Industry: Competitive Analysis

Joe Yun, Andrew Neang, Julia Vinson

What is TEDS?Organized framework for considering system processes that add value in order to meet user needs.

Asses the following areas:

� User Criteria

� Broad categories of criteria that are important to users in choosing a system or in evaluating how well a system performs. These criteria are not absolute or fixed.

� Values-Added

Values added by the system which aid users in meeting their needs � Values added by the system which aid users in meeting their needs

� System Process

� These are the processes, features, and elements of the system that add to the related values identified

Process of Analysis: "What we did?"

� Determine User Profile

� Select Key Areas to Analyze within Siemens Industry

� Determine where Cross Competition Exists

� Select Anchor Website

� Create Scenarios

� Apply TEDS Framework

� Review Results (Reiterate)

Analysis Results I

� Profiling, Localization, Review and Ease of Use are important to website users.

Overall, the Siemens Industry websites selected adequately met or excelled in meeting user needs. For example, as a global company, Siemens is having…

� Strong Points:

1. Simplicity and Pleasing � 1. Simplicity and Pleasing

� 2. Quality of Content

� PDF

� External Links

� 3. Flexibility

Analysis Results II

� Area of Potential Improvement:

� 1. User Criteria: Review

� Feedback is weak

� 2. Lack of breadcrumbs on certain pages

� 3. User Criteria: Profiling

� No RSS

� Updating subscriptions is inconvenient

� 4. Difficult to change location vs language function

� 5. Metric measurements only

� 6. Time zone management

� 7. Noise on site

� 8. Video and flash

Mobility: Rail Solution

2.5

3

3.5

4

4.5

Mobility: Rail Solutions

0

0.5

1

1.5

2

2.5

Ease of Use Noise Reduction

Quality Adaptability Performance Pleasing Profiling Localization Reviews Transaction Processing

ABB

Siemens

Bombardier

GE

Water Technologies: Drink Water

2.5

3

3.5

4

4.5

Water Technologies: Drinking Water

0

0.5

1

1.5

2

2.5

Ease of Use Noise Reduction

Quality Adaptability Performance Pleasing Profiling Localization Reviews Transaction Processing

ABB

Siemens

GE

Health Care: Imaging

3

3.5

4

4.5

5

Health Care: Imaging

0

0.5

1

1.5

2

2.5

Ease of Use Noise Reduction

Quality Adaptability Performance Pleasing Profiling Localization Reviews Transaction Processing

Phillips

Siemens

GE

Recommendations for Improvement I

� Profiling, Localization, Review are the lowest scored three sections in Siemens site comparing each anchor site.

� Helpful sites to consider :

� Train: Bombardier http://bombardier.com/en/transportation/products-services/rail-vehicles?docID=0901260d8000a52b

� Water Treatment: ABB http://www.abb.com/water

� Health Care: GE https://www2.gehealthcare.com/portal/site/usen� Health Care: GE https://www2.gehealthcare.com/portal/site/usen

Recommendations for Improvement II

� Bombardier :Train

Recommendations for Improvement II

� Bombardier :Train

Recommendations for Improvement III

� ABB : Water Treatment

Recommendations for Improvement III

� ABB : Water Treatment

Recommendations for Improvement IV

� General Electronic : Health Care

Recommendations for Improvement IV

� General Electronic : Health Care

Future Plans for Research

� Refine rating process to better address discrepanciesAnalyze current and future envisioned users

� Obtain more information about the company

� Develop more realistic and specific scenarios

� Refine model to better fit usability analysis

� Recommendations

Q&A

� Any questions?