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Indian Telecom Industry

Social Media Case Study

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Why Telecom ?

Source : Wikipedia

• 57.85% of India’s population are subscribers of 15 telecom firms in India.

• India's mobile subscriber base will grow to 993 million by 2014, according to researcher Gartner.

•Almost 98% of the working population will have a bank account and a mobile phone by 2015.

•Telecom provides much more to the customers than just communication.

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It is essential for telecom companies to be in social media due to their close engagement with customers and their relationships with communication.

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Indian Telecom Statistics

Source : telecomindiaonline.com

Indian Telecom - October 2010 Statistics

Total telephone subscriber base 742.12 Tele-density 62.51%

Wireline user base 35.43

Wireless user base (GSM+CDMA+WLL(F)) 706.69

Monthly additions (Wireline + Wireless) 18.94

Monthly additions (Wireline) -0.04

Monthly additions (Wireless) 18.98

Broadband subscribers 10.29

(Subscriber numbers is in million)

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Mobile Operators Stats - October 2010

Source : telecomindiaonline.com

Service Provider Subscribers

Bharti 146293078Reliance 119351438

Vodafone 118038168

TATA 80817298BSNL 80739935

IDEA 76023551

Aircel/Dishnet 47519629

Uninor 13748300MTS (SSTL) 7121765Videocon 5616152

MTNL 5342039Loop 3009445S Tel 1867060HFCL 1132477

Etisalat/Allianz 70829

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Plot 2 : Interaction Plot of the Tele-Service Providers

Telecom Industry

0 2 4 6 8 10 12 140

0.5

1

1.5

2

2.5

3

3.5

4

4.5

No of Channels

Inte

racti

vity

leve

l

The graph clearly shows that top telecom providers are already experimenting

with social media.

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Plot 3 : Table of Channels and Grades

Telecom Industry

Social Grade is the value engagement

given to each brand manually by going

through their social profiles.

Telecom Channels Grades

Service Providers

Tata DoCoMo 8 4

Vodafone India 9 4

Uninor 4 4

Bharti Airtel 12 4

Virgin Mobile 9 4

Idea Cellular 3 3

Aircel 3 3

BSNL 4 3

Videocon Mobile 5 3

Reliance Communications 3 3

MTS 2 2

Loop Mobile 2 2

MTNL 1 1

Spice Telecom 0 1

Among all providers we

found that Tata Docomo has the

highest reach and are highly

creative in their social media engagement.

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Facebook Fan Page

Engagement in Facebook

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DoCoMo’s Strong Presence in Social Media

3G Life Website

Orkut Page

Youtube Channel

Key Inferences

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By sources, out of 79,071,716 subscribers, only 858,568 have been reached out through Facebook even by the best engaged DoCoMo.

As social media is backed by strong communication infrastructure, we believe that it’s the role of Telecom giants to take the bold step into making it accessible to mass and benefiting by it themselves.

A Little about Us

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Our product Buzzom.com was one of the top five most loved Twitter Applications in the world.

We are a Young and Enthusiastic team that understand social media and technology.

We are driven by experimentation and innovation.

Our Achievements

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Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more.

Selected as one of the top innovative product companies at Microsoft TechSpark 2010.

Featured in a Young Turks CNBC TV 18 as top selected innovative companies.

Featured as ‘Startup of the Month’ in Silicon India 2010 .

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We believe in conversations rather than in presentation.

So, let us know how we can help you.Deep Sherchan deep@in-rev.com

Mobile : +91 9611122994 Site : http://simplify360.com