By- Saloni Bagrecha

The Flow OverviewHistoryVisionMissionProductsRefineriesSubsidiariesCorporate Social ResponsibilityCompetitorsSWOT AnalysisAchievementsFuture Projects

Overview I - Interacts with your customer regularly

N- Needs- identify precise needs of your customer

D - Delight your customer every time

I - Innovate your services for customer excellence

A- Accuracy- accurate quantity to be provided

N - Never argue with your customers

O - Offer them every service available to you

I - Invite your customer to visit again

L - Leave a long lasting impression on your customer

History•In 1959, the Indian Oil Company was founded as a statutory body.

•In September 1964, Indian Refineries Ltd. and the Indian Oil Company were merged to form the Indian Oil Corporation. The government announced that all future refinery partnerships would be required to sell their products through Indian Oil

•.  Indian Oil took over Assam Oil Company refining and marketing activities in 1981

•In 2006, IOCL took over Indian Blending Oil Blending Limited.

•In 2007 & 2009 IBP & BRPL were merged with IOCL respectively.

Mission• To achieve international standards of excellence in all aspects of energy and diversified business with focus on customer delight through value of products and services and cost reduction. • To maximize creation of wealth, value and satisfaction for the stakeholders. • To attain leadership in developing, adopting and assimilating state-of- the-art technology for competitive advantage. • To provide technology and services through sustained Research and Development. • To foster a culture of participation and innovation for employee growth and contribution. • To cultivate high standards of business ethics and Total Quality Management for a strong corporate identity and brand equity. • To help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience

Products• Indane Gas

• Auto Gas

• Natural Gas

• Petrol

• Diesel

•  Jet Fuel

• Lubricants & Greases

• Marine Fuels

• Kerosene

• Bulk/Industrial Fuels

• Bitumen

• Petrochemicals

• Special Products

• Crude Oil

RefineriesDigboi RefineryGuwahati RefineryBarauni RefineryGujarat Refinery Haldia RefineryBongaigon RefineryMathura RefineryPanipat RefineryParadip Refinery

Subsidiaries

Chennai Petroleum Corporation Indian Oil - CREDA Biofuels Ltd. Indian Catalyst Private LimitedIndian Oil (Mauritius) Ltd. Lanka IOC PLC, Sri Lanka IOC Middle East FZE, UAEIOC Sweden AB, SwedenIOCL (USA) Inc., USAIndOil Global B.V. Netherlands

Indian Oil Education Scholarship Scheme :Indian Oil Education Scholarships are awarded to 2600 poor and deserving students on merit-cum-means basis, who are pursuing full-time courses.

Rajiv Gandhi Grameen LPG Vitaran Yojana :As per directives of Government of India, IndianOil contributes 20% of 2% previous year’s Net Profit towards release of one-time grant to Below Poverty Line (BPL) families in the rural areas for release of new LPG connection under Rajiv Gandhi Grameen LPG Vitaran Yojana (RGGLVY). During 2014-15, Rs.28.08 crore was allocated for this project.

IndianOil Sachal Swasthya Seva in Andhra Pradesh, Telengana and Uttar Pradesh :In January 2012, IndianOil launched a primary mobile healthcare scheme titled “IndianOil Sachal Swasthya Seva” for running 52 Mobile Medical Units (MMU) in Andhra Pradesh, Telengana and Uttar Pradesh. MMUs are linked to small format rural retail outlets called ‘Kisan Seva Kendras’ (KSK).

IndianOil’s Assam Oil Division Hospital, Digboi, Assam (established: 1906)This 200-bed hospital with modern facilities caters to about 2 lakh populations with catchment area extending to neighboring Arunachal Pradesh and other areas of the North East. It provides medical facilities to the community at large, besides employees and dependents of IndianOil and Oil India Sarve Santu Niramaya, Digboi, Assam :Under this unique project, free health consultation and medicines are provided to both human beings and livestock population. During 2014-15, eight camps were organised, where 1577 poor patients and 16,728 cattle and poultry were treated. So far, 3,931 poor patients and 44,914 cattle/poultry have been treated (1036 Vaccinations)Assam Oil School of Nursing & Assam Oil College of Nursing, Digboi, Assam (established: 1986) :Assam Oil School of Nursing (AOSN) provides professional training and diploma courses in the field of nursing and midwifery to young girls and all costs are borne by IndianOil. AOSN is recognized by the Indian Nursing Council (INC), a statutory body under Government of India, Ministry of Health and family Welfare. Since inception, 354 students have successfully completed the course with 100% placement record.

