INDIAN READERSHIP SURVEY Q1 2019 - mruc.net · ALL INDIA IRS 2017 IRS Q1 2019 ALL INDIA 23 26...

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INDIAN READERSHIP SURVEY Q1 2019 DATE : 26th April 2019

Transcript of INDIAN READERSHIP SURVEY Q1 2019 - mruc.net · ALL INDIA IRS 2017 IRS Q1 2019 ALL INDIA 23 26...

INDIAN READERSHIP SURVEY Q1 2019

DATE:26thApril2019

World’slargestface-to-faceMultimediaandConsumptionstudyrollson;willbereleasedeveryquarterstartingQ12019

IRSQ12019reportisarollingaverageover3quartersof2017andQ12019;reportingsampleof3.24LHHs

ContinuousenhancementsinprocessesandQCcheckstoensuregoldstandardsofperformance

PrintisGrowing;1.8CradditionalreadersforDailiessinceIRS2017;

0.9CradditionalreadersforMagazines.

ActiveInternetusershavegrownsignificantly;24%oftotaluniverse

IRSQ12019:HEADLINES

Section 1

IRSQ12019

1. Research Design

2. What’s different in IRS Q1 2019 ?

HIGHLIGHTSOFOUTCOME

1.  Emerging Demographic Profile

2.  The Media Landscape

FLOW

THE STUDY OBJECTIVE A Study designed to :

•  Build robust information on Media Landscape of the Country on a continuous basis

•  Arrive at Estimates for Print & Other Media at a granular level

•  Both the above, with detailed Demographic Profiling of Consumers

•  Enabling the linkage of above to Product Profile & Lifestyle variables

Unbiased Town and Village

selection

Unbiased Household

Selection within a Town / Village

Unbiased Respondent

selection within a household

100% face to face Dual Screen CAPI interviews by trained interviewers, 2 interviews per household; Householder + Selected Individual

A PROBABILITY BASED SURVEY

KEY DESIGN ELEMENTS RANDOM SELECTION OF TOWNS & VILLAGES

Census2011datausedforselection

Startingaddressesselectiondonefromtheelectoralrolls

THE 10:90:20 SAMPLING RULE FOLLOWED 10%Incidence,90%Confidence,RelativeError<=20%

ESTIMATES ARRIVED FOR - AllIndia-All,Urban&Rural,PopulationStrata(9breaks)

Statelevel(29states)

Districtlevel(91individual&101districtclusters)

AllFiveLakh+towns(95towns)

ZonalreportingforMumbai,Delhi,Kolkata&Chennai

REPORTING PERIOD

This report is based on a Rolling Average of data from last three quarters of IRS 2017 and one fresh quarter from IRS 2019

Quarter Start Date End Date

IRS 2017 Q2 January’17 May’17

IRS 2017 Q3 May’17 August’17

IRS 2017 Q4 August’17 December’17

IRS 2019 Q1 November’18 April’19

POPULATION STRATA 2017 REPORTED IRS Q1 2019 REPORTED

METROS 50 LAKH+ 42,734 42,390

METROS 15 – 50 L 24,877 24,748

METROS 10 - 15 L 23,673 23,125

URBAN 5 - 10 L 39,850 39,365

URBAN 2 - 5 L 17,573 18,405

URBAN 1 - 2 L 17,729 18,350

URBAN <1 L 43,288 45,124

TOTAL URBAN 209,724 211,507

TOTAL RURAL 109,894 112,779

TOTAL 319,618 324,286

SAMPLE SIZE

WHAT’SDIFFERENTINIRSQ12019?

UPDATEDELECTRONICCFORM DIGITALCONTACTSHEET

QUESTIONNAIREENHANCEMENTS

IMPROVEDUPSCALEPROCESS

ADDITIONALDATABASEFORUSERS

CFORMGENERATIONNOWAUTOMATED•  TheC-formispreparedtoidentifythelocationandstartingpointtostartthesurvey.

•  ThisformcontainsinformationlikeState,District,Tehsil,Talukaetc.alongwith3addresses(Selected,Before&After)aswellasthePollingBoothaddressiswrittenonCFormtohelplocatestartingaddressofthecluster

•  FromIRSQ12019,thisprocessofgeneratingelectronicCFormhasbeenAutomated

•  ProgramidentifiestheselectedvoterintheEPpdf(ontherelevantpage).

