Prepared By:- Muzammil Afzal

Class :- MBA

Roll No :-115

PRESENTATION ON INDIAN NEWS CHANNELS

MONEY MAKER OR NEWS PROVIDER.

INDIAN NEWS CHANNELS MONEY MAKER OR NEWS PROVIDER.

TWO SIDES OF SAME A COIN.

NEWS PROVIDER. MONEY

MAKER.

INDIAN NEWS CHANNELS PROVIDE.

POLITICAL NEWS.BUSINESS NEWS.ENTARTAINMENT NEWS.SPORTS NEWS.CRIME AND LAW NEWS.EDUCATION AND AWARENESS NEWS.TECHNOLOGY NEWS.WEATHER UPDATES.

ONE SIDE OF THE COIN IS NEWS PROVIDER.

POLITICAL NEWS .

BUSINESS NEWS

CRIME AND LAW NEWS.

EDUCATION AND AWARENESS NEWS

TECHNOLOGY NEWS.

WEATHER UPDATES.

ANOTHER SIDE OF THE SAME COIN IS

IN ORDER TO SURVIVE IN TOUGH COMPETITION , IT IS IMPORTANT FOR NEWS CHANNELS TO MAKE MONEY AND SUSTAIN THE POSITION IN THE MARKET ACCORDING TO INDIAN AUDIENCE.

LEADING NEWS CHANNELS

DATA ANALYSIS. GROWTH IN INDIAN NEWS

CHANNELS SENCE 2003

2003 2005 2008 20100

20

40

60

80

100

120

140

2339

67

122

Increase in news channels

WHAT INDIA IS WATCHING.

23.90%

28.10%

19.10%

12.60%

5.10%

3.20%

2.10%1.20% 4.80%

SHARE OF NEWS GENRE IN THE ENGLISH NEWS GENRE (%)

SPORTS NEWS

CRIME/LAW & ORDER

POLITICAL/GOV-ERNMENT NEWS

ENTERTAINMENT NEWS

SOCIAL

MISHAPS/FAILURE OF MACHNIREY

WEATHER/ENVI-RONMENT

BUSINESS NEWS

OTHERS

SHARE ON NEWS GENRE IN THE HINDI NEWS GENRE (%)

16%

26%

13%

14%

9%

5%

4%

4% 9%

PERCENTAGE

SPORTS NEWS

CRIME/LAW & ORDER

POLITICAL /GOV-ERNMENT NEWS

ENTERTAINMENT NEWS

SOCIAL

MISHAPS/FAILURE OF MACHINERY

WEATHER/ENVI-RONMENT NEWS

ASTROLOGY

OTHERS

1.ADVERTISING.

2.PROMOTIONS.

3.INDIAN NEWS CHANNELS COVERS NEWS ABOUT MORE CONTROVERSIES.

4.MAGNIFYING A SMALL ISSUE AND PRESENTING IT AS A BIG PROBLEM.

5.BOLLYWOOD GOSSIP PRIVATE LIFE OF ACTOR AND ACTRESSES.

MONEY MAKING BY VARIOUS NEWS CHANNELS FROM.

MONEY MAKING THROUGH PROMOTION.

MONEY MAKING THROUGH ADVERTISING.

INDIAN NEWS CHANNELS COVERS NEWS ABOUT MORE CONTROVERSIES.

MAGNIFYING A SMALL ISSUE AND PRESENTING IT AS A BIG PROBLEM.

SALMAN KHAN HAS GOT 6 PACKS ABS AND HARTIK ROSHAN GOT 8 PACKS ABS.

BOLLYWOOD GOSSIP PRIVATE LIFE OF ACTOR AND ACTRESSES.

AT THE END OF THE DAY MONEY MAKES DIFFERENCE, AND EVERY NEWS CHANNEL

AIMS TO GET POPULARITY.

IN TOUGH COMPETITION IT IS IMPORTANT TO EARN MONEY,

BECAUSE TO EXIST IN THE MARKET.

AAJ TAK IS THE MOST TRUSTED MEDIA BRAND ACROSS ALL PRINT AND ELECTRONIC MEDIA NEWS SOURCES.

TRUST IN THE MEDIA

VIEWERS WANT ENTERTAINMENT ALONG WITH NEWS…

MORE THAN JUST NEWS..

AT THE END ALL NEWS CHANNELS WORK TO MAKE

MONEY AND TRIES TO PROVE THAT WE ARE

CONCLUSION