Competitors

SWOT AnalysisStrength

•IOC has a very strong distribution network.•Increase in demand for oil & petroleum products .•More than 50% of IOC’s refining capacity is located in the Northern and Western regions, which are high demand and high growth areas

Weakness

•Size of organization is too big to manage its efficiency.•The technological drawback, as compared to some major foreign player is another weakness for the company.• The major weakness for the company is the R&D. The company starts working on it.

SWOT Analysis

DISTILLATE YIELD IMPROVEMENT PROJECT (COKER), HALDIAProject Cost: Rs. 3150 croreBrief Description: The project aims to upgrade Black Oil, mainly High Sulphur Fuel Oil to higher value products like diesel and LPG which will lead to subsequent improvement in Gross Refinery Margins. This will be achieved through installation of proven Delayed Coker Unit along with other Treating Units and allied facilities. 76 crore

•Opportunity

•Since the company has the maximum no. Of out lets and also the maximum no. Of refineries in India, it can very easily go for extension at any point of time, and can introduce any new products, which will get support from its huge market network.

•The company can make the buying process more easy for the customers, by implying many more schemes.

•Threat

• The foreign players with more advanced technology are the biggest threat for the company.

•The crude oil supply is also a big issue in front of the company, because the company cannot fix its price and so, some time had operate in loss also. it is the biggest problem because the maximum part of their crude is been imported.

•In future the market will welcome more private players, which will eat up its market share.

•If the Govt. Policies allow the private players to set their own price, the  private player can seriously harm the market share of IOCL.

Achievements•Enterprise, with a net profit of ₹103.99 billion (US$1.5 billion) for the financial year 2015-16.•Indian Oil is the highest ranked Indian company in the Fortune Global 500 listing, at the 161th position in 2016. •It is also the 18th largest Commercial petroleum company in the world•Indian Oil Corporation (Indian Oil) is India’s Largest No. 1 petroleum trading company among the national oil companies in the Asia-Pacific region.•IOCL was featured on the 2011 Forbes Global 2000 at position 243.•It is the fifth most valued brand in India according to an annual survey conducted by Brand Finance and The Economic Times in 2010.

Future ProjectsPARADIP-RAIPUR-RANCHI PIPELINEProject Cost: Rs. 1793 croreDescription: Project consists of laying of 1108 km long product pipeline with intermediate pumping stations at Jatni and New Sambalpur and delivery stations at Jatni, Jharsuguda, Ranchi, Raipur and Korba.DISTILLATE YIELD IMPROVEMENT PROJECT (COKER), HALDIAProject Cost: Rs. 3150 crore Brief Description: The project aims to upgrade Black Oil, mainly High Sulphur Fuel Oil to higher value products like diesel and LPG which will lead to subsequent improvement in Gross Refinery Margins. This will be achieved through installation of proven Delayed Coker Unit along with other Treating Units and allied facilities.

Conclusion•Indian Oil accounts for nearly half of India's petroleum products market share, 35% national refining capacity and 71% downstream sector pipelines through capacity. The Indian Oil Group owns and operates 11 of India's 23 refineries.•The Corporation has a 65% share of the bulk consumer business, and almost 6,500 dedicated pumps are in operation for the convenience of large-volume consumers like the defence services, railways and state transport undertakings, ensuring products and inventory at their doorstep. They are backed for supplies by 129 bulk storage terminals and depots, 101 aviation fuel stations and 91 LPG bottling plant.•Indian Oil's network of over 45,000 customer touch-points reaches petroleum products to every nook and corner of the country. These include more than 25,000 petrol & diesel stations, including 6,200 Kisan Seva Kendra outlets (KSKs) in the rural markets. Over 9400 fuel stations across 55 cities are now fully automated.