diagrams,
charts, tabbing systems, etc.
SECONDARY COLOURS
Green PMS 382c CMYK 34/0/100/0 RGB 190/214/0 HEX BED600
Lilac PMS 271c CMYK 62/59/0/0 RGB 117/119/192 HEX 7577C0
Cyan PMS 298c CMYK 67/2/0/0 RGB 61/183/288 HEX 3DB7E4
Turquoise PMS 325c CMYK 54/0/22/0 RGB 99/206/202 HEX 636C6A
Orange PMS 485c CMYK 0/96/100/0 RGB 213/43/30 HEX D52B1E
Pink PMS 224c CMYK 3/70/0/0 RGB 235/103/185 HEX EB67B9
INEOS brand guidelines | 18 |
Where possible use a 12 column grid as the basis
of any document. Using 12 columns gives layouts
flexibility as well as structure, allowing for 3 column,
4 column, and 6 column grid systems.
More advanced layouts using a range of column widths
can also be derived from a 12 column grid.
LandscapeLAYOUT GRID
Using a 3 column grid gives a
column width like this.
Using a 3 column grid gives a
column width like this.
Using a 3 column grid gives a
column width like this.
Using a 4 column grid
gives a column width
like this.
Using a 4 column grid
gives a column width
like this.
Using a 4 column grid
gives a column width
like this.
Using a 4 column grid
gives a column width
like this.
Using a 6
column grid
gives a column
width like this.
Using a 6
column grid
gives a column
width like this.
Using a 6
column grid
gives a column
width like this.
Using a 6
column grid
gives a column
width like this.
Using a 6
column grid
gives a column
width like this.
Using a 6
column grid
gives a column
width like this.
INEOS brand guidelines | 20 |
PortraitTHE LAYOUT GRID Where possible use a 12 column grid as the basis
of any document. Using 12 columns gives layouts
flexibility as well as structure, allowing for 3 column,
4 column, and 6 column grid systems.
More advanced layouts using a range of column widths
can also be derived from a 12 column grid.
Using a 3 column grid gives a column width like this.
Using a 3 column grid gives a column width like this.
Using a 3 column grid gives a column width like this.
Using a 4 column grid gives a column width like this.
Using a 4 column grid gives a column width like this.
Using a 4 column grid gives a column width like this.
Using a 4 column grid gives a column width like this.
Using a 6 column grid gives a column width like this.
Using a 6 column grid gives a column width like this.
Using a 6 column grid gives a column width like this.
Using a 6 column grid gives a column width like this.
Using a 6 column grid gives a column width like this.
Using a 6 column grid gives a column width like this.
INEOS brand guidelines | 21 |
LandscapeLAYOUT EXAMPLES
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
EXAMPLEOF A LARGER HEADING
Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.
Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.
EXAMPLE HEADING
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
INEOS brand guidelines | 22 |
PortraitLAYOUT EXAMPLES
EXAMPLEOF A LARGER HEADING
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.
Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.
EXAMPLE HEADING
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
INEOS brand guidelines | 23 |
The visual system is the combination of our typography,
colours, graphics and layout that make the INEOS
brand unique. Our system is consistent, simple and
flexible to use.
The system follows the basic principle of horizons;
using horizontal structures or rules to help hold
information together or apart gives us a strong and
recognisable system for layouts.
LandscapeTHE VISUAL SYSTEM
This system shows how a simple layout may look for a page, website, sign, banner, emailer, table or other.
Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.
Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de. Ique pa sequibu saperiassi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.
EXAMPLE HEADING
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volendella con comnihil ide si que niendit ped moleseq.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent. Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.Ut eat. Et doloruptas et aruntota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent. Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius, exeris quam.
Ique pa sequibu saperi‑assi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.
Ique pa sequibu saperi‑assi dia idita volor sit mi, sintem quid quaspelitat. Um laccull orrum, alicto cusdaerero cupta de.
EXAMPLE HEADING
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volen‑della con comnihil ide si que niendit.
Ciistiisita volest omnite aut ute odias erae voluptatqui aut quia prae nonsedi genienia aut et magnist, volen‑della con comnihil ide si que niendit.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
Erum a ditem cullatur molupta tionsequiae volupta ssimagnimin cum, estrumet audam, sit a quis explitatur am fugiaspeles veligna tioruptiis.
Et doloruptas et arun‑tota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent.Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius.
