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INDUSTRY REPORT€¦ · INDUSTRY REPORT Check-ins In the report, you have the check-ins since...
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2016 INDUSTRY REPORT
Transcript of INDUSTRY REPORT€¦ · INDUSTRY REPORT Check-ins In the report, you have the check-ins since...
INDUSTRY REPORT
2016INDUSTRY REPORT
INDUSTRY REPORT
About SocialbakersSocialbakers is the trusted social media analytics partner to thousands ofenterprise brands and SMBs, including over 100 companies on the 2015Fortune Global 500. Leveraging the largest social media data-set in the
industry, Socialbakers’ suite of solutions helps brands large and small ensure their investment in social media is delivering measurable business outcomes.
With over 2,500 clients across 100 countries, Socialbakers is one of the industry leaders in social media analytics, tracking over 8 million social profiles across all
major social platforms including Facebook, Twitter, YouTube, Instagram,Pinterest, LinkedIn, Google+, and VK.com. Socialbakers has been a Facebook
Marketing Partner since 2011. For more information,visit www.socialbakers.com.
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Check-insIn the report, you have the check-ins since Facebook started
collecting the data & 2016 check-ins. For hotels, there are also the Were Here stats as the Check-in metric doesn’t work
properly for pages with global/local structure (in this case huge hotel chains). In case of the hotel chains the data are
aggregated by name of the chain because it wouldn’t make since to do it for each URL (location) separately (the number are almost the same for each location, therefore the top 15 would
be otherwise e.g. just Hilton’s and Sheraton’s local pages).
In the airport ranking, there is also Istanbul Ataturk Airport (13th most checked-in airport of 2016).
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TOP 15 AIRPORTS BY TOTAL CHECKINS
NAME ALL TIME CHECK-INS (31th Dec. 2016) CHECKINS 2016
Los Angeles International Airport (LAX)Suvarnabhumi Airport BKKChicago O’Hare International AirportDallas Fort Worth International AirportSan Francisco International Airport (SFO)Amsterdam Airport SchipholOrlando International Airport (MCO)Changi AirportHartsfield-Jackson Atlanta International AirportMcCarran International AirportSeattle-Tacoma International Airport (Sea-Tac)Boston Logan International AirportToronto Pearson International AirportIstanbul Ataturk Airport - ISTPhoenix Sky Harbor International Airport
1604667591623397929638661825358257865697443487676845760974456543440713642437214039176399962636629283584564
4614438271635720095651643584
60479715345691024457
6307231840616
711508669371958997
1036414986485
1010392
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TOP 15 HOTELS BY TOTAL CHECKINS
NAME ALL TIME CHECK-INS (31th Dec. 2016) CHECKINS 2016
Atlantis The Palm, DubaiVenetian Macao Pearl Continental LahoreFontainebleau Miami BeachSofitel Philippine Plaza ManilaHilton Hawaiian Village Waikiki Beach ResortGaylord Opryland Resort & Convention CenterButlinsThe StarW New York - Times SquareMakati Shangri-La, ManilaUshuaïa Ibiza Beach Hotel (Official)Regent Taipei Galaxy Macau Crown Perth
1283576898612701924674317657965649537630332620727576308550624550293518328469631465446432022
466780239183268328149549180024168515225078
2521455870
323648110038145204
3539289532
266020
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TOP 15 HOTELS BY “WERE HERE” COUNT-ALL TIME
NAME ALL TIME WERE HERE (31th Dec. 2016)
Hilton Hotels & ResortsSheraton Hotels & ResortsHyatt RegencyMarriott HotelsWestin Hotels & ResortsJW MarriottW Hotels WorldwideBest Western Hotels & ResortsSofitelibisEmbassy Suites HotelsLe Méridien HotelsPremier InnMercure HotelsThe Luxury Collection
1566702210554268
7873021785484768786074944157386943432416343229858301709328506642534715242622822647132139161
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Hashtags of BrandsRelated to Tourism
Analyses of six tags related to tourism: Airlines, Airport, Accommodation, Travel, Travel Booking
and Transportation. You can see a difference among the categories of hashtag usage. E.g.
Airports use the airport codes (#LAX). In general, these brands like to use hashtag cities or countries
(#London, #Paris...)
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ALL AIRLINES
HASHTAG HASHTAGCOUNT COUNT
#MembersGetIt#TTC#Travel#VAxmasriddle#2017iscoming#Christmas#Leeds#ManchesterVictoria#cruise#TravelTuesday
#VAxmasriddle#checkin#JetInstant#tapportugal#AirAstana#Travel#AirFrance#GATF2016#TravelTips#flySAA
6350360028892758148714671325
883785779
2758604320235204188175155154153
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AIRPORTS ACCOMMODATION
HASHTAG HASHTAGCOUNT COUNT
#12tipsofChristmas#LAX#Avgeek#LAXtraffic#BHX#thecode#Christmas#flyLAX#BlackFriday#MANCSgiving
#MembersGetIt#christmas#Travel#Rewarding#TravelTuesday#Halloween#London#TheMEScene#FeelWelcome#NYE
156110
8362484846464644
6350871643402286266262223208198
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TRAVEL BOOKING& TRAVEL TRANSPORTATION
HASHTAG HASHTAGCOUNT COUNT
#travel#cruise#airfare#Holidays#Saga#TWchats#AAAInspector#LiveIntrepid#TravelTuesday#christmas
#TTC#2017isComing#Leeds#ManchesterVictoria#DisruptionSWT#BlackpoolNorth#EMTUpdate#ManchesterPiccadilly#LiverpoolLimeStreet#Sheffield
1763782678494433369353278277264
360014861310
883714589588566516431
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Social Care TermsJust top 200 most frequent words (stop words excluded)
that people use when mentioning a travel brands.
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AIRLINES
TERM COUNT
flightthanksi’mtimeserviceit’splanehelpflythank
122435368252983729454285092414323742232572304722543
TRAVEL BOOKING
TERM COUNT
helphosthotelservicebookinglikei’mit’scustomerthanks
2130182517851740170015811569151014191344
ACCOMMODATION
TERM COUNT
hotelstayroomservicethanksthankgreatrealdonaldtrumplikei’m
1971130211771176108810781050
914883863
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