Industrial-strength CRM for companies using Sage 50 Manufacturing
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Industrial- strength CRM for companies using Sage 50 Manufacturing Connecting manufacturers and their independent sales reps. Image: “Black Crescendo” by Zeze57 via Filckr http:// bit.ly/1Cw7GdV subject to copyright
description
Suntico Webinar. For manufacturing companies that use Sage 50 or Sage 50 Manufacturing and work with independent sales reps. This webinar outlines some of the challenges in working with independent sales reps and how these manufacturers reps need a different kind of CRM. Independent sales reps need from their manufacturer a simple account management portal where they can easily find the current status and trading history of their customers. For companies that use Sage 50 or Sage 50 Manufacturing edition, Suntico provides just that.
Transcript of Industrial-strength CRM for companies using Sage 50 Manufacturing
Industrial-strength CRMfor companies using Sage 50 Manufacturing
Connecting manufacturers and their independent sales reps.
Image: “Black Crescendo” by Zeze57 via Filckr http://bit.ly/1Cw7GdV subject to copyright
Coming up…
Independent sales reps
CRM systems
The (un)success of CRM projects
A CRM for your independent sales reps
Hugh JohnsonSVP Bus. Dev.
@hughcjohnson
00h 30m
00s
The life of an independent sales rep
Image: “Traffic” by Ian Muttoo via Filckr http://bit.ly/1riKcmh subject to copyright
Why use independent reps?
Customer
Product
Sales Process
Financial risk
Core competenceSource: Alliance Consulting
Group
What is a CRM system?
Pipeline & Opportunity
Management
Sales Order Processing
Salesforce Automation
Customer Service
Marketing Automation eCommerce
Analysis & Reporting
Contact Mgt
Quotations Mgt
Account Management
Why do sales reps HATE CRM systems?
Image: “Intersection” by Crispin Semmensvia Filckr http://bit.ly/1oejW1G subject to copyright
Image: “Withering” by Austin DeArmond http://bit.ly/1nnXeOo subject to copyright
Most CRM systems in manufacturing companies are abandoned within four years!
And half of these within one year!
Source: Entrepreneur Weekly, Small Business Development Center,
Bradley Univ, University of Tennessee Research, 2014
Via: Statisticbrain.com
Purpose
People
Data
Process
A clear problem is no clear purpose
around which people, data and processes are aligned
Image: “This is arty and way out of focus” by Nina Mathewsvia Filckr http://bit.ly/11Dafzo subject to copyright
For an independent sales rep?
Pipeline & Opportunity
Management
Sales Order Processing
Salesforce Automation
Customer Service
Marketing Automation eCommerce
Analysis & Reporting
Contact Mgt
Quotations Mgt
Account Management
Support your reps’ conversations with
your customers!
Purpose
People
Data
Process
Image: “Talking (the extended marketing dept)” by Xavier Vergésvia Filckr http://bit.ly/1sRdcH2 subject to copyright
Let’s take a quick look!
What next…
22nd October – Hangout on Airhttp://bit.ly/1wG5nCV
29th October – Webinar “Getting started with eMarkeing for SMB’s”
Try out our demo accounthttp://suntico.com/demo-trial-account-signup/
Hugh JohnsonSVP Bus. Dev.
@hughcjohnson
