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www.canadean-winesandspirits.com Industry Forecast Latest Trends and Key Issues in the European Retail Packaging Market The outlook for primary packaging and outers to 2018 Reference Code: PK1135MR Published: February 2015

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Page 1: Industry Forecast Latest Trends and Key Issues in … - SP.pdf 1. Industry Forecast Latest Trends and Key Issues in the European Retail Packaging Market The outlook for primary packaging

www.canadean-winesandspirits.com

1.

Industry Forecast

Latest Trends and Key Issues in the European Retail

Packaging Market

The outlook for primary packaging and outers to 2018 Reference Code: PK1135MR

Published: February 2015

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Latest Trends and Key Issues in the European Retail Packaging Market

Published: February 2015

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Summary

Latest Trends and Key Issues in the Europe Retail Packaging Market is a detailed industry report

providing comprehensive analysis of the emerging trends and opportunities in the Europe packaging

market. The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends

and packaging innovation within the Europe consumer packaged goods market. The report provides both

qualitative and quantitative insights into each of the packaging materials– flexible, glass, rigid plastic, rigid

metal and paper &board. The report includes detailed tables and charts to provide a comprehensive

understanding of packaging consumption to clearly establish market trends, packaging dynamics and

areas of future growth potential. It provides an overview of the competitive landscape of the Europe

packaging sector with an analysis of the key market leaders including a snap shot of major deals.

Key Findings

Why was the report written?

Packaging companies and retailers seek the latest information on consumer trends and opportunities to

formulate their sales and marketing strategies. There is also demand for authentic market data with a

high level of detail. This report has been created to provide its readers with up-to-date information and

analysis to uncover emerging opportunities of growth within the CPG market.

What are the key drivers behind recent market changes?

The differential growth across packaging materials and formats drive fundamental shifts in the market.

These differentials result from various factors such as changing consumer preferences, regulatory

compliance and innovation within the packaging market.

What makes this report unique and essential to read?

The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for

the years 2010–2018. Each packaging material has detailed data break up by packaging type, closure

material, closure type, outer material, and outer type.

Reasons to Buy

The report provides a unique mix of highly granular market data, based upon detailed industry research,

in order to offer a detailed insight into the trends and dynamics affecting packaging market in the Europe.

Custom segmentation of the market provides unique views and insights for packaging companies and

retailers on packaging materials, closures and outers to give unparalleled insight into the packaging

market.

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Market Dynamics

1.1.1 European Packaging by Country

Figure 1: European Packaging by Country (Number of Packs, Million), 2010–2018

Source: Canadean © Canadean

Note: Chart in the above figure represents only sample data and no actual data is provided.

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2010 2011 2012 2013 2014 2015 2016 2017 2018

Annual G

row

th (

%)

Mill

ions o

f P

ack U

nits

Russia Germany UK France Italy Turkey

Spain Poland Ukraine Netherlands Others Growth

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Table 1: European Packaging by Country (Number of Packs, Million), 2010, 2014 and 2018

Country 2010 2014 2018 CAGR 2010–2014 CAGR 2014–2018

Russia

Germany

UK

France

Italy

Turkey

Spain

Poland

Ukraine

Netherlands

Romania*

Belgium*

Portugal*

Austria*

Greece*

Czech Republic*

Sweden*

Hungary*

Bulgaria*

Denmark*

Norway*

Finland*

Ireland*

Slovakia*

Grand Total

* These countries are represented as ‘Others’ in chart

Source: Canadean © Canadean

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1.1.2 Europe Packaging by Material

Figure 2: European Packaging by Material (Number of Packs, Million), 2010–2018

Source: Canadean © Canadean

Note: Chart in the above figure represents only sample data and no actual data is provided.

Table 2: European Packaging by Material (Number of Packs, Million), 2010, 2014 and 2018

Material 2010 2014 2018 CAGR 2010–2014 CAGR 2014–2018

Flexible Packaging

Glass

Other

Paper & Board

Rigid Metal

Rigid Plastics

None

Overall

Source: Canadean © Canadean

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2010 2011 2012 2013 2014 2015 2016 2017 2018

Mill

ions o

f P

ack U

nits

Flexible Packaging Rigid Plastics Paper & Board Glass Rigid Metal None Other

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1.1.3 Overall Flexible Packaging Market