•  Looksforthesamehousenumber/peoplewithsamesurnameastheselectedvoter

•  Copiesthenamedetailsofallsuchpeople-hencecreatingtheCForminafamiliarformat

•  TheContactsheetformatforIRSQ12019hasbeenchangedfromPen&PapertoDigital

•  Advantages– •  Enablestohaveacentralizeddatabaseforcontactdata.•  Makestheanalysisandinferencesi.e.DQAprocessmoreefficient

CONTACTSHEETNOWDIGITAL

2017 2019

UPSCALEMETHODOLOGYENHANCED

• ProcesschangestoimproveefficienciesinUPSCALE

•  RemovedKishGridSelection

•  HHInterviewandIndividualInterviewwithsameperson(foradults)

•  Boostersinbroadlocality-insteadofclusterlevel

•  StartedoffUpscaleassoonasregularFieldWorkstarts

QUESTIONNAIREENHANCEMENTS

•  Improvedquestionframing

•  SplittheHHlevelproductcategoryquestionsintotwoparts;onesetwillbeadministeredtoHouseholdAandanothersettoHouseholdBtoremoverespondentfatigue

ADDITIONALDATABASEFORUSERS•  Inresponsetosubscribers’requests,inadditiontotheHouseholdand

Individualdatabases,athirddatabasewillbereleasedwiththisroundofthestudy.

•  Thisnewdatabasewillallowuserstoseereadershipdataforpublicationswithlowpick-upespeciallyatspecificmarketlevels.

•  Thisdatabaseismeanttobeusedforadirectionalreadonly,forusers’internalplanning,andshouldnotbeusedforanyfurtherdetailedanalysis,sincethedatawouldbehighlyunstable.

Section 2

SHOWCASING THE OUTCOME KEY TRENDS

#HOUSEHOLDSHAVEGROWNBY4%OVERIRS2017TO31CRORES

12+individualsUniverseinIRSQ12019:107.85Crores(upby3%overIRS2017)

FigsinLacs

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

2676

902

1775

2979

1033

1946

3098

1084

2014

All India

Urban

Rural

IRS 2014 IRS 2017 IRS 2019 Q1

NCCSD/EFURTHERSHRINKSFROM40%(IRS2017)TO38%

2

4

6 6

8

10 10

13 14 14

9

4

2

4

8 9

11

13 13 12 12

10

5

1 2

5

8 9

11

14 13

12 12

9

4

1

A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3

IRS 2014 IRS 2017 IRS 2019 Q1

Figsin%(U+Rcombined)

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

5.9

9.6

13.2 12.3

13.4 14.9

12.4

8.8

5.7

2.8

0.9 0.3

A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3

IRS 2019 Q1- Urban

URBANNCCSDistributionforIRSQ12019

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

POPULATIONCONCENTRATEDINTHENCSSABC(81%);NEEDFORASHARPERSOCIO-ECONOMICDISCRIMINATOR?

ALMOSTTHEWHOLEOFINDIAISNOWELECTRIFIED

100% Electricity

Punjab NCT of Delhi Himachal Pradesh

Telangana Kerala Goa Uttarakhand

95%-99%

Tamil Nadu Andhra Pradesh Karnataka Haryana Jammu & Kashmir ManipurMizoram

Gujarat Maharashtra West Bengal Chhattisgarh TripuraNagalandSikkim

90%-94% Madhya Pradesh Rajasthan Odisha

< 90%

Meghalaya Assam Uttar Pradesh

Bihar Jharkhand

95%ofHH’shave

Electricity

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

ALMOST3/4THOFINDIANOWHASGASSTOVES

Figsin%99 93 91 90 92

88 88 88 85 83 76 74 76

67 66 62 65

58

49 50 42 45 46 43

37

99 94 93 93 92 91 90 89 87 87

80 78 77 74 72 70 69 64

55 55 53 53 52 50 44

DEL

(NC

T)

PUN

KER

TEL

GO

A

HA

R

AP

HP TN

UK

MA

H

KA

R

J&K

RA

J

ALL

IND

IA

UP

GU

J

WB

MP

NE

BIH

AR

CH

H

ASS

AM

OD

ISH

A

JHA

RK

HA

ND

IRS 2017 IRS 2019 Q1

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

OTHERDURABLESALSOCONTINUETOGROW

Figsin%

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

4 5 12

30 38

48

62

72 75

93 95

3 5 11

28 35

48

61 66

73

92 93

2 5 9

22 24

41

55

44

66

79 84

AC 4 wheeler Washing Machine

Refrigerator Two Wheeler

Agricultural Land

Color TV Gas Stove Ceiling Fan Mobile phone

Electricity

IRS 2019 Q1 IRS 2017 IRS 2014

NEEDFORASHARPERSOCIO-ECONOMICDISCRIMINATOR?

