Indian Ethos- Revision

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    Dr. Ketki Bhatti

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    Definition

    Ethos A Greek word, which means

    both as individual character so also a

    community cuture.

    It is the characteristic spirit of culture,era or community.

    It is based on customs and tradition.

    They are neither judged right nor wrong.

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    The Indian Ethos is the outcome of the Hindu

    wayof life. Indian ethos means application of

    principles of managing an organisationrevealed in out ancient wisdom described in

    Bhagwat Gita, Vedas, the Ramayana and

    Upanishads.

    It focuses on the principle- If you are good,

    the whole world is good.

    TQM can be assured through excellence at

    work through self-motivation and self-development.

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    Principles of Indian Ethos

    Each soul is a potential GOD.

    Karma Yoga- Gita says that do your duty

    without ego and without calculations of

    gain or loss. One should believe inNishkama Karma i.e. fruits of work

    should not be thought of while

    performing the duty. Why do I work?

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    Yogah Karmashu Kaushalam, Samatvan

    yoga uchyate- He who works with calm and

    even mind achieves the most.

    Self discoverer/ Know Yourself- Who areyou?

    It is wisdom to know others. It is

    enlightenment to know ones self.-Lao Tzu.

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    So, understand yourself. The third eye- Dyana

    Chakshu- The eye of vision intuition, insight,

    foresight and such other divine qualities orvalues.

    Self-development: It is a continuous process.

    Perfection in work- Bhagwad Gita, pioneer ofModern Indian Industry- Dhirubhai Ambani: If

    you work with determination and with

    perfection, success will follow.

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    Present moment- Future depends on whataction we are taking at present today.

    Self-motivation: Work as worship and

    nobody can encourage us more thanourselves, Do what you love to do and lovewhat you are doing.

    Day-to-Day balanced life- Your mind is

    great friend if you control it but your mind isyour greatest enemy if it controls you

    - Bhagwad Gita.

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    Dignity of work- Sarvabhutastha

    Atmanam Sarvabhutani Chatmani

    which means to treat all as equals.

    Archet dana manabhyam- Worshippeople not only with material things but

    also by showing respect to their

    enterprising divinity within. E.g. TATA- Employee (PMS).

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    Holism in Mgt.- Atmano Mokshartham JagatHitaya Cha i.e. Attain perfection in individuallife as well as for the welfare of the world.

    Multinational companies following holisticmgt.practices:

    HP- Charity in health and Educationactivities.

    Matsushita Prayers- Meditation and uniformdress code.

    Microsoft Corp.- Donations for fighting AIDS.

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    Companies following Holistic

    and Vedic Mgt. PracticesSr. No. Name of the

    Company

    Holistic and Vedic Mgt. Practices

    1 Hindustan Lever Ltd. Shakti project for Rural Women

    development.

    2 Wipro Ltd. ESOPs.

    3 Tata Steel Ltd. Life

    Line Express

    A unique effort of health services in Orissa.

    4 Sahara India Ltd. CEO designated as Chief Managing

    Worker.

    5 Excel Industries Ltd. Emphasis on individual and corporate

    character.

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    Bliss (Ananda)- Happiness of Self.

    Purusharthas of life.

    Development of proper mgt. system in

    the org.

    Assurance of all round development,

    growth and prosperity.

    Larger goal to achieve.

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    Indian Management:

    Lessons From Bollywood Movies viz.:

    Lagaan

    Swades

    Chak De

    Munnabhai MBBS

    3 Idiots

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    Never try to be successful- Success isthe by product of our quest forexcellence.

    Simplicity is Life. Passion leads to excellence.

    Life is emotion mgt. not intelligenceoptimisation.

    Importance of one word incommunication.

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    Lesson in Entrepreneurship.

    A lesson in teamwork-TQM.

    Spirit and power of team work.

    Will power and determination.

    Unity and focus on common goal.

    A lesson on humanity.

    A lesson on compassion andbrotherhood.

    Lesson on Life and Equality.

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    Eastern Mgt. V/S Western Mgt.Sr.

    No.

    Points Indian and Eastern

    Management

    Western Management

    1 Concept of mgt. Helping other people to

    produce extra ordinary results.

    Getting things done

    through people.

    2 Rights and duties Duties given greaterimportance and rights are

    given secondary importance.

    Right becomes primaryand duties become

    secondary.

    3 Training Training is given to change the

    values. Holistic approach is

    adopted. Equal emphasis isgiven to improve skills as well

    as values.

    Training is given to

    improve skills and not

    values.

    4 Decision making Brain stilling. Brain storming.

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    5 Development

    process

    Integrated

    development, whole

    man approach,

    breath control and

    meditation is

    emphasized.

    Physical, vital and

    mental only. Soul or

    spirit is ignored.

    Material

    development only

    even at the cost of

    man and nature.

    6 Motive Material gain with abelief in achieving

    human and social

    welfare.

    Profit at any cost

    7 Guidance Mgt. guided byconsciousness i.e.

    soul interiorized mgt.

    Mgt. guided by mindonly.

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    Thank You!