Indra Wildan Nugraha, DellEMC...44 Internal Use - Confidential Why and what 1. GDN already a...
Transcript of Indra Wildan Nugraha, DellEMC...44 Internal Use - Confidential Why and what 1. GDN already a...
Indra Wildan Nugraha, DellEMC
Ongkowijoyo, GDN
Modernize with All-Flash
3
Internal Use - Confidential
Modernize with All-Flash
© Copyright 2016 Dell Inc.3
4
Internal Use - Confidential
Efficiency
Agility SpeedModern business
requirements
5
Internal Use - Confidential
Reduce costs (# of drives,
power, floor space, etc.)
Consistent and predictable
performance
Lower entry costs and
scale as you grow
Manage massive capacity
with fewer resources
Automated provisioning
and business agility
Flexible and programmable
data services
Policy driven service delivery
On/off premises data and/or
application mobility
Pillars of the modern data center
Scale-out Software-definedCloud-enabledFlash
Protection and trustSecurity/Governance | Encryption | Data Protection | Services/Support
© Copyright 2016 Dell Inc.5
6
Internal Use - Confidential
© Copyright 2016 Dell Inc.6
Every day more customers choose flash
10% of companies are all flash today (they’re not
telling anyone) – 80% have a plan to get there.
Competitive edge
— Eric Burgener, IDC
Infrastructure agility Lower TCO
7
Internal Use - Confidential
© Copyright 2016 Dell Inc.7
$-
$10
$20
$30
$40
$50
$60
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Flash
An
nu
al R
eve
nu
e in B
illio
n $
Hard Disk
Drives
Source: © Wikibon Server SAN Research Project 2015
2016
Flash – a fundamental market shift ...
8
Internal Use - Confidential
© Copyright 2016 Dell Inc.8
Flash
15K HDD
CA
PA
CIT
Y C
OS
T
2000 2005 2010 2015 2020
Cross-over Point
Driven by economics
Source: DELL EMC Market Research 2016 *Capacity Cost Factors In Data Reduction Technologies On Flash
9
Internal Use - Confidential
© Copyright 2016 Dell Inc.9
Market leader in all-flash
More Share Than The Closest Competitor
Revenue Share
All Flash Market Leader
IDC Tracker. "Worldwide Quarterly Enterprise
Storage Systems Tracker." September 2016
10
Internal Use - Confidential
Go Faster Go Faster
Architecture matters
It’s about the right architectureIt unlocks unique business value
=
Get Smarter
+
Business Agility
=
Use Flash
11
Internal Use - Confidential
© Copyright 2016 Dell Inc.11
The year of all flash for
primary storage
12
Internal Use - Confidential
© Copyright 2016 Dell Inc.12
Mid-range
All-flash Array
Powered by Intel®
Xeon® Processors
Rack-scale Flash
High-end
All-flash Arrays
SMB
All-flash Arrays
13
Internal Use - Confidential
© Copyright 2016 Dell Inc.13
Powered by Intel®
Xeon® Processors
1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street price analysis is based on a variety of sources including analyst data, price sheets when available, and public information as of May 2016.
2 Over 90% of SC arrays are sold into PowerEdge environments. Source: Dell internal analysis of worldwide known end customer SC array sales, as of August 2016, for the four previous quarters.
Built-in business continuity solution
Auto-tiering, auto-RAID
provisioning
Lowest $/GB AFA
1All-flash or
hybrid options
Great choice for PowerEdge installsLeverages Dell server design, 90% PowerEdge attach2
SC series flash arraysValue-optimized, mid-market proven solutions
14
Internal Use - Confidential
© Copyright 2016 Dell Inc.14
Powered by Intel®
Xeon® Processors
1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street price analysis is based on a variety of sources including analyst data, price sheets when available, and public information as of May 2016.
2 Over 90% of SC arrays are sold into PowerEdge environments. Source: Dell internal analysis of worldwide known end customer SC array sales, as of August 2016, for the four previous quarters.
Easy
• Self-optimizing platform
• Built-in virtualization features
Efficient
• Dedupe/compression savings
• Pervasive “thin methods”
Expandable
• Modular, “right-sized” design
• Multiprotocol, SAN/DAS/NAS option
• Multi-array federation
Great choice for PowerEdge installsLeverages Dell server design, 90% PowerEdge attach2
SC series flash arraysValue-optimized, mid-market proven solutions
15
Internal Use - Confidential
© Copyright 2016 Dell Inc.15
Powered by Intel®
Xeon® Processors
Virtual & purpose-built & convergedUnified NAS & SAN & VVOLS
Flexible
All-Flash Starting Under $18k
Hybrid Option Starting > $8k,
< $1/Gb
Affordable
Slick UX, CloudIQ™ Proactive Assist,
Non disruptive software updates
Simple
All-flash design with integrated
copy data management
Modern
Unity – the new midrange product line
© Copyright 2016 Dell Inc.15
16
Internal Use - Confidential
© Copyright 2016 Dell Inc.16
Powered by Intel®
Xeon® Processors
The all-f lash market leader
Provision storage in less than 30
seconds. Designed for IT generalists.
