Industrial Design Portfolio

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Hey!

I’m Irfan, ihr-faan

This is a quick summary of the projects I’ve had the opportunity of working on over the past two years as a industrial designer at the Harman Design Center in China.

PROJECTS

01

HORIZON02

INDIA04

PULSE05

BOOST07

SKETCHES06

OTHER03

GO

*Click on any project circles to navigate.

2014

ANALYSISIDEATION DEVELOPMENT

Irfan Kachwalla / Primary Designer Joshua Fischer / Design ManagerSangmin Yu / Senior DesignerShufen Guo / User Interface Designer

HORIZON

*Night·stand , noun, a small low bedside table, typically having drawers. Not be confused with a one-night stand.

THE NIGHTSTAND IS BECOMING A NIGHTMARE! What if there was a device which could simplify this?

ANALYSISHORIZON

B

IDEATIONHORIZON

-Small screen +Device agnostic +Cable management-Docks dead market trend-Form factor similar to Competitor product

+Unstable during interaction +Large table footprint+View angle-Not device agnostic -Difficult cable management-Docks are dead market trend

+Device agnostic+Compact footprint+Optimum screen size+Stable interaction area+Rear cable management +view angle+Easy access charge ports

SURFACE SKYLINETANGENT

3D+Render+Digital Compositing

$99

INSIGHTSHORIZON

Great sound at every moment, let it be their morning alarm, listening to their favourite radio station or just watching movies all afternoon in bed.

Legibility is a key deciding factor for the users during purchase, getting the screen size just right to tell the time from across the room or even in the morning without their spectacles.

Recharging their smartphone and wearable at the end of everyday has become routine, and the able to do this with ease by their bedside without having to worry about chargers or sockets.

They wanted to wake up better and naturally, hence just like a warm sunrise the lamp comes on in ascending soft glow to prepare your body subconsciously a few minutes prior to their alarm.

Tired of constantly having to turn the clock away before bed or change the screen brightness to avoid screen glare in their eyes, the horizons incorporated a simple light sensor that’s constantly monitor the users ambient lighting conditions to fine tune it for optimum comfort and legibility.

Marketing Photographs+Post Production

CHALLENGES HORIZON

Protecting the original design intent from analysis into development and various budgeting meetings with successfully achieving retails USD$99.

Minimising the number of parts by means of a single rubber unibody with zero external tool parting lines. Resolved it successfully using a seven core slider tooling.

Diffusing the brightness of the Lamps multiple LEDs to provide an even glow, while at the same time avoiding any internal shadows and hot spots. Solved using internally textured light panel.

Photograph+Post Production

Aesthetically appealing in maintaining the balance between large size requirements for acoustic performance and smallest foot print possible on the night stand.

SCENARIO TESTING MINIMIZING SPLIT & LINES INTERACTION MOCK UPSFABRIC GRILLE TO MATCH

LIGHT KELVIN TEST CMF EXPLORATIONS TEAM SELFIE!ZERO VISIBLE SCREWS

DEVELOPMENTHORIZON

The speaker was developed with a special UI interaction options through a software upgrade and functionality aspects to integrate well into the hospitality environment. Successfully implemented in the Hilton and Marriott hotels worldwide.

HOSPITALITYHORIZON

Marketing Photographs+Post Production

INDIA

2014

CMF RESEARCH DEVELOPMENTCreating a special colour palette for India. Irfan Kachwalla / Primary Designer Andy Tsui / Project Manager

COLOURS THAT UNITE 35,000,000 INDIANS

Indias cultural diversity adds to the complexity of picking a palette of colours that would be perceived well and acceptable, hence implementing the colours shared by their sport idols was a key opportunity prior to the Cricket World Cup. The project started of with introducing a single existing product in the limited edition colours, however with the positive response from the Indian market it soon expanded into a full range and brought more business to the company.

PANTONE 293

PANTONE 3005

SPICE TIGER

INDIAN LOGOS

CRICKET

PEACOCK PRIDE

PANTONE 021

65%25%10%20+ PALETTESEXPLORED

RESEARCH INDIA

THE THREE TITANSCRICKET EDITION

COMMUNICATION INDIA

Mock up+Renders+Post Production

DEVELOPMENT INDIA

Graphics patterns Using the products

Cmf documents Sample reviews

Promotional itemsduring the World Cup

Permutation & combinations for colour mapping

Creation & mock up packaging graphic

2014

ANALYSISIDEATION DEVELOPMENTIrfan Kachwalla / Primary Designer Damian Mackiewicz / Design Director Soojung Choi / CMF Designer

INSPIRATION GO

Small & Pocketable Proportions of the logoColourways for all days

The easily recognisable small orange JBL logo that’s been ever present on all our speakers you see at concerts, stadium or theatres since the past 60 years was the primary source for inspiration.