Table 3: Number of Flexible Packaging Units (Million), 2010, 2014 and 2018

Material 2010 2014 2018

CAGR 2010–

2014

CAGR 2014–

2018

Russia

UK

Germany

Turkey

France

Italy

Poland

Spain

Ukraine

Netherlands

Romania*

Belgium*

Portugal*

Greece*

Austria*

Bulgaria*

Sweden*

Hungary*

Czech Republic*

Norway*

Denmark*

Finland*

Ireland*

Slovakia*

Overall

* These countries are represented as ‘Others’ in chart

Source: Canadean © Canadean

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Table 4: European Flexible Packaging by Industry (Number of Packs, Million), 2014

Country Food Household

Care

Soft Drinks Health &

Beauty

Pet Care Tobacco and

Tobacco

Products

Spirits

Austria

Belgium

Bulgaria

Czech Republic

Denmark

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Russia

Slovakia

Spain

Sweden

Turkey

UK

Ukraine

Overall

Source: Canadean © Canadean

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Table 5: European Flexible Packaging by Pack Type (Number of Packs, Million), 2014

Country Bag/Sachet Film Pouch Foil Tube Other

Austria

Belgium

Bulgaria

Czech Republic

Denmark

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Russia

Slovakia

Spain

Sweden

Turkey

UK

Ukraine

Overall

Source: Canadean © Canadean

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Table 6: European Flexible Packaging by Closure Material (Number of Packs, Million, 2014

Country None Plastic Metal

Austria

Belgium

Bulgaria

Czech Republic

Denmark

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Russia

Slovakia

Spain

Sweden

Turkey

UK

Ukraine

Grand Total

Source: Canadean © Canadean

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Table 7: European Flexible Packaging by Closure Type (Number of Packs, Million), 2014

Country None Plastic Tie Screw Top Film Flip/Snap

Top

Other Lever

Closure

Austria

Belgium

Bulgaria

Czech

Republic

Denmark

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Russia

Slovakia

Spain

Sweden

Turkey

UK

Ukraine

Overall

Source: Canadean © Canadean

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Table 8: European Flexible Packaging by Outer Material (Number of Packs, Million), 2014

Country None Paper & Board Flexible Rigid Plastic Other

Austria

Belgium

Bulgaria

Czech Republic

Denmark

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Russia

Slovakia

Spain

Sweden

Turkey

UK

Ukraine

Overall

Source: Canadean © Canadean

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Table 9: European Flexible Packaging by Outer Type (Number of Packs, Million), 2014

Country None Box Sleeve Other Bag Shrink Wrap Blister Pack

Austria

Belgium

Bulgaria

Czech

Republic

Denmark

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Russia

Slovakia

Spain

Sweden

Turkey

UK

Ukraine

Overall

Source: Canadean © Canadean

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Report Methodology

In order to create the data for all the reports in this series and ensure its robustness, a comprehensive

and empirically robust research methodology has been adopted. This combines both a large-scale

program of industry research with the results of extensive primary industry interviewing and calling.

Furthermore, all definitions are standardized across products and countries to ensure comparability.

The two main research methods, secondary research and primary research (the program of interviewing

industry contacts), are brought together and because both sets of research processes have been

designed in conjunction with each other they can be combined and consolidated into the final, integrated

data sets.

The secondary research process involves covering publicly available sources, trade associations,

specialist databases, company annual reports, and industry publications. While primary research involves

a major program of interviewing leading industry executives for each category covered in each country –

all with local country experts; typically brand, product and marketing managers for major brands within

each country. These processes help analysts in capturing both qualitative and quantitative information

about the market.

The final stage of the process is the triangulation of inputs obtained from all the research methods with

the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it

goes through various top level quality checks prior to publishing.

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Table of Contents

1. Executive Summary ................................................................................. 11

2. Overview of the European Packaging Market ........................................ 12

3. Consumer Drivers .................................................................................... 15

3.1 Altering demographic trends raise new consumer groups .................................. 15

3.1.1 Aging population and changing household patterns create varied packaging demands .. 15

3.1.2 Online purchases and an Health Awareness are driving the direction of the market ....... 18

3.2 Country specific trends shaping packaging demand – Major European

countries ............................................................................................................ 21

3.2.1 Private Label no longer just a cheap alternative in the UK ............................................... 21

3.2.2 Health and wellness trend getting stronger among Germans ........................................... 22

3.2.3 Rising unemployment drives demand for ‘value for money’ products in Spain................. 24

3.2.4 Changing consumption of wine and cosmetics products impacts the French packaging

industry .............................................................................................................................. 27

