Indicate Media Public Relations

18
CAPABILITIES DECK

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Capabilities Deck

Transcript of Indicate Media Public Relations

Page 1: Indicate Media Public Relations

CAPABILITIESDECK

Page 2: Indicate Media Public Relations

A NOTE TO THE READERIt’s the ultimate paradox. Organizations today have access to more tools, information, capital and talent than ever before,

and yet their challenges seem to only have increased. More demanding customers, faster product development cycles

and fragmented marketing channels all mean that today’s businesses strive to assemble the right team to achieve

maximum results.

We believe that success isn’t an overnight proposition, but also know that your window of opportunity won’t stay open

indefinitely. That’s why we’re focused on helping our clients every day tell the right story, at the right time, and to the right

audience. We pride ourselves on delivering a combination of strategy and creativity so that whether you’re talking to

customers, investors or the media, you’re delivering a compelling narrative that builds on your communications,

marketing and business objectives.

Thank you for this opportunity to share a little more about us and how we operate. We look forward to

speaking with you directly and showing how Indicate Media helps our clients achieve ultimate success.

Winning the Moment.

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MEET INDICATE MEDIA Entrepreneurs. Thought Leaders. Communication / Marketing Professionals.

Not only are we describing our clients, it’s also how we’d describe ourselves.

Indicate Media is led by executives who’ve worked in agencies large and small,

started their own companies, overseen marketing budgets and managed

award-winning campaigns. Winning the Moment.

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TODD BARRISHA 17-year PR veteran, Todd leads the

day-to-day operations of Indicate Media

ensuring the firm's clients benefit from

creative, integrated public relations

programs that deliver strong, measurable

results. His expertise includes brand

marketing, high-level media and analyst

relations, financial communications,

presentation and media training, as well

as corporate reputation and issues

management programs.

Winning the Moment.

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PETER MORANCharged with overseeing Indicate Media's

account strategy, Peter brings a wealth of

knowledge in corporate communications,

media relations, social media, and content

creation. With a diverse background

in business, visual, and written

communication, Peter provides Indicate

Media's clients with strong strategic

thinking and tactical execution that’s both

highly creative and analytically disciplined.

Winning the Moment.

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RICK LIEBLINGNamed in Forbes magazine as one of the

top marketing minds on Twitter, and by

Heinz Marketing as a leader in the MarTech

space, Rick spent much of his 15+ years

at agencies working with clients like

MasterCard, Gillette and Diageo brands.

His experience extends from PR and brand

strategy to social media and content

marketing. Before joining Indicate, he was

the Head of Global Marketing at a social

media analytics platform.

Winning the Moment.

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AREAS OF EXPERTISE - xTECH

Businesses and consumers today are propelled by technology: Enterprise software, SaaS platforms, data analytics tools,

wireless telecom and infrastructure. Collectively we refer to these solution providers as xTech brands. At Indicate Media

we’re focused on helping brands across the spectrum of the new economy connect with their audience. Whether you’re in

AdTech, MarTech, FinTech, ConsumerTech, EdTech, UrbanTech or any other Tech vertical, Indicate Media will craft your

story and help drive your business forward.

Winning the Moment.

AdTech FinTechMarTech ConsumerTech EdTech UrbanTech

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AREAS OF EXPERTISE - ENERGY

Energy fuels a multi-trillion dollar global market and continues to spur innovation across all sectors from oil and

natural gas to renewable/clean sources such as solar, wind, hydo and geothermal. Growing consumer and commercial

demand provides vast opportunity - from technology development to investment/asset management. At Indicate

Media, we execute public relations and content marketing campaigns for companies that touch multiple aspects of

the energy spectrum, as well as prepare top executives for corporate pitches, presentations and media interviews.

Winning the Moment.

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Reputation management and brand visibility are the linchpins of attracting and retaining clients for financial service

and asset management firms today. Our business acumen coupled with an appetite to understand each client's industry

sector, expertise and investment strategy allows us to create and execute highly-targeted communications campaigns.

From messaging and positioning, to thought leadership content, to high profile media relations including top print and

broadcast, Indicate Media will help elevate your firm and key executives.

AREAS OF EXPERTISE - FINANCE

Winning the Moment.