EMERGING MEDIA LANDSCAPE

INTERNETSEESASIGNIFICANTGROWTHFigsin%

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

%REACHWITHIN12+INDIVIDUALS TOTALSIRS’17

TOTALSIRS’19Q1

URBANIRS’17

URBANIRS’19Q1

RURALIRS’17

RURALIRS’19Q1

Universesize(000s),12+years 104,60,04 107,85,43 36,26,05 37,69,76 68,34,00 70,15,67

TVinlast1month(L1M) 75 77 88 90 68 70

NewspapersreadinL1M 39 39 53 53 31 32

MagazinesreadinL1M 5 6 9 9 3 4

ListenedtoRadioinL1M 19 20 28 28 15 15

AccessedInternetinL1M 19 24 33 39 12 16

WatchedCinemainL1M 3 3 6 6 2 2

BASEDONONLY2019Q1UNROLLEDDATA,INDIANOWHAS384MNACTIVEINTERNETUSERS

Total Urban Rural

IRSQ1’19Only %Penetration IRSQ1’19Only %Penetration IRSQ1’19Only %Penetration

Universesize(000s),12+yrs 107,85,43 37,69,76 70,15,67

AccessedInternetInTheLastOneMonth

38,47,06 36 19,19,80 51 19,27,25 28

BASE:UNROLLEDIRSQ12019ONLY

RURALINDIAACCOUNTSFOR50%OFACTIVEINTERNETUSERS;EVERYSECONDPERSONINURBANINDIAISANACTIVEINTERNETUSER

KEY PRINT MEDIA TRENDS

AGROWTHINABSOLUTEREADERS

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

@=includesreadersforwhichmastheadswerenotfielded(smallertitles)

ReadinLast1Month ALLINDIA URBAN RURAL

IRS2017 IRS2019Q1 IRS2017 IRS2019Q1 IRS2017 IRS2019Q1

AnyDailies 39% 39% 53% 53% 31% 32%

ReadersinCrores@ 40.7 42.5 19.3 20.2 21.4 22.3

+1.8Cr +0.9Cr +0.9Cr

AGROWTHINABSOLUTEREADERSACROSSLANGUAGES

ReadinLast1Month ALLINDIA URBAN RURAL

IRS2017 IRSQ12019 IRS2017 IRSQ12019 IRS2017 IRSQ12019

AnyHindiDailies 17% 17% 21% 21% 15% 15%

ReadersinCrores 17.6 18.6 7.6 8.0 10.0 10.6+1.0Cr +0.4Cr +0.6Cr

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

IRS2017 IRSQ12019 IRS2017 IRSQ12019 IRS2017 IRSQ12019 AnyRegionalDailies 19% 20% 28% 28% 15% 15%

ReadersinCrores 20.3 21.1 10.3 10.6 10.0 10.5

+0.8Cr +0.3Cr +0.5Cr

IRS2017 IRSQ12019 IRS2017 IRSQ12019 IRS2017 IRSQ12019 AnyEnglishDailies 2.7% 2.9% 6.5% 7% 0.6% 0.7%

ReadersinCrores 2.8 3.1 2.3 2.6 0.5 0.5

+0.3Cr +0.3Cr +0.0Cr

INCREASEINANYDAILIESTR

36.8

29.3

23.0

16.6

TotalReadership(TR)

Upto7Days(U7D)

Upto3Days(U3D)

AverageIssueReadership(AIR)

AnyDailiesIRS2017

37.3

29.2

22.6

16.1

AnyDailiesIRSQ12019

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

Figsin%

GROWTHINTRFORDAILIESACROSSLANGUAGES

16.8

13.2

10.2

7.2

TotalReadership

Upto7Days(U7D)