Et doloruptas et arun‑tota pe similigenia quia con natempore natur rest eturepr eperum, et officie nimoluptio conectem aspit a dunt quamet evendae aut issinve ligenienitam nist harum as a vid magnatisi volent.Um nimus id et excepedi corrovit latia eossimin erro mo ipide magnitis coreium facea solorepel is ut excesequam nectis aut et lit quis repudam videl inullaut quia velitecto volupti dolore, tecuscit explabore, que sunducius.
INEOS brand guidelines | 24 |
One of our greatest assets is that our chemicals go into making some of life’s essential, everyday or lifestyle products.
When highlighting these everyday, end‑user applications, images should be tightly cropped, taken from an interesting angle or be almost abstract in composition.
APPLICATION IMAGERY
INEOS brand guidelines | 26 |
Photography of people should always be crisp and
clear with a short depth of field, so that backgrounds
can drop out of focus.
Do not muddle people into backgrounds, look for clear
space around people. Be dynamic with the cropping
and try to avoid filling the whole shot with people and
locations. Allow breathing space.
PEOPLE IMAGERY
INEOS brand guidelines | 27 |
Always ensure the highest level of quality and
consistency across all portrait images. Use consistent
lighting and backgrounds to ensure a strong suite
of shots.
Portrait shots should always be crisp and clear with a
short depth of field, so that backgrounds can drop out
of focus. Keep the backgrounds light in tone.
PEOPLE PORTRAITS
INEOS brand guidelines | 28 |
Use space on exhibition stands wisely. Keep
it asymmetric and dynamic. Avoid smaller text
overlapping panel breaks. Use rules to divide bullet
points and avoid bullet points dots.
Keep it dynamic and remember that a headline
should be big enough to see from a distance, and
that information shouldn’t be too large to read on
closer inspection.
EXHIBITION STANDS
THE CHEMICALS INDUSTRY
www.ineos.com
The UK’s second largest largest manufacturing exporter
Adding over £60b to the country’s GDP with a trade surplus of £100m
Supporting 600,000 jobs
Paying employees 40% more than other manufacturing sectors
Saving over twice as much CO2 as our processes emit
Making the raw materials for green and emerging technologies
INEOS IN THE UK
www.ineos.com
The largest chemicals producer in the UK
Nine businesses and six sites
Employing over 3,500 people in the UK’s manufacturing heartlands
Contributing £600m VAT and over £70m PAYE/NI
Investing in skills, with links to schools and universities
Producing essential raw materials for UK manufacturing
19% of our global turnover generated in the UK
WHY DO WE NEED GAS?
www.ineos.com
gas is 50% cleaner than coal
80% of people use gas to heat their home
80% UK
gas represents one third of our
energy needs
gas provides essential raw materials
for manufacturing
www.ineos.com
INEOS brand guidelines | 30 |
Use space on exhibition stands wisely. Keep
it asymmetric and dynamic. Avoid smaller text
overlapping panel breaks. Use rules to divide bullet
points, and avoid bullet points dots.
Keep it dynamic and remember that a headline
should be big enough to see from a distance, and
that information shouldn’t be too large to read on
closer inspection.
EXHIBITION STANDS
SNP stand_artwork.indd 1 12/10/2015 13:10 SNP stand_artwork.indd 2 12/10/2015 13:10 SNP stand_artwork.indd 3 12/10/2015 13:10
INEOS brand guidelines | 31 |
All group business cards across Europe are
produced at a trim size of 85mm x 55mm on
Conqueror Brilliant White (320gsm).
They should be printed ideally using black plus
two Pantone spot colours as specified below. If
Pantone inks are unavailable, please use the CMYK
values below.
Business cards: EuropeSTATIONERY
INEOS corporate INEOS business
6mm
6mm
3mm
35mm
6mm
28mm
Maximum area for personal
details 21mm
6mm
INEOS3 Avenue des Uttins1180 RolleSwitzerland
tel: +11 (0)22 123 4567fax: +11 (0)22 123 4568
Name SurnameJob Title
6mm
6mm
3mm
35mm
6mm
28mm
Maximum area for personal
details 21mm
6mm
INEOS Business1 Example AvenueTownvilleCountry
tel: +22 1234 567 890fax: +22 1234 567 891mob: +22 1234 567 892
Name SurnameJob Title
BusinessINEOS orange PMS 1375c CMYK 0/51/94/0
Logo blue PMS 275c CMYK 100/100/7/56
Black CMYK 0/0/0/100
INEOS brand guidelines | 33 |
Business cards: AmericaSTATIONERY All group business cards across the US are
produced at a trim size of 3½” x 2” (89mm x 51mm) on
Conqueror Brilliant White (320gsm).
They should be printed ideally using black plus
two Pantone spot colours as specified below. If
Pantone inks are unavailable, please use the CMYK
values below.
