Indian Motorcycle Event Marketing

The Building of the Indian Motorcycle Co Event Marketing Big Rig

Indian Motorcycle• The Page Group

• Established Brand Concept for Event Marketing Big Rig

• Designed & established functionality required for project

• Lead fabricators in the building of the rig

• Worked with Indian to design the point of sale collateral, signage, kiosks’, displays, merchandise, etc.

• Was responsible for working with mobile markeitng company in the operation of campaigns.

• Beginning with identifying client needs

• Evolving to cross departmental functionality & benefit

• Moving on to brand integration

• Finally into design & Build

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• Projects Purpose: To support the historical brand attributes of an Iconic Brand, while projecting the future of Indian Motorcycle to Dealers & Customers.

• Ease of set-up & Display…Must be capable of show within 1 hour.

• Help Sell New Dealers• Support Dealer Events• Show consumers

breadth of Indian Brand & Products

Indian Merchandising• Focus on showing all Indian

has to offer both dealers & consumers alike.

• Create mobile shop concept

• Quick to set-up & Display

Indian Museum & Heritage Exhibit

• The King Pin Slideout was the First Ever Built

• Display focused on Brand Heritage as it related to current models.

• Helped show why this model relates to Indian Brand Values.

• Became Mobile showroom

Museum & Heritage Artifacts that related to program

Indian Motorcycle Co Identified Goals: Designed for increased frequency of use and efficiency of

set-up/display.Display a minimum of 10 motorcycles w/ rig, all merchandise, & POP.Make Dealer Day’s more effective.Engage Consumers in Indian Motorcycle Brand Experience.

Teach both Dealers & Consumers about the brand.Showcase Indian Motorcycle Product Experience.Reflect on the Heritage of the Brand

Customer Service – Repairs, installs, warranty, etc. done on site. (rig was built

with air compressor lines, oil lines, and tool kits for onsite installs & repairs)

Inventory & Ordering – meet needs of consumers.Dealer Development tools for sales staff. Data Access for staff & Sales Dept. Customer Loyalty w/ Hospitality areaEntertainment: Video, Audio, Continuing loop marketing

Recognized by the Builder “Featherlite Trailers” as the finest mobile marketing rig they had ever built. Featured on TV – “The Art of the Car” as a exceptional example of design & function. The Page Group

www.thepagegroup.usrpage2@cox.net