Upto3Days(U3D)

AverageIssue

IRS2017

17.2

13.3

10.2

7.1

IRSQ12019

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

Figsin%

19.4

15.6

12.2

8.8

TotalReadership

Upto7Days(U7D)

Upto3Days(U3D)

AverageIssue

IRS2017

19.5

15.4

11.8

8.4

IRSQ12019

AnyHindiDailies AnyRegionalDailies

2.7

2.1

1.7

1.2

TotalReadership

Upto7Days(U7D)

Upto3Days(U3D)

AverageIssue

IRS2017

2.9

2.3

1.7

1.2

IRSQ12019

AnyEnglishDailies

ENGLISHREAD&UNDERSTANDSHOWSAGROWTH

English Read & Understand ALL INDIA

IRS 2017 IRS Q1 2019

ALL INDIA 23 26 AndhraPradesh 13 15Assam 19 25Bihar 16 20Chhattisgarh 12 16Goa 56 55Gujarat 14 16Haryana 26 29HimachalPradesh 46 52Jammu&Kashmir 58 63Jharkhand 20 21Karnataka 19 22Kerala 31 37MadhyaPradesh 11 13Maharashtra 26 29Manipur 42 48

English Read & Understand ALL INDIA

IRS 2017 IRS Q1 2019

ALL INDIA 23 26 Meghalaya 30 31Mizoram 21 21NCTOfDelhi 45 47Nagaland 55 57Odisha 25 28Punjab 41 47Rajasthan 17 19Sikkim 58 63TamilNadu 23 27Telangana 20 24Tripura 21 28UttarPradesh 27 29Uttarakhand 34 34WestBengal 27 31

Figsin%

“ONLINE”NEWSPAPERREADERSHIPSHOWSANINCREASE

LAST1MONTH:IRS2017 ALLINDIA URBAN 50L+ NCCSA1

Universe12+Years(Crores) 104.6 36.3 8.1 2.3

NewspapersRead(Online) 4% 8% 11% 26%

LAST1MONTH:IRSQ12019 ALLINDIA URBAN 50L+ NCCSA1

Universe12+Years(Crores) 107.8 37.7 8.3 2.4

NewspapersRead(Online) 5% 9% 12% 27%

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

MAGAZINESSHOWINGGROWTH

TOTALREADERSHIP(ASPERPERIODICITY)

ALLINDIA URBAN RURAL

IRS2017 IRSQ12019 IRS2017 IRSQ12019 IRS2017 IRSQ12019

%MAGAZINES 7% 8% 12% 13% 5% 5%

Readersincrores 7.8 8.7 4.5 4.9 3.4 3.8

+0.9Cr +0.4Cr +0.4Cr

IRSQ12019consistsofQ2,Q3,Q42017andQ12019

TOP PUBLICATIONS

TOP 20 DAILIES : ALL INDIA : TR

PUBLICATIONS IRS2017 IRS2019Q1 PUBLICATIONS IRS2017 IRS2019Q1

DainikJagran 70377 73673 Mathrubhumi 11848 12951DainikBhaskar 45105 51405 PunjabKesari 12232 12657AmarUjala 46094 47645 Dinakaran 12083 12656DailyThanthi 23149 24054 AnandaBazarPatrika 12763 12546Lokmat 18066 19691 GujaratSamachar 11784 11873RajasthanPatrika 16326 18036 DailySakal 10498 11841MalayalaManorama(Daily) 15999 17477 Dinamalar 11659 11796Eenadu 15848 15673 Sandesh 10352 10375TheTimesOfIndia

13045 15236 Patrika 9823 9967PrabhatKhabar 13492 14102 Sakshi 9341 8808

LAST1MONTHREAD(TOTALREADERSHIP)