3.2.5 High unemployment reduces consumer spending power in Italy ...................................... 30

3.2.6 Growing Russian middle class to enhance demand for new products ............................. 33

3.2.7 Children and Tourists are key consumers groups in Turkey ............................................. 35

4. Market Dynamics ...................................................................................... 37

4.1 Overview ............................................................................................................ 37

4.1.1 European Packaging by Country ....................................................................................... 37

4.1.2 European Packaging Market by Material .......................................................................... 39

4.1.3 European Packaging by Industry Sectors ......................................................................... 40

4.1.4 European Packaging by Type ........................................................................................... 41

4.2 Flexible Packaging ............................................................................................. 43

4.2.1 Overall Flexible Packaging Market .................................................................................... 43

4.2.2 Number of Flexible Packaging Packs by Industry ............................................................. 45

4.2.3 Number of Flexible Packaging Packs by Type .................................................................. 47

4.2.4 Number of Flexible Packaging Packs by Closure Material ............................................... 49

4.2.5 Number of Flexible Packaging Packs by Closure Type .................................................... 51

4.2.6 Number of Flexible Packaging Packs by Outer Material ................................................... 53

4.2.7 Number of Flexible Packaging Packs by Outer Type ........................................................ 55

4.3 Paper & Board ................................................................................................... 57

4.3.1 Overall Paper & Board Packaging Market......................................................................... 57

4.3.2 Number of Paper & Board Packs by Industry ................................................................... 59

4.3.3 Number of Paper & Board Packs by Type ........................................................................ 61

4.3.4 Number of Paper & Board Packs by Closure Material ...................................................... 63

4.3.5 Number of Paper & Board Packs by Closure Type ........................................................... 65

4.3.6 Number of Paper & Board Packs by Outer Material ......................................................... 67

4.3.7 Number of Paper & Board Packs by Outer Type .............................................................. 69

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4.4 Rigid Plastics ..................................................................................................... 71

4.4.1 Overall Rigid Plastics Packaging Market........................................................................... 71

4.4.2 Number of Rigid Plastics Packs by Industry...................................................................... 73

4.4.3 Number of Rigid Plastics Packs by Type .......................................................................... 75

4.4.4 Number of Rigid Plastics Packs by Closure Material ........................................................ 77

4.4.5 Number of Rigid Plastics Packs by Closure Type ............................................................. 79

4.4.6 Number of Rigid Plastic Packs by Outer Material ............................................................. 81

4.4.7 Number of Rigid Plastics Packs by Outer Type ................................................................ 83

4.5 Rigid Metal ......................................................................................................... 85

4.5.1 Overall Rigid Metal Packaging Market .............................................................................. 85

4.5.2 Number of Rigid Metal Packs by Industry ......................................................................... 87

4.5.3 Number of Rigid Metal Packs by Type .............................................................................. 89

4.5.4 Number of Rigid Metal Packs by Closure Material ............................................................ 91

4.5.5 Number of Rigid Metal Packs by Closure Type ................................................................ 93

4.5.6 Number of Rigid Metal Packs by Outer Material ............................................................... 95

4.5.7 Number of Rigid Metal Packs by Outer Type .................................................................... 97

4.6 Glass ................................................................................................................. 99

4.6.1 Overall Glass Packaging Market ....................................................................................... 99

4.6.2 Number of Glass Packs by Industry ................................................................................ 101

4.6.3 Number of Glass Packs by Type ..................................................................................... 103

4.6.4 Number of Glass Packs by Closure Material .................................................................. 105

4.6.5 Number of Glass Packs by Closure Type ....................................................................... 107

4.6.6 Number of Glass Packs by Outer Material ...................................................................... 109

4.6.7 Number of Glass Packs by Outer Type ........................................................................... 111

5. Packaging Design and Manufacturing Trends ..................................... 113

5.1 Key Design Trends .......................................................................................... 113

5.1.1 Packaging firms need to more closely align themselves with manufacturers’ needs ..... 113

5.1.2 Light weighting is crucial to reducing packaging costs for European packaging manufacturers

......................................................................................................................................... 114

5.1.3 European countries will witness increasing demand for convenient products ................ 118

5.1.4 Plastics enter traditional territories of other materials ..................................................... 122

