Industry University R&D Alliance
Transcript of Industry University R&D Alliance
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Practical Suggestions for “wicked
problems”
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Research AllianceWhat is it? A business relationship to
work on a project (purpose, activity, geography)Share measurable outcomes (risks and rewards)Commit resources Interact at different levels (strategic, product
specific, collaborative..)It’s not simple R&D outsourcing
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AllianceCritical IssuesOrganizational Relationship
External and InternalConflict of Mission and Values
University – basic research, HQP training, publications
Industry – applied research, HQP hiring, customer value
Cultural flavoursCorporate (or Institutional)SubunitNational
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Collaboration
Compromise
Avoidance
Cooperation
Ass
ertiv
enes
s
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Academia
Large Firms
SMEs
Start ups
Investment Communit
y
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Vis
ion
In
to F
utu
re
Co
mm
erci
al S
ucc
ess
•Problem definition•Develop hypothesis•Methods to solve•Analysis
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A c a d e m i a
I n d u s t r y
$NSERC, OCE, IRAP, NCE
FedDev
NSERC, OCE, IRAP, MITACS
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Case Studies – from both sides of the table
Via Industry
Via Academia
•NPD•$1 million R&D expense•BU - $25-30 million in sales•Polymers for energy cables
•Software Research & Development•Industry Lead•Faculty with Industry experience•Government funding ~ $300 K
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Implementation Lead - Industry
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“Tire kicks”
“Due diligence” “True Alliance”
Implementation Lead - Industry
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Prepare Assess Agree Implement
•Know thy needs•Know thy success•Link objectives
•Academic Team•Team support•Speed•Funding cycle
•Who does what•Avoid “by the way”•Legal “boiler plate”•“embedding problems”
•Appoint lead person•Integrate into workflow•Attend student presentations•Provide feedback
CONIIUniv.Contracts
Off.
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Research Alliance Elements for Success
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Other Tips