DATAFORHINDUSTANANDHINDUSTANTIMESNOTREPORTEDPENDINGREVIEW

Figsin000s(12+Years);Urban+Rural

TOP 20 DAILIES : ALL INDIA : AIR

PUBLICATIONS IRS2017 IRS2019Q1 PUBLICATIONS IRS2017 IRS2019Q1DainikJagran 20241 20258 GujaratSamachar 4703 4477DainikBhaskar 13872 15395 PrabhatKhabar 3559 3439AmarUjala 11166 10183 AnandaBazarPatrika 3847 3436MalayalaManorama(Daily) 9383 9758 Sandesh 3554 3384RajasthanPatrika 7586 7543 PunjabKesari 3252 3323Eenadu 7016 6727 DailySakal 2946 3092DailyThanthi 6971 6572 Patrika 3314 3038Mathrubhumi 6355 6443 Sakshi 3348 2988Lokmat 5963 6085 Dinamalar 3135 2886TheTimesOfIndia 5080 5646 VijayKarnataka 2554 2669

READYESTERDAY(AVERAGEISSUEREADERSHIP)

DATAFORHINDUSTANANDHINDUSTANTIMESNOTREPORTEDPENDINGREVIEW

Figsin000s(12+Years);Urban+Rural

TOP10DAILIES:ALLINDIA:HINDILAST1MONTHREAD(TOTALREADERSHIP)

PUBLICATION IRS2017 IRS2019Q1DainikJagran 70377 73673DainikBhaskar 45105 51405AmarUjala 46094 47645

RajasthanPatrika 16326 18036

PrabhatKhabar 13492 14102

PunjabKesari 12232 12657

Patrika 9823 9967

NavbharatTimes 7641 7654

NaiDunia 6386 7112

HariBhoomi 5021 5358

DATAFORHINDUSTANNOTREPORTEDPENDINGREVIEW

Figsin000s(12+Years);Urban+Rural

TOP10DAILIES:ALLINDIA:HINDI

HINDI IRS2017 IRS2019Q1

DainikJagran 20241 20258

DainikBhaskar 13872 15395

AmarUjala 11166 10183

RajasthanPatrika 7586 7543

PrabhatKhabar 3559 3439

PunjabKesari 3252 3323

Patrika 3314 3038

NavbharatTimes 2327 2335

NaiDunia 1612 1765

HariBhoomi 1554 1666

READYESTERDAY(AIRREADERSHIP)

DATAFORHINDUSTANNOTREPORTEDPENDINGREVIEW

Figsin000s(12+Years);Urban+Rural

TOP10DAILIES:ALLINDIA:ENGLISH

PUBLICATION IRS2017 IRS2019Q1

TheTimesOfIndia 13045 15236

TheHinduEnglish 5300 6226

TheEconomicTimes(English) 3103 3701

MumbaiMirror 1813 2165

TheIndianExpress 1599 1855

TheNewIndianExpress 1507 1846

TheTribune 1490 1647

TheTelegraph 1558 1599

DeccanChronicle 1389 1471

MidDay 1135 1384

LAST1MONTHREAD(TOTALREADERSHIP)

DATAFORHINDUSTANTIMESNOTREPORTEDPENDINGREVIEW

Figsin000s(12+Years);Urban+Rural

TOP10DAILIES:ALLINDIA:ENGLISH

ENGLISH IRS2017 IRS2019Q1

TheTimesOfIndia 5063 5646

TheHinduEnglish 1568 1635

TheEconomicTimes 938 983

MumbaiMirror 662 800

TheTelegraph 498 487

TheIndianExpress 426 434

TheNewIndianExpress 421 432

DeccanChronicle 420 422

MidDay 301 374

Mint 299 342

READYESTERDAY(AIRREADERSHIP)

DATAFORHINDUSTANTIMESNOTREPORTEDPENDINGREVIEW

Figsin000s(12+Years);Urban+Rural

TOP10DAILIES:ALLINDIA:REGIONAL

PUBLICATION IRS2017 IRS2019Q1

DailyThanthi 23149 24054

Lokmat 18066 19691

MalayalaManorama(Daily) 15999 17477

Eenadu 15848 15673

Mathrubhumi 11848 12951

Dinakaran 12083 12656

AnandaBazarPatrika 12763 12546

GujaratSamachar 11784 11873

DailySakal 10498 11841

Dinamalar 11659 11796

LAST1MONTHREAD(TOTALREADERSHIP)

Figsin000s(12+Years);Urban+Rural

TOP10DAILIES:ALLINDIA:REGIONAL

REGIONAL IRS2017 IRS2019Q1

MalayalaManorama(Daily) 9383 9758

Eenadu 7016 6727

DailyThanthi 6971 6572

Mathrubhumi 6355 6443

Lokmat 5904 6085

GujaratSamachar 4703 4477

AnandaBazarPatrika 3847 3436

Sandesh 3554 3384

DailySakal 2946 3092

Sakshi 3348 2988

READYESTERDAY(AIRREADERSHIP)