5.1.5 Innovative environmentally-friendly packaging is being developed ................................ 124

5.1.6 Innovative packaging solutions create new niches ......................................................... 127

5.2 Key Manufacturing Trends ............................................................................... 128

5.2.1 Manufacturing processes continue to evolve with the latest technological advancements128

5.2.2 Manufacturers are at the forefront of dealing with sustainability issues .......................... 131

5.2.3 Difficulties in raw material procurement are driving up costs .......................................... 133

6. Regulatory Environment ........................................................................ 135

6.1 Regulatory Environment in the UK ................................................................... 135

6.1.1 Key Directives and Laws ................................................................................................. 135

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6.2 Regulatory Environment in Germany ............................................................... 138

6.2.1 Key Directives and Laws ................................................................................................. 138

6.2.2 German Packaging Ordinance ........................................................................................ 139

6.2.3 Recycling targets ............................................................................................................. 140

6.3 Regulatory Environment in Spain ..................................................................... 141

6.3.1 Key Directives and Laws ................................................................................................. 141

6.3.2 Packaging Waste Management Systems........................................................................ 142

6.4 Regulatory Environment in France ................................................................... 144

6.4.1 Packaging Regulatory Framework .................................................................................. 144

6.4.2 Role of Grenelle Law in boosting recycling ..................................................................... 145

6.4.3 France has banned BPA in food packaging .................................................................... 146

6.4.4 Recycling targets for packaging in France ...................................................................... 146

6.5 Regulatory Environment in Italy ....................................................................... 147

6.5.1 Key Directives and Laws ................................................................................................. 147

6.5.2 Packaging waste management systems ......................................................................... 148

6.6 Regulatory Environment in Russia ................................................................... 150

6.6.1 Key Directives and Laws ................................................................................................. 150

6.7 Regulatory Environment in Turkey ................................................................... 152

6.7.1 Key Directives and Laws ................................................................................................. 152

7. Competitive Landscape ......................................................................... 155

7.1 Competitive Landscape of the UK .................................................................... 155

7.1.1 Flexible Packaging .......................................................................................................... 155

7.1.2 Paper & Board ................................................................................................................. 155

7.1.3 Rigid Plastics ................................................................................................................... 156

7.1.4 Rigid Metal ....................................................................................................................... 156

7.1.5 Glass................................................................................................................................ 157

7.2 Key Companies in the UK Packaging Industry ................................................. 158

7.3 Key Financial Deals ......................................................................................... 159

7.4 Competitive Landscape of Germany ................................................................ 162

7.4.1 Flexible Packaging .......................................................................................................... 162

7.4.2 Paper & Board ................................................................................................................. 162

7.4.3 Rigid Plastics ................................................................................................................... 163

7.4.4 Rigid Metal ....................................................................................................................... 163

7.4.5 Glass................................................................................................................................ 164

7.5 Key Companies in the German Packaging Industry ......................................... 165

7.6 Key Financial Deals ......................................................................................... 166

7.7 Competitive Landscape of Spain ...................................................................... 168

7.7.1 Flexible Packaging .......................................................................................................... 168

7.7.2 Paper & Board ................................................................................................................. 168

7.7.3 Rigid Plastics ................................................................................................................... 169

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7.7.4 Rigid Metal ....................................................................................................................... 169

7.7.5 Glass................................................................................................................................ 170

7.8 Key Companies in the Spain Packaging Industry ............................................. 171

7.9 Key Financial Deals ......................................................................................... 172

7.10 Competitive Landscape of France .................................................................... 173

7.10.1 Paper & Board ................................................................................................................. 173

7.10.2 Plastics ............................................................................................................................ 173

7.10.3 Glass................................................................................................................................ 173

7.10.4 Flexible Packaging .......................................................................................................... 174

7.10.5 Metal ................................................................................................................................ 174

7.11 Key Companies in France Packaging Industry ................................................. 175

7.12 Key Companies in France Packaging Industry ................................................. 176

7.13 Competitive Landscape of Italy ........................................................................ 177

7.13.1 Flexible Packaging .......................................................................................................... 177

7.13.2 Paper & Board ................................................................................................................. 177

7.13.3 Rigid Plastics ................................................................................................................... 178

7.13.4 Rigid Metal ....................................................................................................................... 178

7.13.5 Glass................................................................................................................................ 179

7.14 Key Companies in the Italian Packaging Industry ............................................. 180

7.15 Key Financial Deals ......................................................................................... 181

7.16 Competitive Landscape of Russia .................................................................... 182

7.16.1 Glass................................................................................................................................ 182

7.16.2 Metal ................................................................................................................................ 183

7.16.3 Paper & Board ................................................................................................................. 183

