ROLE WHAT SKILLS NEEDED? RESPONSIBILITIES WHO

Campaign Manager

A campaign manager needs key specific skills as they are the leader of the whole group and decision maker of aspects of the campaign. The main skills listed below are required for a CAMPAIGN MANAGERS

Communication skills – to communicate with members of the group to ensure everyone knows what they are doing and all tasks are done upto full satisfaction

Leadership qualities – to be able to lead the team in the right direction

Need to have an Artistic Vision – to be able to make decisions when it comes to finalising posters or presentations

Listening skills – to listen to the team members and help them with any difficulties with certain tasks

Judgement skills – to be able to take important decisions and understand each team members ability and give tasks

1. Need to create a production schedule

2. need to take down minutes for each group meeting

3. need to keep a progress diary of all the things that has been done

4. need to allocate certain tasks out to certain members of the team

5. make sure members are doing all the given tasks within schedule

6. need to create a contingency plan of schedules and tasks

7. need to do trouble shooting

8. need to have a strategy by which the whole planning/ conducting of the campaign

Chelsea-Ann Cook

accordingly Encouragement skills – to drive

on the team mates through stressful, difficult times and encourage the team in general in a spirit full way

Organisational skills – need to be organised in order to keep all the processes within schedule, ensuring at the same time that the work is done up to quality. Also need to have Time management skills and need to have a list of what needs to be done when etc

Campaign Video Director/Editor

A campaign Video Director/Editor is also one of the major roles because they are the one who is going to take in charge of the artistic vision of the video editing etc. Below are the key skills required for a VIDEO DIRECTOR / EDITOR

Artistic vision/skills – the editor needs to have an artistic vision to absolutely ensure that the

1. Need to create a production schedule for the editing of the video

2. need to create a storyboard of the shooting of the video and the editing of the footage

3. write up diary entries of each team meeting and individual sessions of editing

Saujanya Natarajan

end product is perfect, attracting and serves the message of the campaign.

Judgement skills – need to make important decisions when it comes to editing the video, choosing effects, appropriate titles, colour choice etc

Listening skills – to take clear instructions from the campaign manager and other teams mates consulting the content of the video

Organisational skills – to set deadlines for the completion of editing and finalising the video

Communication skills – to communicate with the team members about the different aspects of the campaign, to communicate with the students when promoting the campaign (i.e. – stalls at lunch and break time). Also need to communicate with the target audience to find out about interests (i.e. – do prefer rap or poem? Etc)

4. help the visuals producer to create posters etc

5. help with the creative side of the campaign ( preparation of key presentations, logos etc)

Communic A communications leader is the head 1. To create a list on Ryan Hodges

ations Leader

of commuting the techniques of the campaign with the chosen target audience. For instance a communications leader will send emails to tutors about the campaign itself and the leader will make sure the target audience are aware of the running campaign. The skills needed for a communications leader are:

Communication skills – to liaise with the team members regarding the promotion of the campaign AND to liaise with the target audience and to convince them about the aim of the campaign

Listening skills – to gain information from the target audience regarding comments and things that can be improved by the campaign. Also need to listen to team members when making decisions on the communications sector (i.e. – email to tutors, organising set up of stalls)

Organisational skills – to organise their schedule to

what tasks need to be done (eg: draft letter to head teacher regarding mufti day?)

2. create a plan which includes things like when is the stalls going to take place, where is it going to take place etc)

3. Need to be in charge of communicating to all students, staff members and head teacher

4. need to maintain diary entries of all the sessions

5. need to create student and staff questionnaires to be handed out as part of the campaign surveys

ensure all activities are done within a deadline

Confidence skills – to be able to communicate to audience and members of staff confidently when organising certain things

Visuals Producer

A visuals producer role is similar to marketing managers’. They need to decide on the promotion aspect of the campaign and they are in charge of all the marketing strategies etc. The skills listed below are what is needed for a visuals producer

Artistic Vision – need to have an artistic vision ( colour choice) in order to create a maximum impact when creating presentations, posters, logos etc

Communication skills – to communicate with the team mates to take into their consideration on logo ideas etc

Organisational skills – to map out all the tasks that needs to be done and create deadlines

1. create a production schedule clearly outlining all the tasks that needs to be done relating to the roles of the visuals producers

2. create initial designs for logos and posters and annotate them giving reasons for choice

3. have a detailed sketch of final logo

4. monitor progress through the form of diary entries

Sajan Rajpoot

for them to ensure the whole process of the campaign is run effectively

Listening skills – to listen to views of team mates and take that into consideration when creating, for example posters and what context of images (i.e. – a picture of a tree for symbolism of the environment) should be put on that etc