IDEATION GO

Acoustic mocks ups to hear the sound performance we would get with such a compact size. Boxes, little boxes on the hillside.

Sketch sessions exploring the possibility of integrated charging cables and fixation.

Exploration and refinement of the concept was done directly in 3D.

3D printing various sizes to help narrow down and get a real feel of the proportions.

$29.99

3D+Renders+Post Production

Strength in simplicity, the rugged bumper protects the grille from getting scratched when face down.

Users can use their favourite music festivals backstage passes as the lanyard or just about anything to hang with it.

They can play music or use the mike for video conferencing with their friends. Even if they don’t have a fancy smartphone they can still connect their old iPods using an auxiliary cable.

FUNCTIONAL GO

3,000,000ANNUAL FORECAST 08

FUN COLOURS

30 NBA TEAM SPECIAL EDITIONS

IMPACT GO

Pre production samples

PULSE

2012

DEVELOPMENT First introduction to the development phase at Harman.Taking a project from ideation stages through the development phase and successfully into stores.

Irfan Kachwalla / Secondary Designer Matthias Schmiedbauer / Primary DesignerHaoyu Li / User Interface Designer

SOUND YOU CAN SEETodays market is saturated with portable speakers are only enriching the audio experience. Pulse is the first portable speaker which brings together immersive audio & visuals to elevate your experiences.

Image Credit: JBL Marketing Team

$199

Take control of the music and lights atop the speaker or wirelessly across the dance floor.

USEAGE PULSE

065 MM

180

MM

DEVELOPMENT PULSE

Responsibilities during the development process.

CONTROL PAD INTERACTION ACCESSORIES 2D ILLUSTRATION CMF DOCUMENTSREGIONAL COMPLIANCES DESIGN AWARDS APPLICATION FACTORY VISITS LOGO APPLICATIONPATENTS APPLICATIONSAMPLE TESTING QUALITY CONTROL GRILLE COLOURQUICK START GUIDES

BOOST

2015

ANALYSISIDEATIONDEVELOPMENTIrfan Kachwalla / Primary Designer Joshua Fischer / Design Manager Sean Barton / Project Manager

MULTIDEVICE

They are sharing their current speaker between the multiple smart devices they own.

URBAN SPACES

Current solutions are way too big for their temporary rented apartment.

SMALL & MIGHTY

Users want movies & concerts to feel realistic at home without having their neighbours complain.

INSIGHTS BOOST

PLATEAU +Slim discreet form factor+Possibility for vertical orientation+Does not cover TV sensor

FLOAT +Down firing drivers +360 sound diffuser +Slim discreet form factor+Does not cover TV sensor

+Follows existing language-Small circumference makes it too long to match required acoustic volume benchmark

CANNON

IDEATION BOOST

3D+Render+Post Production

$179

3D+Render+Digital Compositing

MULTIPLE SCREENS ONE SPEAKER. SoundShift was developed from the insight that the user behaviour to multi screen between their television, tablet and smartphones during usage was increasing and demanding.

Soundshift enables users to wirelessly connect multiple devices to the speaker and switch between them by simply pressing play.

USECASEBOOST

EVEN BETTER TOGETHERUsers a able to create an ecosystem of JBL speakers to spread the sound and pump up the volume.

USECASE BOOST

BUSINESS BOOST

START SMALL & GO BIGUsers have the option to further Boost their cinematic experiences by adding the wireless subwoofer.

DEVELOPMENT BOOST

3D+Render+Post Production

Multiple variations of the model were made 1:1 scale and in Rhinoceros to help reach the final goal which was a curvature continuous shell beneath which the basic layout PCB, twin drivers and bassport were layered for space optimisation before being handed over to the mechanical engineers.

INTERNSHIP ACADEMIC PROJECT WORKSHOPS

OTHER

2010, 05 Months, France

INTERNSHIP Domyos is one of the worlds leading fitness brands of Decathlon with a turnover of more than a one billion.I had the opportunity of working on multiple footwear and a wellness products during this internship. Irfan Kachwalla / “Bollywood” Intern Aurelien Petit / Senior Designer / MentorPascal D’amico / Senior Designer

DOMYOS

INTERNSHIP OTHER

Quick masking tape 3D sketch explorations, colour mapping for different textures and surface treatments.

