Presented by

Saurabh Gupta

Travel And Tourism Services Marketing

Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for

all purposes.

Introduction

India : Perfect Destination

• India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism

• India is now recognized as a year round destination• According to World Tourism Organization estimates,

India will lead in South Asia with 8.9 million arrivals by 2020

Types Of Tourism• Adventure tourism• Wildlife tourism• Medical tourism• Pilgrimage tourism• Eco/ Natural tourism• Cultural tourism• Rural tourism• Heritage tourism• Leisure tourism• Luxury train tourism

7 P’s of Travel and Tourism

•Place•Price•Promotion•Process•People•Physical Evidence

Attraction

Destination

Connectivity

Facilities

Accessibility

Product

• Accessibility

• Connectivity

• Direct Distribution

Place

• Cost Involved

• Income level of potential customer

• Competitors price

• Demand

Price

• Print Media

• Electronic Media

• Discount package

• Tying up with hotels and airlines

Promotion

• Pleasant & Friendly

• Knowledgeable

• Presence of right people

People

• Tangible aspects should be advertised

• Complementary Gifts

• Local Aircrafts

Physical Evidence

process

Booking•Face to face•Online

Travel•Specific destination•Pick up

Service Delivery•Accommodation•Destination Visit

Challenges

a. Reduced leisure time

b. Technological advancements

c. Terrorism

d. Socioeconomic conflicts

Current trends

Brand Ambasstors

Destination branding

CD/VCD support at tourist locations

Cultural shows , exhibitions and events

Online Selection and Booking

Visual Service Display

THANK YOU