Which channel is more hit Online?

VS

Courtesy: www.yindia.co.in Blog: www.socialyindia.wordpress.comFacebook: www.facebook.com/yindia4ever

7.5 : 1

5 : 1

VS•India’s 2 biggest Music channels have turned into youth entertainment and reality •MTV and Channel V are fighting it strong to connect with youth since many years now•Our research shows that on online search trends MTV is far ahead of Channel V•In last 3 years the gap between the search trends for the 2 brands have increased manifold and MTV has completely out written channel V•MTV average search in last 7 years is 7.5 times of Channel V and for last 1 year is 5 times•MTV reality shows are the major searches and completely out shadow channel V shows• In year 2007 and 2008 the successful introduction of sequence of reality shows Roadies, splitsvilla and stunt mania are the major reason for increased search•In last 1 year ever since roadies 8 started the online search trend for MTV shows a steep upward trend

Mtv trends last 1 year

• MTV is definitely the number 1 music channel for online audience

• The most impressive finding is that people from Orrisa, MP and Punjab are the highest searcher and not the ones from Delhi and Mumbai

• Roadies is definitely the most successful venture for MTV

• Following are the mtv activities that gained maximum online interest:– ROADIES– MTV splitsvilla– MTV stunt mania

• The search for new concept “girls night out” is among the rising online searches about mtv

Channel V Trends last 1 year• Channel V is not as popular

among online search compare to Mtv

• A striking fact is that the online search zones for channel V are limited to only 5 states with Delhi, MP and Maharashtra as leading searchers

• Now the question for channel V is why they have these limited online search regions?

• Following is the list of channel V initiatives that gained high online rating– Roomies– TLC– Dare to Date– Love net

• Roomies definitely was channel V’s different initiative and as far as online search points it was successful in creating buzz among the viewers

• TLC the channel V reality show has also created considerable buzz among the online searchers

The Battle contd…..

Courtesy: www.yindia.co.in Blog: www.socialyindia.wordpress.comFacebook: www.facebook.com/yindia4ever