Simple
Modern Data ServicesMaximize Efficiency. All Thin Provisioned,
Always Inline Deduplication and
Compression
Scale-out design delivers predictable linear scale.
Speed
IntegratedRich Application Integration. No Compromise
Copy services.
17
Internal Use - Confidential
© Copyright 2016 Dell Inc.17
Biggest All Flash ArrayScale up to 4.3PB
Modernizing All ApplicationsOpen Systems, iSeries and Mainframe
World Class ReplicationSix 9s Availability
Rich Data Efficiency ServicesEnabling The Agile Data Center
Powered by Intel®
Xeon® Processors
NEW VMAX 250F
18
Internal Use - Confidential
© Copyright 2016 Dell Inc.18
Intel Multi-core, multi-threaded
Designed for +1M VM’s
Scalable low latency IB fabric
Massive global memory
Write folding to minimize cell
wear
Advanced flash wear analytics
Hugewrite
cache
Intelligent read/writealgorithms
Flash Boosttechnology
Pooled cores with dynamic
allocation
Advanced QoS, priority controls
Tunable FE/BEprofiles
Industry leading SPC
throughput
SupportsBI and DW use
cases
Enables in memory
computing
Ultra Low
Latency
Gigantic
Scale
3D/TLC Flash
Optimized
Ultra High
IOPS
Unmatched
Bandwidth
Architected for all flash Powered by Intel®
Xeon® Processors
19
Internal Use - Confidential
© Copyright 2016 Dell Inc.19
Rack-scale
Powered by Intel®
Xeon® Processors
IOPS
10M
TB Capacity
144TB
microsecond
latency
100μ
GB/S Bandwidth
100GB/S
20
Internal Use - Confidential
© Copyright 2016 Dell Inc.20
Modern business model
All inclusive
software licensing
Maintenance =
11% of net per
year
Modern pricing
approach
Promoting 2X
longer storage
lifecycle
21
Internal Use - Confidential *See EMC.com/XpectMore for details, terms and conditions.
Xpect more
3-yearMoney-back
warranty
Lifetime*Maintenance price
protection
Lifetime*Flash endurance
protection
Powered by Intel®
Xeon® Processors
© Copyright 2016 Dell Inc.21
22
Internal Use - Confidential
A comprehensive set of storage offerings
Modernize with converged infrastructureFundamental shift from building to buying infrastructure
Appliances BlocksRacks
Powered by Intel®
Xeon® Processors
Built-in network
© Copyright 2016 Dell Inc.22
23
Internal Use - Confidential
Buy your outcomesBuild what hasn’t been solved
Converged operations
more apps deployed
reductionin downtime
faster time-to-market
moretime to innovate
© Copyright 2016 Dell Inc.23
24
Internal Use - Confidential
Flash is the foundation for the future
© Copyright 2016 Dell Inc.24
25
Internal Use - Confidential
But it doesn’t solve everything
© Copyright 2016 Dell Inc.25
26
Internal Use - Confidential
Always-on
availability
Insight &
analyticsAutomation
Storage
efficiency
What about?
24
© Copyright 2016 Dell Inc.26
27
Internal Use - Confidential
Data protection everywhere
cumulative R&D investments, $17B in technology acquisitions
in replication
purpose-built backup appliance
isolated recovery solutions - cyber attack protection
in deduplication
data protection
© Copyright 2016 Dell Inc.27
28
Internal Use - Confidential
© Copyright 2016 Dell Inc.28
World-class data protection
No Impact
Consistent
Performance
Almost
Unlimited
In the arrayInstant copies
In the datacenterProtectPoint
• 20 times faster
backups
• Reduces backup
storage
requirement by 10-
30 times
• Eliminates
production impact
• Active/Active
• Sync/Asynch replication
• Metro & Geo
• Multi Site
• Heterogeneous Replication
• Continuous availability
• Federated Live Migrations
• Zero RTO
Across datacenters
24
29
Internal Use - Confidential
© Copyright 2016 Dell Inc.29
Copy data management approaches… And the new integrated CDM option
Traditional
snapshots 3rd party
CDM
Tools
DELL EMC
In-memory
integrated
CDM
Full
copiesSubsets
“clones”“copy/
redirect-on-
write”
Costs
Performance
Agility
Scalability
$$$$ $ $$ $$$ Free
Limited Moderate Limited Moderate Limitless
Limited Limited Limited Very limited Massive
- - - - - - - + +
30
Internal Use - Confidential
© Copyright 2016 Dell Inc.30
DELL EMC integrated copy data managementWorkflow consolidation and self service
More Copies? Why Not?