7.16.4 Rigid Plastics ................................................................................................................... 184

7.16.5 Flexible Packaging .......................................................................................................... 184

7.17 Key Companies in the Russian Packaging Industry ......................................... 185

7.18 Key Financial Deals ......................................................................................... 186

7.19 Competitive Landscape of Turkey .................................................................... 187

7.19.1 Paper & Board ................................................................................................................. 187

7.19.2 Rigid Plastics ................................................................................................................... 188

7.19.3 Flexible Packaging .......................................................................................................... 188

7.19.4 Glass................................................................................................................................ 189

7.19.5 Metal ................................................................................................................................ 189

7.20 Key Companies in Turkey Packaging Industry ................................................. 190

7.21 Key Financial Deals ......................................................................................... 191

8. Appendix ................................................................................................. 192

8.1 What is this Report About?............................................................................... 192

8.2 Time Frame ..................................................................................................... 192

8.3 Product Category Coverage ............................................................................. 193

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8.4 Packaging Definitions....................................................................................... 198

8.4.1 Primary Packaging Container .......................................................................................... 198

8.4.2 Primary Packaging Closure ............................................................................................. 200

8.4.3 Primary Packaging Outer ................................................................................................ 201

8.5 Methodology .................................................................................................... 203

8.5.1 Overall Research Program Framework ........................................................................... 203

8.5.2 Stage 1 - Initial Market Sizing of the Packaging Market .................................................. 204

8.5.3 Stage 2 – Primary Research on Packaging Consumption .............................................. 204

8.5.4 Stage 3 - Analyst Review ................................................................................................ 205

8.5.5 Stage 4 - Expert Review .................................................................................................. 205

8.5.6 Stage 5 – Publication....................................................................................................... 205

8.6 About Canadean .............................................................................................. 206

8.7 Disclaimer ........................................................................................................ 206

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List of Figures

Figure 1: Proportion of Older Population (65 years and above) in Major European Countries, 2007–2017 .................... 16 Figure 2: Average Household Size of Major European Economies, 2011 ...................................................................... 17 Figure 3: Share of Online Sales in Major European Countries, 2007–2017 ................................................................... 18 Figure 4: Total Market Value Influenced by the Health Consumer Trend in Major European Countries (US$ Million), 2013 19 Figure 5: Retailer’s Private Label are driving innovation in cost-effective packaging ...................................................... 21 Figure 6: Logona, a natural cosmetics company, prominently highlights important labels on its packaging.................... 22 Figure 7: Products are increasingly highlighting the Bio-Siegel label ............................................................................. 23 Figure 8: Rate of unemployment in Spain from 2012Q4–2014Q4 .................................................................................. 24 Figure 9: Approximately EUR 15,787 million worth of CPG products were chosen by consumers in 2013 because they offered