Figsin000s(12+Years);Urban+Rural

TOPDAILIES-BYLANGUAGE

ASSAMESE IRS2017 IRS2019Q1 BENGALI IRS2017 IRS2019Q1 GUJARATI IRS2017 IRS2019Q1 AsomiyaPratidin 2162 2500 AnandaBazarPatrika 12763 12546 GujaratSamachar 11784 11873NiyamiyaBarta 782 1016 Bartaman 9674 9511 Sandesh 10352 10375AsomiyaKhabar 814 997 SangbadPratidin 3270 3270 DivyaBhaskar 7841 8178AmarAsom 583 705 EiSamay 2646 2733 SaurashtraSamachar 647 766Bismoi 516 676 UttarBangaSambad 2007 2056 KutchMitra(Daily) 695 757

KANNADA IRS2017 IRS2019Q1 MALAYALAM IRS2017 IRS2019Q1 MARATHI IRS2017 IRS2019Q1 VijayKarnataka 6925 7910 MalayalaManorama 15999 17477 Lokmat 18222 19691Vijayavani 6482 7230 Mathrubhumi 11848 12951 DailySakal 10498 11841Prajavani 6435 7177 Vanitha(Malayalam) 6128 7028 PunyaNagari 9520 9670Udayavani 3109 3324 Deshabhimani(Daily) 5406 6307 Pudhari 7299 8083KannadaPrabha

2263 2662MathrubhumiArogyaMasika

2269 2683Loksatta

3802 4174

LAST1MONTHREAD(TOTALREADERSHIP)

Figsin000s(12+Years);Urban+Rural

TOPDAILIES-BYLANGUAGE

ORIYA IRS2017 IRS2019Q1 PUNJABI IRS2017 IRS2019

Q1 TAMIL IRS2017 IRS2019Q1

Sambad(Ori) 6594 6606 JagBani 4149 4386 DailyThanthi 23149 24054Samaja 5630 5486 Ajit 4013 4349 Dinakaran 12083 12656ThePrameya 3695 3772 PunjabiTribune 793 846 Dinamalar 11659 11796Dharitri 3542 3187 PunjabiJagran 628 684 AnandaVikatan 2708 3412TheSamaya 1097 1041 SachKahoon

293 233TheHinduTamil

2890 2728

TELUGU IRS2017 IRS2019Q1 URDU IRS2017 IRS2019

Q1Eenadu 15848 15673 Inquilab 778 939Sakshi

9341 8808RoznamaRashtriyaSahara

307 328AndhraJyothi

6354 6288Siasat

221 289NamastheTelangana

3196 3017Akhbar-E-Mashriq

284 262SwatiSapariVaraPatrika

1098 1066UrduTimes

217 250

LAST1MONTHREAD(TOTALREADERSHIP)

Figsin000s(12+Years);Urban+Rural

TOP20MAGAZINES:ALLINDIA

MAGAZINES IRS2017 IRSQ12019 MAGAZINES IRS2017 IRSQ1

2019IndiaToday(English) 7992 9152

TheSportstar 2937 3437IndiaToday(Hindi) 7159 7712 AnandaVikatan 2708 3412SamanyaGyanDarpan 6882 7495 Sarita 2958 3068Vanitha(Malayalam) 6126 7028 DiamondCricketToday(Hindi) 2809 2993PratiyogitaDarpan(Hindi) 5924 6418 CricketSamrat 2920 2988MeriSaheli 4623 4682 DiamondCricketToday(English) 2549 2928SarasSalilHindi 4318 4263 GrihShobha(Hindi) 2759 2784BalBhaskar 3598 3913 Filmfare(English) 2333 2740GeneralKnowledgeToday 3493 3667 MathrubhumiArogyaMasika 2269 2683Champak(Hindi) 3336 3526 Kumudam 2269 2631

