BOTTLED WATER INDUSTRY

Deepak RajaIshan GargKumar GauravSiva Priya SVikash Dahiya

One of fastest growing industry.

4000 Crore Industry

Increasing by 30% per year in upcoming 7

years

More than 200 brands present in India

Industry

Key Players-Captures 40 % of Indian Market

Bisleri Kinley (Coco cola) Aquafina (PepsiCo) Kingfisher (mount Everest) Rail neer (IRL) Bailey (Parle agro) Himalayan (TATA) Oxyrich (Manikchand) Evian Aava

Leader- Bisleri (Stay Protected)

Bisleri international ltd 1965 – Early mover Plants owned- 17, reaches to 1,50,000 stores. Aggressive marketing, rural penetration,

low pricing, logistics, innovation Aqua Green Revolution under CSR Activity. Growth- 35%, Share-40%

Challengers-Kinley

Kinley(Boond Boond Mein Vishwas)

Reaches to 80,000 outlets

25% Market Share

Made with Reverse Osmosis, along with latest technology to ensure purity.

Targeting all group- Lower, Middle & Higher

Challenger- Aquafina

Aquafina (PepsiCo) -The purest part of you.

19 plants across India, reaches to 50,000 outlets.

Five step state-of-the-art purification process

In Plant Testing, Offsite Monitoring and 3rd party Testing, to ensure purity of water.

Refreshing and sharp Advertising.

Nicher - Himalayan (‘Live Natural’)

Himalayan (Tata)-Live Natural Captures 70% of premium niche market Customer base

Taj, The Oberoi, Marriott, InterContinental,

Premium airlines like Jet Airways Restaurants like Zodiac Grill, China Gate. Internationally accepted natural mineral

water from India Captures the heart of health conscious

customers around the world

Nicher- Rail neer

Rail neer (IRL) Currently have 3 plants, plans to open 2 more plants by

2014. Focusing on the Railway Sector. To go by State-of-the-Art-Technology, to avoid human

touch and insure excellent water purity. Expanding their distribution system through IRCTC outlets. No competition in this segment.

Nicher - Aava

Launched in October, 2005

Capacity 400000 liter/day

Growing at 400% /annum

Innovative design and functionality

Clients - spice jet, air India, the grand bhagwati hotels and le meridian.

Follower

Kingfisher

One of the best distribution in Infrastructure, that helps in reaching customers.

Oxyrich (Manikchand) Emerging Market

Follower - Bailey

The Fountain of Youth. 29 plants across India

The first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways.

It is the first water brand to be issued an ISI certification

Aggressive marketing and distribution

Thank you