Better Value for Money.................................................................................................................................................. 25 Figure 10: Wine consumption in France is declining ..................................................................................................... 28 Figure 11: France is the leading exporter of cosmetics in the world ............................................................................... 29 Figure 12: Italian Unemployment Rate (%), 2008–2014 ................................................................................................ 30 Figure 13: Average Monthly Household Expenditure in Italy during 2010–2012 ............................................................ 31 Figure 14: Total Market Value Influenced by the Aspiration Consumer Trend (RUB Million) .......................................... 33 Figure 15: Packaging Designs a mixture of western trends & Russian tradition ............................................................. 34 Figure 16: Milk products targeted towards Children ....................................................................................................... 35 Figure 17: European Packaging by Country (Number of Packs, Million), 2010–2018..................................................... 37 Figure 18: European Packaging by Material (Number of Packs, Million), 2010–2018 .................................................... 39 Figure 19: European Packaging by Market (Number of Packs, Million), 2010–2018 ...................................................... 40 Figure 20: Number of Flexible Packaging Units (Million) and Annual Growth (%) in European, 2010–2018 ................... 43 Figure 21: European Flexible Packaging by Industry (Number of Packs, Million), 2010–2018 ....................................... 45 Figure 22: European Flexible Packaging by Pack Type(Number of Packs, Million), 2010–2018 .................................... 47 Figure 23: European Flexible Packaging by Closure material (Number of Packs, Million), 2010–2018 .......................... 49 Figure 24: European Flexible Packaging by Closure Type(Number of Packs, Million), 2010–2018 ................................ 51 Figure 25: European Flexible Packaging by Outer Material (Number of Packs, Million), 2010–2018 ............................. 53 Figure 26: European Flexible Packaging by Outer Type (Number of Packs, Million), 2010–2018 .................................. 55 Figure 27: Number of Paper & Board Units (Million) and Annual Growth (%) in European, 2010–2018 ......................... 57 Figure 28: European Paper & Board Packaging by Industry (Number of Packs, Million), 2010–2018 ............................ 59 Figure 29: European Paper & Board Packaging by Pack Type (Number of Packs, Million), 2010–2018 ........................ 61 Figure 30: European Paper & Board Packaging by Closure material (Number of Packs, Million), 2010–2018 ............... 63 Figure 31: European Paper & Board Packaging by Closure Type (Number of Packs, Million), 2010–2018 .................... 65 Figure 32: European Paper & Board Packaging by Outer Material (Number of Packs, Million), 2010–2018 ................... 67 Figure 33: European Paper & Board Packaging by Outer Type (Number of Packs, Million), 2010–2018 ....................... 69 Figure 34: Number of Rigid Plastics Units (Million) and Annual Growth (%) in European, 2010–2018 ........................... 71 Figure 35: European Rigid Plastics Packaging by Industry (Number of Packs, Million), 2010–2018 .............................. 73 Figure 36: European Rigid Plastics Packaging by Pack Type(Number of Packs, Million), 2010–2018 ........................... 75 Figure 37: European Rigid Plastics Packaging by Closure material (Number of Packs, Million), 2010–2018 ................. 77 Figure 38: European Rigid Plastics Packaging by Closure Type(Number of Packs, Million), 2010–2018 ....................... 79 Figure 39: European Rigid Plastics Packaging by Outer Material (Number of Packs, Million), 2010–2018..................... 81 Figure 40: European Rigid Plastics Packaging by Outer Type (Number of Packs, Million), 2010–2018 ......................... 83 Figure 41: Number of Rigid Metal Units (Million) and Annual Growth (%) in European, 2010–2018 ............................... 85 Figure 42: European Rigid Metal Packaging by Industry (Number of Packs, Million), 2010–2018 .................................. 87 Figure 43: European Rigid Metal Packaging by Pack Type(Number of Packs, Million), 2010–2018 ............................... 89 Figure 44: European Rigid Metal Packaging by Closure material (Number of Packs, Million), 2010–2018 ..................... 91 Figure 45: European Rigid Metal Packaging by Closure Type(Number of Packs, Million), 2010–2018 .......................... 93 Figure 46: European Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010–2018 ........................ 95 Figure 47: European Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010–2018 ............................. 97 Figure 48: Number of Glass Units (Million) and Annual Growth (%) in European, 2010–2018 ....................................... 99 Figure 49: European Glass Packaging by Industry (Number of Packs, Million), 2010–2018 ........................................ 101 Figure 50: European Glass Packaging by Pack Type(Number of Packs, Million), 2010–2018 ..................................... 103 Figure 51: European Glass Packaging by Closure material (Number of Packs, Million), 2010–2018 ........................... 105 Figure 52: European Glass Packaging by Closure Type(Number of Packs, Million), 2010–2018 ................................. 107 Figure 53: European Glass Packaging by Outer Material (Number of Packs, Million), 2010–2018 ............................... 109 Figure 54: European Glass Packaging by Outer Type (Number of Packs, Million), 2010–2018 ................................... 111 Figure 55: Key concerns of consumer goods manufacturers and packaging manufacturers, 2014 .............................. 114 Figure 56: Lightweight PET bottles for carbonated beverages ..................................................................................... 115 Figure 57: Carlsberg and Coca-Cola have made savings by designing lighter bottles ................................................. 116 Figure 58: Paper & Board can for Beverages .............................................................................................................. 116 Figure 59: PET Engineering Bottles ............................................................................................................................ 117

