Indoor cycling trends_2013
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KEY INDOOR CYCLING TRENDS
2013
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Facility Typesbusiness models
Programmingbranded, freestyle
Studio Designfunctional, aesthetics
The Future
Equipmentwhat’s new, what’s requisite
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INDOOR CYCLING
SGMA 2012
Overall participation in Indoor Cycling rose by 11% in 2011
Continued growth forecasted through 2016
44.3% all club members participate in group exercise61.3% all club members use cardio machines
Source 2011 IHRSA Health Club Report
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Stand Alone Cycling StudiosDual Fitness OfferingsFull Service Fitness Facility
BUSINESSMODELS
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“The consumer is looking for something different, new and
exciting, and the clubs and
instructors are trying to answer that call.”Kevin Bowen, Peak Pilates director of education.
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PROGRAMMING
Branded Programs‘Freestyle’ Cycling
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“Choosing or designing a program that will match your club’s brand is of the utmost importance. Many club operators have failed when launching a trendy program, or licensing a format, because it is not supported by the club’s marketing brand and/or demographics.”
Club Industry, July 2011
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EQUIPMENT TRENDS
Traditional Group BikesIntegrated Power [watts]Road Riding Indoors
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Performance Metric capabilities on bikes:power, cadence, heart rate, etc.
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1 out of every 2 bikes sold globally is a Spinner® bike
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Indoor cycling trainer allows participants to use their own outdoor bike indoors.
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“We take our number one market share position very seriously in the category, and when we design new innovations, we strive to maintain this up-front position.”
Jeff Dilts, senior director of marketing & product management for Star Trac
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STUDIO TRENDS
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Sound + Lighting + Environment (The Studio “Trifecta” )= Overall User Experience
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In order to maintain a competitive edge, club owners must constantly renovate, rethink and renew their cycling program.
Updating your studio’s physical appearance is one of the easiest, most impressive quick fixes you can implement to
boost momentum.
ClubIndustry.com Nov 2012
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On DemandSelf Styled
THEFUTURE
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On DemandSelf Styled
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“Continuous industry research has governed methods and movements that are safe and effective”Amanda Soerhide, District Athletic Director Mountainside Fitness
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“Over����������� ������������������ 40%����������� ������������������ of����������� ������������������ members����������� ������������������ participate����������� ������������������ in����������� ������������������ group����������� ������������������ exercise”
2011 IHRSAIV. HEALTH CLUB MEMBER USAGE: The IHRSA Health Club Consumer Report
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