6mm
6mm
3mm
35mm
6mm
28mm
Maximum area
for personal details 19mm
6mm
INEOS3 Avenue des Uttins 1180 Rolle Switzerland
tel: +11 (0)22 123 4567fax: +11 (0)22 123 4568
Name SurnameJob Title
6mm
6mm
3mm
35mm
6mm
28mm
Maximum area
for personal details 19mm
6mm
INEOS Business1 Example AvenueTownvilleCountry
tel: +22 1234 567 890fax: +22 1234 567 891mob: +22 1234 567 892
Name SurnameJob Title
Business
INEOS corporate INEOS business
INEOS orange PMS 1375c CMYK 0/51/94/0
Logo blue PMS 275c CMYK 100/100/7/56
Black CMYK 0/0/0/100
INEOS brand guidelines | 34 |
European letterheads are printed at A4 (210mm x 297mm) on Conqueror Brilliant White (100gsm).
They should be printed ideally using black plus two Pantone spot colours as specified below. If Pantone inks are unavailable, please use the CMYK values below.
Letterhead: EuropeSTATIONERY
INEOS corporate INEOS business
15m
m
10mm
10m
m
5mm
10mm
10mm
50mm
INEOS 3 Avenue des Uttins1180 RolleSwitzerland
Tel: +11 (0)22 123 4567Fax: +11 (0)22 123 4568
Additional Information XXXX
XXXX
XXXX
XX
15m
m
10mm
10m
m
5mm
10mm
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50mm
INEOS Business 1 Example Avenue
Tel: +22 1234 567 890Fax: +22 1234 567 891
Additional Information XXXX
XXXX
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XX
Business TownvilleCountry
INEOS orange PMS 1375c CMYK 0/51/94/0
Logo blue PMS 275c CMYK 100/100/7/56
Black CMYK 0/0/0/100
INEOS brand guidelines | 35 |
US letterheads are printed at 8.5 x 11 inches (215mm x
280mm) on Conqueror Brilliant White (100gsm).
They should be printed ideally using black plus
two Pantone spot colours as specified below. If
Pantone inks are unavailable, please use the CMYK
values below.
Letterhead: USASTATIONERY
INEOS Group INEOS Businesses
15m
m
10mm
10m
m
5mm
10mm
10mm
50mm
Additional Information XXXX
XXXX
XXXX
XX
Business
15m
m
10mm
10m
m
5mm
10mm
10mm
50mm
Additional Information XXXX
XXXX
XXXX
XX
INEOS 3 Avenue des Uttins1180 RolleSwitzerland
Tel: +11 (0)22 123 4567Fax: +11 (0)22 123 4568
INEOS Business 1 Example Avenue
Tel: +22 1234 567 890Fax: +22 1234 567 891
TownvilleCountry
INEOS orange PMS 1375c CMYK 0/51/94/0
Logo blue PMS 275c CMYK 100/100/7/56
Black CMYK 0/0/0/100
INEOS brand guidelines | 36 |
POWERPOINT SLIDES
Titles and content
Diagrams
INEOS Overview
INEOS Revised Business Structure
INEOS Capital
INOVYNJV
INEOSIndustries
INEOS Upstream
INEOS Enterprises Melamines
INEOS Enterprises Styrenics
INEOS Enterprises
Chlorotoluenes
INEOSBio
StyrolutionGmbH
PetroIneosJV
INEOS O&PEurope UK
INEOS O&PEurope South
INEOSEurope AG
INEOS O&PEurope North
INEOS Trading & Shipping
INEOS O&PUSA
INEOS C2Derivatives
INEOSOxide
INEOSOligomers
INEOS C3Derivatives
INEOSPhenol
INEOSNitriles
INEOSTechnologies
INEOSEnterprises
INEOS Enterprises Paraform
INEOS Enterprises
Solvents
INEOS Enterprises
CompoundsINEOSETB
INEOS Philosophy
§ Safety, Health & Environment are our top priority§ Best operator§ Focus on EBITDA, growth, fixed costs§ Focus on top quartile economics§ Share rewards§ Entrepreneurial§ Tight cash management§ Anti bureaucracy, centralisation, politics§ Long-term view
INEOS Growth
320 470
4500 5400 58007400
9800
35500
43600
47400
28900
36200
43000 43000
47000
54000
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Turn
over
-U
SD
Milli
ons
INEOS Strategy 2
Continue to Exploit Shale Gas Economics
§ Project Mariner Advancing on Track– Rafnes US Ethane 2015– Grangemouth US Ethane 2016– Rafnes Furnace Expansion Underway