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Figure 60: New dispenser closure in syrup aimed at convenience ............................................................................... 118 Figure 61: FaerchPlast CPET skin pack for meat and poultry ...................................................................................... 119 Figure 62: Microwaveable Ready Meal pack with Convenient Sleeve.......................................................................... 119 Figure 63: Nestlé’s Maggi Obed De Luxe Flexible Pouch converts into a bowl for ease of use .................................... 120 Figure 64: Examples of convenient closures in Spain consumer markets .................................................................... 121 Figure 65: Nordenia’s microwavable flexible bags offer convenience .......................................................................... 121 Figure 66: Gilles Louvet manufactures wine in flexible pouch ...................................................................................... 122 Figure 67: Lightweight PET bottles for wine targeted at in-home consumption ............................................................ 123 Figure 68: Guittet MAT 78 Hydroplus shifting from metal to plastic packaging ............................................................. 123 Figure 69: Tetra Rex carton with bio-based cap .......................................................................................................... 124 Figure 70: Environmentally-friendly paper bottles replacing glass packaging to reduce carbon footprint ...................... 124 Figure 71: Le Fermiere launches smoothies in eco-friendly format .............................................................................. 126 Figure 72: Sugarcane-derived HDPE is being used extensively .................................................................................. 126 Figure 73: Innovative packaging that cooks egg without using water ........................................................................... 127 Figure 74: The new M9 multi-process press ................................................................................................................ 128 Figure 75: SIPA SincroBloc system offering productivity gains .................................................................................... 129 Figure 76: Serac Group’s Combox H2F designed for mid-sized dairy producers ......................................................... 129 Figure 77: Photorealistic printing ................................................................................................................................. 130 Figure 78: The G18C VFFS machine .......................................................................................................................... 131 Figure 79: “F concept” packaging ................................................................................................................................ 132 Figure 80: Sustainable solutions being introduced in the French consumer market ..................................................... 132 Figure 81: Crude Oil prices have risen sharply since 2003, and have declined at the end of 2014 .............................. 133 Figure 82: UK Packaging Competitive Landscape ....................................................................................................... 158 Figure 83: Germany Packaging Competitive Landscape ............................................................................................. 165 Figure 84: Spanish Packaging Competitive Landscape ............................................................................................... 171 Figure 85: France packaging competitive landscape ................................................................................................... 175 Figure 86: Italy Packaging Competitive Landscape ..................................................................................................... 180 Figure 87: Russia Packaging competitive landscape .................................................................................................. 185 Figure 88: Turkey Packaging Competitive Landscape ................................................................................................. 190 Figure 89: Packaging Research Program Methodology ............................................................................................... 203