Development
Data analytics
Operations
Data protection
Consistent scale-up or scale-out
performance & data services
DELL EMC all-flash copies
App integration
and orchestration
App
self-service
31
Internal Use - Confidential
© Copyright 2016 Dell Inc.31
DELL EMC ViPR SRMVisualize. Analyze. Optimize.
Capacity utilization Infrastructure monitoringPerformance analysis
32
Internal Use - Confidential
© Copyright 2016 Dell Inc.32
DELL EMC ViPR ControllerImprove efficiency & increase agility
Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014
Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014
<60 seconds
Discover and ingest
new storage
5 Simple Steps
End-user self-service
access to storage
resources
63%
Average reduction in
time to provision
storage
Up to 73%
Reduction in storage
provisioning costs
100%
Savings in SAN zoning
task costs
to 63%
Reduction in VM
provisioning costs
33
Internal Use - Confidential
© Copyright 2016 Dell Inc.33
DELL EMC ViPR ControllerImprove efficiency & increase agility
Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014
Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014
Reduces the risk of human
error and the need for lengthy
management reviews and can
make your organization
more agile.
— Principled technologies
34
Internal Use - Confidential
© Copyright 2016 Dell Inc.34
Powered by Intel®
Xeon® Processors
Where you need it
35
Internal Use - Confidential
© Copyright 2016 Dell Inc.35
Powered by Intel®
Xeon® Processors
Where you don’t
© Copyright 2016 Dell Inc.35
36
Internal Use - Confidential
© Copyright 2016 Dell Inc.36
Modernize without compromise
reduction in provisioning tasks
reduction in planning & architecture
Agility
Speed
Efficient
37
Internal Use - Confidential
© Copyright 2016 Dell Inc.37
Modernize without compromise
Agility
Speed
Efficient
reduction in batch processing
improvement in application performance
38
Internal Use - Confidential
© Copyright 2016 Dell Inc.38
Modernize without compromise
Agility
Speed
Efficient
reduction in floor space
reduction in power & cooling
reduction in physical storage capacity
39
Internal Use - Confidential
© Copyright 2016 Dell Inc.39
Flash-sessment
Power
Cooling
Floor space
Data efficiency services
Ease of use
Operational
Impact DA
TA
Performance
Impact
IOPS
Response time
Bandwidth
DA
TA Current costs
Future costs
TCO
DA
TAFinancial
Impact
Application data
Workload improvement
DA
TABusiness
Impact
40
Internal Use - Confidential
© Copyright 2016 Dell Inc.40
KPIs
Validate the value
$85K annual
cooling and
power savings
Current environment at scale
8xless avg. latency
2.2:1data reduction
66% / 45%
less power/cooling
75% less floor space
15x more
performance
• 2.3 PB useable (No data reduction)
• Cooling: 270k BTU/hour
• Power: 80kW
• 8ms avg. latency
• ~320K IOPs
• Operational managementManual perf tuning, storage engineering
No ability for data reduction
Reactive storage tiering
8 x “Cloud Pods”
16
41
Internal Use - Confidential
© Copyright 2016 Dell Inc.41
KPIs
Validate the value
$85K annual
cooling and
power savings
8xless avg. latency
2.2:1data reduction
66% / 45%
less power/cooling
75% less floor space
15x more
performance
• 2.3 PB useable (@1.8:1 reduction)
• Cooling: 85k BTU/hour
• Power: 27 kW
• <1 ms avg. response latency
• 4.8M IOPs
• Operational management
Dell EMC VMAX All Flash proposed
2
42
Internal Use - Confidential
Related Resources
• Infographic
• Brochure
• Video
• Website
43
Internal Use - Confidential
Customer Testimony
Global Digital Niaga (GDN)
44
Internal Use - Confidential
Why and what
1. GDN already a customer of DellEMC since 2011
2. Today, with DellEMC AFA technology (XtremIO) many
benefits perceived by the GDN :
a) The process is more faster than before by using
DellEMC AFA technology.
b) Reduced power consumption and floor space.
c) The data duplication avoided, which therefore
becomes an efficient data storage.
45
Internal Use - Confidential