Indian Media

Indian Media

A Snapshot

Indian Media : Key Facts

• India has grown to be one of the largest television markets of the world– India produces the highest number of feature films in the shortest time

• Second largest market in the world for newspapers– The country consumed 99mn newspaper copies in 2007

• The largest network of radio stations and transmitters– All India Radio (AIR) has 23 stations and 361 transmitters covering 91.42% of the population

• Eighteenth largest country in the world in terms of broadband Internet users – By 2008 India had a total of 60mn Internet users – comprising 6.0% of the country's

population, and 4.01mn broadband Internet users

Popular Forms of Media In India

• India’s mass media culture, a system that has evolved over centuries, is comprised of a complex framework

Print(Newspapers, Tabloids,

Magazines etc.)

Television Radio Internet

Popular forms of Media in India

Print Media – Key Facts

• The Indian print media segment includes– Newspapers – Magazines – Books

• Indian print media is one of the largest in the world

– Over 800 registered publications– Printed in 18 languages– Reach over 55% of the population everyday

• Highly fragmented industry– Multiple players in every region giving rise to the

importance of regional dominance– Divided on the basis of languages

• Vernacular - 46%• Hindi - 44%• English - 10%

– The content and circulation of English-language newspapers, are largely focused on the primary urban centers


Magazines etc.)


The 2008 Indian Readership Survey

• English readership in India – larger readership in urban areas– Approximately 7% of the population in urban areas

– Only 0.3% of the population in the rural areas

• Hindi readership in India – proportionately larger readership in rural areas– Approximately 15% in urban areas

– 5% in rural areas

• Largest read Hindi language newspapers – Dainik Jagran (55.7mn readers); Rajasthan Patrika(14mn readers)

• Largest read English language newspapers – The Times of India (13.3mn readers); Hindustan Times(6.3mn readers)

– Other widely read English papers include: The Hindu (5.2mn); The Indian Express (1.8mn)

• Largest read vernacular newspaper – Published in Malayalam, The Morning Bell (9.7mn readers) has the largest circulation

amongst regional languages


Magazines etc.)


Print Media Growth – Key Factors

Booming Indian economy – Literate population on the rise

Increasing consumerism – Entry of global brands in the country

Opening of the sector to foreign investors

Newspaper companies entering newer regions and segments


Magazines etc.)


Television – Key Facts

• India – A transformed television programming landscape

– Largest producers of TV programming outside Hollywood

– Produces the highest number of feature films in the world, in the shortest time

• One of the largest television markets of the world

– More than 1,000 TV transmitters covering over 90% of the population, serving 100mn HH

• Television reaches over 60% of all people (urban and rural)

– Expected to reach 176mn HH by 2010

• Rapidly growing channels – bridging the illiteracy barrier & information gap

– Doordarshan, the national television broadcaster, is Free To Air (FTA) and has 11 regional channels


Magazines etc.)


Variety of Channels

Television – A Growth Driver

• Proliferation of distribution channels– Web casting,– Direct to Home (DTH),– Pay Per View (PPV) and– Digital Terrestrial Television (DDTV)

• Sports has been a major driver of the Indian cable and satellite TV market

– Cricket, the national sport, has been a strong impetus to the sector

• Sony Entertainment television paid US$ 275mn in March 2002 for its satellite rights till 2008

• According to Media Partners Asia, India’s Pay TV market generated a turnover of US$ 4.2bn in 2007

– Pay TV services expected to reach 84% of the cable and satellite households by 2011

– The growth rate of Direct to Home (DTH) services in 2008 was running at 86% per annum


Magazines etc.)


Total TV Industry Revenue 2000 - 2008

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2006

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Source : BuddeComm based on Industry Data

Indian Television - News

• Indian Viewers are now spending more time watching News.

• 4 news channels with a pan India coverage, available on Conditional access system and by Direct to Home Satellite television.

– CNN-IBM– Times Now– NDTV 24/7– Headlines Today

• There are International news channels available in India

• There are channels specifically devoted to finance and the stock market as well


Magazines etc.)


Channel Name Language

Star News Hindi

NDTV 24x7 English

CNN/IBN English

CNBC TV18 English

Sun News Tamil

Asia Net News Malayalam

TV9 News Telugu

Tara News Bangla

DD News Hindi/English

International News Channels

News Channels


Times Now English

Aaj Tak Hindi

NDTV India Hindi

NDTV Profit English

Zee News Hindi

Sahara Samay Hindi

Headlines Today English

India TV Hindi

Janmat Hindi

Tez Hindi

IBN 7 Hindi

CNBC Awaaz Hindi

Zee Business Hindi

National News Channels


Teja News Telugu

ETV2 News Telugu

Udaya News Kannada

Star Anand Bangla

Regional News Channels

Top News Channels

• Top Five News Channels – Aaj Tak is the number one news channel in India with 23.5% market share.

