Indy interactive presentation
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Transcript of Indy interactive presentation
Anum Ahmed, Michael Auffrey, Kaylee Fulford, Sarah Grossi,
Allison Morrill, and Alex Petersen
November 8th, 2012
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
The Need
Our customers are looking for:
• Affordability; inexpensive alternatives
• Fun destinations to explore in the Indianapolis area
• Convenience in creating entertainment packages
What are you doing this weekend?
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Preview
DiscoverExperience
Enjoy!
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
5. Financial Plan
The Products
Predesigned Packages
Indy InteractiveCode: 118-752967Date(s): 11/3/12
Included:• 1 Tour Active Indy Tours-
Broad Ripple• 1 Burger- Boogie Burger• 1 Sundae- BRICS
Name:_______________
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
The Products
Second Type: Punch cards
• A 10% Discount at any of our merchant locationsIndy Interactive Discount Card
Name____________________________1 2 3 4 65 7 8 9 10
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Business Model
Business Partners
Discount Cards
PredesignedPackages
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Each package has a unique identification code • codes distributed to vendors• accepted during a specific time-period• Packages can be purchased online
Punch cards will be sold directly to customers • Selling on Butler’s Campus once a week• Punch cards good at any partner
http://www.indyinteractive.org
Operations
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Competition
Info Interactive Indy Groupon LivingSocial Visitindy
Target Market Broad 18-55 Younger 18-30 Affluent Consumers
Older 30-55
Emphasizes the product experience
Yes No Yes No
Guaranteed immediate delivery with purchase
Yes No No No
Provides tourist Information about surrounding area
Yes No No Yes
Personal relationships with company
Yes No No No
Consistent availability of product
Yes No No No
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Target Markets
Two main consumers:1. Exploring the Area- Packages
• Indianapolis Tourists and Residents• Prospective and Current Butler Students
• Looking for Activities to do with Students
2. Looking to save just Money- Discount Cards• Butler Students: Population of 4,156
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
To Market Strategy
Marketing to Businesses• Contact Executives• Negotiate Discounts• Benefits to Companies• Expand Packages
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Marketing
Marketing to Consumers:• Promotional cards, brochures,
flyers• Conventions and Events at Butler
University and Indianapolis• Local Advertising – Butler Collegian
and Butler Connection• Promotional Material at Hotels• Social Media Presence
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Proof of Concept
• Established business partners• Created custom packages• Developed promotional materials
– Flyers and business cards– Launch website
• Selling Period: October 29 - November 2– Learning experience
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Takeaways
• Surveyed Students online and in person- Butler consumers want Punch Cards
not Packages- Butler consumers want more options
on the punch chards• Businesses are willing to work with
Indy Interactive
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Projections
Sales Forecast January February March April Totals Individual Units Sold (Forecasted) 35 115 195 200 545Sales Price per Unit $5.00 $5.00 $5.00 $5.00 Product Sales-Individual Units $175 $575 $975 $1000 $2725
Group Units Sold (Forecasted)25 72 152 163 412
Sales Price per Unit $24.75 $24.75 $24.75 $24.75 Product Sales- Group Units $618.75 $1782 $3762 $4034.25 $10,197Total Unit Sales 60 187 347 363 957
Total Sales Revenue: $12,922
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Assumptions
• January– Relatively slow sales– Only 2 weeks of sales
• February– Full month of sales– Valentine’s Day – 35% of gifts for Valentine’s
Day are dinner or an evening out– Full month of tours at Butler– First month of marketing materials in hotels
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Assumptions
• March– More established companies– Promotion in hotels continues to grow – Spring Break is one of the busiest Butler tour times
• April – High school spring breaks are still occurring– Nicer weather will provide more opportunities to
participate in outside events such as Active Indy Tours
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Financials
Start-Up
Marketing Expense (Fixed) $410
TOTAL $410
Operating Expenses
Marketing Expense $660
Interest Expense $8
Software Expense $16
TOTAL $684
Total Expenses $1,094
Contribution Margins
Punch Card Package Selling Price $5.00 $24.75 COGS $18.50
Contribution Margin $5.00 $6.25
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Financials
Cash Flow January February March April
Beginning Cash Balance $0 $392 $1,121 $2,183 Butler Borrowings/Repayments $500 $0 ($500) $0 Pretax Income ($108) $729 $1,562 $1,649 Ending Cash $392 $1,121 $2,183 $3,832
• 225 Labor Hours• $17/Hour Wages
Break Even Analysis Individual PackagesUnits to Break Even 219 175Sales $ to Break Even $1,094 $4,331
Income Statement Sales $12,922 Less: COGS COGS (Individual Unit) $0 COGS (Package) $7,622 PayPal Charge (2.9%) $375 Total COGS $7,997 Gross Profit $4,925 Less: General Expenses $1,094 Net Income $3,832
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Timeline
1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing
6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion
Review