§ US Expansion Projects– CBW Cracker Expansion / Pipeline Completed– HDPE J/V Plant under Construction at BMC– LAO Project in Design Phase
65 Manufacturing Sites in 16 Countries – Europe
INEOS brand guidelines | 38 |
Directional signsSIGNAGE
Offsite directional panels Indoor/outdoor signage panels
½X
½X
X½
X
½X
½X
½X
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½X
X½
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.85X
INEOS brand guidelines | 41 |
On-site signsSIGNAGE
X
XX
X X
X
.85X
X
X X X
½X
XX
X ½X
WAREHOUSE
EQUIPMENT
STORAGE RE-USABLES
SPARE PARTS
2XX
2XX
X X
XX
2XX2XX2X
X X
STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN
ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN
LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW
X
XX
X X
X
.85X
X
X X X
½X
XX
X ½X
WAREHOUSE
EQUIPMENT
STORAGE RE-USABLES
SPARE PARTS
2XX
2XX
X X
XX
2XX2XX2X
X X
STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN
ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN
LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW
X
XX
X X
X
.85X
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X X X
½X
XX
X ½X
WAREHOUSE
EQUIPMENT
STORAGE RE-USABLES
SPARE PARTS
2XX
2XX
X X
XX
2XX2XX2X
X X
STOP THE ENGINE AND REPORT HEREARRETER LE MOTEUR ET SE PRESENTER ICIMOTOR ABSCHALTEN UND HIER MELDEN
ADR? SHOW YOUR DOCUMENTSADR? MONTREZ VOS DOCUMENTSADR?DOKUMENTEN MITBRINGEN
LOADING? UNLOADING? DRIVERS STAY WITH YOUR TRUCKCHARGER? DECHARGER? CHAUFFEUR PRES DU CAMIONLADEN? ENTLADEN? BLEIBEN SIE BEI IHREM LKW
INEOS brand guidelines | 42 |
Safety identification panelsSIGNAGE
X
XX
X
X X
XX
X
XX
X
X X
XX
2X X
2X X
X
XX
X
X X
XX
X
XX
X
X X
XX
2X X
2X X
INEOS brand guidelines | 43 |
CarsSERVICE VEHICLES
Business
Business
Business
x
½x½x½x
½x
0.85x
x
½x ½x ½x
½x
0.85x
Business
Business
Business
X
½X½X½X
½X
0.85X
x
½x ½x ½x
½x
0.85x
Business
Business
Business
½x
0.85x
X
½X ½X ½X
½X
0.85X
INEOS brand guidelines | 48 |
VansSERVICE VEHICLES
Business
Business
Business
Business
X
½X½X½X
½X
0.85X
x
½x
½x
0.85xBusiness
Business
x
½x½x½x
½x
0.85x
X
½X ½X ½X
½X
0.85X
INEOS brand guidelines | 49 |
Helmets: CorporateUNIFORMS
Edward
DEBRUGESEdward
DEBRUGESEdwa
DEBR
¾x¾x
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x Edward
DEBRUGESEdward
DEBRUGESEdwa
DEBR
¾X¾X
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Edward
DEBRUGESBusinessEdward
DEBRUGES
x
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x
x x
INEOS brand guidelines | 51 |
Helmets: BusinessUNIFORMS
Edward
DEBRUGESEdward
DEBRUGESBusiness
¾x¾x
¾x
¾x
x Edward
DEBRUGESBusiness
Edward
DEBRUGES
Edward
DEBRUGESBusiness
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DEBRUGESBusiness
¾x¾x
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Edward
DEBRUGESBusinessEdward
DEBRUGESBusiness
x
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x x
INEOS brand guidelines | 52 |
Lab Coats: CorporateUNIFORMS
Edward
DEBRUGESBusiness
Business
x
x
x
x
x
x
X
Edward
DEBRUGESBusiness
Business
x
X
X
X
X
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Edward
DEBRUGESBusiness
Edward
DEBRUGES
Edward
DEBRUGESBusinessBusiness
Edward
DEBRUGESEdwa
DEBR
¾X¾X
¾X
¾X
X
x
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x x
INEOS brand guidelines | 53 |
Overalls: BusinessUNIFORMS
Edward
DEBRUGESBusiness
Business
Edward
DEBRUGES
Business
x
X
X
X
X
X
Edward
DEBRUGESBusinessEdward
DEBRUGESBusinessBusiness
X
X
X
X X
INEOS brand guidelines | 54 |
CONTACT
Please contact your Business Communication Manager or [email protected] for further information.