Creation of technical packages for communication to digital designers.

Prototype Refinement Creation of colour palettes that were complimentary to our apparelWinter and summer collections.

INTERNSHIP OTHER

Quick photoshop during ideation session, this concept combined a separate Sock & Sandal to aid in pre and post fitness activities like yoga.

To solve the problem of hightop footwear getting to hot to wear for long periods I incorporating a heel pump which pumped air through the support straps capillaries to cool the sweats maps with every step.

Identifying opportunities in a saturated market of footwear through axis spider mapping with found one in hightops training footwear.

INTERNSHIP OTHER

2011, 04 Months, India

ACADEMIC PROJECTLighting for Indian home in the near future.

Irfan Kachwalla / Senior StudentAchille Biteau / Student Team Manager Abhimanyu Kulkarni / Design Director, PhilipsWe were an International Team Of 07 Students.

PHILIPS

ACADEMIC PROJECT OTHER

MARKET RESEARCH In the store, we gained valuable insights from retailer and sales personnel regarding the users affinity, decision making process and behaviours.

CREATIVE TOOLS We organised all our analysis content into booklets to be able to efficiently infuse them during the creativity phase of the project

PROTOTYPE Working with completely new materials like fibre glass, concrete and foam we were able to create a realistic 1:1 Scale Model within two weeks.

USER PERCEPTIONS We interviewed multiple users across India, to hear how they perceived sense and simplicity, observe how culture influenced the insights.


Taking inspiration from the light bulb itself we created a versatile luminaire. A mysterious sculpture inside the home which came to life as the ambient glow revealed it self from behind the one way mirror.

CEILINGTABLE FLOOR


2009 / 2010 / 2011

WARM UPS BRAINSTORMING INSPIRATION BOARDSSTORY BOARDS POST IT IDEAS CONCEPT PACKAGES Irfan Kachwalla / Creative Design Catalyst

WORKSHOPS

WORKSHOPS OTHER

FUTURE SNACKINGConcepts to satisfy India knacks for snacking.

BICYCLE FOR INDIACreative concepts on how a French company could enter the Indian market around axis of services and products.

FAMILY CONCIERGECreating a user experience scenarios around the AOI for a family.

TRANSPORTATION Communication for Public Safety during daily commute.

PHILIPSTEAGUE B’TWIN DELL

During my design studies I encouraged my spontaneity by participating in multiple creativity workshops and materclasses conducted by professional from the industry.

WORKSHOPS OTHER

SKETCHESFORM EXPLORATION DETAILING QUICK IDEATIONSTORY BOARDS

FORM EXPLORATIONSKETCHES

Practise makes perfect.

DEVELOPMENT SKETCHES

Speakers for iMac, 01 Hour.

Possibilities of new processes and materials, 30 Minutes.


Wearables Ecosystem, 02 Hours.


Furniture speakers, 02 Hours.

FORM EXPLORATIONSKETCHES

USER ANALYSISSKETCHES

Creation of utopian scenarios and user personas to help identify the real people who are using our products

DEVELOPMENTSKETCHES

Quick meeting sketches with our manufactures, explaining the construction of the accessories provided successfully now with all the JBL Synchros premium headphones.

Harman luxury audio brand workshop exploring the new opportunities for the brand in existing and new market segments.

100+ IDEASGENERATION COMMUNICATION

IDEATIONSKETCHES

WORKSHOPS PUBLIC TRANSPORT MASTERCLASS 2011, Four Days, Team ProjectGuided by Benoit Collete. TEAGUE FUTURE SNACKING WORKSHOP 2011, Team Project Guided by Creative Director. PHILIPS

BACKPACK MASTERCLASS

2011, Individual Project, Guided by Hieu Nguyen. TARGET

FAMILY CONCIERGEEXPERIENCE DESIGN WORKSHOP

2011, Five Days, Team Project Guided by Lun Cheak Tan.DELL

IMAGINEW CREATIVE WORKSHOP

2010, Seven Days, France DECATHLON

CYCLE FOR INDIA CREATIVE WORKSHOP 2009, Driven by Head of Innovation. DECATHLON, B’TWIN