TOTALREADERSHIP:BASISRESPECTIVEPERIODICITY

Figsin000s(12+Years);Urban+Rural

TOPMAGAZINES:BYLANGUAGE

HINDI IRS2017 IRSQ12019 ENGLISH IRS2017 IRSQ12019 REGIONAL IRS2017 IRSQ1

2019

IndiaToday(Hindi) 7181 7712 IndiaToday(English) 8013 9152 Vanitha(Malayalam) 6128 7028SamanyaGyanDarpan 6882 7495 GeneralKnowledgeToday 3496 3667 AnandaVikatan 2708 3412PratiyogitaDarpan(Hindi) 5924 6418 TheSportstar 2951 3437 MathrubhumiArogya

Masika 2269 2683

MeriSaheli 4635 4682 DiamondCricketToday(English) 2549 2928 Kumudam 2269 2631

SarasSalilHindi 4320 4263 Filmfare(English) 2351 2740 MathrubhumiThozhilvartha 2235 2605

BalBhaskar 3598 3913 PratiyogitaDarpan(English) 1820 1924 Balarama 1973 2542Champak(Hindi) 3339 3526 OutlookEnglish 1517 1760 Kungumam 2172 2507Sarita 2958 3068 TheWeek 1312 1634 Grihalakshmi 2118 2423DiamondCricketToday(Hindi) 2809 2993 Time 1299 1559 ManoramaThozilVeedhi 1844 2146

CricketSamrat 2920 2988 CompetitionSuccessReview 1479 1558 PuthiyaThalaimurai 1623 1986

Figsin000s(12+Years);Urban+Rural

TOTALREADERSHIP:BASISRESPECTIVEPERIODICITY

TOPMAGAZINES:BYLANGUAGE

ASSAMESE Periodicity IRS2017 IRSQ12019 BENGALI Periodicity IRS2017 IRSQ12019 GUJARATI Periodicity IRS

2017IRSQ12019

Bismoi Monthly 516 676 Karmasangsthaan Weekly 1702 1774 Chitralekha(Gujarati) Weekly 272 407Nandini Monthly 513 584 Karmakshetra Weekly 1319 1357 Abhiyaan Weekly 284 352PriyoSakhi Monthly 410 444 Sananda Fnly 1287 1319 GrihShobhaGujarati Monthly 236 234Prantik Fnly 334 392 SaptahikBartaman Weekly 937 942 Stree Monthly 148 189Sadin Weekly 236 301 Anandalok Fnly 890 921 MaariSaheli 134 161

KANNADA Periodicity IRS2017 IRSQ12019 MALAYALAM Periodicity IRS2017 IRSQ1

2019 ORIYA Periodicity IRS2017

IRSQ12019

Sudha Weekly 1307 1472 Vanitha(Malayalam) Fnly 6128 7028 NijuktiKhabar Weekly 576 455

Taranga Weekly 1078 1227 MathrubhumiArogyaMasika Monthly 2269 2683 OdiaGalpara

NabajatakaKatha Monthly 247

GrihShobha(Kan) Monthly 441 488 Mathrubhumi

Thozhilvartha Weekly 2235 2605 Pourusha Monthly 140

Mayura Monthly 374 448 Balarama Fnly 1973 2542

Mangala Monthly 303 349 Grihalakshmi Weekly 2118 2423

TOTALREADERSHIP:BASISRESPECTIVEPERIODICITY

Figsin000s(12+Years);Urban+Rural

TOPMAGAZINES:BYLANGUAGE

MARATHI Periodicity IRS2017 IRSQ12019 TAMIL Periodicity IRS2017 IRSQ1

2019 TELUGU Periodicity IRS2017 IRSQ12019

Grihashobhika Monthly 576 618 AnandaVikatan Weekly 2708 3412 SwatiSapariVaraPatrika Weekly 1098 1066

SaptahikSakal Weekly 505 552 Kumudam Weekly 2269 2631 Swati Monthly 939 863

RojgarNoukariSandarbha Weekly 538 520 Kungumam Weekly 2172 2507 Navya Monthly 384 446

Lokprabha Weekly 392 452 PuthiyaThalaimurai Weekly 1623 1986 Annadata Weekly 507 418

Chitralekha Monthly 369 396 AvalVikatan Fnly 1104 1306 TeluguVelugu Monthly 241 295

TOTALREADERSHIP:BASISRESPECTIVEPERIODICITY

Figsin000s(12+Years);Urban+Rural

THANK YOU