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List of Tables

Table 1: Proportion of Older Population (65 years and above) in Major European Countries, 2007–2017 ..................... 16 Table 2: Share of Online Sales in Major European Countries, 2007–2017 .................................................................... 19 Table 3: Total Market Value Influenced by the Health Consumer Trend in Major European Countries (US$ Million), 201320 Table 4: Total Market Value Influenced by the Better Value for Money Consumer Trend (EUR Million), 2013 ............... 26 Table 5: Wine consumption (off-trade) suffers steep decline in France, 2010, 2014 and 2018 ....................................... 28 Table 6: Category expenditure as a percentage of the total expenditure from 2010–2012 ............................................. 32 Table 7: Total Market Value Influenced by the Aspiration Consumer Trend (RUB Million), 2013 ................................... 34 Table 8: European Packaging by Country (Number of Packs, Million), 2010, 2014 and 2018 ........................................ 38 Table 9: European Packaging by Material (Number of Packs, Million), 2010, 2014 and 2018 ........................................ 39 Table 10: European Packaging by Market (Number of Packs, Million), 2010, 2014 and 2018 ........................................ 40 Table 11: European Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018........................................... 41 Table 12: Number of Flexible Packaging Units (Million), 2010, 2014 and 2018 .............................................................. 44 Table 13: European Flexible Packaging by Industry (Number of Packs, Million), 2014 .................................................. 45 Table 14: European Flexible Packaging by Pack Type (Number of Packs, Million), 2014 .............................................. 47 Table 15: European Flexible Packaging by Closure Material (Number of Packs, Million, 2014 ...................................... 49 Table 16: European Flexible Packaging by Closure Type (Number of Packs, Million), 2014 .......................................... 51 Table 17: European Flexible Packaging by Outer Material (Number of Packs, Million), 2014 ........................................ 54 Table 18: European Flexible Packaging by Outer Type (Number of Packs, Million), 2014 ............................................. 55 Table 19: Number of Paper & Board Packaging Units (Million), 2010, 2014 and 2018 ................................................... 58 Table 20: European Paper & Board Packaging by Industry (Number of Packs, Million), 2014 ....................................... 59 Table 21: European Paper & Board Packaging by Pack Type (Number of Packs, Million), 2014 ................................... 61 Table 22: European Paper & Board Packaging by Closure Material (Number of Packs, Million, 2014 ........................... 63 Table 23: European Paper & Board Packaging by Closure Type(Number of Packs, Million), 2014 ................................ 65 Table 24: European Paper & Board Packaging by Outer Material (Number of Packs, Million), 2014 ............................. 67 Table 25: European Paper & Board Packaging by Outer Type (Number of Packs, Million), 2014 .................................. 69 Table 26: Number of Rigid Plastics Packaging Units (Million), 2010, 2014 and 2018 ..................................................... 72 Table 27: European Rigid Plastics Packaging by Industry (Number of Packs, Million), 2014 ......................................... 73 Table 28: European Rigid Plastics Packaging by Pack Type (Number of Packs, Million), 2014 ..................................... 75 Table 29: European Rigid Plastics Packaging by Closure Material (Number of Packs, Million, 2014 ............................. 77 Table 30: European Rigid Plastics Packaging by Closure Type(Number of Packs, Million), 2014 .................................. 79 Table 31: European Rigid Plastics Packaging by Outer Material (Number of Packs, Million), 2014 ............................... 81 Table 32: European Rigid Plastics Packaging by Outer Type (Number of Packs, Million), 2014 .................................... 83 Table 33: Number of Rigid Metal Packaging Units (Million), 2010, 2014 and 2018 ........................................................ 85 Table 34: European Rigid Metal Packaging by Industry (Number of Packs, Million), 2014 ............................................. 87 Table 35: European Rigid Metal Packaging by Pack Type (Number of Packs, Million), 2014 ......................................... 89 Table 36: European Rigid Metal Packaging by Closure Material (Number of Packs, Million, 2014 ................................. 91 Table 37: European Rigid Metal Packaging by Closure Type (Number of Packs, Million), 2014 .................................... 93 Table 38: European Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2014 ................................... 95 Table 39: European Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2014 ........................................ 97 Table 40: Number of Glass Packaging Units (Million), 2010, 2014 and 2018 ................................................................. 99 Table 41: European Glass Packaging by Industry (Number of Packs, Million), 2014 ................................................... 101 Table 42: European Glass Packaging by Type (Number of Packs, Million, 2014 ......................................................... 103 Table 43: European Glass Packaging by Closure Material (Number of Packs, Million, 2014 ....................................... 105 Table 44: European Glass Packaging by Closure Type (Number of Packs, Million), 2014 ........................................... 107 Table 45: European Glass Packaging by Outer Material (Number of Packs, Million), 2014.......................................... 109 Table 46: European Glass Packaging by Outer Type (Number of Packs, Million), 2014 .............................................. 111 Table 47: UK Recycling targets (%), 2012–2017 ......................................................................................................... 136 Table 48: UK Recycling targets (%), 2012–2017 ......................................................................................................... 136 Table 49: Germany Recycling and Recovery Targets (%), 2008.................................................................................. 138 Table 50: Germany Household Sales Packaging Recycling Targets (%), 2009 ........................................................... 140 Table 51: Spain Recycling and Recovery Targets (%), 2008 ....................................................................................... 142 Table 52: Packaging regulations France ..................................................................................................................... 144 Table 53: Key highlights of Grenelle Law .................................................................................................................... 145 Table 54: France Recycling and Recovery Targets (%), 2008 ..................................................................................... 146 Table 55: Italy Recycling and Recovery Targets (%), 2008.......................................................................................... 148 Table 56: Packaging materials and the consortia for each ........................................................................................... 149 Table 57: Key Financial Deals in UK Packaging, 2014 ................................................................................................ 159 Table 58: Key Financial Deals in Germany Packaging, 2014–2015 ............................................................................. 166 Table 59: Key Financial Deals in Spain Packaging, 2014–2015 .................................................................................. 172 Table 60: Key Financial Deals in France Packaging, 2014–2015 ................................................................................ 176

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Table 61: Key Financial Deals in Italy Packaging, 2014–2015 ..................................................................................... 181 Table 62: Key Financial Deals in Russia Packaging, 2014–2015................................................................................. 186 Table 63: Key Financial Deals in Turkey Packaging, 2014 .......................................................................................... 191 Table 64: Product Category Coverage ........................................................................................................................ 193 Table 65: Primary Packaging Container Materials ....................................................................................................... 198 Table 66: Primary Packaging Container Types ............................................................................................................ 198 Table 67: Primary Packaging Closure Materials .......................................................................................................... 200 Table 68: Primary Packaging Closure Types ............................................................................................................... 200 Table 69: Primary Packaging Outer Materials ............................................................................................................. 201 Table 70: Primary Packaging Outer Types .................................................................................................................. 201