Advanced Public Relations Fall 2007

Industrial & Management

Systems Engineering

Industrial engineers Industrial engineers are trained to analyze engineeringengineering and management management processes in order to make them better.

Industrial engineers solve problems, see the big picture, make decisions, act as leadersact as leaders and handle tasks efficiently for an organization.

Research• Two Focus Groups• Interviews with Department

Heads• Online Survey of Engineering

Students• Census Survey of Industrial

Engineering Students

Major Research FindingEffective communication is necessary to create awareness about the program in order to increase the quantity and quality of students.

SWOT Analysis

GoalTo use strategic objectivesstrategic objectives to

increaseincrease awarenessawareness and

positive attitudespositive attitudes of engineering students in order to

increaseincrease the number of

applicantsapplicants in the next year.

Objectives• To increase awareness and understanding

among USF general engineering students about industrial engineering.

• To increase positive attitudes among USF general engineering students about industrial engineering.

• To change behaviors among general engineering students in order to increase applicants to the IMSE program by 25 percent by January 2009.

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Recruitment Brochures

Informational Packet