– Zee News is in second place with 16.4% market share.

– NDTV India is the number one English news channel with 13% share.

– IBN 7 is in fourth place with 9% share.

– India TV is in the fifth place with 9% share.

• Regional News Channels– TV9 is the number one Telugu News channel with 8.2% market share followed by another

Telugu channel with 6.6% share.

– Sahara Samay, DD News and Awaaz cover many other regional places.

– ZeeTV, TV9 and ETV are planning to launch more news channels in regional language

– Indian News Space is in the hot zone.


Magazines etc.)


Source : Business World

RADIO – AIR

• All India Radio (AIR) – radio broadcaster of India started operations in 1927– Officially known as Akashvani, and is a division of Prasar Bharati (Broadcasting Corporation

of India)

• AIR serves both Domestic and International markets– External Services: Covers 16 foreign and 11 Indian languages to countries outside India

– Home Services: Broadcasts in 24 languages and 146 dialects

• AIR has a network of 232 broadcasting centers– Covers 91.79% of the geographical area

– Serves 99.14% of the of the total population


Magazines etc.)


Internet

• According to I-Cube 2008, a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI)

– India had 45.3mn active internet users and 62.5mn claimed internet users

Main reason for lack of internet use – lack of awareness of the use of the medium

RURAL INDIA

Total Indian Population- 818 Million

Rural Population- 568 Mn

Rural Literate Population- 368 Mn

Rural English Speaking Population- 63 Mn

Rural Computer Literates-15.1 Mn

Rural claimed Internet Users- 5.5 Mn

Rural Active Internet Users- 3.3 Mn

URBAN INDIA

Total Indian Population- 818 Million

Urban Population- 250 Mn

Urban Literate Population- 205 Mn

Urban English Speaking Population- 77 Mn

Urban Computer Literates- 85 Mn (Sept.’08)

Urban Claimed Internet Users- 57 Mn (Sept.’08)

Urban Active Internet Users- 42 Mn (Sept.’08)


Magazines etc.)


Popular Internet Activities

• Top 10 Internet Activities– Networking and Entertainment activities are

the biggest gainers in popularity: – Among the 10 most popular online activities

of regular internet users, five are communication and networking activities: emailing, instant messaging, chatting, e-greetings and dating/friendship.

– Four of the remaining activities are entertainment activities: news, sports, music and games.

• Yahoo is the most recalled online brand, but Google is the most used

– 30% of all online Indians recalling Yahoo as the first online brand coming to their minds.

– In actual usage, Google is the frontrunner with 29% of all internet users preferring to use Google the most among all the websites.


Magazines etc.)


Top 10 Internet Activities

Overall Popularity of Websites (Top 10)

Source : Juxt Consult

Online Research and Advisory

Social Networking

• India, like many other countries, has witnessed a growth in social networking websites.

• India has a population of 1.1 billion, out of which ComScore reports, 19 million people visited social network sites this year.

– Orkut was an early entrant into the Indian Social Networking Scenario.

– Facebook, arrived later, but grabbed plenty of attention.

• Facebook Made Regional– Available in Hindi, Punjabi, Bengali, Telugu, Tamil and

Malayalam– These languages have 770mn speakers combined

across India– Facebook has 200mn users, and this could be a great

opportunity for growth– The development will woo the population of smaller

towns and cities of India

• Orkut, the social network run by Google, has remained dominant in India.

– Growing briskly in India. – In the past year, the number of Orkut users has swelled

by 80%. – India now has 18 per cent share of the total number of

Orkut users worldwide


Magazines etc.)


Indian Media Growth Rates…

• E&M Industry: Compound Annual Growth Rate (CAGR) between 2009-13 – India - 10.5%; Global Industry - 2.7%

– Key factor – improving economic conditions in India

• Print Industry: Projected growth over the period 2009-13– Projected growth of 5.6%, touching $ 4.26bn in 2013 from $3.24bn in 2008

– Newspaper Industry: Projected growth over the period 2009-13 • Estimated to grow to $112 billion, the magazine segment is valued at $16 billion

• Television Industry – major contributor – Estimated growth of 11.4% ($4.8bn in 2008 to $8.4bn by 2013)

– Film Industry: Projected growth over the period 2009-13 • CAGR of 11.6% over the next five years, touching $3.7bn in 2013 from $2.14bn in 2008

…Outshine global industry

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