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SERVICES

It’s simple: siloed marketing services aren’t

always effective. But having a dozen ‘best of

breed’ agencies isn’t feasible. Indicate Media

focuses on its core strengths of public relations,

content marketing and video & animation

production. We create strategies that weave

these tactics together, ensuring a cohesive

narrative regardless of audience or channel.

Winning the Moment.

MEDIARELATIONS

VIDEO &ANIMATION

CONTENTMARKETING

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METHODOLOGY / PHILOSOPHY

Winning the Moment.

We believe marketing communications is all about creating the right narrative and

winning the moment. For instance: An interview with the media, a marketing email, a

customer ready to buy, a presentation at a conference - are you ready for these moments?

Every day brings multiple opportunities to position our clients for success through

innovative strategies and compelling execution. By aligning business strategy

with communication strategy across marketing, sales, product and development

we are laser focused on securing results for our clients.

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INNOVATIVE STRATEGIES

Experience + Foresight = Insight

Achieving success for our clients is based not only

on understanding past experiences, but also

envisioning the future. We know that the media,

investors, analysts, conference organizers and even

the public are looking for companies with an eye

towards what’s next, so Indicate Media invests in

helping our clients see the path towards the future.

We believe our combination of Experience + Foresight

produces the type of key Insights that lead to

compelling results.

Winning the Moment.

EXPERIENCE FORES

IGHTINSIGHT

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HOW WE MEASURE SUCCESS“What does success look like?” That’s the first question

we ask our clients before embarking on a project or campaign.

The answer of course is different for every client. At Indicate

Media we pull together a wide array of both quantitative

and qualitative methodologies to ensure that our efforts are

focused on delivering against your objectives.

Winning the Moment.

?

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PROOF AND VALIDATIONS

“Performance Horizon has been working in partnership with the team at Indicate Media for over three years. Not only have they secured solid media

results on our behalf, they have also provided important contributions across our entire marketing strategy. If you are looking for a PR firm you can

count on that truly understands high growth businesses, software, marketing and communications, I can highly recommend Indicate Media.”

- Malcolm Cowley, CEO of Performance Horizon

We measure our success by the strength and longevity of our client relationships. Here’s what some of our clients have to say about working with Indicate Media:

“Todd has been charged with Towerstream’s public relations strategy for 10+ years, dating back a few years before I joined the company. If you are

wondering why a business keeps a partner around all these years, it’s because they add constant value and get results. We knew when Todd started

Indicate Media five years ago, he and his team would only excel, and as predicted, they have. This is one of the best PR teams around today.”

- Jason Dennis, Director of Marketing and Sales Operations at Towerstream

"The team at Indicate Media has an entrepreneurial spirit and an exceptionally creative mindset. They are unlike other PR firms in that they push the

boundaries, take an incredible amount of responsibility and leverage every opportunity to engage and communicate their client's vision. Their work

is deeply rooted in research insights, market and business knowledge and the powerful art of storytelling. We are happy to partner with them and

recommend them highly to other tech businesses."

- Monika Kochhar, CEO of SmartGift

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HOW WE WORK WITH YOUNo one knows your story better than you. That’s why we believe a collaborative approach is the key to a successful partnership. You’ll deal directly with agency principals on a regular basis as they help you achieve your goals. Weekly reporting and a commitment to no surprises means you’ll always know the status of a project, whom we are speaking to and what the next steps are. That’s our “full transparency” guarantee. Winning the Moment.

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CLIENTS Current and previous clients span the globe from U.S., U.K., Germany, Poland, India, Israel and Australia.

Winning the Moment.

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CASE STUDIES

“The campaign to date has resulted in media coverage and contributed

articles in outlets such as Forbes, Inc., iMedia Connection, Direct Marketing

News, CIO.com, Adotas and Revenue Performance Magazine, and a CEO

spotlight feature for Malcolm in Visibility Magazine.”

“Indicate Media executed strategic outreach to relevant national

and local media, bloggers, online publications and industry analysts,

resulting in a wide variety of coverage for nControl and the larger

mission across outlets including among others: AdAge, Forbes,

MediaPost, AdExchanger, Inc., Contently, Xconomy, and EContent.”

Check out indicatemedia.com/clients to review our case studies

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We’d love to meet with you and discuss how our team can help your business.

Give us a call or send us a note to schedule a meeting.

516.206.2374

[email protected]

25 Broadway, 10th Floor

New York, NY

www.indicatemedia.com

ARE YOU READY TO WIN THE MOMENT?