EDUCATION

MASTERS OF INDUSTRIAL DESIGN MANAGEMENT 2009-2012, India DSK INTERNATIONAL SCHOOL DESIGN

DESIGN FOUNDATION 2007-2009, IndiaMAHARASHTRA INSTITUTE OF TECHNOLOGY AND DESIGN

SKILLSETSSKETCHING Quick sketchingIllustrationsStory boards Exploded views SOFTWARES PhotoshopIllustratorIndesignAfter effects RhinocerosKeyshot Quick prototypingDigital compositing

AWARDS

iF 2015, Go

REDDOT 2015, Go 2015, Boost 2014, Pulse

EXPERIENCES INDUSTRIAL DESIGNER2012-Currently, Shenzhen, ChinaHARMAN DESIGN CENTER

DESIGN INTERN

2012, Six Months, ChinaGNOSIS PRODUCT DEVELOPMENT

FREELANCE DESIGNER

2011, One Month, IndiaDESIGNLIFE

DESIGN CONSULTANT

2011, One Week, Team ProjectDECATHLON

DESIGN INTERN 2010, Six Months, France DECATHLON, DOMYOS

DESIGN INTERN 2009, One month, IndiaDESIGN DIRECTIONS

DESIGN INTERN 2008, One month, IndiaMARKOTECH

[email protected] Skype: ikachwalla AGE 27 Years

CURRENT LOCATION Shenzhen, China

LANGUAGES ENGLISH Full Proficiency

HINDI Bilingual

MANDARIN Elementary

ABOUT ME Rode motorbikes across Vietnam, from Hanoi to Hochiminh city. Ran my first marathon last month. Drink juices way more often than I drink coffee. Dog person and currently growing a beard.

IRFAN KACHWALLA INDUSTRIAL DESIGNER

MY PROCESS

DEVELOPMENTManufacturing ProcessesErgonomic StudySurface 3D ModelDetails User testingCMF DocumentSample ReviewsProduct Testing

COMMUNICATIONRealistic RenderingsLifestyle integrations PackagingMarketing StrategyPresentations

IDEATION CONCEPT GENERATION Brainstorm Scenarios Creative axis Post-it SessionSketch Sessions 3D Printing CONCEPT EVALUATION Criteria evaluationProposal Packages Quick Surface 3D Models Mock ups

ANALYSIS Design Brief Business Goals PRODUCTEvolution HistoryDesign Language Mood boards Problems USER Perceptions Key Use casesStory Boards Lifestyle Trends MARKET BenchmarkingPerceptions Technology Emerging & Existing Design Insights Key Product requirements Business Opportunities

01 02 03

Teams I’ve collaborated within to develop products.

COLLABORATIONS DESIGN MANUFACTURE

PAUL GOETZ DESIGN DIRECTOR, GNOSIS [email protected]

“I had the pleasure of managing Irfan when he was our intern at Gnosis. His ability to create compelling form language and to clearly communicate complex ideas through excellent illustrations put him above and beyond most interns. He worked well with our team, handling the same work as our full time staff and contributing to a number of projects. He is focused, professional and easy to work with. I would happily work with Irfan again and would recommend him without hesitation.”

JAINEEL SHAH JUNIOR ID, CHAUHAN STUDIO [email protected] “He has a strong ability to absorb all details in his surroundings which helps him to summarize and find appropriate opportunities. He has strong illustration skills to communicate his idea quickly, as well as digital & verbal communication skills to express his thoughts. He is always curious and passionate about collecting artefacts around him which is reflected in his personality. A strong team player who is always motivating, involved and invested in the work he does. Irfan is spontaneous, adventurous and a risk taker. Definitely a person to meet or to work with.”

GIRISH LONE FOUNDER, DESIGNLIFE [email protected] “Irfan has worked with DesignLife, on one of the challenging projects for the Camera equipment. He has handled the Research, analysis & initial idea generation phase of the project, with me. He is sincere and analyses the brief well. I admire him for his work ethics and attitude towards design. He is quick learner as well. We love his sketching and quick illustrations skills. We wish him best for his future career and would love to see him develop into one of the good designer around.”

PASCAL D’AMICO SENIOR DESIGNER, DOMYOS [email protected]

“Irfan was intern at Domyos for six months. He is a young talented designer student with a great creative mind helped by a thirst of discovery and a good mastery of hand-sketching. More, Irfan is serious and has always the famous Indian smiley face, it was very pleasant to work next to him!”

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Industrial Design Portfolio

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