Industrial sales survey
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Transcript of Industrial sales survey
What we have available is:
Knowledge of markets
Knowledge of customers
Desire to increase our sales to industries
Net work potential, opportunities
OFI Industrial Sales Survey
• Where we sell
• To whom we sell
• Which products we sell
• Where we want to sell
Importance of industrial sales for OFI companies
Dragsbaek approx. 40% of total salesSonneveld approx. 80% -Idun approx. 40% -Odense approx. 40% -Belusa F. approx. 40% -Credin Denmark approx. 20% -OFR approx. 25% -
Industrial sales through OFI S & D companies
Sweden – Kåkå industrial sales team• Lantmännen Unibake, Findus, Godbiten etc.• Cover all of most important industrials in Swedish market• 4/5 people with huge inside knowledge
Minordija / Lanordija / Vilmix *Selling to Fazer, Vaasan etc*Daily contacts to number of industrials
Where do we sell today
Denmark Sweden Germany Belgium UK France NL Norway Belarus Bulgaria Finland USA Baltics Greece Portugal Czech R. Romania Poland Austria
Credin x x x x x x x x x
Dragsbaek x x x x x x x x x x x x
Idun x x
Sonneveld x x x x x x x x x x x x x x
Odense x x x x x x
OFR x x xBelusa x x
+ all our contacts….
As an example - Dragsbaek industrial sales :
Denmark: Lantmännen, Kohberg, GivescoGermany: Fronhofs, TKB Grötsch, GMKFrance: Delifrance, Pasquier, La PanatiereBelgium: GourmandSweden: Pågen, Lantmännen, Findus, Givesco, Godbiten, Bergmans…..Finland: Fazer, Vaasan, Myllyn ParasBaltics: Fazer, Vaasan, Mantinga…..
Product matrix:
Dragsbaek/Belusa/OFR/VMG: Pastry margarine, Dough margarine
Odense: Marcipan, Persipan, Sugar paste
Credin D. : Custard Powder, Glacing agents, special mixes
Sonneveld: Bread improvers, Release agents, liquishort, Bread mixes
Jästbolaget: Yeast
Where do we want to sell / increase our sales
Denmark Sweden Germany Belgium UK France NL Norway Belarus Bulgaria Finland USA Baltics Greece Portugal Czech R. Romania Poland Austria Others
Credin x
Dragsbaek x x x x x
Idun x
Sonneveld x x x x x x x
Odense x x x x x x x x x x x x x x x x x x
OFR x xBelusa F. x x
German market - example
Interest to enter / increase sales inthe German market
• Sonneveld• Odense• Dragsbaek+ more
Who within OFI has today experience and contacts in the German Market ?
Credin Denmark:- Selling to Lantmännen
Odense, Germany, selling to :- Horst Schluckwerder OHG- Conditess Feine Kuchen- Cooperath und Wiese- Ifri-Schuhmann GmbH- Edeka
Dragsbaek selling to:- Fronhof- TBK- GMK
Denmark Sweden Germany Belgium UK France NL Norway Belarus
Credin
Dragsbaek x x x xIdun
Sonneveld
Odense
OFRBelusa F
Who might assist us to increase industrial sales
Denmark Sweden Germany Belgium UK France NL Norway Belarus
Credin xDragsbaek
Idun
Sonneveld
Odense
OFRBelusa F.
Denmark Sweden Germany Belgium UK France NL Norway Belarus Bulgaria Finland USA Baltics Greece Portugal
Credin
Dragsbaek
Idun
Sonneveld
Odense xOFRBelusa F.
Barilla 8,97% 51 Limagrain 0,23%Kraft Foods 2,94% 52 Permira 0,23%Finalrealm 1,77% 53 De Cecco 0,23%Bahlsen Süßwaren 1,69% 54 Artal 0,22%Premier Foods 1,59% 55 Pasquale 0,22%Nestlé 1,15% 56 NPM Capital 0,20%Lantmannen 1,14% 57 Del Carlo 0,20%Warburtons 1,12% 58 Parmalat 0,20%Ostendorf 1,08% 59 Loacker 0,20%ABF 1,03% 60 Mars 0,20%Collussi 1,01% 61 Sammontana 0,19%Sara Lee 0,97% 62 Grupu Gallo 0,18%Apax Partners 0,82% 63 Bonne Bouche 0,18%Danone 0,76% 64 Edeka Minden 0,18%Orkla 0,76% 65 Unilever 0,17%Lion Capital 0,72% 66 Axa 0,17%Ebro Puleva 0,71% 67 Northern Foods 0,17%Pågens 0,66% 68 Wollbacher 0,17%Fazer Konfektyr 0,65% 69 Albro 0,17%Migros 0,57% 70 Norac 0,17%Harry-Brot 0,57% 71 Citterio 0,16%Rana 0,56% 72 McCambridge 0,16%Coppen. & Wiese 0,55% 73 Van Hove 0,16%Saveurs de France 0,54% 74 Fage 0,15%Lotus Bakeries 0,52% 75 Klemme 0,15%Kuchenmeister 0,52% 76 Heberer 0,15%Lambertz 0,51% 77 Frischback 0,15%Vision Capital 0,49% 78 Brennans Bakeries 0,15%Berkshire Partners 0,45% 79 VK Mühlen 0,15%CNP 0,42% 80 Grupo Novelli 0,15%Finedon Mills 0,42% 81 Kronenbrot 0,15%Griesson 0,42% 82 Panasa 0,15%Duke Street 0,41% 83 GEP 0,15%Oetker 0,40% 84 Gramss 0,15%Rugensberger 0,39% 85 Steinecke 0,15%Arla Foods 0,38% 86 TMT Finance 0,14%Kohlberg 0,37% 87 Garma 0,14%Heinz 0,36% 88 Biscuits Bouvard 0,14%Ferrero 0,34% 89 Delicato Bakverk 0,14%Brioche Pasquier 0,33% 90 Vivartia 0,13%Euricom 0,32% 91 Europastry 0,13%DCI 0,31% 92 Hügli 0,13%Greggs 0,30% 93 Soubry 0,13%Aryzta 0,28% 94 East Balt 0,12%Laihian Mallas 0,28% 95 Kambly 0,12%Vicenzi 0,27% 96 Manner 0,12%Bake Five 0,26% 97 Goûters Magiques 0,12%Erlenbacher 0,25% 98 Dulcesa 0,12%Coop Schweiz 0,25% 99 La Lorraine 0,12%General Millls 0,24% 100 Champagne Céréales 0,12%
Ultimate Holding companyMarket Shares West Europe
Ultimate Holding companyMarket Shares West
Europe
1 Barilla 8,97%2 Kraft Foods 2,94%3 Finalrealm 1,77%4 Bahlsen Süßwaren 1,69%5 Premier Foods 1,59%6 Nestlé 1,15%7 Lantmannen 1,14%8 Warburtons 1,12%9 Ostendorf 1,08%
10 ABF 1,03%11 Collussi 1,01%
Ultimate Holding companyMarket Shares West
Europe
89 Delicato Bakverk 0,14%90 Vivartia 0,13%91 Europastry 0,13%92 Hügli 0,13%93 Soubry 0,13%94 East Balt 0,12%95 Kambly 0,12%96 Manner 0,12%97 Goûters Magiques 0,12%98 Dulcesa 0,12%99 La Lorraine 0,12%
100 Champagne Céréales 0,12%