Indiegogo Lab Presentation
Transcript of Indiegogo Lab Presentation
FileNewTemplate
Indiegogo Lab
Shannon Swallow, Josh McClain, Orly Sibony, Pam Mangan
#gogolab | @indiegogo
Copyright Indiegogo. All rights reserved. Confidential & proprietary.
#
1
AgendaIntroduction to IndiegogoPitchPerksRunning & Promoting a Campaign
| Indiegogo | Indiegogo Lab#
2
Our PurposeWe are the worlds funding engine, empowering passionate people and organizations to fund what matters to them.
Copyright Indiegogo. All rights reserved. Confidential & proprietary.
| Indiegogo | Indiegogo Lab#
3
| Indiegogo | Indiegogo Lab#
4
First and largest global platformFlexible vs. fixedNo application processGreat customer support
How is Indiegogo Different
| Indiegogo | Indiegogo Lab#
5
What are the benefits of an Indiegogo campaign?Raise moneyGain visibilityGauge demand & mitigate riskConnect with your audience
Raise moneyGain visibilityGauge demand & mitigate riskConnect with your audience
| Indiegogo | Indiegogo Lab#
6
The PitchGoal
Video
Pitch Text
| Indiegogo | Indiegogo Lab#
7
Higher Goal
More Money
| Indiegogo | Indiegogo Lab#
8
People Want to Give to Successful Projects
| Indiegogo | Indiegogo Lab#
9
87% of campaigns that hit their goal exceed it.Setting a Reasonable GoalRaise more than your goal87%
Exceed GoalAt Goal
13%
| Indiegogo | Indiegogo Lab#
10
Launched campaigns with a pitch video raise 370% more compared to ones without a pitch video.
Pitch Video
| Indiegogo | Indiegogo Lab#
Copyright Indiegogo. All rights reserved. Confidential & proprietary.
| Indiegogo | Indiegogo Lab#
12
Video Is Fortune a Wheel? Answer the who, what when, where, why, and howTell your storyKeep it under 3 minutesInclude a strong call to actionExpress gratitude
| Indiegogo | Indiegogo Lab#
13
Pitch TextPlan your pitch real estateShow your project or productProvide infographicsThe more you tell, the more you sell
| Indiegogo | Indiegogo Lab#
14
The PerksPurpose of PerksWhat is a Perk?What Perks Can Accomplish
| Indiegogo | Indiegogo Lab#
15
Purpose of PerksPerks can motivate contributors to give out of:PassionPrideParticipationOn average, campaigns with perks raise 143% more than campaigns without perks.
| Indiegogo | Indiegogo Lab#
16
What Are Perks?Good or Product
A physical objectSWAGYour product
| Indiegogo | Indiegogo Lab#
17
What Are Perks?ExperienceEventRecognitionVolunteerParticipation
| Indiegogo | Indiegogo Lab#
18
What Are Perks?Digital GoodA songSubscription to newsletterExclusive insight into projects progress
| Indiegogo | Indiegogo Lab#
19
What Are Perks?In-Kind PerkDinner with a celebrity or influential individualSpecial skillAccess to exclusive places
| Indiegogo | Indiegogo Lab#
20
What Can Perks Accomplish?Make contributors feel valuedThank you letterA phone callAn expression of gratitude
| Indiegogo | Indiegogo Lab#
21
Copyright Indiegogo. All rights reserved. Confidential & proprietary.
| Indiegogo | Indiegogo Lab#
22
What Can Perks Accomplish?Show off participationT-shirtsSWAGCreative involvement
| Indiegogo | Indiegogo Lab#
23
Think FulfillmentDo the math on perks pricing (your time counts)Know how youll fulfill at 10 and 10,000 unitsResearch international shipping
| Indiegogo | Indiegogo Lab#Crowdfunding: Running & Promoting a Campaign
| Indiegogo | Indiegogo Lab#
Plan
| Indiegogo | Indiegogo Lab#
26
Pre-LaunchBuild Layers
TeamCampaigns with a team raise 339% more than campaigns that run solo
Inner CircleFriends, family, people passionate about the project
| Indiegogo | Indiegogo Lab#
27
Pre-LaunchDont leave your campaign to chanceAsk your team and inner circle how much theyll giveKnow where 30% of your funding will come before you launch
| Indiegogo | Indiegogo Lab#
28
Launch on a Monday or Tuesday in the morningRun your campaign for 21-45 days
LaunchWhen to launchyour campaignLaunch on a Monday or Tuesday in the morningRun your campaign for 21-45 days
| Indiegogo | Indiegogo Lab#
29
LaunchEmailEmail brings in 20% more funding than any other sourceClear call to actionPut up a vacation responderAdd your campaign to your signature
| Indiegogo | Indiegogo Lab#
30
LaunchSocial Media22% of a campaigns funds raised comes from social mediaIf you dont have a community on social media, dont promote through social mediaSecure 30% before pushing to the public
| Indiegogo | Indiegogo Lab#
31
LaunchIndiegogo Campaign
Campaigns with updates raise 286% more fundsAsk your contributors feedbackyour campaign should act as a point of communicationDont spam!
| Indiegogo | Indiegogo Lab#
32
Active EngagementKeep up momentum
| Indiegogo | Indiegogo Lab#
33
Campaign CompletionFinishing StrongUpdate frequently until deadline
After DeadlineFollow up about fulfillmentUse your campaign for marketingThank your contributorsBecome part of the Indiegogo community
| Indiegogo | Indiegogo Lab#
34
Campaigner Field Guidelanding.indiegogo.com/iggfieldguide/
Additional [email protected] Team is Here for YOU!
| Indiegogo | Indiegogo Lab35
#Thank you
#
36